team x
team x is the Berlin-based dedicated business partner of Mercedes-Benz, delivering full-service creative, communications, social media, media, and brand experience work exclusively for that client across offices in Berlin, Cologne, New York, Beijing, and the UK. It is a subsidiary of Omnicom Holding Germany GmbH.
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What team x does
team x (legal entity: team x GmbH) is a Berlin-headquartered dedicated business partner to Mercedes-Benz, providing end-to-end creative, communications, social media, media, and brand experience services exclusively for that client. The company operates across at least five locations — Berlin (headquarters), Cologne, New York, Beijing, and the UK — and functions as a coordinating layer across an Omnicom network of specialist agencies (ANTONI, Merkley and Partners, OSK, TLGG, Rapp, and Omnicom Media Group UK) that together deliver against the single Mercedes-Benz mandate. Core deliverables include the biannual Mercedes-Benz Magazine published in 17 languages with 2.5 million readers and 1 million+ subscribers, alongside purpose-driven global campaigns such as "I am Mercedes" (2023, 28 million impressions) and "Be One of Many" for International Women's Day 2024 (7.1 million video views).
The underlying technology stack is conventional professional-services tooling for creative production, social media management, editorial publishing, and media planning; no proprietary platforms, AI/ML capabilities, patents, or API-based products are disclosed. Team x is a wholly-owned subsidiary of Omnicom Holding Germany GmbH (part of Omnicom Group) and is led by Managing Director Mark Niedzballa.
The business model is professional services: agency-style fees (likely retainer or contracted scope) for the full suite of brand experience services delivered to a single enterprise client, with revenue mechanics tied directly to the scope of work commissioned by Mercedes-Benz. Distribution is exclusively through Mercedes-Benz's owned channels — HQ social media accounts, mb.com landing pages, the corporate intranet, and the print magazine — rather than through independent go-to-market. Headcount is reported in the 1,001–5,000 range, and the company is currently operating with active career postings across all specialist teams as of 2024.
team x firmographics
Firmographics- Name
- team x
- Legal name
- team × GmbH
- Website
- https://teamx.one
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- team x is the Berlin-based dedicated business partner of Mercedes-Benz, delivering full-service creative, communications, social media, media, and brand experience work exclusively for that client across offices in Berlin, Cologne, New York, Beijing, and the UK. It is a subsidiary of Omnicom Holding Germany GmbH.
- Ownership category
- akta.pro rank
Where team x is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
team x business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agency Services Revenue: Revenue generated through agency fees for creative, communications, social media, and media services delivered to Mercedes-Benz. The company operates as a dedicated business partner rather than traditional agency, suggesting a retainer or contractual service fee model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
team x product offering
Product offeringCore offering
team x operates as a dedicated business partner (rather than a traditional agency) to Mercedes-Benz, creating and delivering luxury brand experiences globally. The company provides end-to-end creative, communications, social media, media planning, and editorial/publishing services through specialized cross-functional teams based in Berlin, New York, Cologne, Beijing, and London, all focused solely on the Mercedes-Benz brand.
Product overview
team x is a business partner for Mercedes-Benz that creates and delivers luxury brand experiences. The company operates specialized teams across multiple locations (Berlin, Cologne, New York, Beijing, UK) and delivers campaigns and editorial content. Key offerings include the Mercedes-Benz Magazine (a biannual print publication in 17 languages with 2.5M readership), and various social media campaigns such as 'Be One of Many' (women's empowerment), 'I am Mercedes' (female empowerment), and Pride campaigns. The company functions as a coordinated network of agency teams under one brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercedes-Benz Magazine
Quantifiable outcome
- Mercedes-Benz Magazine reaches 2.5M readers in 17 languages with 1M+ subscribers generating 5M impressions/year
- +3 more outcomes
Companies that use team x
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
team x technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
team x partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Mercedes-Benzcoreteam x operates as Mercedes-Benz's dedicated business partner, responsible for creating and delivering exceptional brand experiences. Unlike a traditional agency-client relationship, team x describes itself as a 'business partner' doing for Mercedes-Benz what Mercedes-Benz does for its customers. The partnership encompasses all creative, communications, social media, media, and brand experience functions globally.
- ANTONI (creative × Berlin)minorPart of the team x network, ANTONI handles creative work for Mercedes-Benz from their Berlin office. Career applications are redirected to their careers page.
- Merkley and Partners (creative × New York)minorPart of the team x network, Merkley and Partners handles creative work for Mercedes-Benz from their New York office. Career applications are redirected to their careers page.
