Oostenrijk Touringcars

What Oostenrijk Touringcars does

Koninklijke Oostenrijk Groep, trading as Royal Oostenrijk Group and commonly referred to as Oostenrijk Touringcars, is a Dutch family-owned passenger transport operator founded in 1922 in Diemen and now led by the fourth generation of the Staal family under CEO Rogier Staal. The group operates approximately 110 vehicles across 14 vehicle types, ranging from a three-seat Mercedes-Benz S-Class limousine and an eight-seat Mercedes-Benz EQV electric van up to 90-seat double-deckers and 120-seat shuttle buses, with no vehicle in the fleet older than four years and electric options (Yutong T12E, Mercedes-Benz EQV) supplementing EURO6-compliant diesel and articulated coaches. Each vehicle is crewed by a professional driver and equipped with standardised amenities including climate control, audio, TV/DVD, microphone, seatbelts, and toilet facilities, and the entire fleet is fitted with 360-degree cameras.

The commercial model is a custom-quote, B2B charter and group transport business targeting schools, sports clubs (notably Ajax under an Official Supplier arrangement extended to at least 2032, AFC Amsterdam, and the Unibet Tietema Rockets cycling team), event organisers, inbound tour operators (Holland Incoming, Tauck), and corporate clients (including Picnic Nederland). Distribution is through a quote-based website and phone sales desk with 24-hour duty-manager coverage, nine annual European trade fairs, long-standing partner referrals, and a broader ecosystem of eight operating subsidiaries covering destination management, tyre distribution, vehicle supply, and additional coach brands. The group operates under ISO 9001, ISO 14001, and ISO 39001 certifications, holds the honorary "Koninklijk" (Royal) designation granted in September 2023, and through CEO Rogier Staal's presidency of the Global Passenger Network connects into a 45-country network of 25,500 vehicles and 35,000 employees.

The group monetises primarily through one-time charter contracts supplemented by recurring shuttle and corporate transfer work, with no public price list. Social-impact transport for lower-income school children (De Ontdekkingsbus, the ARTIS/Uber Natuurweetjes-bus) is delivered via the in-house Oostenrijk Foundation rather than as a paid service, functioning as brand-building and CSR rather than a revenue line. No public revenue disclosure, funding rounds, or M&A activity are referenced in the available material.

Name

Oostenrijk Touringcars

Legal name

Koninklijke Oostenrijk Groep

Website

https://oostenrijkgroup.nl

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

Royal Oostenrijk Group is a Dutch family-owned passenger transport operator founded in 1922, running about 110 vehicles across 14 vehicle types and serving schools, sports clubs, tour operators, and corporate clients with custom-quote charter, shuttle, and VIP coach services across the Netherlands and Europe.

Ownership category

akta.pro rank

Product category

Coach charter and group passenger transport services

NAICS

Charter Bus Industry (48551)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

akta.pro secondary industries

Luxury / Premium Coach Operators (TLAFAFAE), Cross-Border / International Coach Operators (TLAFAFAD)

Keywords

• Coach charter services
• Group passenger transport
• Corporate shuttle services
• School trip transport
• VIP executive coaches

Headquarters

HQ city

Diemen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Charter and group transport services: Core revenue from chartering touringcars and buses for group travel, day trips, round trips, and custom journeys. Services include city tours, school trips, corporate travel, event transport, cruise transfers, and airport transfers. Pricing is quote-based.
2. Premium VIP and executive transport: Luxury transport services including limousine (Mercedes-Benz S-Class, up to 3 persons), luxury coaches (VDL, up to 26 persons), and branded VIP team buses for sports clubs like Ajax and Unibet Tietema Rockets.
3. Shuttle and transfer services: Airport and cruise port transfer services, event shuttle services, and recurring shuttle contracts with corporate clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Royal Oostenrijk Group provides tailor-made passenger transport services including charter coach hire, shuttle and transfer services, executive and VIP transport, sports team transport, school trips, and corporate travel across the Netherlands and Europe. Services are delivered with a professional driver using a fleet of approximately 110 vehicles across 14 bus types, ranging from limousines to doubledecker coaches, with electric and EURO6-compliant options. All quotes are custom-priced based on group size, vehicle type, and journey requirements.

