ETC Insurance
ETC Insurance Inc. is a privately held Ontario insurance brokerage founded in 2017 that connects personal and commercial clients with 16 affiliated carriers across auto, home, travel, and commercial lines, operating from a Richmond Hill headquarters and two Markham branch offices (SafeGo and Smart-In).
- Company typePrivate
- Founded2017
- HeadquartersRichmond Hill, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ETC Insurance does
ETC Insurance Inc. is a privately held Ontario insurance brokerage founded in March 2017 by three co-founders (Eric, Tony, and Calvin Kwok) and headquartered in Richmond Hill, Ontario. The firm operates as an independent broker connecting personal and commercial clients with 16 affiliated insurance carriers, including Aviva, Economical, Intact, Travelers, Wawanesa, CAA, Gore Mutual, and Pafco, among others. Its product set spans personal lines (auto insurance for all vehicle types including motorcycles, home/property insurance for owners, tenants, and condo owners, and travel insurance) and commercial lines (commercial property insurance covering properties, lost revenues, and general liabilities, plus commercial auto insurance for vehicles and fleets). Distribution is direct-to-consumer through a main office, two branch offices operated under subsidiary brands (SafeGo Insurance in Markham, opened April 2024, and Smart-In Insurance in Markham, opened March 2026), inbound phone sales, and online quote requests powered by Applied Systems WebRater.
Revenue is generated almost entirely through carrier commissions, with disclosed auto insurance commission rates of 5% to 12.5% of premium and property insurance (personal and commercial) commission rates of 12.5% to 20% of premium, plus potential contingent profit-sharing commissions from insurers when overall portfolio results are profitable. The go-to-market is geographically constrained to Ontario, with a notable focus on the Chinese-Canadian community in the Greater Toronto Area reflected in WeChat and WhatsApp presence and participation in community events such as the HKCC Toronto Job Fair and CCIPA Chinese New Year Gala. The technology stack is conventional brokerage infrastructure (Applied Systems WebRater plus standard website CMS and Google Analytics remarketing) with no disclosed proprietary AI, platform, or data assets. The company has grown organically with no external funding, no acquisitions, and no institutional investors disclosed.
ETC Insurance firmographics
Firmographics- Name
- ETC Insurance
- Legal name
- ETC Insurance Inc.
- Website
- https://etcinsurance.ca
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ETC Insurance Inc. is a privately held Ontario insurance brokerage founded in 2017 that connects personal and commercial clients with 16 affiliated carriers across auto, home, travel, and commercial lines, operating from a Richmond Hill headquarters and two Markham branch offices (SafeGo and Smart-In).
- Ownership category
- akta.pro rank
ETC Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Personal Auto Insurance (FSAJAMAA)
- akta.pro secondary industries
- Commercial Auto & Fleet Insurance (FSAJAMAB), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Standalone Umbrella Liability (FSAJANAE)
Keywords
Where ETC Insurance is headquartered
LocationHeadquarters
- HQ city
- Richmond Hill
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
ETC Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: ETC Insurance earns commissions from insurance carriers for policies placed. Auto Insurance commissions range from 5% to 12.5% of premium. Property Insurance (Personal & Commercial) commissions range from 12.5% to 20% of premium. Additional contingent commissions ('profit sharing') may be received from insurers when overall portfolio produces profitable results.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Auto Insurance |
| Subscription | Annual | Property Insurance (Personal & Commercial) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ETC Insurance product offering
Product offeringCore offering
ETC Insurance is an independent insurance brokerage that places personal and commercial insurance policies on behalf of Ontario clients through 16 affiliated insurance carriers. It offers personal lines (auto, home, travel insurance) and commercial lines (commercial property and commercial auto insurance) and is compensated through carrier commissions. Services are delivered via three branch offices in the Greater Toronto Area, phone-based sales, and online quote requests.
Product overview
ETC Insurance is an Ontario-based insurance brokerage offering personal and commercial insurance solutions. The company provides personal lines products including Auto Insurance (for all vehicle types including motorcycles), Home Insurance (for property owners, tenants, and condo owners), and Travel Insurance. For commercial clients, they offer Commercial Property Insurance (covering properties, lost revenues, and general liabilities) and Commercial Auto Insurance (for vehicles and fleets). The company operates as a traditional insurance broker, connecting clients with affiliated insurance carriers to provide tailored coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Insurance coverage for all types of personal vehicles, including motorcycles, brokered on behalf of Ontario consumers through 16 affiliated insurance carriers.
- Home Insurance Property insurance for property owners and tenants, including condo owner insurance, brokered for Ontario residents.
