Pasaka

What Pasaka does

Pasaka (legal name: Mokyklėlė „Pasaka") is a private virtual Lithuanian language school founded in 2020 and headquartered in Vilnius, Lithuania. The company delivers live, small-group Lithuanian language lessons (groups of up to 5 students, sessions of 30–60 minutes) to children aged 2–16 from the global Lithuanian diaspora, plus individual lessons, adult courses, bilingual parenting consultations, fairytale-themed clubs, and Minecraft Education-based sessions. Lessons are conducted via Zoom, with students accessing materials, homework, and schedules through a custom self-serve platform at app.mokyklelepasaka.lt, supported by timezone-aware scheduling that enables service to diaspora families across all global time zones.

The business is operated with a 30+ teacher workforce holding specialized credentials from Lithuanian universities in Lithuanian philology, primary education, music pedagogy, early childhood education, and special needs pedagogy, alongside a communications specialist and an Education Director. Pasaka runs seasonal course terms (autumn, spring, summer) and reports 650+ students in its summer course, 200+ groups in its spring course, and a 70%+ continuity indicator. The platform provider is Mygom.tech per the website footer.

Pasaka generates revenue through term-based course fees for group lessons, premium individual lessons, adult Lithuanian courses, and consultation services, with a free trial lesson used as a top-of-funnel acquisition tool. Pricing is not publicly disclosed. Distribution is exclusively digital and community-driven: Facebook, Instagram, LinkedIn, website content, and word-of-mouth within Lithuanian expatriate networks. The company is founder-owned (Egle Adliene and Justė Grigalauskienė) and bootstrapped, with no disclosed funding rounds, acquisitions, or institutional investors in the available data.

Name

Pasaka

Legal name

Mokyklėlė „Pasaka"

Website

https://mokyklelepasaka.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pasaka is a bootstrapped virtual Lithuanian language school, founded in 2020 in Vilnius, that delivers small-group Zoom lessons to diaspora children aged 2–16 worldwide, plus individual lessons, adult courses, and bilingual parenting consultations.

Ownership category

akta.pro rank

Product category

Online Language Education

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Teen Language Camps (Summer/Winter) (EDAIAEAF)

akta.pro secondary industries

Adult 30+ / Senior Language Programs (EDAIAEAG), Language & Cultural Immersion Lessons (Local Language, Etiquette, Traditions) (THAJAKAG)

Keywords

• Online language school
• Lithuanian language lessons
• Heritage language education
• Virtual classroom services
• Bilingual education consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Group Language Lessons: Virtual Lithuanian language lessons for children in small groups (up to 5 students), lasting 30-60 minutes per session. Courses offered seasonally (summer, spring, autumn terms). Revenue generated through course fees.
2. Individual Lessons: One-on-one personalized Lithuanian language instruction for children and non-native speaking adults
3. Bilingual Consultation Services: Consultation services for parents on multilingual upbringing and bilingual education strategies
4. Minecraft Education Lessons: Educational activities using Minecraft Education platform for Lithuanian language learning
5. Adult Language Courses: Lithuanian language courses designed specifically for adult non-native speakers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pasaka is a virtual Lithuanian language school that delivers live online Lithuanian language lessons via Zoom to children aged 2–16 from the global Lithuanian diaspora, in small groups of up to 5 students lasting 30–60 minutes per session, with seasonal course terms (autumn, spring, summer). The portfolio also includes one-on-one individual lessons, adult Lithuanian courses for non-native speakers, bilingual consultation for parents, Minecraft Education-based language sessions, fairytale-themed clubs, free trial lessons, and virtual cultural meetings with Lithuanian creatives, all supported by a self-serve student account portal for materials, homework, and scheduling.

Product overview

Pasaka is a virtual Lithuanian language school (mokyklėlė) serving children worldwide, particularly those from Lithuanian diaspora families. The core offering is Lithuanian language lessons for children aged 2-16, delivered via Zoom in small groups of up to 5 students using interactive, game-based methods. The portfolio includes supplementary services: bilingual consultation for parents, individual lessons, adult Lithuanian courses, Minecraft Education-based lessons, fairytale-themed clubs, free trial lessons, and virtual cultural meetings. The platform functions as a virtual community connecting Lithuanian families abroad with qualified Lithuanian teachers, providing structured courses (seasonal: autumn, spring, summer) alongside cultural enrichment activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Lithuanian Language Lessons for Children (Lietuvių kalbos pamokos vaikams) Live virtual Lithuanian language lessons delivered via Zoom for children aged 2–16 from the global Lithuanian diaspora. Classes run in small groups of up to 5 students, 30–60 minutes per session, using games, interactive tasks, and creative projects. Organized as seasonal course terms (autumn, spring, summer).
• Individual Lithuanian Lessons (Individualios pamokos) One-on-one personalized Lithuanian language lessons tailored to the individual student's learning pace and needs, delivered virtually via Zoom. Targeted at learners who want individualized attention beyond the group format.
• Adult Lithuanian Language Courses (Pamokos suaugusiesiems) Virtual Lithuanian language courses designed for non-native speaking adults who want to learn or improve their Lithuanian, delivered online with qualified teachers.
• Bilingual Consultation Services (Dvikalbystės konsultacijos) Consultation services for parents seeking guidance on multilingual education and Lithuanian language development strategies for their children. Delivered by Pasaka's educational specialists.
• Minecraft Education Lessons (Minecraft Education užsiėmimai) Educational sessions using the Minecraft Education Edition platform to teach Lithuanian language through game-based learning activities designed for children.
• Fairytale Clubs (Pasakiški būreliai) Fairytale-themed clubs offering interactive Lithuanian language activities for children, blending storytelling and language practice in a club format.
• Free Trial Lesson (Nemokamos pamokos) Free introductory Lithuanian language lesson offered to new students to experience Pasaka's teaching methodology before enrolling in a paid course.
• Virtual Cultural Meetings (Virtualūs susitikimai) Virtual meetings with creative professionals from Lithuania, allowing children to practice Lithuanian while learning about Lithuanian culture.

Quantifiable outcome

• 70%+ student retention rate across courses
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• ZoomcoreTechnology or IntegrationZoom is the primary video conferencing platform used for all virtual Lithuanian language lessons. Students connect using tablets or computers through Zoom links provided in their Pasaka accounts.
• Minecraft EducationsupportingTechnology or IntegrationMinecraft Education is used as an educational tool for interactive Lithuanian language lessons, making learning engaging for children through gaming.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• italki: italki is a global marketplace connecting language learners with online community and professional tutors for 1-on-1 lessons across 150+ languages, including Lithuanian. It overlaps directly with Pasaka's individual lessons offering and competes for heritage language learners.
• Preply: Preply is an online language tutoring marketplace offering 1-on-1 lessons across many languages with flexible scheduling. It is comparable to Pasaka in the online, individual-lesson format and competes for adult and heritage Lithuanian learners willing to source tutors independently.
• LingoPanda: LingoPanda provides online Mandarin Chinese lessons for diaspora children aged 4-15 using certified teachers in small group settings. Its virtual, diaspora-focused, teacher-led format closely mirrors Pasaka's Lithuanian language school model.
• LingoAce: LingoAce is a leading online platform delivering Mandarin Chinese language education to children of the global Chinese diaspora via live, small-group classes with qualified teachers. It is the closest comparable to Pasaka's model, differing only in target language and geographic scope.

Broad incumbents

• Babbel Live: Babbel Live offers live, small-group online language lessons taught by certified instructors as a complement to its self-study app. It is comparable to Pasaka's virtual, group-based live lesson model, though Babbel focuses on major commercial languages rather than heritage Lithuanian.
• Outschool: Outschool is an online marketplace offering live small-group classes for kids across a broad range of subjects, including heritage and world languages. It is comparable to Pasaka as a competing channel for diaspora parents seeking supplemental language education for their children.
• Varsity Tutors: Varsity Tutors is a large online tutoring platform offering 1-on-1 and small-group instruction across many subjects and languages. It overlaps with Pasaka in the online tutoring category, though it does not specialize in heritage or Lithuanian-language education.
• Berlitz: Berlitz is a global language education brand operating both in-person centers and virtual lessons across many languages. It is comparable to Pasaka as a more established, broader-scope language school player that also serves corporate and individual learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mokyklelePasaka
• LinkedInuk.linkedin.com/company/pasaka-virtuali-lituanistin%C4%97-mokykl%C4%97l%C4%97
• Instagraminstagram.com/mokyklelepasaka

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasaka