Italianway
Italianway is an Italian short-term rental operator and white-label property management platform managing 7,500+ accommodations across Italy, serving travelers, corporate clients, property owners, and independent property managers through its own brand and partner network.
- Company typePrivate
- Founded2014
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Italianway firmographics
Firmographics- Name
- Italianway
- Legal name
- Italianway SpA
- Website
- https://italianway.house
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Italianway is an Italian short-term rental operator and white-label property management platform managing 7,500+ accommodations across Italy, serving travelers, corporate clients, property owners, and independent property managers through its own brand and partner network.
- Ownership category
- akta.pro rank
Italianway industry classification
Industry- Product category
- Short-term Rental Property Management
- NAICS
- All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE)
- akta.pro secondary industries
- Corporate serviced apartments (business-focused) (THAMACAC), Corporate Extended-Stay Hotels (THAGAEAA)
Keywords
Where Italianway is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Italianway business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Short-term Rental Bookings: Italianway manages short-term rental agreements for third-party property owners, earning commission on bookings. The company acts as an intermediary between property owners and guests, collecting payments and managing the rental relationship.
- Property Manager Software & Services: Italianway charges property managers a percentage fee based on number of apartments managed, destination, and services utilized. Partners use Italianway's technology platform (channel manager, booking engine, invoicing) along with professional support teams for commercial, onboarding, revenue, booking, and administrative services.
- Corporate Housing Agreements: Dedicated rates and tailored solutions for corporate clients with staff, collaborators, and executives requiring extended stays, with centralized booking services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget accommodations starting from €79/night |
| Unit Pricing | Pay-as-you-go | Mid-range accommodations starting from €70/night |
| Unit Pricing | Pay-as-you-go | Premium accommodations starting from €135/night |
| Unit Pricing | Monthly | Milan Long-term Rentals |
| Subscription | Monthly | Property Manager Partnership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Italianway product offering
Product offeringCore offering
Italianway operates a short- and medium-term vacation rental business across Italy, listing more than 7,500 furnished accommodations that travelers can search, book, and pay for through its website or 170+ connected OTA channels. It directly manages approximately 700 apartments in Milan and supports 200+ independent property managers through its proprietary Sistema Italianway technology and support platform. The company also delivers corporate housing programs, 1-18 month long-stay rentals, guest experience add-ons, and a loyalty club with partner discounts.
Product overview
Italianway is a short-term rental management company operating across Italy with over 7,500 properties. The core product is the Italianway Booking Platform for direct guest reservations, supplemented by Long Stays for 1-18 month rentals, Corporate Agreements for business travelers, and the Italianway Friends loyalty program offering partner discounts. For Property Managers, Italianway offers the Partner System (Sistema Italianway) — a white-label property management platform combining channel manager, booking engine, automated invoicing, and SDI/ISTAT integrations with professional support teams. The product portfolio also includes a dedicated mobile app for Property Managers and owners, Italianway Academy for partner training, and an Owner Area portal for property performance tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Italianway Booking Platform Online platform for searching, browsing, and booking short-term rental apartments, villas, and houses across Italy, with real-time availability and pricing, secure payments, and reservation management for individual and business travelers.
- Long Stays
Companies that use Italianway
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Italianway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Italianway partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and major.
- StripecoreExternal payment processing entity that manages credit card payments for bookings. Operates as an autonomous data controller requiring customer data for payment execution.
- Fractalgarden SrlcoreProvides OTP (One Time Password) service for digital contract signing via SMS. Authorized to manage email and telephone numbers for sole purpose of electronic signature service.
- TiqetsminorProvides discounts on attraction tickets in Venice, Tuscany, Sicily, Rome, Naples, Milan, and Florence for Italianway guests with promotional code ITW5.
- Local AromasminorPrivate food tours, wine tastings, olive oil tastings, and cooking classes in Rome with 10% discount for Italianway guests using code ITW10.
- 1CityTourminorSkip-the-line tickets for Pantheon, Colosseum, Roman Forum, Palatine Hill, Vatican Museums, and Sistine Chapel.
- Escursi.comminorSardinia excursions and tours partner for Italianway guests.
- Deeva (Beauty Services)minorProfessional beauty services (hair, make-up, treatments) delivered to apartments with 30% discount for Italianway guests.
- Stasher (Luggage Storage)minorBag storage service with thousands of locations, 10% discount for Italianway guests.
- GlovominorGrocery delivery with €5 discount for Italianway guests.
- AvisminorCar rental with up to 20% discount for Italianway guests.
- AIGAB (Associazione Italiana Gestori Affitti Brevi)coreItalian Short-term Rental Managers Association founded in October 2020 by Italianway and other sector leaders. Provides institutional representation for property managers, data analysis, and networking. Marco Celani, Italianway's General Director, serves as President. AIGAB is affiliated with EHHA.
- EHHA (European Holiday Home Association)majorEuropean association of short-term rental market leaders. Italianway participates through AIGAB membership to give international scope to Italian property managers' activities.
- buytorent.houseminorInvestment platform for property investors, linked as 'Invest with Italianway' option for property owners looking to purchase properties for rental income.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Italianway competitors and assessment
Company assessmentBroad incumbents
- Airbnb: Global short-term rental marketplace that hosts many of the same Italian properties and increasingly offers host services. Comparable as a distribution and demand channel that Italianway integrates with, and competes with for host acquisition.
- Vrbo: Expedia-owned vacation rental marketplace with significant inventory in Italy. Comparable as a distribution channel for Italianway's managed properties and as a competing booking platform for Italian vacation rentals.
- Booking.com: One of the largest OTAs globally and a key distribution partner for Italianway via its channel manager. Comparable on the demand/distribution side and increasingly on the host-tools side.
Peers
Direct peers
- Sonder: Operates tech-enabled serviced apartments and short-stay units across multiple European cities with a brand-led, app-driven experience. Comparable to Italianway on the corporate/extended-stay apartment side and on integrated tech-driven property operations.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Italianway social profiles
Digital presenceItalianway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Italianway leadership team
Management profileNumber of profiles
Profiles3 records
Italianway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Italianway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Italianway
What does Italianway do?
Italianway operates a short- and medium-term vacation rental business across Italy, listing more than 7,500 furnished accommodations that travelers can search, book, and pay for through its website or 170+ connected OTA channels. It directly manages approximately 700 apartments in Milan and supports 200+ independent property managers through its proprietary Sistema Italianway technology and support platform. The company also delivers corporate housing programs, 1-18 month long-stay rentals, guest experience add-ons, and a loyalty club with partner discounts.
Is Italianway a public or private company?
Italianway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Italianway founded?
Italianway was founded in 2014. It employs 51 to 100 people.
Where is Italianway based?
Italianway is headquartered in Milan, Italy, in the Europe region.
How does Italianway make money?
Three revenue lines are on record. Short-term Rental Bookings are the primary driver. The others are property Manager Software & Services and corporate Housing Agreements.
Who are Italianway's main competitors?
Broad incumbents on record are Airbnb, Vrbo and Booking.com. Awaze is listed as a peer. Sonder is listed as a direct peer.
Does Italianway have an API?
No public API is recorded for Italianway.
What industry is Italianway in?
Italianway's product category is Short-term Rental Property Management. Its primary akta.pro industry code is THAGANAE, Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs), with a secondary code of THAMACAC, Corporate serviced apartments (business-focused). Its NAICS code is 721199 and its SIC code is 7000.