Jinasena

What Jinasena does

Jinasena Limited is a privately-held Sri Lankan industrial conglomerate founded in 1905 and headquartered in Colombo, operating across seven product divisions: water pumps (the flagship Centric brand), JEM electric motors, agricultural machinery (Agrimec and Sinha sub-brands), water purification (J Aqua subsidiary), drip and sprinkler irrigation, renewable energy systems, and IT/ERP services (Jinasena InfoTech subsidiary). The company is the pioneer manufacturer of water pumps in Sri Lanka with five decades of specialized expertise, producing domestic, industrial, agricultural, submersible, chemical, and food-grade centrifugal pumps featuring extruded aluminum motor housings for efficient heat dispersion, with diesel-driven variants powered by Yanmar engines from Japan. Manufacturing and assembly take place at the Ja-ela factory complex, while the irrigation division partners with Rain Bird (USA), Jain Irrigation Systems (India), Naandan Jain (Israel), NINGBO Evergreen Irritec (China), and Armas (Turkey) to deliver drip, sprinkler, greenhouse, and landscape irrigation solutions.

The business model is predominantly direct hardware sales through an island-wide network of 20+ branches, supported by Sales & Marketing and Service & Repair hotlines, dedicated product managers, regional sales managers, and water-testing laboratories in Colombo and Anuradhapura. Revenue is generated across multiple customer segments — domestic households, agriculture (farmers and plantations), industrial and commercial buyers, hotels and housing complexes, and enterprise IT clients — with quote-based pricing, project-division engineered pump packages (fire fighting, sewage, pressure boosting), and Microsoft Dynamics ERP implementation services. The company is ISO 9000 certified, family-owned across three generations, and recognized as a market leader in both water pumps and irrigation within Sri Lanka, with no disclosed external equity investors, public listing, or international geographic footprint.

Name

Jinasena

Legal name

Jinasena Limited

Website

https://jinasena.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

51–100 employees

Short description

Jinasena is a 1905-founded Sri Lankan industrial conglomerate manufacturing water pumps, electric motors, agricultural machinery, irrigation systems, water purifiers, solar solutions, and ERP software through wholly-owned subsidiaries, serving domestic, agricultural, industrial, and enterprise customers via 20+ branches across Sri Lanka.

Ownership category

akta.pro rank

Product category

Water Pump Manufacturing

NAICS

Pump and Compressor Manufacturing (33391), Water Supply and Irrigation Systems (221310), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Farm Machinery & Equipment (3523), Motors & Generators (3621)

akta.pro primary industry

Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)

akta.pro secondary industries

Pumps & Pumping Accessories (Surface/Submersible, Impellers, Seals) (AFABAHAH), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI)

Keywords

• Water pump manufacturing
• Agricultural machinery
• Irrigation systems
• Water purification
• Electric motor manufacturing

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Pumps: Manufacturing and sale of water pumps including domestic, agricultural, and industrial water pumps. Products include Centric range, electric pumps, diesel-driven pumps for fire and irrigation, and special application pumps for bore well, fire, booster, solar, sewerage, construction, food/beverage, pharmaceutical and chemical applications.
2. Agricultural Machinery: Manufacturing and sale of agricultural machinery including paddy threshers, reapers, multi choppers, pepper threshers, chaff cutters, tea cutters, coconut husk machines, maize threshers, roto slashers and cultivators under Agrimec and Sinha brands.
3. Electric Motors: Manufacturing and sale of electric motors (JEM brand) including single phase and three phase induction motors for domestic and industrial use. Motors originally for parent company use now available for general usage.
4. Water Purification Products & Services: Water purification solutions including iron removers, water softeners, reverse osmosis systems, UV sterilizers, aeration systems, chemical dosing pumps, boiler water treatment, cooling tower water treatment, swimming pool filtration, water filter installation and maintenance services.
5. Irrigation Systems: Drip irrigation, sprinkler irrigation, greenhouse and poly tunnel systems with complete design, supply, installation and after-sales service. Partnering with international irrigation suppliers for product range.
6. Renewable Energy Solutions: Solar pumping solutions, on-grid systems, off-grid systems, hybrid systems, and solar powered street lights. Systems range from small rooftop-mounted to large utility-scale power stations.
7. Customized Pump Packages: Design, supply, commissioning and maintenance of pumping packages including automated pressure booster packages, fire fighting packages, sewage pumping systems, and tube well pump installations.
8. IT Solutions: Microsoft Dynamics ERP Solutions, software development, IT consulting, business intelligence and cloud solutions through subsidiary Jinasena InfoTech. Implementation of 50+ successful Microsoft Dynamics ERP projects across various industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Jinasena manufactures and sells water pumps (Centric brand for domestic, agricultural and industrial use), electric motors (JEM), agricultural machinery (Agrimec/Sinha – paddy threshers, choppers, chaff cutters), water purification systems (J Aqua – RO, UV, iron removal), drip and sprinkler irrigation systems, customized industrial pump packages, and solar energy solutions. The company also provides Microsoft Dynamics ERP implementation services through Jinasena InfoTech. Revenue is driven by hardware sales of pumps, motors, agricultural and irrigation equipment, supplemented by IT professional services.

