Tech Automation
- Company typePrivate
- Founded2012
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
Tech Automation firmographics
Firmographics- Name
- Tech Automation
- Legal name
- Tech Automation General Trading LLC
- Website
- https://tan.ae
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tech Automation industry classification
Industry- Product category
- Industrial Automation Equipment Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)
- akta.pro secondary industries
- Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)
Keywords
Where Tech Automation is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Tech Automation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Automation Equipment Distribution: TECH Automation generates revenue through the distribution and resale of industrial automation equipment sourced from globally trusted manufacturer partners. They supply certified automation devices including signal conditioners, isolators, converters, temperature sensors, pressure transmitters, flow meters, data loggers, panel indicators, PLCs, and protocol interfaces. The revenue model is transactional product sales with manufacturer backing and warranty support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Industrial automation equipment across multiple product categories |
| Unit Pricing | Pay-as-you-go | Thermostats - budget-friendly temperature control units |
| Unit Pricing | Pay-as-you-go | Temperature & PID Controllers for process regulation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Tech Automation product offering
Product offeringCore offering
Tech Automation General Trading LLC is an authorized industrial automation equipment distributor based in Dubai, UAE, supplying a curated portfolio of certified automation devices from 15+ global manufacturer partners. The company distributes signal conditioners, temperature and pressure transmitters, flow meters, level sensors, vibration monitoring systems, PLCs, process controllers, industrial displays, data loggers, and protocol gateways to manufacturers, system integrators, and panel builders across the UAE and GCC region, supported by end-to-end technical consultation from selection through commissioning.
Product overview
TECH Automation is an industrial automation equipment distributor and solution provider in Dubai, UAE, offering a curated portfolio of certified automation devices from globally recognized manufacturers. The company provides a comprehensive range of products organized into core technology categories: Signal Conditioning (PR Electronics isolators, converters, temperature transmitters), Process Control (Ascon Tecnologic controllers, Simex indicators/loggers), Vibration Monitoring (Monitran sensors, Agate calibrators), Industrial Communication (IXON gateways, Thorsis interfaces, Hilscher network controllers), Motion Control (JVL integrated servo/stepper motors), and Measurement Instrumentation (pressure, flow, level, temperature sensors from Termo Aparatura, Fischer Mess, Fluidwell, LEEG, Bürkert). The product portfolio includes PLCs, data loggers, industrial displays, and gateway/protocol converters enabling integration across HART, Profibus, Foundation Fieldbus, Modbus, and Ethernet protocols. TECH Automation serves as an authorized distributor for 15+ manufacturer partners across the UAE and GCC region.
Differentiator
Problem solved
Functional benefit
Products and services
- Signal Conditioners & Isolators Devices for accurate, noise-free signal transmission in industrial control loops, including universal converters, signal isolators, repeaters, splitters, and ATEX-certified barriers, supplied to industrial manufacturers and system integrators.
- Temperature Transmitters
Quantifiable outcome
- Products with up to 5-year warranty from PR Electronics, reducing total cost of ownership
Companies that use Tech Automation
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Tech Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Tech Automation partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- PR ElectronicscorePR Electronics is a Denmark-based company founded in 1974 and a globally recognized leader in signal conditioning and process interface technology. TECH Automation is an authorized distribution partner providing genuine PR Electronics products including signal isolators, temperature transmitters, and isolated barriers. Products feature 5-year warranty and are certified to ATEX, IECEx, FM, and UL standards.
- SIMEXcoreSIMEX is a Polish manufacturer founded in 1986, specializing in high-quality counters, indicators, programmable controllers, data loggers, and related designs. The company holds ISO 9001:2015 certification for design, manufacturing and sales of industrial control and measuring equipment.
- Ascon TecnologiccoreAscon Tecnologic is an Italian company developing, manufacturing, and commercializing products for control and automation of machinery and systems in manufacturing, processing sectors, and industrial refrigeration. The group has over 200 employees and produces over 1 million instruments annually.
