Traveluniv

What Traveluniv does

Life Map (Traveluniv, 주식회사 라이프맵) is a Seoul-based travel solution company founded in 2014 that designs and operates travel-based education and experiential programs. The company serves three primary customer groups: seniors aged 60+ through its flagship "Dream Traveler" (꿈꾸는 여행자) program; public institutions and local governments seeking regional activation and senior education program delivery; and corporate enterprises such as SK Corporation for employee travel education and tours. The company has trained 5,000+ seniors, completed 130+ program cohorts, and operates across 17 regions in South Korea.

Name

Traveluniv

Legal name

주식회사 라이프맵

Website

https://lifemap.kr

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Life Map (Traveluniv) is a Seoul-based travel solution company founded in 2014 that operates travel education programs for seniors aged 60+, public institutions, and corporate clients, combining digital literacy training with experiential travel across 17 regions in South Korea.

Ownership category

akta.pro rank

Product category

Travel Education Services

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Adult Continuing Education & Lifelong Learning Tours (THAKAGAL)

akta.pro secondary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Senior travel education
• Digital competency training
• Experiential travel programs
• Regional tourism activation
• Travel humanities programs

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Sector Project Contracts: Plans and operates travel-based projects in collaboration with public institutions and local governments. Government-funded program delivery including creative tourism, senior travel education, and regional activation initiatives.
2. Senior Travel Education Programs: Operates the 'Dreaming Travelers' (꿈꾸는 여행자) program for seniors aged 60+, providing travel education that enables participants to plan and execute actual travel experiences with 100,000 won support upon completion.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Life Map is a South Korea-based travel solution company that plans and operates travel-based education and experiential programs, including the senior-focused Dream Traveler (60+) program, digital competency training, regional activation programs delivered through libraries and cultural centers across 17 regions, and corporate employee travel education. Core services combine structured travel education (e.g., AI-based information search, smartphone photography) with subsequent practical travel execution, often contracted by public institutions, local governments, and enterprises such as SK Corporation.

Product overview

Life Map operates as a travel solution company offering a comprehensive portfolio of experiential education and travel programs. The core offerings include the senior-focused '꿈꾸는 여행자 (Dream Traveler)' program for those aged 60+, which combines digital competency training (AI-based information search, smartphone photography) with practical travel experiences. The company provides digital skills education, regional-specific experiences, travel content planning, and humanities-based travel programs. Additional offerings include island exploration programs for both youth and seniors, university student mentorship, domestic travel guide training, and corporate employee programs. The portfolio is delivered primarily through B2B and B2G models, partnering with public institutions, local governments, and enterprises, with notable collaboration with Now Universe (Yanolja), EBS, and SK.

Differentiator

Problem solved

Functional benefit

Products and services

• Dream Traveler (꿈꾸는 여행자) Senior Travel Education Program Senior travel education program that trains adults aged 60+ on AI-based information search, smartphone photography, and travel planning, then enables them to execute actual domestic travel with 100,000 won completion support. Delivered through education sessions with direct application via the lifemap.kr and seniordream.org portals.
• Digital Competency Training (디지털 역량 강화 교육) Digital skills education covering AI-powered information search and smartphone photography techniques, designed to help participants plan efficient and meaningful travel experiences. Delivered as a standalone education offering and embedded within other programs.
• Travel Humanities Program (여행 인문학 프로그램) Educational travel humanities courses offered through libraries and cultural centers across 17 regions in South Korea, combining structured humanities learning with travel experiences.
• Island Youth Expedition (섬청년탐사대) Specialized program for island youth exploration combining documentary-style travel with youth engagement. Co-developed with EBS (Korean Educational Broadcasting System) for broadcast.
• Senior Island Expedition (시니어 섬 탐사대) Senior-focused island exploration program enabling elderly participants to discover and experience island destinations with structured educational support.
• University Student Dream Expedition (대학생 드림 원정대) Mentoring and lecture program for university students focused on travel-based learning and career exploration.
• Domestic Travel Guide Digital Competency Training (국내여행안내사 디지털 역량 강화 교육) Digital competency training program designed for professional domestic travel guides to enhance their service capabilities. Delivered in cooperation with the Korean Domestic Travel Guide Association.
• Depopulated Areas and Open Tourist Destination Activation Program (인구감소지역 및 열린관광지 활성화 프로그램) Regional activation programs targeting depopulated areas and promoting open tourist destinations through specialized travel experiences, often contracted by local governments.
• Region-Specific Experiences (지역 특화 체험) Regionally-tailored experiential travel programs that connect travelers with local communities and unique local offerings.
• Travel Content and Product Planning (여행 콘텐츠·상품 기획) Travel content and product development services for creating innovative travel offerings, including the APEC Gyeongbuk/Yeongdong Gugak Expo travel program and content collaboration with NolYuniverse (Yanolja)'s Discover Korea.
• Corporate Employee Travel Education and Tours (기업 임직원 여행 교육 및 투어) Customized travel education and tour services for corporate clients, combining professional development with experiential travel; delivered for employees of corporate clients including SK Corporation.
• Foreign Youth Regional Exploration & Local Content Program Regional exploration and content creation program designed for foreign youth in Korea, operated under MOU with Youth Foundation and combining travel program expertise with Youth Foundation's outreach mission.

