Folly Coffee Roasters

Name

Folly Coffee Roasters

Legal name

Folly Coffee

Website

https://follycoffee.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)

Keywords

• Specialty coffee roasting
• Small batch coffee
• Wholesale coffee supply
• Coffee subscription service
• Single origin coffee

Headquarters

HQ city

Glen Park

HQ country

Mauritius

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sale of whole bean coffee products through e-commerce website. Includes various roast profiles and single origin coffees sold in 12oz, 8oz, and 5lb bag sizes.
2. Coffee Subscriptions: Recurring subscription revenue model with 5-15% discount on regular orders. Fully customizable plans with weekly, biweekly, or monthly delivery options. Includes Roaster's Choice, Folly's Finest, and Sampler Pack options.
3. Wholesale B2B Coffee: Business-to-business wholesale coffee sales to cafés, restaurants, bakeries, offices, and hospitality spaces across Twin Cities. Includes espresso, batch brew, and seasonal offerings with training and support services.
4. Wholesale Cold Brew: Bulk cold brew sales to wholesale partners using Bag-in-Box packaging format for extended freshness and sustainability.
5. Merchandise Sales: Sale of branded merchandise including stoneware mugs (Folly Signature and Limited Edition Darkest Day mugs) and digital gift cards.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Folly Coffee Roasters is a small-batch specialty coffee roaster based in Minneapolis that sells single-origin and proprietary-blend coffees (Classic Jo, SOB Espresso, House Bean, Winer, Folly's Finest, Roaster's Choice, Cold Brew Bean) direct-to-consumer via its e-commerce store and to cafes, bakeries, and restaurants via B2B wholesale. Offerings include customizable subscriptions, wholesale cold brew in Bag-in-Box packaging, branded merchandise (Deneen Pottery stoneware mugs and digital gift cards), and barista training and ongoing support for wholesale partners.

Product overview

Folly Coffee Roasters is a small-batch specialty coffee roaster based in Minneapolis, Minnesota, operating primarily as a wholesale coffee business with direct-to-consumer e-commerce. The core product portfolio consists of single origin specialty coffees with unique roast profiles: Classic Jo (nutty/chocolatey flagship), SOB Espresso (omniroast single origin blend), House Bean (fruit-forward), Winer (third wave light roast), Folly's Finest (premium rotating selection), and Roaster's Choice (monthly head roaster selection). Specialty offerings include Cold Brew Bean and collaboration blends like Dinkytown Athletes Gameday Blend and Hippo Campus Collaboration. The company also offers merchandise including Deneen Pottery stoneware mugs and digital gift cards. All products are ethically sourced above fair trade prices. Subscriptions (powered by Recharge Payments) offer 5-15% savings with customizable delivery frequencies. Wholesale programs serve cafés, bakeries, restaurants, and hospitality spaces across the Twin Cities with training and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Jo Flagship rotating single-origin coffee that is nutty, chocolatey, and smooth, designed for the traditional coffee drinker looking to elevate their coffee experience; available in 12oz and 5lb sizes.
• SOB Espresso Single Origin Blend espresso featuring a proprietary omniroast method that combines dark-roasted and light-roasted portions of a single origin, producing rich depth of flavor with complex caramel backbone and nougat aroma; suitable for espresso, Aeropress, French Press, and drip coffee.
• House Bean Rotating single-origin coffee that is fruit-forward and sweet with a smooth, bitter-free finish; suited to drip, pourover, Chemex, and French Press.
• Winer Third-wave style light-roast coffee that is bright and complex, often citrusy; for adventurous coffee drinkers and suited to pourover, Chemex, Aeropress, and single-origin espresso.
• Folly's Finest Premium rotating single-origin coffee selected by Head Roaster and certified Q-Grader Jeff Mooney; small-lot and competition-grade coffees with limited availability.
• Roaster's Choice Monthly rotating single-origin coffee selected by Head Roaster Jeff Mooney (certified Q-Grader, top-15 nationally ranked coffee taster), letting customers taste new specialty coffees throughout the year.
• Cold Brew Bean Coffee bean specifically selected and roasted for cold brew at home; naturally sweet with enough complexity to create a refreshing balance and also suitable for hot brewing.
• Dinkytown Athletes Gameday Blend Collaboration blend of washed Guatemala and natural Honduras coffees that is approachable, full-bodied, and naturally sweet with a smooth, lingering finish; 20% of revenue goes to Dinkytown Athletes.
• Folly Coffee x Hippo Campus Coffee Collaboration Collaboration medium-bodied blend with three coffees (Natural Honduras 40%, Washed Ethiopia 40%, Natural Brazil 20%) delivering sweet caramelized notes with juicy, fruity acidity; tasting notes of milk chocolate, red grape, tangerine.
• Folly Coffee Digital Gift Card Digital gift cards available in $10, $25, $50, and $100 denominations; valid for online purchases at follycoffee.com only.
• Folly Signature Stoneware Mug Handmade 12oz stoneware mug produced locally by Deneen Pottery in St. Paul, Minnesota, with navy and powder blue glaze and Folly Coffee logo emblem; dishwasher safe with heat-retaining wider bottom and tapered top.
• 2025 Limited Edition Darkest Day Stoneware Mug 14oz limited-edition Halloween tradition stoneware mug handmade by Deneen Pottery, featuring the 2025 Headless Horseman emblem.
• Bean and Mug Bundle Bundle pairing any 12oz bag of Folly Coffee with the Folly Signature Deneen Pottery Stoneware mug, handmade locally by Deneen Pottery in St. Paul, Minnesota.
• Cold Brew (Wholesale) Wholesale cold brew in Bag-in-Box packaging: a carefully selected blend roasted and steeped cold for 19 hours with just coffee and water; notes of baker's chocolate, red cherry, and soft caramel sweetness; 6-month shelf life with nitrogen-flushed, recyclable packaging; designed for hospitality tap service.