- BürkertcoreBürkert Fluid Control Systems is a German leading manufacturer of systems for measuring, controlling, and regulating liquids and gases. Headquartered in Ingelfingen, Germany, with sales network in 36 countries and more than 2,800 employees worldwide.
- HilschercoreHilscher is a German company and world-leading supplier of industrial communications solutions for over 35 years. The family-owned company has grown to include 13 subsidiaries in 11 countries with more than 400 employees, providing solutions from PC-based Real-Time Ethernet to edge solutions and cloud.
- JVL MotorsmajorJVL Motors is a Danish company specializing in integrated servo motors and stepper motors. Over 50% of staff are engineers with extensive motion control experience. Known for MAC integrated AC servo motors (up to 4500W) and Quickstep integrated stepper motors (up to 25Nm).
- Agate TechnologymajorAgate Technology is an American company founded in 2013, specializing in portable vibration technology for calibration of sensors and accelerometers including charge, IEPE, proximity probes, piezo-resistive, and 4-20mA. Products include AT-2030 and AT-2040 portable vibration calibrators.
- IXONcoreIXON was founded in 2014 in the Netherlands to address machine-to-cloud connectivity. The company provides IXrouter (Industrial VPN router and IoT edge gateway) and IXON Cloud for end-to-end remote access to PLCs, HMIs, robots, and industrial devices.
- Thorsis TechnologiesmajorThorsis Technologies GmbH is a German company based in Magdeburg active in industrial communication and automation, environmental simulation, and medical technology. Products include HART USB interfaces, Profibus USB interfaces, Foundation Fieldbus monitors, and industrial communication devices.
- MonitranmajorMonitran is a privately owned UK company established in 1986, based near High Wycombe. Manufacturer of vibration sensors including general and special-purpose accelerometers, velocity sensors, proximity probes, and portable vibration meters for industrial processing, power stations, water treatment, wind turbines, mining, and oil and gas.
- Fischer MessmajorFischer Mess- und Regeltechnik GmbH is a German manufacturer founded in 1950, specializing in innovative products and customer-specific solutions for pressure, differential pressure, flow, temperature, humidity, and fill level measurement. Family-owned company investing about 10% of annual turnover in R&D.
- FluidwellmajorFluidwell is a family-owned company established in 1993 in Veghel, Netherlands. Offers an enormous range of 200,000 display, indicator, and transmitter products worldwide, serving food, pharma, chemical, and primarily oil and gas industries with intrinsically safe and explosion-proof products.
- LEEG SensorsmajorShanghai LEEG Instruments Co., Ltd. is a leading manufacturer of high-performance industrial automation instruments specializing in monosilicon pressure sensors, transmitters, and related technologies. Based in Shanghai with 18+ years of experience, serving petrochemical, pharmaceutical, food, water treatment, and marine engineering industries.
- Termo AparaturamajorTermo Aparatura Wrocław is a leading Polish manufacturer of temperature sensors and signal conditioning devices with over 25 years of history. Exports to customers in 20 countries with 54% export rate in 2022, serving chemical, metallurgy, energy, and plastics processing industries.
- MurrplastikminorMurrplastik is a globally recognized leader in cable management systems, industrial labeling, energy supply chains, and automation solutions. Products include cable drag chains, conduits, fittings, laser marking systems, and customizable energy supply systems for automotive, robotics, aerospace, and manufacturing industries.
- Delphin TechnologyminorDelphin Technology is a German manufacturer of data acquisition and analysis systems for industrial applications.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Tech Automation competitors and assessment
Company assessmentBroad incumbents
- Phoenix Contact: Global market leader in industrial connection technology, automation, and interface solutions with strong MENA presence. Overlaps with TECH Automation's signal conditioning, surge protection, and industrial communication gateway categories through both product overlap and direct MENA sales.
