What Elec-Tech does

Elec-Tech Sales Ltd. is a privately held manufacturers' representative firm founded in 1984 and headquartered in Langley, British Columbia, Canada. The company represents 15+ leading electrical equipment manufacturers — including nVent (Hoffman, Eriflex, Raychem), Mersen, Meltric, Hammond Power Solutions, Weidmuller, Anamet, Dialight, Liveable Cities, and ABB LUMACELL — across power distribution, industrial connectivity, thermal management, and lighting categories. Its technology footprint is limited to sales-enablement tools (website, territory-based CRM); the firm carries no proprietary products, software, or patents.

The firm operates a territory-based direct sales model in British Columbia, organized into three divisions (Industrial/OEM, Lighting, and Data Networking) supported by product specialists and inside sales staff. Its six Principals/Outside Sales representatives cover defined BC regions including the Lower Mainland, Vancouver Island, Kelowna/Okanagan, Thompson Region, Kootenays, Peace Region, and Cariboo/Nechako. Customers span industrial verticals — forestry, mining, water/wastewater, OEM, data networking, commercial construction, municipal, and power generation/distribution.

Revenue is generated through manufacturer commissions on sales facilitated through BC distributor partnerships and direct customer relationships. Pricing is set by the principals Elec-Tech represents, not by the firm itself. The company is a member of Electro-Fed, ECABC, CEMRA, and BCEA, and in September 2024 added a strategic partnership with CDm2 LIGHTWORKS for commercial-specification emergency lighting. Elec-Tech is independently owned with no disclosed parent company, institutional investors, funding history, or M&A activity.

Name

Elec-Tech

Legal name

Elec-Tech Sales Ltd.

Website

https://electechsales.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Elec-Tech Sales is a British Columbia manufacturers' representative firm founded in 1984, representing 15+ leading electrical equipment brands across power, lighting, industrial connectivity, and thermal management for BC forestry, mining, data networking, commercial, and municipal customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: Elec-Tech operates as a manufacturers representative firm earning commissions from electrical equipment manufacturers for sales facilitation, demand creation, and market support in the British Columbia territory. They represent leading manufacturers and receive compensation based on sales generated through their distributor partnerships and direct customer relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Elec-Tech Sales is a manufacturers' representative firm that represents leading electrical equipment manufacturers in the British Columbia market, earning commissions on sales of industrial automation controls, commercial and data network equipment, thermal management systems, power distribution products, and energy-efficient LED lighting. The firm operates through three specialized divisions (Industrial/OEM, Lighting, and Data Networking) supported by a territory-based outside sales team, inside sales, and product specialists who provide project requirements assistance, design layouts, and application support.

Product overview

Elec-Tech Sales operates as a manufacturers' representative selling distributed electrical equipment brands, not a unified product platform. Their portfolio includes power management products (TruWave Active Harmonic Filter, Flexible Busbar, RackPower PDUs, Compact Fused Switch), industrial connectivity (DSN Series plugs/receptacles, SNAP IN Terminal Blocks, Anaconda Sealtite conduit), thermal management solutions (HTV Self Regulating Heating Cable, Extreme Environments Air Conditioner), and smart city/lighting systems (SmartLinx CMS, High Bay LED lighting). These products are sourced from 15+ manufacturer partners including Mersen, Meltric, Hammond Power Solutions, Anamet, Weidmuller, nVent (Hoffman, Eriflex, Raychem), and Liveable Cities, covering industrial automation controls, commercial/data network equipment, thermal management, and LED lighting for the British Columbia market.

Differentiator

Problem solved

Functional benefit

Products and services

• Compact Fused Switch (Mersen)
• DSN Series Plugs and Receptacles (Meltric)
• TruWave Active Harmonic Filter (Hammond Power Solutions)
• Anaconda Sealtite HTUA HD Approved (Anamet)
• SNAP IN Terminal Blocks (Weidmuller)
• RackPower Intelligent PDUs (nVent Hoffman)
• Flexible Busbar (nVent Eriflex)
• HTV Self Regulating Heating Cable (nVent Raychem)
• Extreme Environments Air Conditioner (nVent Hoffman)
• LED High Bay Industrial Light (Dialight/Vigilant)
• SmartLinx Central Management System (Liveable Cities)

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CDm2 LIGHTWORKSstrategicGTM or Marketing Partner · 22 September 2024Elec-Tech Sales has a strategic partnership with CDm2 LIGHTWORKS to offer ABB LUMACELL emergency lighting products and systems for the commercial and specification market in British Columbia. This partnership combines Elec-Tech's regional sales presence with CDm2 LIGHTWORKS' lighting design expertise to serve the commercial construction market.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• WESCO International: Global broad-line electrical, communications, and utility distributor serving industrial, construction, and data center customers. Operates at much greater scale than Elec-Tech but in the same value chain — distributing many of the same manufacturers' products Elec-Tech represents.
• Rexel: Global electrical distribution group operating in Canada through banners including Westburne and Nedco. A broad incumbent in the same electrical equipment value chain as Elec-Tech, serving many of the same contractor and industrial end customers.
• Sonepar: World's largest independent electrical distributor operating in Canada through banners including Gescan and Texcan. Overlaps with Elec-Tech's manufacturer partnerships and end-customer verticals at substantially greater scale.

Direct peers

• Bartle & Giardina: Canadian electrical manufacturers' representative firm representing leading electrical brands across multiple verticals. Closely comparable business model to Elec-Tech — commission-based rep selling power distribution, lighting, and industrial connectivity products through distribution partners.
• Pringle Group: Canadian electrical manufacturers' representative firm offering industrial, commercial, and data center product lines. Comparable to Elec-Tech in serving as a sales-driven rep agency with territory-based coverage and multi-vertical specialization.
• Electro-Source Inc. Canadian manufacturers' representative agency specializing in electrical products for industrial, commercial, and OEM markets. Directly comparable to Elec-Tech in representing electrical equipment brands and serving Canadian customers via field sales reps.

Regional players

• E.B. Horsman & Son: Western Canada's largest independent electrical distributor, headquartered in British Columbia. Direct geographic overlap with Elec-Tech, serving many of the same BC contractors, industrials, and OEMs through a branch network.
• Guillevin International: Canadian-owned electrical distributor with strong presence in Quebec and Western Canada. Comparable to Elec-Tech as a Canadian-focused electrical channel partner overlapping on key vertical markets and product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elec-Tech