Quantifiable outcome

• 5,000+ seniors trained with immediate travel execution (100,000 won support program)
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Youth Foundation (재단법인 청년재단)coreStrategic or Co-development PartnerMOU signed for foreign youth participation in regional exploration and local content creation programs. Joint initiative combining Life Map's travel program expertise with Youth Foundation's mission to engage foreign youth.
• Seoul Metropolitan Government / Project RiplcoreStrategic or Co-development PartnerJoint travel program operation with Seoul City through Project Ripl initiative. Collaborative program development and delivery for citizen engagement.
• EBS (Korean Educational Broadcasting System)minorStrategic or Co-development PartnerLife Map planned and operated the 'Island Youth Explorer' program which was broadcast on EBS television, providing media exposure and credibility.
• SK CorporationminorChannel Partner/ Reseller/ DistributorOperates travel education programs and tours for SK employees. Corporate client purchasing Life Map's expertise for employee benefit programs.
• Discover Korea (디스커버코리아)minorStrategic or Co-development PartnerContent collaboration with Discover Korea, part of Nolly Universe ecosystem, for travel content development.
• Korean Domestic Travel Guide AssociationminorStrategic or Co-development PartnerDelivers digital competency enhancement training programs for domestic travel guides, building professional network and industry relationships.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Klook: Activities and travel services platform with strong Korean presence, offering local tours, attractions, and experiential bookings. Competes for regional activation and experiential tourism budgets in Korea, though focused on consumer self-serve rather than education-led cohorts.

Broad incumbents

• Hana Tour Service: Largest Korean travel agency offering leisure and corporate travel packages across domestic and international destinations. Comparable Korean travel operator with scale advantages, but focused on conventional tourism rather than senior education-tourism.
• Modetour: Major Korean outbound tour operator providing packaged tours and travel services. Comparable Korean travel operator with established distribution, but focused on mass-market outbound rather than education-led senior travel.
• NolYuniverse (Yanolja): Parent company and strategic investor of Life Map; one of Korea's largest travel-tech platforms operating across OTAs, accommodations, and travel content. Provides strategic backing and ecosystem access, but operates broadly rather than specializing in senior education travel.
• TourRadar: Online tour marketplace connecting travelers with tour operators globally. Comparable as a tour distribution platform, but operates as a marketplace rather than directly delivering education-tourism experiences.

Others

• Korea Tourism Organization (KTO): Government-affiliated tourism promotion agency supporting regional activation and inbound tourism initiatives. Acts as a counterparty and ecosystem participant for Life Map's regional activation programs rather than a competitor.

Direct peers

• Vantage Adventures: Senior-focused tour operator offering educational small-ship cruises and guided international tours for older travelers. Similar business model combining structured educational content with curated senior travel experiences.
• Road Scholar: Nonprofit educational travel organization offering learning adventures for adults 50+ across 100+ countries. Closest direct comparable to Life Map's senior education-tourism model, with similar cohort-based program structure combining structured learning with experiential travel.
• Grand Circle Travel: Senior-focused international tour operator known for educational and experiential trips for older adults. Closely matches Life Map's combination of structured learning, cultural immersion, and senior-centric service.
• ElderTreks: Small-group adventure travel company focused on travelers 50+, offering educational and experiential journeys worldwide. Comparable to Life Map's senior-focused group travel programs with cultural and experiential depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/traveluniv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traveluniv