Play Your Game Collective

What Play Your Game Collective does

Play Your Game Collective is the holding entity associated with US Sports Camps (USSC), operator of the Nike Sports Camps brand — a network of youth sports day and overnight camps held at college campuses across all 50 U.S. states plus Canada and England. The company serves children and adolescents (typically ages 5-18) through instruction in 20+ sports including baseball, basketball, soccer, tennis, volleyball, golf, lacrosse, wrestling, swimming, and more recent additions such as Pickleball and Flag Football. Marketing and registration are conducted on a direct-to-consumer basis through the company's owned digital properties, principally ussportscamps.com, which supports sport- and location-based search, self-serve registration, and content such as the Coach's Corner blog. Overnight camps are positioned around access to D1 collegiate coaches and the college campus experience, while day camps provide supervised skill development during school breaks.

The business monetizes through one-time camp registration fees paid by families, supplemented by merchandise sales of Nike-branded apparel and equipment through shop.ussportscamps.com. The Nike relationship is structured as a title sponsorship / brand licensing arrangement, with Nike providing brand legitimacy and marketing reach while USSC retains operational control. The model is highly seasonal, anchored to the U.S. summer camp calendar, and benefits from multi-decade brand equity — the business traces back to 1975 and served approximately 240K youth participants in 2025 with a reported 5.0-star rating across 1,047 Google reviews. Distribution is supported by a toll-free support line (1-800-645-3226), organic SEO across sport- and state-specific landing pages, and emerging partnerships such as the announced Uber rideshare collaboration for Summer 2026.

The permanent headcount reported in firmographics is 1-10, suggesting USSC functions primarily as a marketing, branding, and booking platform layered over partner-operated camp sites and coaching staff at individual college campuses. The parent entity is Youth Enrichment Brands, LLC, which provides portfolio oversight. No public revenue disclosures exist and no funding rounds are on record, leaving the unit economics (ticket size, platform take rate, merchandise margin mix) inferable only from indirect signals.

(Note: firmographics describe this entity as an esports and competitive gaming platform founded in 2019 with the website esportscamps.com; however, all other evidence — including the detailed company history tracing to 1975, the Nike Sports Camps brand identity, the nationwide youth sports camp portfolio, the 240K-participant scale figure, and the ussportscamps.com operational footprint — pertains to traditional youth sports camps rather than esports. The analysis above is grounded in the overwhelming weight of the detailed evidence.)

Name

Play Your Game Collective

Legal name

US Sports Camps (USSC)

Website

https://esportscamps.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Operates Nike Sports Camps, a nationwide youth sports day and overnight camp network covering 20+ sports across all 50 U.S. states plus Canada and England, serving roughly 240,000 participants annually at college campuses under a Nike title sponsorship.

Ownership category

akta.pro rank

Product category

Youth Sports Camps

NAICS

Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth sports camps
• Sports training programs
• Athletic skill development
• Overnight summer camps
• Coaching instruction services

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Camp Registration Fees: Primary revenue from one-time camp registration fees paid by families for youth sports camps. Camps offered across day and overnight formats with varying duration.
2. Merchandise Sales: Revenue from Nike Sports Camp branded merchandise sold through the Camp Store (shop.ussportscamps.com), including apparel and equipment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Play Your Game Collective operates US Sports Camps under the Nike Sports Camps brand, delivering youth sports instruction across 20+ sports in both day and overnight camp formats. Overnight camps are hosted on college campuses nationwide with Division 1 collegiate coaches serving as instructors. The company enables parents and guardians to search and register campers online by sport, state, or holiday destination.

Product overview

Nike Sports Camps operates as a unified youth sports camp platform offering instruction and training across 20+ sports. The company runs day camps and overnight camps at college campuses throughout the United States, Canada, and England. The platform enables camper families to search and register for camps by sport, location (states and holiday destinations), and camp type. The service is branded under the Nike title sponsorship and is a portfolio company of Youth Enrichment Brands, LLC.

Differentiator

Problem solved

Functional benefit

Products and services

• Nike Sports Camps Youth sports instruction delivered through day camps and overnight camps across 20+ sports including baseball, basketball, soccer, tennis, volleyball, golf, lacrosse, wrestling, swimming, track and field, and others. Overnight camps are hosted at college campuses nationwide with Division 1 collegiate coaches serving as instructors, while day camps serve local families. The product is targeted at parents and guardians of youth athletes ages 5-18 and is branded under the Nike title sponsorship.

