TheDesk Coworking Space

What TheDesk Coworking Space does

TheDesk Coworking Space is a private coworking operator founded in 2018 and headquartered in a single facility at I-9/3, Islamabad, Pakistan. The company rents physical workspace to freelancers, entrepreneurs, SMEs, and corporate teams, with a product mix spanning dedicated desks (PKR 15,000-25,000 per month), private offices for teams of 6 to 18 people (PKR 75,000-250,000 per month), day passes (PKR 2,000), shared office space, and conference room rentals (PKR 2,500 per hour). The facility is positioned as a 24/7-accessible, ergonomically designed environment with parking, soundproof phone booths, a podcast studio, and curated interiors, and it adds business travelers as a target segment.

The underlying technology is a standard coworking management platform accessible through the company's website (thedesk.pk), supporting self-service workspace booking, member management, and facility operations. No proprietary software, mobile application, or third-party API integrations are disclosed beyond a vendor partnership with Unitedsol for the website build. Member engagement is augmented by an in-house program, the Start Technology Incubation Center, which provides mentorship, technical support, networking, and investor connections to early-stage tech startups in exchange for program fees.

Revenue is predominantly recurring, monthly subscriptions from dedicated desks and private offices, supplemented by unit-priced day passes, conference room hours, and incubation program fees. Customer acquisition is community-led and direct-to-consumer via website, phone, WhatsApp, email, and walk-in. The company reports 2,000+ members across 8+ private offices and 30+ office suites, and hosts 20+ annual community events. Operations are confined to a single Islamabad location with 11-50 employees, and no second site, funding round, or geographic expansion has been disclosed.

Name

TheDesk Coworking Space

Legal name

TheDesk Coworking Space

Website

https://thedesk.pk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

TheDesk Coworking Space is a private Islamabad-based coworking operator founded in 2018 that rents dedicated desks, private offices, conference rooms, and day passes to freelancers, SMEs, entrepreneurs, and tech startups, and runs a startup incubation program.

Ownership category

akta.pro rank

Product category

Coworking Space Services

NAICS

Facilities Support Services (561210)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

Keywords

• Coworking space services
• Shared office rentals
• Private office leasing
• Startup incubation programs
• Flexible workspace solutions

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dedicated Desk Rental: Monthly and 24-hour desk rental for individuals providing hot-desk facilities with access to shared amenities including internet, kitchen, and common areas.
2. Private Office Rental: Rental of lockable private office spaces for teams of 6-18 people with dedicated desks, storage, and concierge services for printing, scanning, and photocopying tasks.
3. Conference Room Rental: Hourly rental of fully equipped conference rooms with projectors, sound-proofed walls, premier conference tables, and air conditioning for meetings, interviews, and training.
4. Day Pass: Single-day access passes for individuals wanting temporary workspace without commitment.
5. Startup Incubation Services: Technology incubation program offering mentorship, technical support, networking, and investment connection services for tech startups in exchange for program fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TheDesk Coworking Space operates a physical coworking facility in Islamabad, Pakistan, offering flexible workspace solutions including dedicated desks, private offices for teams of 6 to 18 people, open-plan shared office space, conference rooms, and single-day passes. The company also runs a Start Technology Incubation Center that provides mentorship, technical support, networking, and investor connections to early-stage tech startups. All offerings include shared amenities such as high-speed internet, air conditioning, kitchen access, parking, and 24/7 security.

