Antenne Unna

What Antenne Unna does

Antenne Unna is a licensed local FM radio station serving Kreis Unna in North Rhine-Westphalia, Germany. It broadcasts on a regional frequency allocated under the German local-radio framework and operates as an affiliate of the Radio NRW network, drawing on shared news, traffic, and programming feeds while producing localized content for its catchment of roughly 400,000 residents. Its product surface comprises the linear FM broadcast, an updated mobile streaming app for iOS and Android, an on-demand podcast portfolio, news and weather services, and a calendar of sponsored community events such as the Brinkhoff's Brunnenfestival, the Comedy Camp Tour, and a Rea Garvey "Secret Concert." Underlying technology is conventional broadcast and consumer streaming — FM transmission infrastructure, a mobile app client, and podcast hosting/rss distribution — with no disclosed proprietary platform architecture.

The business model is advertising-led: monetization comes from regional spot advertising sold to local advertisers, sponsorship of station-produced events, network compensation from Radio NRW, and ancillary revenue from branded content or ticketed events. The customer base is two-sided: a mass-market B2C audience of local listeners (reach ~400,000 residents) and a B2B customer base of regional advertisers and event partners. The station operates as a sub-scale micro-entity (1–10 employees per public registry data) and provides one of the few hyper-local audio distribution channels in its market, which is the structural source of its competitive position.

Name

Antenne Unna

Legal name

Antenne Unna

Website

https://antenneunna.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Antenne Unna is a licensed local FM radio station in Kreis Unna, Germany, affiliated with the Radio NRW network. It serves roughly 400,000 residents with FM broadcast, mobile streaming, podcasts, news, and sponsored regional events, monetizing via local advertising and event partnerships.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Local radio broadcasting
• Regional news media
• Audio podcast production
• Mobile radio streaming
• Community event coverage

Headquarters

HQ city

Unna

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Radio Advertising: Revenue generated from broadcasting advertisements and sponsored content to listeners in the Kreis Unna region during radio programming slots.
2. Event Sponsorship and Ticket Sales: Revenue from presenting and sponsoring local events such as the Brinkhoff's Brunnenfestival, Comedy Camp Tour, and various concert events. Also includes revenue from ticket partnerships through their Gutscheinshop.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Antenne Unna operates a local FM radio station serving the Kreis Unna district in North Rhine-Westphalia, Germany, broadcasting news, music, weather, traffic and entertainment programming to approximately 400,000 residents. The station supplements its FM broadcast with website streaming, native iOS/Android mobile apps, an email newsletter, a podcast portfolio, an event calendar, and a voucher/ticket shop, all free at the listener level and monetized through advertising and event sponsorships.

Product overview

Antenne Unna is a local radio station serving Kreis Unna, Germany, offering a platform of interconnected media services. The core offering is live radio broadcasting featuring regional news, music, and community content. The product portfolio includes a mobile application (Antenne Unna App) for iOS and Android providing live streaming, push notifications, and on-demand podcasts. Supporting services include the Antenne Unna Newsletter for email updates, an event calendar (Veranstaltungskalender) for regional happenings, a voucher shop (Gutscheinshop), the Jobtime career segment, the Tiersuche lost-pet service, and a comprehensive Serien-Guide for streaming recommendations. The podcast ecosystem includes multiple branded shows covering true crime (Ohne Bewährung, Mord im Pott), psychology (Diagnose: Verbrechen), sports (Vorstopper), coaching (Montagscoach), regional topics (Unerhört vielfältig), and theater (Bühne frei). The mobile app serves as the primary digital touchpoint, integrating live radio, podcasts, news, traffic, and weather into one experience.

Differentiator

Problem solved

Functional benefit

Brands

• Ohne Bewährung: True Crime podcast focusing on criminal cases from the Ruhrgebiet region
• Diagnose: Verbrechen
• Montagscoach
• Jobtime
• Vorstopper
• Unerhört vielfältig
• Mord im Pott
• Advokaten des Bösen

Products and services

• Antenne Unna Live Radio Local FM radio broadcast serving the Kreis Unna district with news, music, weather, traffic, and entertainment programming for approximately 400,000 residents across 10 municipalities in North Rhine-Westphalia, Germany.
• Antenne Unna Mobile App Native mobile application available on iOS App Store and Google Play providing live radio streaming, latest news, traffic updates, weather forecasts, podcasts, and push notifications for breaking news from the Kreis Unna region.
• Antenne Unna Podcast Portfolio Collection of original podcasts covering true crime (Ohne Bewährung, Diagnose: Verbrechen, Mord im Pott, Advokaten des Bösen), Bundesliga football (Vorstopper), coaching (Montagscoach), regional topics (Unerhört vielfältig), and theater (Bühne frei), distributed through podcast platforms and the Antenne Unna mobile app.
• Antenne Unna Email Newsletter Regular email newsletter providing Kreis Unna residents with local news updates, event announcements, and station information.
• Antenne Unna Veranstaltungskalender Online event calendar listing concerts, festivals, sports events, markets, workshops and other happenings in the Kreis Unna region.
• Antenne Unna Gutscheinshop Online voucher and ticket shop offering discounted deals and event tickets to Antenne Unna listeners, generating revenue through ticket partnerships.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core, major and minor.

• Radio NRWcoreOthersAntenne Unna is part of the Radio NRW local radio network, which provides programming infrastructure and national advertising sales for NRW local radio stations.
• Brinkhoff's BrunnenfestivalmajorGTM or Marketing PartnerAntenne Unna presented the Brinkhoff's Brunnenfestival in Lünen, hosting artists including The BossHoss and Chris de Sarandy. The event attracted 15,000 visitors.
• Comedy Camp TourminorGTM or Marketing PartnerAntenne Unna presents the Comedy Camp Tour featuring comedians Atze Schröder, Ingrid Kühne, and Heinz Gröning at venues in the Kreis Unna region.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Radio Duisburg: Radio Duisburg is part of the same Radio NRW family of local private stations in NRW. It shares the operational playbook of community-integrated local radio and competes for the same regional advertiser budgets.
• Radio Essen: Radio Essen operates under the same Radio NRW local radio franchise and competes in a comparable mid-size NRW city market. It mirrors Antenne Unna's hybrid broadcast-plus-digital-plus-events business and is a relevant direct comparison.
• Antenne Düsseldorf: Antenne Düsseldorf is a fellow NRW Lokalradio under the Radio NRW network, operating the same private local station model with regional news, music, events, and podcast companion products. It is the most structurally comparable peer because it shares the parent network, programming infrastructure, and ad sales backbone.
• Radio Köln: Radio Köln is another NRW local private radio station in the Radio NRW network, serving Cologne with a similar editorial, event, and digital portfolio. Closely comparable in operating model, market position, and product mix to Antenne Unna.
• radio 91.2 (Dortmund): radio 91.2 is a Radio NRW local station serving the Dortmund metropolitan area adjacent to Kreis Unna. Comparable in audience demographics, format, network affiliation, and event-driven programming strategy.

Regional players

• Radio Emscher-Lippe: Radio Emscher-Lippe is a private NRW local station serving neighboring Emscher-Lippe region, part of an adjacent local radio group with similar programming and audience profile, partially overlapping the geographic footprint of Antenne Unna.

Broad incumbents

• WDR (Westdeutscher Rundfunk): WDR is the public broadcaster for NRW with multiple regional radio channels, news operations, and digital offerings. It does not directly compete in commercial advertising but competes for listener attention in the same geography.
• Spotify (DE): Spotify is the dominant global streaming platform also aggressively growing German-language podcasts. It competes with Antenne Unna for music listening hours and represents the structural threat of on-demand audio displacing FM radio.
• Deutschlandradio: Deutschlandradio operates Deutschlandfunk and national talk/information stations. While nationally focused, it competes for incremental listening share in the Kreis Unna region and in podcast consumption habits.

Others

• Radioplayer Deutschland: Radioplayer Deutschland aggregates German radio stations (including NRW Lokalradios) into a single streaming and metadata hub across web, apps, and connected vehicles. It is an enabling partner/distributor adjacent to Antenne Unna's distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/antenneunna
• Xx.com/antenneunna
• Facebookfacebook.com/AntenneUnna
• LinkedInlinkedin.com/company/antenne-unna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antenne Unna