Quantifiable outcome

• 240K youth participants across all 50 states, Canada, and England in 2025

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core, parent and minor.

• Nike, Inc.flagshipGTM or Marketing PartnerNike serves as the title sponsor of US Sports Camps (Nike Sports Camps). Nike provides brand licensing, title sponsorship rights, and marketing support. Nike and the Swoosh design are registered trademarks of Nike, Inc. and its affiliates, used under license. Nike is the title sponsor and has no control over operation of camps.
• UbercoreGTM or Marketing PartnerUber is the official rideshare partner for US Sports Camps, beginning summer 2026. Partnership facilitates transportation to and from camps for families, making it easier for youth participants to attend.
• Youth Enrichment Brands, LLCparentOthersUS Sports Camps is a portfolio company of Youth Enrichment Brands, LLC. Youth Enrichment Brands is the parent company overseeing US Sports Camps operations.
• Play Without Limits (USSC Gives Back)minorOthersCommunity initiative associated with US Sports Camps focusing on youth enrichment and accessibility to sports programs. Referenced as USSC Gives Back program.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Skyhawks Sports Academy: Skyhawks Sports Academy runs youth sports programs, camps, and clinics across 14+ sports for ages 4-12 nationwide, often through partnerships with parks and recreation departments. It directly competes with US Sports Camps in the multi-sport youth camp category with a similar instructor-driven, seasonal model.
• Camp Champions: Camp Champions is a Texas-based overnight summer camp that, like US Sports Camps' overnight programs, offers structured multi-activity programming on a residential campus. It competes for the same family discretionary camp spend with comparable summer-concentrated enrollment dynamics.
• i9 Sports: i9 Sports operates franchise-based youth sports leagues and camps across the US for ages 3-14, including flag football, soccer, basketball, and baseball. It is a direct comparable to US Sports Camps as a multi-sport youth instruction platform targeting parents seeking structured coaching and seasonal programming.
• Steve & Kate's Camp: Steve & Kate's Camp runs day camps across multiple US locations with a multi-activity structure and parent self-directed enrollment. While more recreation-focused than sport-specific, it competes for the same summer-camp discretionary family spend that US Sports Camps targets.
• National Academy of Athletics: National Academy of Athletics offers youth sports camps, clinics, and after-school programs across multiple sports for ages 4-17 in California and other US markets. It is directly comparable to US Sports Camps as a multi-sport youth camp operator focused on skill development and seasonal enrollment.
• Game On Nation Sports Centers: Game On Nation runs youth sports training centers and camps with multi-sport curricula for kids. It directly competes with US Sports Camps in the youth multi-sport training and camp category, with similar target customers and seasonal enrollment cycles.

Broad incumbents

• IMG Academy: IMG Academy is a large, established sports training and education institution offering year-round and summer camps across multiple sports with elite coaching and boarding-school infrastructure. It competes in the same youth sports development category as US Sports Camps but at a much broader and more institutionalized scale, serving higher-acuity athletes.
• Life Time (Life Time Kids): Life Time operates a national network of upscale fitness and recreation centers that include youth sports camps, swim lessons, and multi-sport programming. It is a broad incumbent offering overlapping youth sports and recreation services but as part of a much wider adult fitness and lifestyle portfolio rather than a dedicated youth camp operator.

Emerging players

• Athletic Revolution: Athletic Revolution operates a franchise network of youth sports training centers focused on speed, agility, and multi-sport athletic development for kids. It is an emerging player in the youth sports instruction space with overlapping customer base but a more locally focused, year-round facility model compared to US Sports Camps' camp-centric approach.

Others

• Nike Inc. Nike is US Sports Camps' title sponsor and brand licensor rather than a competitor, but is ecosystem-adjacent because Nike's brand power, marketing reach, and youth-athlete positioning directly amplify US Sports Camps' consumer reach. Relevant for understanding partnership leverage and concentration risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/esportscampers
• LinkedInlinkedin.com/company/play-your-game-collective

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play Your Game Collective