- Wago: German manufacturer of interconnection, automation, and interface electronics including PLCs, I/O systems, and power supplies. Comparable as a premium European industrial automation brand with established MENA channel presence — both a potential peer and potential competitor depending on category.
- RS Components (RS Group): Global industrial and electronic components distributor serving designers, engineers, and procurement professionals with millions of SKUs across automation, electrical, and test & measurement. Directly comparable as a multi-brand industrial distribution model, though at vastly larger scale and broader geographic footprint than TECH Automation.
- Pepperl+Fuchs: Global manufacturer of industrial sensors, intrinsic safety barriers, and explosion protection equipment with significant hazardous-area presence. Overlaps directly with TECH Automation's ATEX/IECEx-certified signal conditioning, isolated barriers, and process instrumentation categories.
- ifm Electronic: German manufacturer of industrial sensors, controllers, and connection technology (IO-Link, AS-i) with strong GCC and global distribution. Comparable focus on industrial sensors and process instrumentation with a direct sales plus authorized distributor model that competes with TECH Automation's portfolio.
- Endress+Hauser: Global leader in process automation instrumentation for level, flow, pressure, temperature, and analytical measurement, with strong MENA presence. Comparable as both a competitor (supplies the same instrumentation TECH Automation distributes) and as a benchmark for regional scale and brand strength in process automation.
- Mouser Electronics: Authorized distributor of semiconductors and electronic components from 1,200+ manufacturer brands, serving design engineers and buyers globally. Comparable as a broad-line authorized distributor model with multi-brand portfolio, though Mouser focuses more on electronic components than process instrumentation.
- Farnell / element14: Global distributor of electronic components, industrial automation products, and test equipment under Premier Farnell. Comparable multi-brand authorized distribution model serving design engineers and industrial customers across automation and instrumentation categories.
- Würth Elektronik: German manufacturer and distributor of electronic and electromechanical components serving industrial automation customers globally. Comparable as a premium European components supplier with multi-channel distribution including regional partners in MENA.
Direct peers
- AutomationDirect: Direct-to-customer industrial automation products distributor specializing in PLCs, drives, motors, sensors, and process control at value pricing. Comparable focus on industrial automation distribution with online catalog model, though North America-centric and more concentrated on factory automation than process instrumentation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tech Automation social profiles
Digital presenceTech Automation compliance and trust
Trust signalCompliance18 records
Tech Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tech Automation leadership team
Management profileNumber of profiles
Profiles1 record
Tech Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tech Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tech Automation
What does Tech Automation do?
Tech Automation General Trading LLC is an authorized industrial automation equipment distributor based in Dubai, UAE, supplying a curated portfolio of certified automation devices from 15+ global manufacturer partners. The company distributes signal conditioners, temperature and pressure transmitters, flow meters, level sensors, vibration monitoring systems, PLCs, process controllers, industrial displays, data loggers, and protocol gateways to manufacturers, system integrators, and panel builders across the UAE and GCC region, supported by end-to-end technical consultation from selection through commissioning.
Is Tech Automation a public or private company?
Tech Automation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tech Automation founded?
Tech Automation was founded in 2012. It employs 11 to 50 people.
Where is Tech Automation based?
Tech Automation is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Tech Automation make money?
One revenue line is on record: automation Equipment Distribution.
Who are Tech Automation's main competitors?
Broad incumbents on record are Phoenix Contact, Wago, RS Components (RS Group), Pepperl+Fuchs, ifm Electronic, Endress+Hauser, Mouser Electronics, Farnell / element14 and Würth Elektronik. AutomationDirect is listed as a direct peer.
Does Tech Automation have an API?
No public API is recorded for Tech Automation.
What industry is Tech Automation in?
Tech Automation's product category is Industrial Automation Equipment Distribution. Its primary akta.pro industry code is IMAGABAK, Control System Integration & Engineering Services (Design, Commissioning, Retrofits), with a secondary code of IMAHAHAM, Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers). Its NAICS code is 334513 and its SIC code is 5084.