Hungry Hawk Vineyards and Winery
Hungry Hawk Vineyards and Winery is a family-owned, 10-acre estate winery in Escondido, California, producing 25+ wines annually from 15 varietals and selling exclusively direct-to-consumer via its tasting room, online store, wine club, and private events to California-based wine enthusiasts.
- Company typePrivate
- Founded2014
- HeadquartersEscondido, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hungry Hawk Vineyards and Winery does
Hungry Hawk Vineyards and Winery is a privately held, family-owned estate winery founded in 2014 by Ed and Jeannine Embly in Escondido, California, within the San Pasqual Valley of North County San Diego. The business operates on a 10-acre estate cultivating 15 distinct grape varietals under sustainable farming practices, producing over 25 different wines annually. Two winemakers — Mike Embly (son of the founders, who planted the original hobby vineyard in 2009) and Adrian Morales — oversee production across Spanish, Bordeaux, and Rhone varietals. The winery sells retail bottles priced from $38 (2024 Rosato) to $70 (2022 Estate Syrah Noir), with a recurring approximately 15% discount for wine club members.
The company operates an exclusively direct-to-consumer distribution model with three primary revenue streams: (1) one-time wine sales through the Estate Tasting Room (open Fridays-Sundays 12:00-6:00PM at 3255 Summit Drive, Escondido) and an online storefront built on the VinesOS platform; (2) subscription-based wine club membership (Thirsty Kettle Club) with recurring deliveries, member-exclusive pricing, and member-only pickup events; and (3) ancillary event and gifting revenue including private event bookings, patio tasting reservations, gift cards ($25-$250 denominations), and curated experiences such as the New Zealand Bottoms Up Tour. Shipping is restricted to California, which structurally caps the addressable market. In 2026, the winery was named Winery of the Year and Mike Embly was named Winemaker of the Year at the Winemaker Challenge International Wine Competition, alongside 3 Gold Medals, 3 Platinum Medals, and Best of Varietal awards.
The customer base is fragmented across novice and seasoned wine enthusiasts, wine club members, private event guests, and gift purchasers, with no named enterprise or wholesale accounts. The business has no app, no public API, no disclosed AI/ML capabilities, and no external funding rounds.
Hungry Hawk Vineyards and Winery firmographics
Firmographics- Name
- Hungry Hawk Vineyards and Winery
- Legal name
- Hungry Hawk Vineyards & Winery
- Website
- https://hungryhawkvineyards.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hungry Hawk Vineyards and Winery is a family-owned, 10-acre estate winery in Escondido, California, producing 25+ wines annually from 15 varietals and selling exclusively direct-to-consumer via its tasting room, online store, wine club, and private events to California-based wine enthusiasts.
- Ownership category
- akta.pro rank
Hungry Hawk Vineyards and Winery industry classification
Industry- Product category
- Winery and Estate Wine Production
- NAICS
- Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Hungry Hawk Vineyards and Winery is headquartered
LocationHeadquarters
- HQ city
- Escondido
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hungry Hawk Vineyards and Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Wines sold directly through the Estate Tasting Room and online store. Featured wines include 2022 Estate Syrah Noir ($70), 2024 Estate Reserve Viognier ($56), 2024 Estate Sparkling Viognier ($55), and 2024 Rosato ($38). Member discounts of approximately 15% apply.
- Wine Club Membership: Recurring wine club membership providing regular wine deliveries and pickup events like the Thirsty Kettle Club Pickup Party with included tickets and exclusive access.
- Event Hosting: Revenue from private event bookings, tasting reservations, and special events like the Thirsty Kettle Club Pickup Party ($42 per additional guest), and the New Zealand Bottoms Up Tour.
- Gift Cards: Gift cards sold in denominations from $25 to $250, available as eCards delivered by email or physical gift certificates purchased at the winery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for wines |
| Unit Pricing | One time/ perpetual license | Gift cards available in set denominations |
| Subscription | Multi-year contract | Wine Club events and additional guests |
| Other | Pay-as-you-go | Tasting patio reservations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hungry Hawk Vineyards and Winery product offering
Product offeringCore offering
Hungry Hawk Vineyards and Winery produces and sells estate-grown wines from 15 grape varietals on a ten-acre estate in the San Pasqual Valley, releasing more than 25 different wines each year. The winery distributes directly to consumers through an on-site tasting room with seated patio service, an online store shipping within California, a recurring Wine Club membership, private event hosting, and gift cards.
Product overview
Hungry Hawk Vineyards and Winery is a 10-acre estate winery in Escondido, CA producing 15 distinct varietal grapes and over 25 different wines annually. The winery operates as a unified estate experience combining direct-to-consumer wine sales, a wine club membership program, and on-site tasting services. Products include award-winning estate wines (Syrah Noir, Viognier, Sparkling Viognier, Rosato), wine club memberships with member-exclusive events like the Thirsty Kettle Club Pickup Party, patio tastings with seated service, gift cards (eCards and physical certificates), and private event bookings. The winery uses VinesOS ecommerce and wine club software platform to power its online store, wine club management, and reservation system.
Differentiator
Problem solved
Functional benefit
Products and services
- 2022 Estate Syrah Noir Estate-grown red wine from Syrah Noir grapes sold at $70 per bottle (members $59.50), produced by winemakers Mike Embly and Adrian Morales. Award-winning varietal from the winery's 15 distinct estate varietals, available through the on-site tasting room and online store.
