Brandhome

Name

Brandhome

Legal name

Brandhome group

Website

https://brandhomegroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Brand Consulting Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand consulting
• Brand identity design
• Advertising services
• Creative agency
• Brand strategy

Headquarters

HQ city

Antwerpen

HQ country

Belgium

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Brand Consulting and Strategy Services: Revenue generated from brand consulting, brand strategy engagements, and brand-building advisory services delivered to corporate clients across multiple industries.
2. Creative Design Services: Revenue from visual identity design, rebranding campaigns, advertising creative, and branded content production for clients.
3. Advertising Campaign Services: Revenue from advertising campaign development across multiple channels including radio, digital, print, and experiential activations for clients.
4. Book Sales and Publications: Revenue from publishing brand-building books. The Triple-A book proceeds are donated to the Brandhome Foundation/SPARK, indicating a social enterprise approach to publication revenue.
5. Book Sales (Free Distribution): Books are offered 'Free for the taking' per the website, suggesting some publications may be distributed at no charge as marketing collateral.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Brandhome is an identity-driven brand building agency providing brand consulting, visual identity design, advertising campaigns, rebranding, internal branding, and brand activation services to corporate clients. The firm combines strategic consulting with creative design and advertising execution under one roof, applying its proprietary Triple-A (Authenticity, Accountability, Activation) brand philosophy.

Product overview

Brandhome is a unified brand building agency offering identity-driven brand development services through its core consulting, design, and advertising practice. The company operates several sub-brands: BLA (trends research publication), Brandhome Museum (digital brand history archive), Brandhome Foundation (social initiative), and the Triple-A Brands philosophy (brand strategy framework). Additional offerings include a Boxing Team, Library (knowledge resources), and published Books. The portfolio is structured around a holistic approach to brand building, combining strategic consulting with creative services and thought leadership content.

Differentiator

Problem solved

Functional benefit

Brands

• Brandhome BLA: Hypes, rages and trends research division of Brandhome featuring articles and analysis on branding topics.
• Brandhome Foundation

Products and services

• Brandhome (Identity-Driven Brand Building Service) Full-service identity-driven brand building for corporate clients, encompassing brand strategy, visual identity design, advertising campaigns, rebranding, internal branding, digital communications, and brand activation across multiple channels.
• Triple-A Brand Philosophy Proprietary brand-building methodology and thought leadership framework used by Brandhome to guide brand strategy engagements and value creation for all stakeholders.

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Eurobest Festival of European CreativityflagshipGTM or Marketing Partner · 1 January 2015Brandhome serves as a founding partner of Eurobest, the Festival of European Creativity. This partnership provides Brandhome with high-visibility positioning at a premier industry event and reinforces its thought leadership in the European branding and advertising community.
• SPARK (Speech Practice for Autistic and other Remarkable Kids)coreOthersSPARK is a PowerPoint-based communication tool developed by a father to improve dialogue with his autistic son. Brandhome Foundation has been supporting SPARK since its inception, donating proceeds from the Triple-A book, contributing to website development and launch (sparkcommunity.net), and supporting Dubai Autism Centre with the SPARK tool in the MENA region. Brandhome also organized a social media challenge that raised 2,302 euros for SPARK.
• Brandhome FoundationcoreOthersThe Brandhome Foundation supports projects for underprivileged children in communities where Brandhome operates. Supported initiatives include SPARK, Movember (prostate cancer awareness), KiKa (childhood cancer research), Music for Life, Mothers for Mothers, Antwerp Boxing Academy, and Rinkelbel (toy library for disabled children).
• Loyens & LoeffminorStrategic or Co-development PartnerBrandhome collaborated with Loyens & Loeff (Benelux law firm) on a joint seminar titled 'Branding meets Law' where both parties developed a complete fictitious campaign including logo, media plan, print ads, radio/TV spots, billboards, and online app, with legal review provided by Loyens & Loeff.
• Erik SaelenscoreOthersErik Saelens is the founder and strategic director of Brandhome. He serves as a lector/keynote speaker at Dubai Lynx (the only European in attendance), Eurobest, Kortom (Belgian government communications association), and Renta (Belgian Vehicle Rental Federation). He writes monthly columns in Trends magazine on branding topics.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Saffron Brand Consultants: Independent global brand consultancy focused on brand strategy and identity. Comparable to Brandhome in size, consultancy-led approach, and commitment to purpose-driven brand building.
• FutureBrand: Global brand consultancy offering brand strategy, identity, and experience design. Comparable to Brandhome in delivering end-to-end brand building services for corporate clients across multiple sectors.
• MetaDesign: Brand and design agency with offices in Europe, US, and Asia. Directly comparable to Brandhome in offering brand identity and strategy services with international reach.
• Siegel+Gale: Brand strategy and design consultancy famous for simplicity-focused brand building. Closely aligned with Brandhome in offering integrated brand strategy and identity services to enterprise clients.
• PEARLFISHER: Brand design agency with focus on design-driven brand building. Comparable to Brandhome in combining design expertise with strategic brand consulting for consumer-facing brands.
• Superunion (formerly Brand Union): Brand-led creative agency offering brand strategy, design, and communications. Closely aligned with Brandhome's full-service brand building model for enterprise clients.

Broad incumbents

• Interbrand: Global brand consultancy with Best Global Brands valuation methodology. Comparable to Brandhome in offering brand strategy and identity services to enterprise clients, though at significantly larger scale and broader geographic footprint.
• Landor & Fitch: Global brand consulting and design firm specializing in brand strategy, identity, and experience design. Directly comparable to Brandhome's identity-driven brand building approach, with broader portfolio and deeper bench.

Regional players

• Mortierbrigade: Award-winning Belgian creative agency known for branded campaigns. Comparable to Brandhome as a Belgian-based firm offering brand campaign and creative services to enterprise clients.
• These Days (Belgium): Belgian creative agency offering integrated advertising and brand strategy. Comparable to Brandhome as a Belgian-headquartered agency serving the Benelux market with brand and campaign work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/brandhome
• Facebookfacebook.com/brandhome
• LinkedInlinkedin.com/company/brandhome
• Instagraminstagram.com/brandhome

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandhome