Funshop

What Funshop does

Funshop GmbH is a privately held Swiss online retailer incorporated in Meggen, Canton Lucerne, in January 2005, operating exclusively within Switzerland and Liechtenstein. The company runs a single direct-to-consumer e-commerce platform at funshop.ch that aggregates three core categories: Party & Events (decorations, balloons, tableware, themed celebrations), Fasnacht & Kostüme (carnival costumes, masks, wigs, and accessories), and Figuren & Replica (Funko POP!, anime, movie, TV, and gaming collectibles including Harry Potter, Star Wars, and model replicas). Additional sub-categories span Halloween, children's parties, themed parties (60s/70s, Oktoberfest, World Cup 2026), and special occasions such as Pride, Street Parade, and Swiss National Day. The storefront is offered in German, French, and Italian, and supports payment by invoice, credit card, PayPal, TWINT, PostFinance, and prepayment, with Swiss Post fulfillment and optional same-day warehouse pickup at the Meggen HQ.

The business model is straightforward one-time unit-sales e-commerce with a 10-person core team supplemented by temporary staff during the carnival season. Pricing is per-item in Swiss Francs inclusive of VAT, ranging from approximately CHF 2.70 to CHF 59.00, with free standard shipping above CHF 70 and a same-day warehouse-pickup option. Customer acquisition relies on organic search, Google Ads, a Mailchimp newsletter segmented by interest, a Facebook presence, and the sobu social-commerce referral program offering customers 4.3% commission and referred friends 10% off. Distribution is also extended through the Galaxus marketplace and an ecosystem of cross-promotional and event partnerships (CosplaySchmiede, Fasnacht-Portal, Party-Szene, Polterabend.ch, StuCard, Trusted Shops). The company holds no patents, has no mobile app, no disclosed API, and no AI/ML capabilities, and is privately held with no institutional investors, funding rounds, or M&A activity on record.

Name

Funshop

Legal name

Funshop GmbH

Website

https://funshop.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Funshop GmbH is a privately held Swiss online retailer headquartered in Meggen that sells carnival costumes, party supplies, and collectible figurines directly to consumers in Switzerland and Liechtenstein through its funshop.ch e-commerce platform.

Ownership category

akta.pro rank

Product category

Online Party & Costume Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Hobby, Toy & Game Shops (5945), Costume Jewelry & Novelties (3960), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Novelty & Humor Gifts Retail (CRALAJAB)

akta.pro secondary industries

Party & Entertaining Disposable Supplies (CRAJAGAL), Dolls, Plush & Action Figures Retail (CRALAFAD)

Keywords

• Carnival costumes
• Party supplies
• Collectible figurines
• Themed party goods
• Halloween decorations

Headquarters

HQ city

Meggen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Online retail of costumes, party decorations, accessories, and figurines/replicas through www.funshop.ch. Customers purchase directly via shopping cart with various payment methods including invoice, credit card, PayPal, TWINT, PostFinance, and prepayment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Funshop is a Swiss online retailer selling carnival costumes, party decorations, and collectible figurines (Funko POP!, Harry Potter, anime, movie, and gaming merchandise) directly to individual consumers in Switzerland and Liechtenstein. The company operates its own multi-language e-commerce storefront (German, French, Italian) at funshop.ch, offering themed party supplies, Halloween items, children's party goods, and event-specific merchandise with same-day warehouse pickup in Meggen and Swiss Post delivery.

Product overview

Funshop is a Swiss online retailer operating as a single unified e-commerce platform offering costumes, party supplies, and collectible figurines. The product portfolio consists of three main categories: (1) Party & Events covering decorations, balloons, tableware, and themed celebrations; (2) Fasnacht & Kostüme featuring carnival costumes, masks, wigs, makeup, and accessories; and (3) Figuren & Replica including Funko POP! figures, anime/movie/TV collectibles, Harry Potter merchandise, and model replicas. Additional offerings include Halloween items, children's party supplies, themed party products (Oktoberfest, World Cup 2026), and the sobu social commerce affiliate program. The company operates exclusively in Swiss Francs (CHF) and serves customers in Switzerland and Liechtenstein.

