Blue Nose

What Blue Nose does

Blue Nose is a Peru-based inbound marketing and digital transformation consultancy serving mid-market and enterprise B2B clients across Latin America, the Caribbean, and increasingly Europe. Founded by Pablo Pérez and Enrique Vera, the firm operates from Lima with documented engagements spanning Peru, Argentina, Uruguay, Venezuela, and Spain, and positions itself as a hybrid combining the strategic vision of a consultancy with the execution capability of a digital advertising agency. Service delivery is anchored by the proprietary INBLUE methodology, which integrates deep client immersion, inbound marketing automation, and digital business and team transformation, and is operationalized through consultative sales-led engagements that begin with free advisory sessions and progress to multi-phase implementation work.

The technology stack is centered on HubSpot, where Blue Nose holds Platinum Partner status — the highest tier — and implements Marketing, Sales, CMS, Service, and Operations Hubs alongside integrations with Salesforce, Aircall, Zapier, WhatsApp, Docusign, Google, Facebook, and LinkedIn. Productized offerings include Blue SMS for marketing communications and three AI-powered agents: an Agente de Marketing Estratégico that converts strategic briefs into executable plans, an Agente de Voz for 24/7 voice-based customer attention, and an Agente de CRM Solutions for HubSpot implementation and sales pipeline optimization. In May 2026, Blue Nose co-founded IAnodus with Spain-based Phygitalbond as a separately incorporated company dedicated to training and deploying AI agents on decades of senior practitioner experience, targeting eight verticals including education, FMCG, SaaS B2B, mining, financial services, retail, and industrial.

Monetization is driven by professional-services fees for strategic consulting, HubSpot implementation, digital campaign management, and ongoing managed engagements; IAnodus adds a managed-services and AI-agent deployment revenue stream with ROI commitments. Pricing is not publicly disclosed and is structured via custom proposals per engagement scope, with named enterprise references including Berlitz (documented 552% paid-campaign ROI, 75% revenue lift, and 92% sales growth in case study), BMW, BMW Motorrad, Mini, Cisco, World Vision, Universidad Católica, U. Juan Pablo, Utec, PostgraDO, Instituto Atlántico, Villa Caritas, Filarmonía, Pad, San Pedro, and Jardin Abierto. The company operates with no disclosed institutional funding and no parent organization.

Name

Blue Nose

Legal name

Blue Nose

Website

https://bluenose.pe

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Nose is a Peru-based inbound marketing and digital transformation consultancy serving mid-market and enterprise B2B clients across LATAM, the Caribbean, and EMEA via Platinum HubSpot implementation, AI agent deployment through IAnodus, and proprietary INBLUE methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Inbound marketing services
• Digital transformation consulting
• HubSpot implementation services
• Marketing automation consulting
• AI marketing agents

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Marketing Consulting: Strategic marketing advisory services including market analysis, buyer persona development, and marketing strategy formulation. Blue Nose acts as a strategic partner providing deep consulting expertise combined with agency execution capabilities.
2. HubSpot Implementation Services: Implementation and configuration of HubSpot platform including Marketing, Sales, CMS, and Service Hubs. Includes integration with existing systems (Salesforce sync, Docusign, Zapier, WhatsApp, Aircall cloud telephony).
3. AI Agent Deployment (IAnodus): Deployment of AI agents trained on senior professional experience for specific operational use cases. The spinoff company IAnodus offers agents across education, retail, financial services, mining, SaaS, industrial, and other sectors with ROI commitments.
4. Digital Campaign Management: Performance marketing campaigns including media buying (Google, Facebook), segmentation optimization, and ROI-focused campaign management integrated with CRM for attribution.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Blue Nose operates as an inbound marketing and digital transformation studio that provides strategic marketing consulting, HubSpot platform implementation (Marketing, Sales, CMS, Service, and Operations Hubs), and proprietary AI agent products for sales process optimization and customer service automation. It serves mid-market and enterprise B2B clients in Latin America and the Caribbean using the proprietary INBLUE methodology, combining deep client immersion, inbound marketing automation, and digital transformation.

