Apisrom

What Apisrom does

Apisrom SRL is a Romanian honey processing and e-commerce company founded in 2005 and headquartered in Vaslui, Romania. The company sources honey from Romanian beekeepers and operates its own processing facility — a 2,000+ sqm site completed in 2017 — equipped with filtration, mixing, decrystallization, and homogenization lines plus a wax processing line. Apisrom runs both organoleptic and laboratory quality control, including physico-chemical analysis (humidity, acidity, sugars, HMF, antibiotic residues) and microscopic pollen analysis to verify floral origin, and holds IFS Food (TUV Austria), HACCP, ISO 22000, ECO, Halal, Kosher, and H20 EC certifications — making it the only IFS-certified honey processor in Romania.

The product portfolio spans monofloral and polyfloral honey varieties, organic honey, creamed honey with flavored variants, imported Manuka honey (MGO 400+) and Manuka lozenges, beeswax candles, bee pollen, bee bread (păstură), and artificial honeycombs for beekeepers. The company serves two customer segments: individual Romanian consumers through its own WooCommerce e-commerce storefront (free shipping over 250 lei, multiple payment methods) and a secondary HoReCa and retail channel that includes exports to European markets. Pricing ranges from roughly 11 lei for small polyfloral jars to 217 lei for premium Manuka SKUs, with HoReCa offering bulk formats.

The business model is straightforward unit-pricing direct sales plus B2B bulk distribution; no subscription, licensing, or marketplace revenue is disclosed. The company is privately held, founder-controlled, with no disclosed institutional investors, funding rounds, M&A, or leadership changes in the available record. Distribution for DTC orders is constrained to Romania despite the international certifications, leaving the European export thesis as the principal unverified upside lever for an otherwise small, stable, certified honey brand.

Name

Apisrom

Legal name

SC APISROM SRL

Website

https://apisrom.ro

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Apisrom is a Romanian honey processor and e-commerce brand founded in 2005, selling monofloral, polyfloral, organic, and Manuka honey plus bee products to Romanian consumers via its own website and to HoReCa and retail customers domestically and in Europe.

Ownership category

akta.pro rank

Product category

Honey and Bee Products

NAICS

Apiculture (112910), Apiculture (11291)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Organic Apiculture (Beekeeping) (AFAEAMAG)

Keywords

• Honey processing
• Bee products
• Monofloral honey
• Creamed honey
• Manuka honey

Headquarters

HQ city

Vaslui

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Direct online sales of honey and bee products to consumers through the company website, including various honey types, cream honey, pollen, bee bread (păstură), beeswax candles, and artificial honeycomb.
2. HoReCa and Retail B2B Sales: Supply of honey products to the European market as well as Romanian HoReCa and retail sectors with a complex product portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Apisrom acquires honey directly from Romanian beekeepers, processes and packages it at its Vaslui facility, and sells a broad portfolio of honey and bee products — including monofloral, polyfloral, organic, and Manuka honey, creamed honey, bee pollen, bee bread (păstură), natural beeswax candles, and artificial honeycombs — primarily through its own e-commerce website to Romanian consumers and through dedicated bulk lines to HoReCa and retail buyers.

Product overview

Apisrom is an online honey and beekeeping products retailer operating a WooCommerce e-commerce platform. The company offers a comprehensive portfolio centered around bee products including various honey types (monofloral, polyfloral, organic, Manuka), creamed honey products, beeswax candles, bee pollen, bee bread (păstură), and artificial honeycombs. The product range also includes specialty items like Manuka honey lozenges, cocoa-infused creamed honey, and gift packages. The business serves both individual consumers (B2C retail) and the hospitality industry (HORECA) through its online store, with products shipped within Romania.

