MASKWORLD

What MASKWORLD does

MASKWORLD is a German e-commerce and specialty retailer of costumes, masks, accessories, makeup, wigs, and party decorations, operated by Metamorph GmbH since 1999. The company runs the maskworld.com online shop with over 15,000 SKUs across carnival, Halloween, festival, theme-party, and licensed-character categories, alongside a physical retail store at S Hackescher Markt in Berlin that carries 4,000+ items. The technology stack is a standard e-commerce platform with integrated product catalog, customer reviews, order management, and eight localized storefronts (German, English, French, Italian, Dutch, Danish, Spanish, and Swiss German). A key differentiator is in-house design and production: many costumes are developed under the "Made by MASKWORLD" sub-brand, with Berlin-based manufacturing of textile and leather products and handmade Venetian masks providing vertical integration unavailable to most competitors.

The business model is direct-to-consumer retail with unit-level pricing (€5–€400+), free shipping in Germany above a €60 threshold, same-day shipping for weekday orders placed by 3:30 PM, and a 20€-voucher Versandgarantie backing >95% next-day delivery. A separate B2B/Reseller channel serves companies, theaters, clubs, and bulk buyers with VIP account management ([email protected]), sample orders, custom discounts, and invoice payment. Distribution channels comprise the global online storefront, the Berlin physical store (seasonal), and international shipping. Marketing relies on Facebook, Instagram, YouTube, Pinterest, X, an email newsletter with a 10% first-order discount incentive, blog content, SEO, and Google Ads.

Customer segments are horizontally split: individual consumers (B2C, primary) purchasing for Carnival/Fasching, Halloween, theme parties, and festivals; and a secondary B2B segment (corporate buyers, theaters, clubs, resellers) served via dedicated account management. The company also operates as the flagship brand within Metamorph GmbH's portfolio of sister e-commerce properties (Andracor, Blasterparts, Supremereplicas, Kidomio, Super Epic), but is privately held with no external investors, no public revenue disclosure, and no app, API, or AI capabilities evident in the available data.

Name

MASKWORLD

Legal name

Metamorph GmbH

Website

https://maskworld.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

MASKWORLD is a German e-commerce and specialty retailer of costumes, masks, accessories, and party decorations, serving individual consumers and B2B/reseller customers across multiple European markets since 1999 under Metamorph GmbH.

Ownership category

akta.pro rank

Product category

Costume and Party Supplies Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

akta.pro secondary industry

Seasonal & Occasion Specialty Department Stores (Holiday/Party) (CRAGAGAJ)

Keywords

• Costume retail
• Carnival costumes
• Halloween costumes
• Party decorations
• Festival outfits

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce retail sales: Direct sales of costumes, costume accessories, wigs, masks, makeup, and party decorations through the maskworld.com online store. Products sold at individual unit prices with free shipping threshold.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

MASKWORLD operates one of the largest German online shops for costumes and disguises, offering over 15,000 products spanning carnival/Fasching costumes, Halloween costumes, licensed franchise costumes, masks (latex, Venetian, silicone, LED), wigs, makeup and special FX, costume accessories, and party decorations. The company supplements its online store with a physical retail location in Berlin and supports both individual consumers and B2B/reseller buyers.

Product overview

MASKWORLD operates as a German e-commerce platform and physical retailer specializing in costumes, accessories, and party decorations. The core offering includes an online shop with over 15,000 carnival, Halloween, and festival costumes and accessories, complemented by a physical Berlin store. The product portfolio encompasses licensed costumes from franchises like Star Wars and Harry Potter, proprietary 'Made by MASKWORLD' branded items, masks (latex, Venetian, silicone), makeup and special FX products, wigs and beards, party decorations, and festival clothing. Services include B2B reseller programs, a shipping guarantee, and a best-price guarantee. The company has been operating since 1999 under Metamorph GmbH.

Differentiator

Problem solved

Functional benefit

Brands

• Made by MASKWORLD: In-house costume brand developed by MASKWORLD offering top designs in high quality at competitive prices.

Products and services

• MASKWORLD Online Shop Primary e-commerce storefront at maskworld.com selling over 15,000 costumes, masks, wigs, makeup, accessories, and party decorations for Carnival, Halloween, festivals, and themed events. Targets individual consumers across Europe with same-day shipping for orders placed by 3:30 PM on weekdays.
• MASKWORLD Store Berlin

Quantifiable outcome

• Over 95% of same-day orders delivered next day

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Metamorph GmbHparentOthersMASKWORLD is operated by Metamorph GmbH (© 1999 - 2026 Metamorph GmbH or its affiliates). Metamorph GmbH operates multiple related e-commerce brands including MASKWORLD, Super Epic (merchandise and fan articles), Andracor (medieval, fantasy and LARP products), Blasterparts (dartblaster and modding parts), Supremereplicas (replicas and stage combat swords), and Kidomio (children's toys).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Widmann: Italian costume, accessories, and party-goods brand with multi-decade history and broad assortment across carnival and themed costumes; comparable European specialty-retail positioning and licensed-IP strategy.
• Funidelia: Spain-based online costume retailer with strong pan-European footprint including DE/FR/IT/UK storefronts; directly comparable DTC assortment and aggressive expansion into MASKWORLD's European markets.
• Smiffys: UK-based costume manufacturer and retailer with one of the broadest global costume and party assortments including licensed IP; highly comparable product mix, target customers, and B2B/wholesale channel strategy.
• Pure Costumes: UK-based online costume and fancy-dress retailer with comparable breadth across licensed and original costumes for adults and children; competes for European English-speaking shoppers against MASKWORLD's DACH core.
• Deiters GmbH: German costume and fancy-dress retailer with a comparable online catalog of carnival, Halloween, and licensed costumes plus party accessories; directly competes with MASKWORLD for DACH B2C and B2B buyers.
• HalloweenCostumes.com: US-focused online costume and accessory retailer with deep licensed-IP assortment and in-house content; directly comparable DTC e-commerce model and customer base, though primarily North American.

Broad incumbents

• Amazon: Dominant general-merchandise marketplace with deep costume assortment and Prime delivery; the most consequential broad incumbent competing on selection, price, and fulfillment speed against MASKWORLD's standard-costume SKUs.
• Rubies Costume Company: Global costume manufacturer and licensor supplying major retailers worldwide with licensed costumes (Disney, Star Wars, Marvel); a larger, established incumbent with overlapping IP-led assortment but a wholesale rather than DTC focus.
• Spirit Halloween: Largest US Halloween specialty retailer operating seasonal pop-up stores plus e-commerce; comparable assortment strategy (licensed IP + own-brand costumes) and seasonal revenue pattern, but at materially larger US scale.

Others

• Andracor: Sister brand within Metamorph GmbH focused on medieval, LARP, and fantasy products; not a competitor but a closely adjacent portfolio asset demonstrating parent-company cross-category capability relevant to expansion thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/maskworld
• YouTubeyoutube.com/user/maskworlddotcom
• Facebookfacebook.com/maskworld
• Instagraminstagram.com/maskworld_com
• Pinterestpinterest.com/maskworld
• LinkedInlinkedin.com/company/maskworld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASKWORLD