Rock to Recovery
- Company typePrivate
- Founded-
- HeadquartersExmouth, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Rock to Recovery firmographics
Firmographics- Name
- Rock to Recovery
- Legal name
- Rock 2 Recovery CIC
- Website
- https://rock2recovery.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rock to Recovery industry classification
Industry- Product category
- Veterans Mental Health Support Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Behavior Change & Motivational Coaching (HSADAGAF)
Keywords
Where Rock to Recovery is headquartered
LocationHeadquarters
- HQ city
- Exmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Rock to Recovery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The organization relies on donations and fundraising activities including individual donors (one-off and ongoing support), fundraising events (mountain walks, dinners, camping weekends), and supporter challenges and events.
- Coaching Services: Unlimited coaching for funded sources; 6 hours free for non-funded beneficiary groups, thereafter at discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Funded beneficiaries receive unlimited coaching |
| Other | Pay-as-you-go | Non-funded beneficiaries receive 6 free hours |
| Other | Monthly | Donation amounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rock to Recovery product offering
Product offeringCore offering
Rock 2 Recovery CIC delivers confidential, one-to-one non-clinical change management coaching sessions to serving members of the Armed Forces, veterans, their immediate family members, and funded 999 (Blue Light) emergency services personnel. Sessions are delivered face-to-face, via Zoom, or by telephone across England, Wales, Scotland, Jersey, the Isle of Man, and overseas, using the proprietary "rethinking your thinking" creative coaching methodology to help clients manage stress, find purpose, and build a positive path forward.
Product overview
Rock2Recovery is a Community Interest Company (CIC) offering a single, unified service: confidential one-to-one specialist change management coaching for serving members of the Armed Forces, veterans, their immediate family members, and funded 999 services. Sessions are delivered face-to-face or via Zoom/telephone across England, Wales, Scotland, Jersey, the Isle of Man, and overseas. The core offering is the One-to-One Change Management Coaching service, branded around the 'rethinking your thinking' methodology. Coaching is provided free of charge (unlimited for funded sources; 6 hours free for other beneficiary groups) by vetted volunteer coaches who are compensated by R2R. The organisation also operates a helpline (01392 642960) and accepts donations via its website, with external fundraising events and community partnerships supporting service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- One-to-One Change Management Coaching Confidential, non-clinical one-to-one coaching sessions delivered face-to-face, via Zoom, or by telephone to serving members of the Armed Forces, veterans, their immediate family members, and funded 999 Blue Light emergency services workers. Coaching uses the proprietary "rethinking your thinking" change management methodology and creative techniques to help clients manage stress, find peace, maintain balance, and shape a positive path forward. Coaching is unlimited for funded beneficiaries; non-funded beneficiary groups receive 6 free hours, then pay a discounted hourly rate.
Companies that use Rock to Recovery
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Rock to Recovery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rock to Recovery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Royal British LegioncoreMajor military charity providing ongoing support for Rock2Recovery's vital work helping those who have served to rebuild and thrive.
- Royal Marines CharitycoreThe first military charity to recognize Rock2Recovery's work and continues to support the organization as a key partner.
- Royal British Legion JerseyminorRegional branch of Royal British Legion supporting Rock2Recovery's work in Jersey.
- Scottish Veterans Wellbeing AllianceminorAlliance supporting Scottish veterans' wellbeing through partnership with Rock2Recovery.
- Royal Marines ShopminorSells Rock2Recovery merchandise, enabling supporters to purchase branded items while supporting the charity.
- Race NationminorFundraising platform hosting Rock2Recovery's event registration and fundraising activities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rock to Recovery competitors and assessment
Company assessmentDirect peers
- SSAFA: Long-standing UK Armed Forces charity providing welfare, mental health, and family support to serving personnel, veterans, and families. Overlapping beneficiary base and similar non-clinical support orientation.
- Help for Heroes: Major UK Armed Forces charity providing recovery and mental health support to veterans and serving personnel. Directly comparable mission, beneficiary base, and charity-funding model, though operating at significantly larger scale.
- Combat Stress: UK's leading veterans' mental health charity providing clinical (rather than non-clinical) treatment for PTSD and related conditions. Comparable beneficiary base, but operates clinical pathways Rock2Recovery explicitly does not.
- PTSD Resolution: UK charity providing one-to-one therapy (human givens approach) specifically for veterans and emergency services suffering from PTSD. Highly comparable one-to-one, charity-funded, non-NHS delivery model.
- Walking With The Wounded: UK veterans charity focused on employment, mental health, and re-integration support for ex-military. Comparable beneficiary segment and non-clinical support approach.
- Vetlife: UK charity providing mental health support specifically to the veterinary profession; methodologically a close peer in terms of one-to-one wellbeing support for a defined professional community, though serving a different beneficiary group.
Broad incumbents
- Mind: Large UK mental health charity offering advice, support, and campaigning. Overlaps in mental health beneficiary support, though serving a much broader population than Rock2Recovery's military/blue-light focus.
- Togetherall (formerly Big White Wall): Digital mental health platform providing peer-support communities and online therapy. Provides a digital-channel analogue to Rock2Recovery's one-to-one coaching, serving a much broader beneficiary pool.
- Andy Maycock / OP Courage (NHS): NHS-commissioned specialist mental health service for veterans (OP Courage in England; equivalents in devolved nations). Represents the publicly-funded clinical pathway Rock2Recovery complements or competes with.
Others
- Forces in Mind Trust: UK trust funding research and programmes supporting ex-Forces personnel transition. Operates upstream of Rock2Recovery as a potential funder/strategic ally rather than a service provider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Rock to Recovery social profiles
Digital presenceRock to Recovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock to Recovery leadership team
Management profileNumber of profiles
Profiles7 records
Rock to Recovery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock to Recovery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock to Recovery
What does Rock to Recovery do?
Rock 2 Recovery CIC delivers confidential, one-to-one non-clinical change management coaching sessions to serving members of the Armed Forces, veterans, their immediate family members, and funded 999 (Blue Light) emergency services personnel. Sessions are delivered face-to-face, via Zoom, or by telephone across England, Wales, Scotland, Jersey, the Isle of Man, and overseas, using the proprietary "rethinking your thinking" creative coaching methodology to help clients manage stress, find purpose, and build a positive path forward.
Is Rock to Recovery a public or private company?
Rock to Recovery is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rock to Recovery founded?
Rock to Recovery was founded in -1. It employs 1 to 10 people.
Where is Rock to Recovery based?
Rock to Recovery is headquartered in Exmouth, United Kingdom, in the Europe region.
How does Rock to Recovery make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are coaching Services.
Who are Rock to Recovery's main competitors?
Direct peers on record are SSAFA, Help for Heroes, Combat Stress, PTSD Resolution, Walking With The Wounded and Vetlife. Broad incumbents are Mind, Togetherall (formerly Big White Wall) and Andy Maycock / OP Courage (NHS). Forces in Mind Trust is listed as an others.
Does Rock to Recovery have an API?
No public API is recorded for Rock to Recovery.
What industry is Rock to Recovery in?
Rock to Recovery's product category is Veterans Mental Health Support Services. Its primary akta.pro industry code is HSADAGAF, Behavior Change & Motivational Coaching. Its NAICS code is 624190 and its SIC code is 8090.