- OSK (comms × Cologne)minorPart of the team x network, OSK handles communications work for Mercedes-Benz from their Cologne office. Career applications are redirected to their careers page.
- TLGG (social × Berlin)minorPart of the team x network, TLGG handles social media work for Mercedes-Benz from their Berlin office. Career applications are redirected to their careers page.
- Rapp (network × Berlin and London)minorPart of the team x network, Rapp handles network/customer relationship management work for Mercedes-Benz from Berlin and London offices. Career applications are redirected to their careers page.
- Omnicom Media Group UK (media × UK)minorPart of the team x network, OMG UK handles media work for Mercedes-Benz from their UK office. Career applications are redirected to their careers page.
- Omnicom Holding Germany GmbH (parent company)coreteam x GmbH is a subsidiary of Omnicom Holding Germany GmbH. The parent company establishes group-wide policies including Code of Conduct, Human Rights policy, Environmental policy, and Whistleblower protection. team x operates within the Omnicom network structure.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
team x competitors and assessment
Company assessmentDirect peers
- DDB Germany: DDB Worldwide's German operations, part of Omnicom alongside team x. Directly comparable as an Omnicom-owned German agency network delivering integrated creative and communications work for major brands, including automotive.
- Jung von Matt: Independent German creative agency network with deep automotive and luxury credentials (long-time BMW lead agency). Directly comparable to team x as a German-rooted, creatively-led agency serving premium automotive brands with global integrated capabilities.
- TBWA Germany: Omnicom-affiliated global creative network's German operations. Comparable to team x as a sibling-network competitor serving similar automotive/luxury brand clients across creative and communications.
- Scholz & Friends: German creative agency group with strong automotive heritage (Volkswagen, Mercedes-Benz historically). Comparable to team x in delivering creative-led, integrated brand work for automotive/luxury clients out of Germany.
- Serviceplan Group: Largest independent German agency group with substantial automotive and luxury clients. Comparable to team x in being a full-service, German-headquartered agency network operating across creative, media, digital, and CRM with global reach.
- BBDO Germany: BBDO Worldwide's German arm, part of the same Omnicom family as team x and actually supplying the Beijing creative operations to team x. Closely comparable in service mix, parent, and automotive category exposure.
Broad incumbents
- Ogilvy: WPP-owned global creative network with a strong automotive and luxury client base. Comparable to team x in delivering integrated brand experience work for premium automotive OEMs.
- Accenture Song: Accenture's creative, brand, and experience practice, which has been a major consolidator of embedded agency relationships with automotive OEMs. Comparable to team x as both a competitor for the same embedded-agency model and an acquirer/in-houser of agency units.
- Publicis Groupe: Global advertising holding company and direct competitor to Omnicom. Comparable to team x as the parent-tier alternative that automotive clients could shift to, and as a holder of multiple embedded automotive agency brands (e.g., Publicis Emil, Saatchi & Saatchi).
Regional players
- Fabrik 19 (VMLY&R/RCA automotive practice): VML's global automotive practice (with strong German heritage through former Wunderman agencies). Comparable to team x in delivering integrated automotive brand experience work across European and global markets for premium OEMs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
team x social profiles
Digital presenceteam x compliance and trust
Trust signalCompliance3 records
team x financial estimates
Financial estimateRevenue estimate
Valuation estimate
team x leadership team
Management profileNumber of profiles
Profiles1 record
team x funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
team x M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about team x
What does team x do?
team x operates as a dedicated business partner (rather than a traditional agency) to Mercedes-Benz, creating and delivering luxury brand experiences globally. The company provides end-to-end creative, communications, social media, media planning, and editorial/publishing services through specialized cross-functional teams based in Berlin, New York, Cologne, Beijing, and London, all focused solely on the Mercedes-Benz brand.
Is team x a public or private company?
team x is a private company. It is classified as corporate owned and is currently operating.
When was team x founded?
team x was founded in -1. It employs 1,001 to 5,000 people.
Where is team x based?
team x is headquartered in Berlin, Germany, in the Europe region.
How does team x make money?
One revenue line is on record: agency Services Revenue.
Who are team x's main competitors?
Direct peers on record are DDB Germany, Jung von Matt, TBWA Germany, Scholz & Friends, Serviceplan Group and BBDO Germany. Broad incumbents are Ogilvy, Accenture Song and Publicis Groupe. Fabrik 19 (VMLY&R/RCA automotive practice) is listed as a regional player.
Does team x have an API?
No public API is recorded for team x.