Quantifiable outcome

• 15% subscription discount available
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dinkytown AthletescoreStrategic or Co-development PartnerPartnership creating custom Gameday Blend coffee supporting student-athletes with NIL opportunities. 20% of revenue from Dinkytown Athletes Gameday Blend goes to Dinkytown Athletes. The blend combines washed Guatemala and natural Honduras coffees.
• Hippo CampusminorGTM or Marketing PartnerMusic collaboration creating one-of-a-kind medium bodied blend inspired by Hippo Campus album 'Flood'. Three individual coffees work in harmony with sweet caramelized notes and juicy fruity acidity.
• Deneen PotteryminorOthersLocal St. Paul, Minnesota pottery company producing Folly Signature Stoneware Mugs. Handmade mugs feature navy & powder blue glaze with Folly Coffee logo emblem. Mugs hold 12oz with wider bottom for heat retention.

Scale indicators5 records

Recent moves6 records

Emerging players

• Onyx Coffee Lab: Arkansas-based award-winning specialty coffee roaster (multiple Good Food Awards) with strong DTC and wholesale channels. Comparable third-wave, Q-Grader-influenced quality positioning to Folly, though at a larger scale and different geography.

Broad incumbents

• Counter Culture Coffee: Durham, NC-based specialty coffee roaster and trainer with national wholesale, DTC, and sustainability-focused sourcing. Operates at a much larger scale than Folly but competes for the same specialty wholesale accounts and shares a Q-Grader/sustainability ethos.
• La Colombe Coffee Roasters: Philadelphia-based specialty coffee roaster with national DTC, draft cold brew on tap (a comparable channel to Folly's Bag-in-Box program), and wholesale across cafés and hospitality. Larger scale incumbent competing in the same specialty channels.

Regional players

• Colectivo Coffee Roasters: Wisconsin-based specialty coffee roaster with DTC e-commerce, subscription program, wholesale to cafés/offices, and its own retail cafés. Similar third-wave positioning and Midwest footprint, but operates at a larger scale and in a different geography.
• Stone Creek Coffee Roasters: Milwaukee-based small-batch specialty coffee roaster with DTC e-commerce, subscriptions, and Midwest wholesale to cafés and offices. Comparable business model and category, but serves a different Midwest metro than Folly.

Direct peers

• Paradise Roasters: Minneapolis-area specialty coffee roaster focused on single-origin and estate coffees with DTC and wholesale channels. Comparable third-wave, small-batch positioning and Minneapolis geography to Folly.
• Five Watt Coffee Roasters: Minneapolis small-batch specialty roaster with DTC, subscription, and Twin Cities wholesale channels. Operates its own cafés alongside roasting, directly comparable in product mix and local-market focus to Folly.
• Spyhouse Coffee Roasters: Minneapolis-based small-batch specialty coffee roaster with DTC e-commerce, subscriptions, and Twin Cities wholesale to cafés and restaurants. Operates its own cafés in addition to roasting, making it the closest geographic and operating-model peer to Folly.
• Dogwood Coffee Company: St. Paul / Minneapolis small-batch specialty roaster offering single-origin coffees, DTC e-commerce, and wholesale to Twin Cities cafés. Comparable third-wave positioning, size, and Twin Cities geography to Folly.
• Blackeye Roasting Company: Minneapolis-based small-batch specialty coffee roaster serving DTC and Twin Cities wholesale accounts. Same small-batch third-wave positioning, scale, and Minneapolis operating geography as Folly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FollyCoffee
• Instagraminstagram.com/follycoffee/?hl=en
• TikToktiktok.com/@follycoffee?lang=en
• LinkedInlinkedin.com/company/follycoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Folly Coffee Roasters