What GS Strategy Group does

GS Strategy Group is a privately held research and strategic consulting firm founded in 2010 by Greg Strimple and headquartered in Boise, Idaho. The firm provides custom survey research, communications strategy, and public affairs consulting to political campaigns, corporations, non-profit organizations, and public institutions across the United States and more than 20 international markets.

Its core offering spans four practice areas — Brand & Reputation Research, Market & Competitor Intelligence, Policy & Public Affairs Advocacy, and Political Campaigns & Ballot Initiatives — supported by a broader catalog of research services including ad testing, consumer insight surveys, communication audits, concept testing, employee pulse surveys, media tracking, message architecture, voter segmentation, and public policy positioning studies. Methodologically, the firm operates an in-house survey research and statistical analysis platform that combines quantitative collection (online, landline, mobile) with qualitative methods (focus groups, in-depth interviews, perception analyzers, dial testing), and applies a proprietary "behavioral survey research approach" together with regression modeling and custom data processing tooling for client-specific toplines, crosstabs, and presentations.

The firm operates on a quote-based professional services revenue model with undisclosed pricing, delivering custom engagements directly via phone and website contact. Its three-person senior bench — President Greg Strimple (formerly a founding partner of Mercury Public Affairs, acquired by Omnicom), Partner Robert Jones, and Vice President of Data Operations Travis Hall — carries campaign pedigree from McCain 2008, Christie 2009/2013, Perry 2016, and Congressional Leadership Fund work, and serves clients ranging from Presidential candidates and U.S. Senators to Fortune 50 multi-nationals, global energy players, Hollywood entertainment conglomerates, ride-sharing majors, and global QSR chains.

Name

GS Strategy Group

Legal name

GS Strategy Group

Website

https://gsstrategygroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

GS Strategy Group is a privately held Boise-based research and strategic consulting firm providing custom survey research, communications strategy, and public affairs advisory to political campaigns, Fortune 500 corporations, non-profits, and public institutions across more than 20 countries.

Ownership category

akta.pro rank

Product category

Political & Market Research Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Brand & Portfolio Strategy Consulting (MPAAAFAB), Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Political polling services
• Survey research consulting
• Brand reputation research
• Market intelligence research
• Public affairs strategy

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Research and Consulting Services: The company generates revenue through providing custom survey research, market intelligence, brand reputation studies, and strategic consulting services to political campaigns, corporations, non-profits, and public institutions. Services are tailored to each client's specific objectives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

GS Strategy Group is a research and strategic consulting firm that conducts survey research and applies it to communications strategy. Its core practice areas are Brand & Reputation Research, Market & Competitor Intelligence, Policy & Public Affairs Advocacy, and Political Campaigns & Ballot Initiatives. It serves political campaigns, corporations, non-profits, and public institutions with custom survey-based research and strategic advisory engagements.

Product overview

GS Strategy Group is a research and strategic consulting firm offering a unified suite of survey research and communications strategy services. The core offering spans four main practice areas: Brand & Reputation Research, Market & Competitor Intelligence, Policy & Public Affairs Advocacy, and Political Campaigns & Ballot Initiatives. These are supported by specialized research services including Ad Testing, Consumer Insight Surveys, Customer Experience Surveys, Message Architecture, and Voter Segmentation Programs. The firm employs both quantitative methods (online, landline, and mobile interviews) and qualitative approaches (focus groups, in-depth interviews, dial testing) to deliver actionable insights through statistical analysis, regression modeling, and algorithmic processing. The services work together as an integrated research-to-strategy pipeline, from data collection through to actionable recommendations for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Reputation Research Research-based communications strategy that identifies how target audiences behave and builds positive public image through subgroup identification and macro/micro-level data analysis. Used by corporations, universities, hospital networks, and other institutions for brand launches, crisis response, and competitive positioning.
• Market & Competitor Intelligence
• Policy & Public Affairs Advocacy
• Political Campaigns & Ballot Initiatives
• Ad Testing
• Consumer Insight Surveys
• Customer Experience Surveys
• Communication Audits
• Concept Testing
• Employee Pulse Surveys
• Market Insights Analysis
• Media Tracking
• Message Architecture
• Organizational Alignment Surveys
• Public Policy & Political Positioning Studies
• Voter Segmentation Programs
• Quantitative Research Methods
• Qualitative Research Methods
• Statistical Analysis & Modeling

Named customers27 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Public Opinion Strategies: Leading Republican political polling and survey research firm serving campaigns, corporations, and associations. Highly comparable methodology, client base, and political-corporate crossover positioning to GS Strategy Group.
• Luntz Global: Frank Luntz's political and corporate research consultancy focused on message testing, brand language, and persuasion research. Directly comparable in survey-driven message architecture and corporate-reputation work.
• McLaughlin & Associates: Long-standing political polling and public affairs research firm serving Republican campaigns, corporations, and trade associations. Direct peer in voter segmentation, message architecture, and survey-based brand work.
• The Tarrance Group: Republican polling and strategic research firm with decades of campaign and corporate experience. Directly comparable in survey research services, political positioning studies, and Fortune 500 client work.
• Wilson Perkins Allen: Opinion research and strategic consulting firm specializing in public affairs, corporate communications, and political campaigns. Closely mirrors GS Strategy Group's integrated research-to-strategy pipeline and client mix.
• Mercury Public Affairs: National public affairs and research firm where GS Strategy Group's founder Greg Strimple was previously a founding partner before it was acquired by Omnicom. Directly comparable in survey research, public affairs strategy, and corporate/political client mix.
• Hickman Analytics: Survey research firm specializing in public policy, advocacy, and corporate communications research for Fortune 500 clients and major NGOs. Highly comparable in custom survey design, crosstab analysis, and public affairs positioning.

Broad incumbents

• Hill+Knowlton Strategies: Global public relations and public affairs consultancy under WPP offering research, issues management, and corporate communications at significantly larger scale. Comparable end-services but with a much broader portfolio and global footprint.
• Brunswick Group: Global advisory firm focused on critical issues, public affairs, and corporate reputation. Overlaps with GS Strategy Group's brand reputation and public affairs practices but serves primarily large-cap, cross-border clients.
• Stagwell Global: Marketing and communications holding company with public affairs and research capabilities (including The Harris Poll). Represents the scaled, multi-brand competitive set against which GS Strategy Group's boutique model competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/16008306

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GS Strategy Group