Market Entry

What Market Entry does

Market Entry, Inc. is a privately held, founder-owned strategic marketing and sales consulting firm founded in 1982 by Katherine Kish and based in New Jersey. The firm provides strategic planning, marketing, public relations, meeting facilitation, and business development services to B2B and non-profit clients across verticals including technology/information, construction/manufacturing/engineering, service, and non-profit (academic institutions, associations, government entities, counseling organizations).

The company does not develop or deploy proprietary technology products; its deliverables are professional services engagements. Its value proposition emphasizes personalized, customized solutions rather than packaged methodologies, drawing on the founder's prior Fortune 500 experience at Singer, Harcourt Brace, and NBC and a network of staff and associates with cross-sector experience.

Market Entry generates revenue through consulting engagements on a professional services basis. Pricing is not publicly disclosed and is presumably determined by project scope, duration, and client requirements. Client acquisition is consultative and relationship-driven, relying on direct sales, referrals, and founder-led community engagement (Princeton Regional Chamber of Commerce, American Conference on Diversity, NJAWBO, Einstein's Alley). The firm is bootstrapped with no external funding, subsidiaries, or parent company reported.

Name

Market Entry

Legal name

Market Entry, Inc.

Website

https://marketentry.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Market Entry, Inc. is a privately held, founder-owned strategic marketing and sales consulting firm founded in 1982 in New Jersey, providing strategic planning, marketing, public relations, meeting facilitation, and business development services to B2B and non-profit clients across multiple sectors.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

International / Market Entry & Expansion Marketing Strategy (MPAAAFAL)

akta.pro secondary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• Strategic marketing consulting
• Business development consulting
• Strategic planning services
• Public relations consulting
• Meeting facilitation services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Marketing Consulting Services: Revenue is generated through consulting engagements providing strategic planning, marketing, public relations, and meeting facilitation services to B2B and non-profit clients. Services are tailored to client needs for launching or repositioning products, services, and companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Market Entry, Inc. is a strategic marketing and sales consulting firm that helps organizations focus, brand, and grow by launching or repositioning products, services, and companies. Its core deliverables are strategic planning, marketing, public relations, meeting facilitation, and business development services delivered to B2B and non-profit clients across technology, construction/manufacturing/engineering, non-profit, and service sectors.

Product overview

Market Entry is a strategic marketing and sales consulting firm founded in 1982, offering a portfolio of professional services rather than a software product. The company provides strategic planning consulting, marketing services, public relations, meeting facilitation, and business development. These services work together to help organizations focus, brand, and grow in B2B and non-profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning Consulting Strategic planning services that help organizations focus, brand, and grow through market analysis and business strategy development, primarily for B2B and non-profit clients.
• Marketing Services Comprehensive marketing services including market positioning, brand development, and go-to-market strategies for B2B and non-profit sector clients.
• Public Relations Public relations services designed to enhance client visibility and reputation in target markets.
• Meeting Facilitation Professional meeting and conference facilitation services including strategic planning retreats and corporate events for B2B and non-profit clients.
• Business Development Consulting Business development and sales consulting to support product launches, company repositioning, and market expansion for B2B and non-profit clients.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Einstein's AlleycoreStrategic or Co-development PartnerKatherine Kish serves as Executive Director of Einstein's Alley, which is described as NJ's 'Silicon Valley' - an economic development initiative for Central New Jersey. This represents a strategic alignment with regional economic development efforts.
• Princeton Regional Chamber of CommercecoreStrategic or Co-development PartnerKatherine Kish has been actively involved for over two decades, serving as chairman of the board in 2000. This provides significant networking and referral opportunities within the regional business community.
• American Conference on DiversitycoreStrategic or Co-development PartnerServed as Vice Chair of the Board and currently on the Executive Committee. Supports diversity initiatives in the business community.
• New Jersey Entrepreneurial NetworkminorStrategic or Co-development PartnerBoard member supporting entrepreneurial development in New Jersey.
• Mid Jersey Chamber FoundationminorStrategic or Co-development PartnerBoard membership supporting regional business development.
• Nakashima Foundation for PeaceminorStrategic or Co-development PartnerVice Chair supporting peace initiatives and community engagement.
• Princeton FutureminorStrategic or Co-development PartnerSteering Committee member for regional economic development initiatives.
• Creative New JerseyminorStrategic or Co-development PartnerSteering Committee member supporting creative economy development.
• NJAWBO/EXCEL Initiative (now WBC)coreStrategic or Co-development PartnerCo-founder of NJAWBO/EXCEL (now Women's Business Center) initiative, a statewide entrepreneurial training program that has provided entrepreneurial skills training to thousands of women and minorities since 1992.
• Liberty Science Center - Women's Leadership CouncilminorStrategic or Co-development PartnerMember of Women's Leadership Council supporting science education and women leaders.

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Havas: Global marketing and communications network offering strategic planning, advertising, and PR services; comparable in service breadth to Market Entry's full-service marketing and PR portfolio.
• Edelman: Global public relations and communications firm offering strategic positioning, brand strategy, and marketing services to enterprises; overlaps with Market Entry's PR and strategic planning offerings at a much larger scale.
• Weber Shandwick: Global communications and marketing agency providing strategic planning, brand development, and public relations; comparable service categories to Market Entry's portfolio but operating at enterprise scale.

Direct peers

• Padilla: Marketing and communications consultancy providing brand strategy, PR, and stakeholder engagement to B2B and non-profit organizations; overlaps with Market Entry's strategic marketing and public relations services.
• Teneo: Strategic advisory and communications consultancy providing senior counsel on positioning, strategy, and stakeholder engagement; overlaps with Market Entry's strategic planning and public relations offerings.
• The Pollack Group: Independent integrated marketing and PR firm providing strategic communications, brand strategy, and event facilitation; mirrors Market Entry's boutique mix of strategy, PR, and meeting facilitation.
• Brownstein Group: Independent integrated marketing agency offering brand strategy, public relations, and digital marketing; comparable to Market Entry's full-service B2B marketing and PR portfolio.
• Merritt Group: Boutique PR and marketing consultancy serving B2B technology and non-profit clients with strategic communications and brand-building services; directly comparable in scope and client mix.
• Siegel+Gale: Boutique brand strategy and strategic communications consultancy; comparable to Market Entry in offering personalized strategic planning, marketing, and brand-building services to B2B and non-profit clients.

Regional players

• J. Walcher Communications: Independent boutique PR and strategic communications firm on the West Coast with similar founder-led model and B2B/non-profit client base; comparable service mix but geographically separate from Market Entry's NJ footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Entry