Carruth Cellars
Carruth Cellars is a privately-held urban winery operating four San Diego County tasting rooms, a three-tier wine club subscription, e-commerce shop, and events programming, serving wine enthusiasts, locals, and tourists in southern California.
- Company typePrivate
- Founded2006
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Carruth Cellars firmographics
Firmographics- Name
- Carruth Cellars
- Legal name
- Carruth Cellars LLC
- Website
- https://carruthcellars.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carruth Cellars is a privately-held urban winery operating four San Diego County tasting rooms, a three-tier wine club subscription, e-commerce shop, and events programming, serving wine enthusiasts, locals, and tourists in southern California.
- Ownership category
- akta.pro rank
Carruth Cellars industry classification
Industry- Product category
- Urban Winery and Wine Hospitality
- NAICS
- Wineries (312130), Drinking Places (Alcoholic Beverages) (72241), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK)
Keywords
Where Carruth Cellars is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Carruth Cellars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wine Sales - Tasting Rooms: Direct sales of wines by the glass, tasting flights, and bottles at four San Diego tasting room locations including Carlsbad, Liberty Station, Solana Beach, and Oceanside
- Wine Club Memberships: Monthly subscription wine club with three options at various price points, offering exclusive member pricing on glasses, flights, tastings, complimentary tastings, discounts, and optional home delivery twice per year
- Online Wine Shop: E-commerce sales through members portal for wines to be shipped to members, including shipping club option for wine delivery
- Events and Experiences: Revenue from ticketed events including comedy shows ($30 tickets), dating shows ($22 tickets), live music, trivia nights, foodie Fridays, and private event bookings; wine tours and private tastings generate additional experience-based revenue
- Van Tours and Production Tours: Guided van tours along San Diego coastline visiting multiple tasting rooms; production tours at the winery facility showcasing the winemaking process
- Food and Cheese Sales: Cheese shop at Liberty Station location and food pairing offerings at Carlsbad kitchen; food vendors at various events including pizza nights and foodie Fridays
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Wine Club - Three membership tiers at various price points with complimentary tastings and member discounts |
| Unit Pricing | Pay-as-you-go | Comedy Night Tickets |
| Unit Pricing | Pay-as-you-go | Dating Show Tickets |
| Unit Pricing | Pay-as-you-go | Benefit Bingo |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Carruth Cellars product offering
Product offeringCore offering
Carruth Cellars is an urban winery that produces wines from Sonoma County-sourced grapes at its Oceanside facility and sells them through four tasting room locations along the San Diego coastline, a three-tier wine club subscription program, e-commerce online shop, guided van tours, private tastings, and a calendar of ticketed events such as comedy shows, trivia nights, and live music. The company also operates a cheese shop at Liberty Station and food service at the Carlsbad kitchen.
Product overview
Carruth Cellars is an urban winery operating four tasting room locations (Carlsbad, Liberty Station, Oceanside, and Solana Beach) along the San Diego coastline. The core offering consists of on-site wine tastings by the glass, flights, or bottle sales, complemented by a three-tier wine club membership program (Monthly, Love, and Shipping clubs). Additional revenue streams include van tours, private tastings and production tours, a cheese shop at Liberty Station, and food service at Carlsbad. The winery produces varietals including Pinot Noir, Cabernet Sauvignon, Blends, Saignee Rose, and the proprietary Unicorn Blend. The company also operates charitable programs through its Corks for Cause initiative and Pay it Forward donations on specific wines.
Differentiator
Problem solved
Functional benefit
Brands
- Monthly Club: Wine club membership offering monthly wine deliveries with exclusive member pricing
- Love Club
- Shipping Club
- HANGAR76
- Corks For Cause
- Pay it Forward
Products and services
- Wine Tasting at Tasting Rooms Walk-in wine tasting experiences offered by the glass, tasting flight, or to-go bottle at four urban winery tasting room locations (Carlsbad, Liberty Station, Oceanside, and Solana Beach) along the San Diego coastline, targeting individual wine consumers and tourists.
- Monthly Wine Club Recurring monthly wine club subscription delivering six bottles of wine to new members upon signup with no sign-up fee, offering exclusive member pricing on glasses, flights, tastings, complimentary tastings, and discounts across tasting room products.
- Van Tours Guided van tours along the San Diego coastline visiting multiple Carruth Cellars tasting room locations, targeted at tourists and local consumers seeking a curated multi-location tasting experience.
- Private Tastings and Production Tours Private tasting experiences and behind-the-scenes production tours at the Oceanside winemaking facility and individual tasting room locations, available for booking by individual consumers and small groups.
- Private Event Venue Rental Private event venue bookings at Carruth Cellars tasting room locations, accommodating corporate events, celebrations, weddings, and special occasions for individual consumers and small group organizers.
- Cheese Shop at Liberty Station Retail cheese shop located at the Liberty Station Wine Garden, offering cheese and food pairings to accompany wine purchases for individual consumers visiting the location.
- Carlsbad Kitchen Food Service Food service program at the Carlsbad tasting room offering a menu of dishes paired with wines, including happy hour options and pizza from the on-site pizza oven for individual consumers and walk-in visitors.
- Carruth Cellars Wines Portfolio of wines produced at the Oceanside urban winery from Sonoma County-sourced grapes, including Pinot Noir, Cabernet Sauvignon, blended wines (including Super Tuscan), Saignee Rose, and the proprietary Unicorn Blend, sold at tasting rooms and through the online wine shop.
