Energy Trade

What Energy Trade does

Energy Trade, operating under the Energy Locals Urban brand, is a Sydney-based private energy management company founded in 2010 that delivers energy solutions to residential, commercial, and industrial projects. The company has a clearly defined niche focus on community energy networks for apartment buildings and strata-titled properties, integrating on-site solar PV, battery storage, and EV charging infrastructure into multi-dwelling developments. Its deployed footprint spans 350+ live sites, 7,000+ kW of solar PV, 1,000+ kW of battery storage, and 420+ EV chargers, making it one of the more scaled community-energy operators in Australia.

The business operates a usage-based energy retail model, generating revenue by supplying electricity (and, where applicable, gas) to customers across its community energy networks. Its customer base spans three primary segments: individual apartment residents (the long-tail consumption base), property developers embedding infrastructure into new apartment projects at construction stage, and owners corporations (strata bodies) representing existing buildings. By vertically combining on-site generation, storage, and EV charging with retail supply, the company positions itself as an integrated decarbonization provider for high-density residential housing rather than a commodity electricity reseller.

The company is privately held, employs 51-100 staff, operates exclusively within Australia, and is backed by an unnamed renewable energy investor. It has received multiple third-party endorsements, including ProductReview.com.au Award Winner status, a 4.5 Green Energy Stars rating (2022), and Finder Green Energy Retailer of the Year (2024). The data set provides no disclosed revenue, funding history, M&A activity, leadership changes, or AI capability, which constrains the depth of any forward-looking assessment.

Name

Energy Trade

Legal name

Energy Locals

Website

https://energytrade.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Energy Trade (Energy Locals Urban) is a Sydney-based energy retailer and management company founded in 2010 that builds community energy networks for apartment buildings, integrating solar PV, battery storage, and EV charging infrastructure to supply electricity to residents, developers, and owners corporations across Australia.

Ownership category

akta.pro rank

Product category

Residential Energy Retail

NAICS

Solar Electric Power Generation (221114)

SIC

Electric Services (4911)

akta.pro primary industry

EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ)

akta.pro secondary industry

Retail Billing, Customer Care & CIS/BSS Operations (for Residential/SMB) (EUAGABAK)

Keywords

• Residential energy retail
• Apartment energy services
• Community solar energy
• Strata energy solutions
• Building energy management

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Energy Retail: Residential energy supply to apartment residents, billed based on usage. Customers can monitor consumption and spend through the MyAccount portal.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Energy Trade operates an Australian energy retail business under the Energy Locals Urban brand, delivering electricity and gas supply to apartment and strata residents. The company complements its retail offering with community energy infrastructure including solar PV, battery storage, and EV charging at the building level, enabling shared renewable energy across apartment complexes.

Product overview

Energy Locals Urban operates as a unified apartment-focused energy platform offering retail electricity and gas services combined with embedded clean energy infrastructure. The core product is the Energy Locals Urban residential energy service, which is complemented by property-level add-ons including Solar PV systems, Community Battery storage, Go Locals EV Chargers, and Community Solar programs. Residents manage their accounts through the MyAccount self-serve portal. The company serves both end consumers (apartment residents) and property developers/owners corporations through a single integrated energy network model.

Differentiator

Problem solved

Functional benefit

Brands

• Energy Locals Retail: Separate brand for non-apartment/strata residential customers
• Go Locals EV Chargers
• Community Solar
• Community Batteries

Products and services

• Energy Locals Urban Retail electricity and gas service designed specifically for Australian apartment and strata residents, providing fair pricing, Aussie-based customer support, and access to community energy solutions through the MyAccount self-serve portal.
• Energy Locals Retail Separate energy retail brand for non-apartment and non-strata residential customers who require standalone home energy supply outside the Urban apartment-focused service.
• Go Locals EV Chargers Electric vehicle charging infrastructure installed at apartment buildings, allowing residents to charge EVs at their property.
• Community Solar Shared solar energy program enabling apartment residents to benefit from locally generated renewable energy installed at the building level.
• Community Batteries Shared battery storage solutions installed in apartment complexes to store solar energy for community use, enabling residents to access stored clean energy.

Quantifiable outcome

• 4.5 Green Energy Stars rating in 2022 Greenpeace Green Electricity guide
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AGL Energy: Australia's largest energy retailer and generator with a broad residential, commercial, and generation portfolio. Directly competes for Australian residential customers and increasingly for distributed energy and EV charging, but does not specialize in the strata/apartment niche.
• Alinta Energy: Australian energy retailer and generator serving residential, commercial, and industrial customers; competes in retail electricity and is expanding renewable generation, comparable to Energy Locals Urban as a broad retail competitor with renewable focus.
• Origin Energy: Major integrated Australian energy retailer and generator serving residential and business customers with electricity, gas, and increasingly solar/battery products. Overlaps with Energy Locals Urban in residential retail and solar offerings, but operates at much greater scale across all segments.
• EnergyAustralia: One of Australia's largest energy retailers serving residential, commercial, and industrial customers with electricity and gas; broad incumbent that competes head-on with Energy Locals Urban for retail customers, including those in multi-unit dwellings.
• Simply Energy: Australian retail energy provider owned by Shell Energy, serving residential and business customers across electricity and gas; competes in the same residential retail market and has invested in solar and battery offerings, representing an incumbent with renewable ambitions.

Direct peers

• Tango Energy: Australian independent electricity retailer with a renewable energy focus, competing in the same SMB/residential retail energy market as Energy Locals Urban, though without the apartment-specific community energy infrastructure.
• Diamond Energy: Australian renewable-focused electricity retailer targeting environmentally conscious residential customers; comparable to Energy Locals Urban in green positioning and customer segment, though without dedicated community energy networks.

Emerging players

• Amber Electric: Australian smart-energy retailer that passes through wholesale spot prices and integrates with home solar, battery, and EV assets; highly relevant emerging peer given its tech-led, distributed-energy-aligned model targeting similar residential customers.

Others

• Tesla Energy (Powerwall / Virtual Power Plant): Provider of residential solar, Powerwall battery storage, and VPP programs increasingly bundled with EV charging; relevant as a technology/infrastructure enabler in the same apartment and residential distributed-energy ecosystem that Energy Locals Urban operates in.

Regional players

• Octopus Energy: UK-based green energy retailer with strong renewable positioning, technology-led customer experience, and global expansion into Australia-adjacent markets. Comparable as a mission-aligned, renewable-first retail energy brand, though geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/energy-trade-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Trade