- Travel Insurance Travel insurance coverage available to consumers by phone inquiry through ETC Insurance brokerage.
- Commercial Property Insurance Insurance for commercial properties, lost revenues (business interruption), and general liabilities, brokered for small businesses in Ontario.
- Commercial Auto Insurance Insurance solutions for commercial vehicles and fleets, brokered for Ontario businesses.
Companies that use ETC Insurance
Customer profileSegments2 records
Ideal customer profiles2 records
ETC Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ETC Insurance partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Aviva InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Economical InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Max InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Travelers InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- CAA InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Gore MutualcoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Pafco InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Travelers Essential InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Coachman InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Intact InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Pembridge InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Unica InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Echelon InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Jevco InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- SGI Canada InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
- Wawanesa InsurancecoreAffiliated insurance carrier partner. Insurance brokerage commissions earned on placed policies.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
ETC Insurance competitors and assessment
Company assessmentEmerging players
- Ratehub.ca: Canadian financial product comparison platform with an insurance vertical covering auto, home, and life. Comparable as a digital alternative for consumers shopping for P&C coverage that competes with traditional broker channels like ETC.
- Square One Insurance Services: Canadian online-first insurance provider offering customized home and auto insurance directly. Comparable in serving Ontario personal lines customers through a technology-led model, competing for the same end consumer as ETC.
- Sonnet Insurance: Direct-to-consumer online insurance provider backed by Intact Financial, offering auto and home insurance digitally. Comparable competitor for ETC's personal lines, representing the online/direct channel that pressures traditional brokerages.
- Kanetix.ca: Canadian online insurance comparison platform where consumers can compare auto and home quotes from multiple providers. Comparable as a distribution channel targeting the same personal lines customer, but operating as an aggregator rather than a broker.
Broad incumbents
- Marsh Canada: Major global insurance broker and risk advisor with a Canadian presence focused heavily on commercial and specialty lines. Comparable on the commercial brokerage side, with substantially greater enterprise and specialty risk expertise.
- Hub International: Global insurance brokerage with a sizable Canadian personal and commercial lines operation. Comparable in brokerage model and product offering, though at much larger enterprise scale and broader geographic footprint.
- Western Financial Group: Large Canadian insurance brokerage and financial services firm operating across Western Canada and expanding eastward. Comparable as a multi-branch personal/commercial P&C broker with carrier partnerships, though primarily Western Canadian in footprint.
- Intact Financial Corporation: Canada's largest P&C insurer and parent of multiple direct and broker-distributed brands (including Sonnet). Comparable as both a key carrier partner for ETC and a competitor through its direct-to-consumer channels.
- CAA Insurance: Affiliated insurance provider of the Canadian Automobile Association offering auto, home, and travel insurance. One of ETC's 16 carrier partners and a comparator on the personal lines product set, though operating under a membership-based distribution model.
Direct peers
- BrokerLink: One of Canada's largest independent insurance brokerages with hundreds of branches across multiple provinces, offering personal and commercial lines through multiple carrier partnerships. Directly comparable to ETC in model and product mix, but at substantially greater geographic scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
ETC Insurance social profiles
Digital presenceETC Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETC Insurance leadership team
Management profileNumber of profiles
Profiles3 records
ETC Insurance subsidiaries and ownership
Company hierarchySubsidiaries2 records
ETC Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETC Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETC Insurance
What does ETC Insurance do?
ETC Insurance is an independent insurance brokerage that places personal and commercial insurance policies on behalf of Ontario clients through 16 affiliated insurance carriers. It offers personal lines (auto, home, travel insurance) and commercial lines (commercial property and commercial auto insurance) and is compensated through carrier commissions. Services are delivered via three branch offices in the Greater Toronto Area, phone-based sales, and online quote requests.
Is ETC Insurance a public or private company?
ETC Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ETC Insurance founded?
ETC Insurance was founded in 2017. It employs 11 to 50 people.
Where is ETC Insurance based?
ETC Insurance is headquartered in Richmond Hill, Canada, in the North America region.
How does ETC Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are ETC Insurance's main competitors?
Emerging players on record are Ratehub.ca, Square One Insurance Services, Sonnet Insurance and Kanetix.ca. Broad incumbents are Marsh Canada, Hub International, Western Financial Group, Intact Financial Corporation and CAA Insurance. BrokerLink is listed as a direct peer.
Does ETC Insurance have an API?
No public API is recorded for ETC Insurance.
What industry is ETC Insurance in?
ETC Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAMAA, Personal Auto Insurance, with a secondary code of FSAJAMAB, Commercial Auto & Fleet Insurance. Its NAICS code is 524210 and its SIC code is 6411.