Product overview

Royal Oostenrijk Group operates a comprehensive passenger transport service featuring a diverse fleet of modern vehicles. The portfolio includes standard service types (Limousine, Van, Minibus, Midibus, Luxury Coach, Electric Coach, 2/3 Axle Coaches, Double-decker, Luggage Van, and Shuttle Bus) alongside branded specialty vehicles (AJAX Team Coach, VIP UNIBET Rockets Coach, STRAAT Museum Coach, ARTIS/Uber Coach) and the social initiative Discovery Bus. The fleet is characterized by environmentally friendly options including electric vehicles (Yutong T12E, Mercedes-Benz EQV) alongside traditional EURO6 compliant coaches, with all vehicles equipped with standard amenities such as air conditioning, heating, audio, TV/DVD, and toilet facilities. Services are offered for diverse segments including school trips, corporate travel, airport transfers, cruise transfers, city tours, event transport, and sports team transportation.

Differentiator

Problem solved

Functional benefit

Brands

• Ontdekkingsbus (Discovery Bus): An initiative providing free coach transport for school trips to cultural and natural destinations for children from lower-income families, in partnership with Jeugdeducatiefonds and Cultuurfonds
• Natuurweetjes-bus (Nature Facts Bus)

Products and services

• Limousine Service Luxury limousine service featuring Mercedes-Benz S-Class vehicles for up to 3 passengers, equipped with air conditioning, heating, refrigerator, audio, TV/DVD, microphone, seatbelts, tour leader seating, and toilet facilities. Designed for VIP and executive transport.
• Van Service Fully electric Mercedes-Benz EQV van service for small groups up to 8 persons, suited for business transport and sustainable city travel with standard onboard amenities.
• Minibus Service Compact Mercedes Benz Sprinter minibus for groups up to 19 persons, designed for efficient city transfers including Amsterdam city center where only these vehicles are permitted.
• Luxury Coach Service Premium VDL luxury coach with 26 seats, featuring VIP amenities including toilet, refrigerator, TV/DVD, and EURO6 compliance for executive groups and business travel.
• 2 Axle Coach Service Electric and EURO6 compliant touring coach accommodating up to 49 passengers, available from Mercedes-Benz, Setra, and Scania brands for day trips and group travel.
• 3 Axle Coach Service Large touring coach for up to 62 passengers featuring toilet, refrigerator, audio, and other amenities, built by Mercedes-Benz, Setra, or Volvo for extended group travel.
• Double-decker Coach Service Setra/Neoplan double-decker coach accommodating up to 90 passengers with panoramic windows, modern facilities, and tour leader seating for large events.
• Electric Coach Service (Yutong T12E) Fully electric Yutong T12E coach for up to 49 passengers, offering silent and environmentally friendly transportation with advanced onboard facilities for corporate trips, events, and multi-day tours.
• Midibus Service Iveco Daily midibus accommodating up to 28 passengers, suitable for Amsterdam transfers and city center access with EURO6 compliance.
• Shuttle Bus Service Mercedes-Benz articulated shuttle bus with capacity for up to 120 passengers, featuring air conditioning, heating, audio system, and safety belts for large group transport.
• VIP UNIBET Rockets Team Coach VDL coach wrapped in vibrant professional cycling team design for Unibet Tietema Rockets, featuring luxury 2+1 VIP seating, fully equipped kitchen, and state-of-the-art technology for international cycling races including UCI WorldTour events.
• Ajax Players Coach Official branded Mercedes Benz coach for AJAX football team with 41 seats, featuring distinctive AJAX branding and premium interior for professional sports teams and VIP groups.
• STRAAT Museum Coach Mercedes Benz coach wrapped in contemporary street art design inspired by the STRAAT Museum, combining artistic creativity with modern group transport comfort.
• Ontdekkingsbus (Discovery Bus) Colorful educational coach bringing children and youth to culture, education, and new experiences, launched in partnership with Jeugdeducatiefonds and Cultuurfonds. Has helped more than 11,000 children access cultural and natural destinations.
• ARTIS/Uber Nature Facts Bus M.A.N. coach wrapped in vibrant animal illustrations for ARTIS nature education partnership with Uber, designed for school groups, families, and educational zoo visits, transporting 6,000 primary school children to ARTIS.
• Luggage Van Service Iveco Daily and Mercedes-Benz luggage van for efficient baggage transport with capacity for up to 80 pieces, equipped with climate control for group travel logistics.