Product overview

Jinasena is a Sri Lankan industrial conglomerate since 1905, operating as a multi-product engineering company with water pumps as its core business. The company offers a diversified portfolio organized across distinct divisions: (1) Water Pumps including the Centric brand for domestic, industrial and agricultural applications plus specialized chemical, food-grade and submersible pumps; (2) Electric Motors under the JEM brand; (3) Agricultural Machinery with Agrimec and Sinha sub-brands for paddy threshers, choppers, grinders, cutters and processing equipment; (4) J-Aqua water purification systems for iron removal, softening, reverse osmosis, UV sterilization and industrial water treatment; (5) Irrigation Division providing drip systems, sprinklers, greenhouses and related accessories in partnership with Rain Bird, Jain, Naandan Jain, Evergreen Irritec and Armas; (6) Renewable Energy sector offering solar on-grid, off-grid and hybrid systems plus solar street lights; and (7) Jinasena InfoTech IT services subsidiary specializing in Microsoft Dynamics ERP implementations. The company serves domestic, commercial, agricultural and industrial markets through over 20 branch locations across Sri Lanka.

Differentiator

Problem solved

Functional benefit

Brands

• Centric: Water pump brand that meets every conceivable demand with designs featuring extruded aluminum motor housing for efficient heat dispersion
• JEM
• Agrimec
• Sinha

Products and services

• Centric Water Pumps Flagship Jinasena water pump brand manufactured for over five decades, featuring extruded aluminum motor housing designed for efficient heat dispersion; serves domestic and industrial water pumping needs.
• Domestic Water Pumps Electric water pumps for household applications in N-Series, PPO Series Polymer, EPC & PBS Series, and CJ Series configurations.
• Industrial Water Pumps Heavy-duty electric water pumps including 140, 200, 275, 300, 400 Series and DDJ300, DDH500, DDM500, VMS Series for industrial applications.
• Diesel Engine Driven Water Pumps High-volume diesel-engine-driven centrifugal pumps (DDH500, DDM500, DDXM500, I300, J300 Series) for firefighting, irrigation and flood control applications powered by Yanmar engines.
• Customized Pump Packages Engineered pumping packages including automated pressure booster, fire fighting, sewage pumping, stormwater pumping systems and tube well pump installations; design, supply, commissioning and maintenance by Project Division.
• JEM Electric Motors Jinasena-branded single phase and three phase induction motors with IP54 protection and Dynamometer Load Test post-assembly testing to international standards; guaranteed for 12 months.
• Agrimec Agricultural Machinery Agricultural machinery including Multi Choppers (JMC-10E, JMC6, JMC10D, JSH3ES, JSH16D, JSH35T), Roto Slashers, Cultivators, Bush Cutters and Pepper Threshers.
• Sinha Processed Tea Cutter Agricultural machinery sub-brand for processing leafy and lower grade black tea into main graded tea.
• Paddy Threshers Four models (TH1-T, TH1-20, TH7-20, TH2-T) based on IRRI axial flow design, operable with two-wheel tractors or Robin EY 20 petrol/kerosene engines.
• Maize Thresher Machine for peeling and threshing corn maize seeds after harvesting.
• Chaff Cutter Machine for cutting wet and dry crops including corn stalk, rice straw, grass and wheat straw for agricultural cattle farms.
• J-Aqua Water Purification Systems Water purification solutions including reverse osmosis filters, iron removers, water softeners, UV sterilizers, aeration systems and chemical dosing pumps for domestic, hotel, housing complexes and community markets.
• Drip Irrigation Systems Complete drip irrigation solutions including drippers, integral drip tubing, drip tapes, spray jets, filters, controlling valves and fertigation equipment for agriculture.
• Sprinkler Irrigation Systems Pop up sprinklers covering 2m to 25m radius, gear-driven rotor sprinklers, impact sprinklers, rain guns, valves and electrical controllers for agriculture and landscape applications.
• Greenhouses and Poly Tunnels Green Houses, Poly Houses, Shade Houses and Rain Shelters with pre-fabricated GI structures, UV treated polyfilm, insect nets, shade nets, irrigation and cooling systems.
• Solar Renewable Energy Systems Renewable energy solutions including On Grid, Off Grid and Hybrid Systems for residential, commercial and industrial applications from small rooftop-mounted to large utility-scale power stations.
• Jinasena InfoTech Microsoft Dynamics ERP Solutions Microsoft Dynamics ERP (AX and NAV) implementation, software development, IT consulting, business intelligence and cloud solutions for businesses across manufacturing, retail, trading, FMCG, financial services, tea brokering, apparel, plantations, services, power and energy, and insurance brokering.

Quantifiable outcome

• Iron content reduction from up to 20ppm to safe limit of less than 0.3ppm with Iron Removal filters
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Rain Bird (USA)coreTechnology or IntegrationExclusive partnership for landscape, turf and sports field irrigation solutions. Rain Bird is recognized as the leader in irrigation trade worldwide. Jinasena provides Trade Warranty up to five years for Rain Bird products suited for Sri Lanka's climatic conditions.
• Naandan Jain Irrigation (Israel)coreTechnology or IntegrationPartnership for agriculture irrigation solutions including drip irrigation, sprinklers, and fertigation equipment. Supplies 502-H Full Circle Sprinklers and other low-volume irrigation products for overhead irrigation and extra-range spacing.
• Jain Irrigation Systems (India)coreTechnology or IntegrationPartnership for agriculture irrigation including drippers, integral drip tubing, drip tapes, spray jets, filters, valves and fertigation equipment for farms, plantations, agro forests, herbs, and greenhouse agriculture.
• Yanmar (Japan)coreTechnology or IntegrationDiesel engines from Yanmar (3TNV76, 3TNV82, 4TNV88, 4TNVT84T) powering high-volume diesel-driven water pumps for sprinkler irrigation, lift irrigation, firefighting, and flood control applications.
• MicrosoftcoreTechnology or IntegrationJinasena InfoTech is a Microsoft Dynamics Partner, implementing Microsoft Dynamics ERP solutions (AX and NAV). Awarded Best Microsoft Dynamics Partner in Sri Lanka & Maldives for 2015 and 2016.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Xylem: Global water technology major with installed base across utility, industrial, and commercial water infrastructure; a key competitive threat in smart/connected water solutions where Jinasena currently has no disclosed digital offering.
• KSB SE: German global pump and valve manufacturer with extensive industrial, municipal, and power-gen pump portfolio; overlaps with Jinasena's industrial and firefighting pump packages.
• Grundfos: World's largest pump manufacturer with a broad industrial, commercial, and residential portfolio; overlaps with Jinasena across centrifugal and booster pumps but at vastly larger scale and global footprint.

Direct peers

• Netafim: Global pioneer and leader in drip and micro-irrigation technology; competes with Jinasena's irrigation division across Asian agricultural markets and defines the technology benchmark Jinasena partners with Rain Bird to access.
• Havells India: Indian electrical and consumer durables major with a substantial pumps and motors portfolio; comparable in combining electric motors, water pumps, and water heaters with branded mass-market distribution.
• Mahindra EPC Irrigation: Indian subsidiary of Mahindra Group focused on drip irrigation and agricultural water solutions; directly comparable in product line and South Asian distribution model.
• CRI Pumps: Indian pump manufacturer with deep distribution into South Asian agricultural and domestic markets; competes head-on with Jinasena in centrifugal, submersible, and agricultural pump segments.
• Jain Irrigation Systems: India's leading integrated irrigation company (drip, sprinkler, fertigation) and existing Jinasena partner; highly comparable product mix across agricultural irrigation systems, with overlap in water pumping and piped distribution.
• Kirloskar Brothers: India's largest pump manufacturer with a comparable multi-decade heritage and broad portfolio spanning domestic, agricultural, and industrial pumps — the closest regional analogue to Jinasena's pump-centric business model.
• Franklin Electric: US-listed global leader in water systems, including submersible pumps, motors, and fueling equipment — comparable in the combined pump + electric motor product architecture that Jinasena mirrors with Centric pumps and JEM motors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/jinasena-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jinasena