Embody Wellness & Massage

What Embody Wellness & Massage does

Embody Wellness & Massage is a privately held, single-provider massage therapy practice founded in 2016 by licensed massage therapist Yolanda Parrish (NC LMBT 8009) and headquartered at 104 South White St, Suite 201, Wake Forest, NC. The company delivers a unified portfolio of therapeutic bodywork services including therapeutic massage (30/60/90-minute sessions at $70/$175/$225), Vodder Manual Lymph Drainage, orthopedic massage, trigger point therapy, Upledger craniosacral therapy, ACE Massage Cupping, full-body stretching, and remote Reiki healing. The core technical foundation is the practitioner's multi-disciplinary certification stack combined with 22 years of clinical massage experience and integrated yoga/dance-informed bodywork methodology.

The business operates on a direct-to-consumer model with no enterprise clients, no channel partners, and no external capital. Distribution is via self-serve online booking through the Wix-hosted embodywm.com site (with credit card on file required), direct phone/text scheduling at 919-263-5777, and Stripe-based gift card e-commerce. Primary customer segments are individuals seeking pain management and general wellness, post-surgical recovery patients purchasing the structured 5-Session Lymphatic Recovery Series, and a niche dancer segment served through the Dance Event Massage offering. Secondary revenue streams include gift card sales with periodic BOGO promotions.

The company has no disclosed funding, no institutional investors, no partnerships or alliances, no patents or trademarks, and no reported headcount beyond the founder. Marketing is executed through organic channels only — website content, founder-authored blog posts on gut health and nervous system regulation, and social media presence on Facebook, LinkedIn, and Instagram (@well_ness_life), supplemented by local SEO targeting Wake Forest-area search queries. The practice operates by appointment only with locked doors, indicating a lean physical footprint with no walk-in retail component.

Name

Embody Wellness & Massage

Legal name

Embody Wellness & Massage

Website

https://embodywm.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Embody Wellness & Massage is a single-provider massage therapy practice in Wake Forest, NC, founded in 2016 by Yolanda Parrish, offering therapeutic massage, manual lymph drainage, post-surgical recovery series, and specialized modalities to individual consumers in the Wake Forest area.

Ownership category

akta.pro rank

Product category

Therapeutic Massage Services

NAICS

Personal Care Services (8121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

akta.pro secondary industries

Deep Tissue Massage (HSALAEAB), Reflexology & Acupressure Services (HSALAFAM), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Therapeutic massage services
• Manual lymph drainage
• Post-surgical recovery
• Orthopedic bodywork
• Wellness massage therapy

Headquarters

HQ city

Wake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Massage Therapy Sessions: One-time session-based revenue from therapeutic massage services offered in 30, 60, and 90-minute durations. Primary revenue stream.
2. Post-Surgical Recovery Packages: Bundled 5-session recovery series for post-surgical lymphatic drainage with personalized care plans and progress tracking. Recommended over single sessions for optimal recovery.
3. Specialized Modalities: Revenue from specialized services including Manual Lymph Drainage, Cupping Therapy, Full Body Stretch, and Remote Reiki Healing sessions.
4. Gift Cards: Gift card sales including promotional Buy One Get One Free offers. Gift cards do not expire and are valid on regular priced services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Embody Wellness & Massage is a single-location therapeutic massage practice that sells hands-on bodywork sessions and specialized recovery programs to individual consumers. Core offerings include Therapeutic Massage (30/60/90 minutes), Manual Lymph Drainage, ACE Massage Cupping, Full Body Stretch, Remote Reiki Healing, and a structured 5-Session Post-Surgical Lymphatic Recovery Series, all delivered by licensed therapist Yolanda Parrish in Wake Forest, NC.

Product overview

Embody Wellness & Massage is a single-location massage therapy practice offering a unified set of wellness services. The core offering centers on Therapeutic Massage (available in 30/60/90-minute sessions) complemented by specialized modalities including Manual Lymph Drainage, Cupping, Full Body Stretch, and Remote Reiki Healing. The practice also offers structured programs including a 5-Session Post-Surgical Lymphatic Recovery Series for post-operative patients, Dance Event Massage for dancers, and Gift Cards as a promotional add-on. All services are provided by licensed massage therapist Yolanda Parrish at the Wake Forest, NC location.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Massage

Quantifiable outcome

• Pain relief for chronic pain patients from sports injuries and chronic tension
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Massage Green SPA: Franchised therapeutic massage chain with membership pricing. Competes in the same mid-priced therapeutic massage segment and offers similar modalities including deep tissue and lymphatic work.
• Massage Heights: Membership-based franchised massage studio chain with multiple Triangle-area locations. Directly comparable on therapeutic massage services, membership/pricing model, and post-surgical/wellness positioning.
• Elements Massage: Franchised therapeutic massage studio chain emphasizing customized therapeutic sessions (similar to Embody's orthopedic/trigger point focus). Competes for the same recovery, pain-management, and wellness-oriented client base with multi-therapist studios.
• Hand & Stone Massage and Facial Spa: National franchised massage and facial spa chain with locations across the U.S., including in the Wake Forest/Raleigh-Durham market. Directly competes for the same therapeutic-massage customer segment via memberships, walk-in availability, and multi-provider capacity that a solo boutique cannot match.
• LaVida Massage: Franchised therapeutic massage studio chain offering customized sessions with membership pricing. Directly comparable in customer segment, modality mix, and pricing approach.
• The Now Massage: Boutique massage studio chain focused on therapeutic relaxation, stretching, and recovery. Comparable on single-modality-deep-dive studio concept and pricing structure aimed at wellness-oriented consumers.

Emerging players

• Soothe: On-demand mobile massage platform connecting licensed therapists to clients for in-home and hotel sessions. Overlaps with Embody's therapeutic offering but competes via convenience and a national therapist network rather than a fixed studio.
• Zeel: On-demand massage app offering in-home therapeutic, sports, and prenatal massage from vetted therapists. Comparable on licensed-therapist delivery of clinical massage modalities but competes via mobile/on-demand model.

Broad incumbents

• Spavia Day Spa: Franchised luxury day spa offering massage alongside facials, body treatments, and wellness services. Adjacent competitor — overlaps on massage menu but offers a broader spa experience and multi-provider capacity.
• Woodhouse Spa: Upscale day spa chain with full menu of massage, facial, and body treatments. Comparable on therapeutic massage offerings but operates in the broader day-spa category with significantly larger physical footprints and pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/embodywellnessmassage
• LinkedInlinkedin.com/company/embody-wellness-&-massage
• Instagraminstagram.com/well_ness_life

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embody Wellness & Massage