Differentiator

Problem solved

Functional benefit

Products and services

• Miere de albine (Bee Honey) Natural monofloral and polyfloral honey varieties including acacia, linden, coriander, rapeseed, sunflower, buckwheat, sage, raspberry, and manna honey, packaged in jars of various sizes for direct sale to consumers.
• Miere cremă (Creamed Honey) Honey processed through controlled crystallization to achieve a smooth, spreadable texture, available with flavor additions such as pollen, raspberry, blueberry, cinnamon, and propolis.
• Miere de Manuka (Manuka Honey)
• Miere Bio (Organic Honey) Certified organic honey sourced from ECO-certified Romanian beekeepers, meeting EU organic production requirements under Regulation 834/2007.
• Polen (Bee Pollen) Natural bee-collected pollen granules sold in 200g containers as a nutritional bee product.
• Păstură (Bee Bread) Fermented bee pollen product considered a superfood, sold in 100g jars as a nutritional bee product.
• Lumânări din ceară naturală (Natural Beeswax Candles) Handcrafted candles made from natural beeswax, including decorative shapes (hearts), candelabra candles, and wedding or baptism ceremonial pieces.
• Faguri artificiali (Artificial Honeycombs) Artificial beeswax foundations for hive construction, available in various sizes (1/1, 3/4) and pack weights such as 5kg boxes.
• Cadouri Dulci (Sweet Gift Packages) Curated gift packages and bundles of honey and bee products assembled for gifting occasions such as holidays and celebrations.
• HoReCa Bulk Honey Product Line Bulk honey products and formats designed for the hospitality and food-service industry, including 3+1 packages and individual 350ml bottles, sold directly to hotels, restaurants, cafés, and catering operators.

Quantifiable outcome

• IFS Food certification from TUV Austria demonstrating compliance with highest international food safety and quality standards
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• EuroPayment Services s.r.l. (EuPlatesc.ro)coreTechnology or IntegrationPayment processing partner handling online credit card transactions. Their services enable secure payment processing on the Apisrom website, with data storage compliant with Romanian legislation.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• GloryBee: US-based honey and beekeeping supply company offering retail honey, beeswax candles, pollen, and beekeeping equipment (including foundations/comb). Highly comparable given Apisrom's parallel mix of finished honey SKUs, beeswax candles, bee pollen, and artificial honeycombs (faguri artificiali).
• Dutch Gold Honey: US-based family-owned honey company serving retail private-label, food service, and ingredients customers. Comparable as a vertically integrated honey packer with retail, food service, and ingredient customers — directly overlapping Apisrom's HoReCa and retail/private-label-style positioning.
• Apidava: Romanian honey producer and processor offering monofloral and polyfloral honey, creamed honey, and bee-derived products under its own brand. Directly comparable as a Romanian-headquartered honey processor competing in the same domestic D2C, HoReCa, and retail channels.
• Barkman Honey: US-based honey company serving retail, food service, and ingredient customers with branded and private-label honey. Comparable as a mid-scale vertically integrated honey business serving both consumer and B2B channels — closely aligned with Apisrom's DTC + HoReCa + retail GTM.
• Nature Nate's Honey: US-based 100% pure, raw & unfiltered honey brand with strong D2C and retail distribution. Comparable as a quality-verified, purity-led branded honey marketer emphasizing lab testing and minimal processing — a positioning philosophy that closely mirrors Apisrom's IFS-and-laboratory-led brand story.
• Comvita: New Zealand-based Manuka honey specialist and broader bee-product company (propolis, lozenges, wound care). Directly comparable on the premium Manuka MGO SKU, lozenges, and bee-derived value-added products that Apisrom also distributes, sharing the same quality-verification and MGO-grading narrative.

Broad incumbents

• Langnese Honig: Germany's leading branded honey company with a wide portfolio of monofloral, creamed, and specialty honey sold via retail and food service. Comparable as a large-scale European honey packer/distributor with quality certifications, overlapping HoReCa and retail channels, but at materially greater scale.
• Billy Bee Honey Products: Canadian honey brand owned by McCormick, sold across North American retail with flavored and varietal honey lines. Comparable as a mass-market branded honey operator with a flavored/creamed honey sub-line similar to Apisrom's creamed honey range.
• Capilano Honey: Australia's largest honey brand, selling through retail, food service, and export channels globally with a portfolio of monofloral and blended honey. Comparable as a large branded honey player with retail and export distribution muscle, overlapping with Apisrom's diversification into HoReCa and European retail.
• Rowse Honey: UK-based premium honey brand with a broad portfolio of monofloral, blended, and creamed honey sold through major retailers and own D2C channels. Comparable as an established branded honey marketer with similar SKU architecture and quality-led positioning, though operating at significantly larger scale and primarily in the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/apisrom
• Facebookfacebook.com/Apisrom
• LinkedInlinkedin.com/company/apisrom-srl

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apisrom