Product overview

TheDesk Coworking Space operates as a unified service platform offering flexible workspace solutions in Islamabad, Pakistan. The core portfolio comprises dedicated desk rentals and shared office spaces for individual freelancers and remote workers, private office suites accommodating teams of various sizes, and professional conference rooms for meetings and events. The company also runs a technology business incubation center that supports startup development through mentorship and investor connections. All offerings share common amenities including high-speed internet, 24/7 security, air conditioning, kitchen facilities, and parking, with pricing structured around tiered membership packages and day passes to accommodate different user needs and team sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Dedicated Desk A fixed workstation for individuals offering a dedicated seat with access to shared amenities including fast Wi-Fi and conference rooms, available in day shift (9am-6pm or 7pm-5am) or 24-hour access. Priced at PKR 15,000 per shift month or PKR 25,000 for 24-hour monthly access.
• Private Office Lockable private office spaces for teams of 6, 9, 13, or 18 people, move-in ready with personal desks, chairs, storage cabinets, and concierge services for printing, scanning, and photocopying. Monthly pricing ranges from PKR 75,000 (6-people, shift) to PKR 450,000 (18-people, 24-hour).
• Conference Room Professional meeting spaces equipped with sound-proofed walls, pre-installed projectors, premier conference tables, and comfortable chairs in air-conditioned setup, available for boardroom sessions, business meetings, employee interviews, and training workshops. Priced at PKR 2,500 per hour.
• Day Pass Single-seat day access pass for individuals needing temporary workspace without commitment, with access to shared amenities including conference rooms. Priced at PKR 2,000 for day access with day or night shift options.
• Shared Office Space Open-plan hot desk workspace for freelancers, remote workers, and entrepreneurs to work in irregular time slots with premium amenities and networking opportunities in a community environment.
• Start Technology Incubation Center Four-stage technology startup incubation program providing professional guidance, technical support, mentorship, office space, networking opportunities, and investor connections to help local entrepreneurs launch their tech ventures.

Quantifiable outcome

• No upfront fees, no deposits, or hidden charges - only pay for space acquired

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UnitedsolminorOthersUnitedsol designed and developed the TheDesk website (thedesk.pk). This is a vendor/contractor relationship for web development services rather than a strategic business partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• JustCo: JustCo is a leading coworking operator across Southeast Asia with locations in Singapore, Indonesia, Thailand, and other markets. It is relevant to TheDesk as a regional benchmark for coworking scale, member engagement, and Asia-Pacific market dynamics affecting future expansion.
• The Hive: The Hive operates coworking and community workspaces across Asia including Hong Kong, Singapore, Bangkok, and Tokyo. It is comparable to TheDesk in its community-driven, freelancer/startup-focused positioning and serves as a regional peer for expansion strategy.
• Mindspace: Mindspace is a flexible workspace provider with operations in Europe, Israel, and Asia. It competes in the same flexible-office category with similar tiered offerings for startups, SMEs, and enterprise clients, making it a relevant regional peer for TheDesk.

Broad incumbents

• Industrious: Industrious is a premium flexible workspace operator serving enterprise clients across the US and globally. It competes in the same flexible-office category as TheDesk but targets a different (enterprise) segment and is relevant as a benchmark for service quality and amenity design.
• IWG / Regus: IWG operates the Regus, Spaces, and HQ brands globally as one of the largest flexible workspace providers. It is the broad incumbent in the same industry and serves as a strategic reference point for pricing, packaging, and global expansion potential relevant to TheDesk.
• WeWork: WeWork is the global leader in flexible workspace with a broad portfolio of coworking offerings. Although not present in Pakistan, it represents the canonical coworking business model and competitive benchmark for TheDesk's product structure and pricing strategy.

Direct peers

• COLABS: COLABS operates coworking spaces across Pakistan targeting startups, freelancers, and SMEs. It is one of TheDesk's closest local competitors with overlapping product offerings (dedicated desks, private offices, day passes) and a similar community-led GTM.
• National Incubation Center (NIC): NIC operates government-backed technology incubators in multiple Pakistani cities including Islamabad. It overlaps significantly with TheDesk's startup incubation offering, providing mentorship, workspace, and investor connections to similar early-stage tech founders.
• The Nest I/O: The Nest I/O is a Pakistan-based technology incubator and coworking space that combines workspace services with startup mentorship and investor access. It competes directly with TheDesk's incubation-plus-coworking model in the same Pakistani startup ecosystem.
• Daftarkhwan: Daftarkhwan is a Pakistan-based coworking and incubation network operating in multiple cities including Islamabad. It directly competes with TheDesk in the same freelancer, SME, and startup segment with similar tiered desk/office pricing and incubation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thedeskisb
• LinkedInlinkedin.com/company/thedeskpk
• Instagraminstagram.com/thedeskisb
• Xx.com/SpaceThedesk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheDesk Coworking Space