What Presotto does

Presotto is an Italian furniture manufacturing company founded circa 1950 and headquartered in Brugnera (Pordenone), operating under the legal entity ALBA22 S.r.l. The company designs and produces made-to-Italy furniture for the entire home, spanning wardrobes (hinged, sliding, coplanar, walk-in, and made-to-measure), living systems (including the proprietary I-modulART modular wall system and Interior System), bedroom collections (Relevè, Dolly Lara, Siena, Wave beds and Globo storage units with full-drawer-opening mechanism), upholstered seating (Bali, Leros, Kos, Joy, Love Seat), tables and chairs, complementary accessories, and — launched in 2024 — the Star System outdoor collection.

The company's product engineering centers on proprietary mechanisms and modularity: KabinArmadio® (a registered-trademark total door-opening wardrobe system extending up to 2 metres) and Armadio Anta Reverso® are signature innovations, complemented by the configurable I-modulART parallelepiped system and full-extension Globo drawer mechanism. Products are developed in-house by Presotto Studio and through collaborations with named designers including Andrea Lucatello, Gherardi Archizzzi, Stefano Gallizioli, and Pierangelo Sciuto. Customization is structured around six 'Look Mood' thematic finishes (Glamour, Natural, Harmony, Elegance, Energy, Romantic).

Commercially, Presotto operates a one-time-purchase revenue model distributing through a global authorized dealer network and three owned showrooms in Milan (Corso di Porta Romana flagship), Thiene, and New York (8 W 40th St), with a dedicated specification channel for architects and interior designers. Annual marketing is anchored by major exhibition presence at Salone del Mobile and Milan Design Week (500-800 sqm stands). Since 2022 the company has been owned by Estel Group, Italy's leading office and contract furniture manufacturer, and serves primary residential homeowner customers alongside a hospitality vertical exemplified by its Italianway partnership for furnished luxury apartments in Milan.

Name

Presotto

Legal name

ALBA22 S.r.l.

Website

https://presotto.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Presotto is an Italian furniture manufacturer (founded c.1950, Estel Group subsidiary) designing and producing made-in-Italy wardrobes, living systems, bedroom furniture, and outdoor collections, distributed globally through authorized dealers and showrooms in Milan, Thiene, and New York.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Upholstered Household Furniture Manufacturing (337121), Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Italian furniture design
• Home furnishing
• Living room furniture
• Bedroom furniture
• Custom wardrobes

Headquarters

HQ city

Brugnera

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: One-time purchase revenue from selling designed furniture including wardrobes, beds, living room systems, sofas, tables, chairs, and complementary furniture through dealer network and flagship stores.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Presotto designs, manufactures, and sells Made-in-Italy furniture for the entire home, including wardrobes (hinged, sliding, coplanar, walk-in and made-to-measure), modular living systems, sofas and armchairs, beds, tables, chairs, night storage units and an outdoor collection. The company operates as ALBA22 S.r.l. and distributes through owned flagship stores/showrooms in Milan, Thiene and New York plus an authorized dealer network across Italy and internationally, with extensive customization across materials, finishes and six "Look Mood" design themes.

Product overview

Presotto is an Italian furniture company (now part of Estel Group) offering a comprehensive home furnishing portfolio. The product range spans wardrobes (including the innovative KabinArmadio® transforming closet and walk-in wardrobes Charly/Oscar), living systems (Interior System, I-modulART, Pari&Dispari), upholstered furniture (sofas, armchairs including Joy, Love Seat, Bali, Leros, Kos), tables (P016, Victor, Tailor extendable), chairs (Vega, Mia, Castore), beds (Relevè, Dolly Lara, Siena, Wave), storage units (Globo), and the Star System outdoor collection. Products are designed in-house by Presotto Studio and external designers like Andrea Lucatello, Gherardi Archizzzi, Stefano Gallizioli, and Pierangelo Sciuto, with extensive customization through materials and finishes.

Differentiator

Problem solved

Functional benefit

Brands

• Presotto: Italian design furniture brand for the entire home, including living spaces, sleeping areas, wardrobes, and complementary furniture.

Products and services

• Wardrobes (Armadi) Complete wardrobe collection for residential customers, offered in hinged, sliding, coplanar and made-to-measure configurations with multiple door systems (including the registered Armadio Anta Reverso®), interior fittings and an extensive range of finishes.
• KabinArmadio® Walk-in Closet System Registered trademark wardrobe system that transforms a traditional wardrobe into a walk-in closet, with a proprietary total-opening door mechanism extending up to 2 metres wide for complete visibility of stored contents.
• Charly and Oscar Walk-in Wardrobes Walk-in wardrobe models with integrated seating islands: Charly uses an upright post system and Oscar offers a fully open layout, targeted at premium residential customers seeking dressing-room style storage.
• Scena and Podio Hinged Wardrobes Hinged wardrobe models with distinctive design treatments: Scena is a full-view wardrobe in transparent glass, and Podio features creative specular drawer fronts arranged under doors in a podium-like shape.
• I-modulART Modular Living System Versatile modular living system composed of parallelepipeds that can be placed on the floor or fixed to walls, furnishing entire living room walls from dining areas to bedrooms to entryways with high configurability and customization.
• Pari&Dispari Living System Bestselling living area system with innovative design and modular configurations for furnishing living rooms and complementary spaces.
• Interior System Wall Furnishing Sophisticated wall furnishing system with wide modularity, designed to adapt to personalized interior design needs; also available as a matching sideboard in the same line.
• Upholstered Sofas and Armchairs Collection Upholstered living room seating collection including Bali, Bali Gran Comfort, Leros, Kos, Joy, Love Seat, Raffaello club armchairs, Fuller XL, Musa, and Mia chairs for residential living spaces.
• Beds Collection (Zona Notte) Bedroom furniture collection covering wooden beds (Relevè with minimalist wooden structure and artisan-crafted feet), upholstered beds (Dolly Lara with enveloping upholstered headboard; Wave with sinuous flowing lines; Siena by Andrea Lucatello), to be paired with night storage units.
• Globo Night Storage Units Night storage collection with soft, rounded forms and handles carved into rounded multi-ply fronts, equipped with a special mechanism that guarantees total drawer opening, unique in its kind.
• Tables and Chairs Collection Dining and occasional tables and chairs including the versatile P016 table (rectangular, square, elliptical or round forms with die-cast aluminum structure), Tailor extendable table, Victor table by Andrea Lucatello, Mia chairs and more.
• Star System Outdoor Collection Outdoor furniture collection engineered to withstand weather, comprising sofas (Perseo, Polluce), reclining daybeds (Regolo), tables (Orione, Antares), chairs (Vega, Castore), food trolley (Cigno) and poufs (Margherita) for residential gardens and terraces.
• Andrea Lucatello Design Collection Curated collection of furniture designed by Andrea Lucatello, including the Victor Table, Vele Sideboard, Siena Bed, Oblò Mirror and Gulliver Writing Desk.
• Wardrobe Collection 2023 (Astipalea, Querini, Skecht) Wardrobe range comprising Astipalea, Querini and Skecht models offered in hinged, sliding and coplanar versions, complemented by new internal equipment, dividers, aluminum sides, Parete doors and Pivot doors.
• Complements (Furniture Accessories) Furnishing accessories including sideboards, bookcases, small armchairs, benches, poufs, coffee tables, desks (e.g., Gulliver writing desk) and mirrors (e.g., Oblò) to personalize and complete home spaces.
• Look Mood Collections Six thematic combinations of materials and finishes — Glamour, Natural, Harmony, Elegance, Energy, Romantic — designed to inspire customers in personalizing their furniture style.
• Made-to-Measure Furniture (Armadi su misura / Tailor Made) Bespoke furniture production service for non-standard dimensions and project-specific requirements, with custom sizing across wardrobes and other product lines, including through the Presotto Tailor Made Store by Galbiati Arreda in Milan.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Galbiati ArredacoreChannel Partner/ Reseller/ DistributorGalbiati Arreda operates the Presotto Tailor Made Store by Galbiati Arreda in Milan at Corso di Porta Romana, serving as the flagship retail location for the brand.
• ItalianwaycoreStrategic or Co-development PartnerItalianway partnered with Presotto to furnish luxury apartments near the Duomo di Milano with custom-designed Italian design furniture. The apartments feature modern, sophisticated design with Presotto's made-to-measure pieces.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lema: Italian mid-to-high-end residential furniture manufacturer offering wardrobes, living systems, and bedrooms with comparable customization and Made-in-Italy positioning. Closest direct peer in terms of product scope, dealer-led distribution, and design-led differentiation.
• Minotti: Luxury Italian furniture brand with strong upholstered seating and living systems. Comparable Made-in-Italy positioning, design-driven brand storytelling, and presence in flagship retail locations globally — though at a higher price tier.
• Porada: Italian maker of wooden furniture and wardrobes with strong customization and craftsmanship positioning. Closely comparable to Presotto in wood-based bedroom, living, and wardrobe offerings aimed at the premium residential market.
• Poltrona Frau: Iconic Italian upholstered furniture maker with adjacent residential furniture lines. Comparable 'Made in Italy' heritage, customization options, and presence in flagship Italian design events; competes especially in the sofa/armchair overlap.
• Pianca: Italian contemporary furniture brand producing wardrobes, beds, living systems, and modular solutions for the entire home. Highly comparable mid-premium positioning, customization options, and reliance on a dealer network across Europe and abroad.
• Cassina: Heritage Italian design furniture brand with deep residential systems, wardrobes, and upholstered seating. Direct competitor in the design-led residential segment, frequently co-exhibiting at Salone del Mobile and targeting the same architect/designer channel.
• Cattelan Italia: Italian furniture manufacturer offering tables, chairs, sofas, and complementary furnishings in the mid-to-premium residential segment. Comparable product breadth, dealer-led distribution, and emphasis on Made-in-Italy design.
• Giorgetti: Heritage Italian maker of luxury wood-based and upholstered residential furniture. Strong overlap with Presotto in customization, premium positioning, and presence in flagship design districts (e.g., Mediolanum showroom in Milan).
• Molteni&C: Premium Italian furniture manufacturer with strong wardrobe, living, and night systems; comparable customization library and global dealer presence. Sits one tier above Presotto in scale and brand prestige but directly competes for the same residential specifier/architect customer.

Broad incumbents

• B&B Italia: Large, established Italian design furniture group producing sofas, systems, and complementary furnishings. Overlaps with Presotto in design-driven residential furniture but operates at significantly greater scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/presottoitaliadesign
• LinkedInlinkedin.com/company/presotto
• Instagraminstagram.com/presotto_official
• Xx.com/presottoitalia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presotto