Quantifiable outcome

• More than 8,000 Ajax supporters transported from Amsterdam to Rotterdam in 2022-2023 using 130+ touringcars in 5 clusters
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• AjaxflagshipStrategic or Co-development Partner · 4 March 2026Royal Oostenrijk Group serves as Official Supplier of Ajax football club, providing the official Ajax Players Coach, transport for staff, youth teams, and supporters. The partnership was extended to at least 2032 and was formally formalized at the Johan Cruijff ArenA. The collaboration covers all transport activities around the club including daily operations, away games, and corporate events.
• TauckcoreGTM or Marketing Partner · 17 April 2025Tauck is a premium tour operator for whom Royal Oostenrijk Group provides coach transport during river cruise journeys through the Netherlands and Europe. The partnership was celebrated with an evening cruise on Blue Boat Company vessels in Amsterdam. Drivers receive special appreciation events for their role in Tauck's travel experiences.
• ARTIScoreStrategic or Co-development Partner · 28 March 2025Royal Oostenrijk Group serves as transport partner for the ARTIS Nature Facts Bus initiative (De Natuurweetjes-bus), providing safe, comfortable, and sustainable transportation for 6,000 primary school children to visit ARTIS. Partnership with ARTIS, Uber, and Jeugdeducatiefonds.
• UberminorGTM or Marketing Partner · 28 March 2025Partner in the ARTIS Nature Facts Bus (De Natuurweetjes-bus) initiative, providing 6,000 primary school children access to nature education at ARTIS. Uber contributes funding through the Mooiste Contact Fonds.
• Global Passenger Network (GPN)flagshipStrategic or Co-development Partner · 12 March 2025CEO Rogier Staal elected President Chairman of the Global Passenger Network, a worldwide network of quality coach operators active in 45 countries across five continents. The network represents approximately 35,000 employees and 25,500 vehicles. GPN was established in 2006 and Rogier Staal is a founding member.
• Unibet Tietema RocketscoreStrategic or Co-development Partner · 8 March 2025Royal Oostenrijk Group is Official Supplier of Unibet Tietema Rockets cycling team, providing a specially designed, fully branded team coach. The bus features luxury 2+1 VIP seating, full kitchen facilities, and state-of-the-art technology. The team recently achieved UCI ProTeam status and competes at UCI WorldTour events including the Amstel Gold Race.
• Jeugdeducatiefonds (Youth Education Fund)coreStrategic or Co-development Partner · 6 November 2024Co-initiator of 'De Ontdekkingsbus' (Discovery Bus) initiative alongside Cultuurfonds. Provides free coach transport to cultural and natural destinations in the Netherlands for primary school children from families with limited financial resources. The initiative has helped more than 11,000 children access school trips.
• Cultuurfonds (Cultural Fund)coreStrategic or Co-development Partner · 6 November 2024Co-initiator of 'De Ontdekkingsbus' (Discovery Bus) initiative alongside Jeugdeducatiefonds. Partners to provide free coach transport to cultural and natural destinations in the Netherlands for children from lower-income families.
• iLostminorStrategic or Co-development PartnerPartnership with iLost for lost and found services. All found items from Royal Oostenrijk Group vehicles or locations are registered on the iLost platform, allowing passengers to search by photo, date, or location and submit claims directly.
• Coach & Truck Tyres BeneluxcoreOthersOne of the eight operating companies of Royal Oostenrijk Group. Official distributor of Nokian heavy tyres in the Benelux, keeping coaches and trucks moving safely with expert knowledge and reliable delivery across the region.
• VSL AutomotivecoreOthersOne of the eight operating companies of Royal Oostenrijk Group. Specialist in premium mini and midi coaches, supplying modern, efficient vehicles for professional transport companies throughout Europe.
• Nieuwland ReizencoreOthersOne of the eight operating companies of Royal Oostenrijk Group. Trusted Dutch coach company providing comfortable and reliable group travel services for schools, associations, and corporate clients across the Netherlands and surrounding countries.
• MAX DMCcoreOthersOne of the eight operating companies of Royal Oostenrijk Group. Destination Management Company in the Netherlands creating tailor-made travel experiences, handling logistics, hospitality, and events for international groups and travel professionals.
• RentabuscoreOthersOne of the eight operating companies of Royal Oostenrijk Group. Global transportation company offering seamless group travel solutions across Europe and beyond, with tailored services for events, tourism, and business travel.
• Riki StichtingminorStrategic or Co-development PartnerOostenrijk Foundation provides touringcar transport for the Riki Stichting's annual sports outings for elderly people at the Friendship Sports Centre in Amsterdam North. The foundation organizes four annual events combining exercise, lunch, and comfortable transport.
• Stichting Present Hollands KroonminorStrategic or Co-development PartnerOostenrijk Foundation provided a comfortable touringcar with driver Martin for 25 participants and volunteers of Stichting Present Hollands Kroon to attend SailAmsterdam 2025. Transport was arranged via the KPN Mooiste Contact Fonds.
• AFC AmsterdamcoreStrategic or Co-development PartnerOngoing transport partnership with AFC Amsterdam, providing weekly transport to away games and buses for Amsterdamsche Business Club events. Royal Oostenrijk Group also hosts biennial Safety Meetings at the AFC clubhouse for over 50 drivers covering road safety topics.
• Holland IncomingcoreGTM or Marketing Partner40+ year partnership as trusted inbound tour operator partner for group transport and taxi services. Holland Incoming describes Royal Oostenrijk Group as a truly authentic family business that always thinks along to find the best solutions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FlixBus: FlixBus is Europe's largest long-distance scheduled coach network with operations across 40+ countries, including the Netherlands. While primarily a scheduled intercity platform rather than a charter operator, it represents a broad mobility incumbent that competes for similar long-distance passenger transport demand.
• Arriva: Arriva is a major European passenger transport operator (Deutsche Bahn subsidiary) running buses, trains, and on-demand mobility in the Netherlands and across Europe. It is a broad incumbent passenger transport peer with overlapping regulatory exposure and safety standards.
• Connexxion Tour: Connexxion is the largest Dutch public transit operator (Transdev subsidiary) that also runs a tour and charter division. It is a broader incumbent with overlapping mobility footprint but focused on public transit rather than the corporate touringcar niche Oostenrijk serves.
• Eurolines (Transdev): Eurolines is a network of international scheduled coach services operated by Transdev linking major European cities. It serves as a broader incumbent international coach platform with cross-border capabilities similar to Oostenrijk's international touringcar operations.
• National Express Group: National Express operates scheduled and charter coach services across the UK, Spain, and Germany, with overlapping fleet, customer type, and safety standards. It is a broader incumbent European transport player with comparable end markets.

Direct peers

• Besselsen Reizen: Besselsen is a long-established Dutch charter coach and group travel company offering school trips, day trips, multi-day tours, and corporate transport. The operator competes head-to-head with Oostenrijk in the Netherlands touringcar market.
• Van der Zanden Tour: Van der Zanden Tour is a Dutch touringcar operator providing group travel, school transport, and corporate coach services. It directly competes with Oostenrijk in the Benelux charter coach space.
• Munckhof Reizen: Munckhof is one of the largest Dutch touringcar and group transport operators, with a multi-vehicle fleet serving schools, corporate clients, and tour operators. It is the most direct comparable to Oostenrijk in Dutch charter coach services.
• Brouwer Reizen: Brouwer Reizen is a Dutch family-owned coach and group travel company serving schools, associations, and corporate clients with a comparable fleet profile. It targets the same vertical segments as Oostenrijk and is a similar Dutch regional peer.

Others

• TUI Group: TUI is Europe's largest tour operator and a major buyer of ground transport services for packaged tours and cruises. While not a direct competitor, TUI is an adjacent channel and potential customer for Oostenrijk's inbound tour coach services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oostenrijk Touringcars