Differentiator

Problem solved

Functional benefit

Products and services

• Party & Events Party decorations, event supplies, themed celebration items, and festive accessories including balloons, banners, tableware, and photo booth items for individual consumers in Switzerland and Liechtenstein.
• Fasnacht & Kostüme (Carnival & Costumes) Costumes for carnival (Fasnacht) and costume parties, including masquerade wear, accessories, wigs, makeup, contact lenses, and masks for various themes and occasions, sold to Swiss individual consumers.
• Figuren & Replica (Figurines & Replicas)
• Halloween Halloween decorations and costumes including room decor, hanging decorations, table settings, garden decor, pumpkins, skeletons, candles, animatronics, witch accessories, and horror gadgets for Swiss consumers.
• Kinderparty (Children's Party) Party supplies and costumes for children's celebrations including anime themes, Dinosaurier, Einhorn (unicorn), Paw Patrol, Piraten (pirates), Superhelden (superheroes), piñatas, and party boxes for parents organizing children's birthdays.
• Mottoparty (Theme Party) Themed party supplies including 60s/70s hippie, disco, beach party, football, color party, Mexico, and Star Wars themed decorations and costumes for themed event hosts.
• Anlässe (Events) Special occasion supplies for Pride, Street Parade, Swiss National Day (1. August), Christmas, Valentine's Day, weddings, festivals, Oktoberfest, New Year's Eve, and Saint Patrick's Day, sold to individual event organizers.
• WM 2026 (World Cup 2026) World Cup 2026 themed merchandise and decorations supporting national teams including Switzerland, Germany, Brazil, Argentina, and other participating countries, sold to football fans.
• Sale Discounted and promotional items across party supplies, costumes, and figurines available to consumers through the storefront's dedicated sale section.
• sobu (Social Buying Program) Social commerce affiliate program enabling customers to earn 4.3% commission on friend purchases by sharing products on Facebook, LinkedIn, or Twitter, with referred friends receiving a 10% discount on their first purchase.
• Polterabend Supplies and costumes for bachelor/bachelorette (Junggesellen/Bride to be) parties hosted by individual consumers in Switzerland.
• Spiele (Games) Party games including puzzles, board games (Gesellschaftsspiele), children's games (Kinderspiele), piñatas, and drinking games (Trinkspiele) for party hosts.
• Partydeko (Party Decoration) Core party decoration items including party boxes, baking supplies, balloons, tin signs (Blechschilder), flags, foil balloons, garlands, tableware, candles & lights, confetti, lanterns, photo booths, room decorations, joke articles (Scherzartikel), napkins, and tablecloths.
• Gutscheine (Gift Vouchers) Funshop gift vouchers that consumers can purchase and redeem against products on the Funshop storefront.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• sobucoreGTM or Marketing PartnerSocial commerce referral partnership enabling customers to earn 4.3% commission by sharing purchases on social networks. Friends referred receive 10% discount on their first purchase.
• Trusted ShopsminorOthersCustomer review and trust badge service that displays store ratings and the Trusted Shops quality seal to build customer confidence in online purchases.
• GalaxusminorChannel Partner/ Reseller/ DistributorSwiss electronics and lifestyle retailer marketplace partnership.
• Caravan-ShopminorOthersPartner website for camping and caravan enthusiasts.
• CosplaySchmiedeminorStrategic or Co-development PartnerSwiss cosplay costume maker partnership.
• Fasnacht-BusminorOthersCarnival bus service partner for transportation to carnival events.
• Fasnacht-PortalminorOthersSwiss carnival portal and event information platform.
• Party-SzeneminorOthersSwiss party scene event platform.
• Party-BusminorOthersParty bus service for events.
• PepillominorOthersSwiss party and lifestyle product partner.
• Polterabend.chminorOthersBachelor/bachelorette party planning platform.
• ProfityminorGTM or Marketing PartnerAffiliate marketing service provider for tracking and compensating referral partnerships.
• StuCardminorOthersStudent discount card program partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Microspot: Swiss online retailer of household goods, electronics, toys and seasonal items (Brack/Digitec group); broad incumbent with category overlap in toys and party accessories serving similar Swiss consumers.
• Manor: Switzerland's largest department store chain with strong seasonal party/costume/Halloween departments; broad incumbent serving overlapping Swiss consumers across a much wider general-merchandise assortment.
• Galaxus: Switzerland's largest general online marketplace (operated by Digitec); overlapping assortment across toys, party and costumes and already a current distribution partner of Funshop — broad incumbent competing for the same Swiss online shoppers.
• Brack: Swiss B2C e-commerce retailer for electronics and consumer goods with party and seasonal lines; comparable as another general Swiss digital retailer with overlap on collectibles and seasonal merchandise.
• Amazon Switzerland: Global general online retailer with extensive costume, party-supply and collectibles assortment shipping into Switzerland; broad incumbent competing for the same niche Swiss online buyer across all three of Funshop's categories.

Direct peers

• Maskworld: Germany-based global specialist retailer of costumes, masks, wigs and party novelties; directly comparable on the core Fasnacht & Kostüme category with similar masquerade, Halloween, and themed-event breadth.
• EMP: Swiss/German retailer of band merchandise, gaming, anime and licensed collectibles including Funko POP! and movie/TV merchandise; directly comparable for Funshop's Figuren & Replica category with similar licensed-entertainment collectibles assortment.
• Franz Carl Weber: Swiss toy and party retailer with established brick-and-mortar stores across Switzerland, selling costumes, plush, board games and children's party supplies; directly comparable as a multi-category Swiss toy/party specialist targeting carnival and family occasions.
• Deiters: Germany's leading carnival and party costume specialist (Cologne-based); directly comparable as an established European costume/party retailer serving both Fasnacht-style and Halloween demand.
• Kostüme-Shop.de: German online costume specialist with multi-brand and themed party assortment; comparable as a pure-play costume retailer serving DACH with similar masquerade and novelty focus to Funshop's Fasnacht & Kostüme category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/funshop.ch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funshop