- 2024 Estate Reserve Viognier Estate Reserve white wine from Viognier grapes sold at $56 per bottle (members $47.60), part of the 2024 vintage portfolio of estate wines.
- 2024 Estate Sparkling Viognier Sparkling white wine from estate Viognier grapes sold at $55 per bottle (members $46.75), one of over 25 different wines released annually from the estate.
- 2024 Rosato Estate Rosato (rosé) wine sold at $38 per bottle (members $32.30), part of the award-winning estate portfolio.
- Patio Tastings Seated patio service for wine tasting at the Estate Tasting Room (3255 Summit Drive, Escondido CA 92025), open Fridays-Sundays 12:00-6:00 PM with light snacks available and outside food permitted.
- Wine Club Membership (Thirsty Kettle Club) Recurring wine club subscription providing exclusive event access (including 2 complimentary tickets to pickup parties), member pricing (approximately 15% discount), and recurring wine deliveries to members.
- Gift Cards Gift cards available in denominations from $25 to $250, offered as email-delivered eCards or physical gift certificates purchased at the winery, redeemable for wines and experiences.
- Private Events Private event venue hire at the winery estate for special occasions, group tastings, and corporate events, booked by contacting 760-489-1758 or [email protected].
Companies that use Hungry Hawk Vineyards and Winery
Customer profileSegments3 records
Ideal customer profiles3 records
Hungry Hawk Vineyards and Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hungry Hawk Vineyards and Winery partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Hungry Hawk Vineyards and Winery competitors and assessment
Company assessmentDirect peers
- Cordiano Winery: San Diego area family-owned estate winery with seated patio tastings, wine club, and event hosting — directly comparable operating model and customer base.
- 2 Sisters Winery: Ramona Valley (San Diego County) family estate winery with tasting room, estate wines, and events — comparable boutique estate DTC position.
- Orfila Vineyards & Winery: Estate winery also located in Escondido, CA in San Pasqual Valley with comparable DTC tasting room and wine club model, competing for the same North County San Diego consumer.
- Bernardo Winery: Historic San Diego County estate winery operating a tasting room, wine club, and private events — comparable scale, DTC focus, and Southern California visitor market.
- Cellar Angels: Wine club and wine subscription platform enabling direct relationships between wineries and consumers — comparable Wine Club/subscription commerce mechanism.
- Carruth Cellars: San Diego urban/suburban winery with multiple tasting locations and wine club — comparable DTC focus, similar wine pricing, and overlapping Southern California customer base.
- Milagro Farm Vineyards & Winery: Small family-owned San Diego County estate winery with tasting room, wine club, and estate-grown varietals — closely comparable in size, ownership structure, and DTC model.
- Chapin Family Vineyards: Temecula Valley estate winery with tasting room, wine club, and DTC shipping — comparable Southern California boutique winery operating model.
Broad incumbents
- Ponte Winery: Larger Temecula Valley winery with broader hospitality (restaurant, inn, events) operating at greater scale; overlaps DTC and tasting-room experience but at materially larger volume.
Emerging players
- Vinessence: Small-batch wine subscription and DTC platform — adjacent in the wine club / DTC subscription space where Hungry Hawk monetizes recurring deliveries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hungry Hawk Vineyards and Winery social profiles
Digital presenceHungry Hawk Vineyards and Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hungry Hawk Vineyards and Winery leadership team
Management profileNumber of profiles
Profiles4 records
Hungry Hawk Vineyards and Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hungry Hawk Vineyards and Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hungry Hawk Vineyards and Winery
What does Hungry Hawk Vineyards and Winery do?
Hungry Hawk Vineyards and Winery produces and sells estate-grown wines from 15 grape varietals on a ten-acre estate in the San Pasqual Valley, releasing more than 25 different wines each year. The winery distributes directly to consumers through an on-site tasting room with seated patio service, an online store shipping within California, a recurring Wine Club membership, private event hosting, and gift cards.
Is Hungry Hawk Vineyards and Winery a public or private company?
Hungry Hawk Vineyards and Winery is a private company. It is classified as family owned and is currently operating.
When was Hungry Hawk Vineyards and Winery founded?
Hungry Hawk Vineyards and Winery was founded in 2014. It employs 11 to 50 people.
Where is Hungry Hawk Vineyards and Winery based?
Hungry Hawk Vineyards and Winery is headquartered in Escondido, United States, in the North America region.
How does Hungry Hawk Vineyards and Winery make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership, event Hosting and gift Cards.
Who are Hungry Hawk Vineyards and Winery's main competitors?
Direct peers on record are Cordiano Winery, 2 Sisters Winery, Orfila Vineyards & Winery, Bernardo Winery, Cellar Angels, Carruth Cellars, Milagro Farm Vineyards & Winery and Chapin Family Vineyards. Ponte Winery is listed as a broad incumbent. Vinessence is listed as an emerging player.
Does Hungry Hawk Vineyards and Winery have an API?
No public API is recorded for Hungry Hawk Vineyards and Winery.
What industry is Hungry Hawk Vineyards and Winery in?
Hungry Hawk Vineyards and Winery's product category is Winery and Estate Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.