- Ticketed Events Program Ticketed event programming including comedy shows, dating show mixers, live music sessions, trivia nights, foodie Fridays, benefit bingo, and dance events held at Carruth Cellars tasting room locations, sold via Eventbrite and on-site for individual consumers seeking entertainment experiences.
Quantifiable outcome
- Four tasting room locations serving the San Diego coastline
- +1 more outcomes
Companies that use Carruth Cellars
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Carruth Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carruth Cellars partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Osteria ItalianaminorPizza partner for Liberty Station Pizza Nights events. Provides pizza to pair with wines during Tuesday pizza nights and Sunday events. Pizza pop-up events combine food and wine for enhanced customer experience.
- Sunset TriviaminorTrivia hosting partner for weekly trivia nights at Liberty Station, Solana Beach, and Oceanside locations. Hosts Tuesday night trivia events that drive customer engagement and foot traffic.
- Don't Tell ComedyminorComedy show producer hosting comedy nights at Solana Beach location. Provides ticketed comedy events ($30 tickets) that bring new audiences to the tasting room.
- SD Chess & SocialminorGame-night social partner for dating show events. Provides chess, backgammon, cards, and other mixer activities during events at Liberty Station.
- McCann Dance StudiosminorDance partner for West Coast Swing Dance Night events at Oceanside location. Hosts free dance lessons followed by open dance during wine tasting events.
- FACE FoundationminorMonthly charity partner for Benefit Bingo events at Oceanside location. Nonprofit receives proceeds from bingo card sales during monthly fundraising events.
- HANGAR76coreOceanside tasting room and production facility named HANGAR76. The facility serves as both wine production site and event venue for live music, trivia, and other programming.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Carruth Cellars competitors and assessment
Company assessmentBroad incumbents
- Vintage Wine Estates: Vintage Wine Estates is a vintner producing and marketing multiple wine brands across the U.S. A broad incumbent that shares the multi-location, multi-brand winery model with Carruth but operates at substantially larger scale and with broader distribution.
- Total Wine & More: Total Wine & More is the largest U.S. independent wine, beer, and spirits retailer with 200+ superstores. A broad incumbent that competes with Carruth's retail and wine club channels at scale, though not a tasting room operator.
- BevMo!: BevMo! is a California-based multi-store wine, beer, and spirits retailer that competes with Carruth's bottle shop and online retail channels, particularly in the Southern California market.
Direct peers
- Firstleaf: Firstleaf is a wine subscription club with personalized bottle recommendations and recurring home delivery — closely comparable to Carruth's Monthly and Shipping Club tiers.
- Cooper's Hawk Winery & Restaurants: Cooper's Hawk operates a multi-location winery + restaurant chain across the U.S., combining wine production, tasting rooms, food service, and a wine club — directly comparable to Carruth Cellars' four-location urban winery + kitchen + wine club model.
- Bright Cellars: Bright Cellars is a wine subscription club using taste-profile quizzes to match bottles to subscribers — directly comparable to Carruth's three-tier wine club subscription model.
- Winc: Winc is a wine subscription club that ships bottles to members and offers a curated DTC experience. While not a tasting room operator, it directly competes with Carruth's Shipping Club for direct-to-consumer wine club members.
- Wine.com: Wine.com is a major online wine retailer offering direct-to-consumer bottle sales and wine subscriptions. Comparable to Carruth's e-commerce online shop and Shipping Club channel.
- Plonk Wine Bar: Plonk is a multi-location wine bar with curated wine-by-the-glass programs and food pairings. Comparable to Carruth's tasting room + food pairing model at Carlsbad and Liberty Station.
- Uncorked Wine Bar: Uncorked operates wine bars with by-the-glass, flights, and bottle sales plus events programming — directly comparable to Carruth's wine tasting room + events calendar model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carruth Cellars social profiles
Digital presenceCarruth Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carruth Cellars leadership team
Management profileNumber of profiles
Profiles1 record
Carruth Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carruth Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carruth Cellars
What does Carruth Cellars do?
Carruth Cellars is an urban winery that produces wines from Sonoma County-sourced grapes at its Oceanside facility and sells them through four tasting room locations along the San Diego coastline, a three-tier wine club subscription program, e-commerce online shop, guided van tours, private tastings, and a calendar of ticketed events such as comedy shows, trivia nights, and live music. The company also operates a cheese shop at Liberty Station and food service at the Carlsbad kitchen.
Is Carruth Cellars a public or private company?
Carruth Cellars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carruth Cellars founded?
Carruth Cellars was founded in 2006. It employs 1 to 10 people.
Where is Carruth Cellars based?
Carruth Cellars is headquartered in San Diego, United States, in the North America region.
How does Carruth Cellars make money?
Six revenue lines are on record. Wine Sales - Tasting Rooms are the primary driver. The others are wine Club Memberships, online Wine Shop, events and Experiences, van Tours and Production Tours and food and Cheese Sales.
Who are Carruth Cellars's main competitors?
Broad incumbents on record are Vintage Wine Estates, Total Wine & More and BevMo!. Direct peers are Firstleaf, Cooper's Hawk Winery & Restaurants, Bright Cellars, Winc, Wine.com, Plonk Wine Bar and Uncorked Wine Bar.
Does Carruth Cellars have an API?
No public API is recorded for Carruth Cellars.
What industry is Carruth Cellars in?
Carruth Cellars's product category is Urban Winery and Wine Hospitality. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAJAGAD, Wine Tastings & Vineyard/Winery Tours. Its NAICS code is 312130 and its SIC code is 5810.