Product overview

Blue Nose is an Inbound Marketing and Digital Transformation studio (Estudio) that operates as a services agency rather than a software product company. The core offering consists of three AI-powered agent products (Agente de Marketing Estratégico, Agente de Voz, and Agente de CRM Solutions) built on HubSpot platform expertise, supplemented by Blue SMS for communications. These agents are complemented by the proprietary INBLUE Methodology for strategy execution. Blue Nose also offers standalone services including HubSpot implementation, digital transformation consulting, and comprehensive inbound marketing services. The company recently co-founded IAnodus (May 2026) as a separate AI agents company, with Blue Nose continuing to focus on strategy, multichannel execution, and project-based work while IAnodus handles production-ready AI agents.

Differentiator

Problem solved

Functional benefit

Brands

• INBLUE: The methodology through which Blue Nose achieves results. Thinking like a client (detecting pain points and how to cure them), digital transformation of the business and the entire team involved, combined with communication strategy.

Products and services

• Blue SMS SMS marketing and communication platform offered as part of Blue Nose's digital marketing solutions suite for client lead nurturing and customer communication.
• Agente de Marketing Estratégico AI-powered strategic marketing agent that transforms briefs into executable marketing plans, connecting buyer personas, journeys, content, SEO, and automations with clear business objectives, integrated with CRM.
• Agente de Voz Voice AI agent providing 24/7 customer attention for first-point-of-contact interactions, pre-qualifying prospects, responding to inquiries, and scheduling interviews without human intervention.
• Agente de CRM Solutions HubSpot CRM-focused AI agent that implements and optimizes CRM solutions, manages sales pipeline, lead scoring, and integrates customer data across channels.
• HubSpot Implementation Services Full implementation of HubSpot platform including Marketing Hub, Sales Hub, CMS Hub, Service Hub, and Operations Hub, covering process redesign, multichannel management, cloud telephony integration, and end-to-end commercial process management.
• Digital Transformation Consulting Strategic consulting for digital business transformation covering process optimization, change management, team transformation, and technology adoption including AI, machine learning, and robotics.
• Inbound Marketing Services Full inbound marketing strategy and execution including content creation, SEO, social media management, email marketing, landing page design, buyer journey mapping, lead generation, and conversion optimization.
• IAnodus AI Agents AI agents trained on decades of senior professional experience, deployed across sectors including education, restaurant/franchise, FMCG, SaaS B2B, mining, financial services, retail, and industrial, with documented ROI ranging from 3.8x to 8.4x.

Quantifiable outcome

• 552% ROI in paid advertising campaigns (Berlitz case)
• +18 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• PhygitalbondcoreStrategic or Co-development Partner · 4 May 2026Blue Nose and Phygitalbond jointly founded IAnodus, a new company dedicated to building and training AI agents on the real experience of professionals who have operated for decades in marketing, sales, and operations. The four founders include two from Blue Nose (Pablo Pérez and Enrique Vera) and two from Phygitalbond (Miguel Oscáriz and David Gutiérrez). The partnership combines Blue Nose's commercial and operations expertise from LATAM with Phygitalbond's product, brand, and technical execution from Europe.
• HubSpotcoreTechnology or IntegrationBlue Nose is a Platinum HubSpot Partner, the highest tier of partnership. As a HubSpot partner, Blue Nose implements HubSpot's complete suite including Marketing Hub, Sales Hub, CMS Hub, Service Hub, and Operations Hub. The partnership involves selling, implementing, and managing HubSpot platforms for clients across Latin America and the Caribbean. Blue Nose demonstrates extensive expertise with multiple successful client implementations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartBug Media: US-based HubSpot Elite partner agency offering inbound marketing, sales enablement, and revenue operations. Closely comparable as a HubSpot-first digital agency that bundles strategy, content, and CRM/automation services for mid-market and enterprise B2B clients, similar to Blue Nose's positioning.
• Rock Candy Media: HubSpot Elite partner offering inbound marketing, branding, and HubSpot implementation. Direct peer in the HubSpot partner ecosystem with a similar combination of strategy, content, and platform delivery.
• New Breed: HubSpot Elite solutions partner focused on revenue marketing, sales enablement, and HubSpot implementations for B2B. Direct comparable to Blue Nose's INBLUE methodology + HubSpot implementation stack and mid-market/enterprise client focus.
• IMPACT: HubSpot Elite partner agency specializing in inbound marketing, sales enablement, and The Selling 7 framework. Comparable in offering content-driven inbound strategy, HubSpot platform expertise, and AI-enhanced marketing services for B2B clients.

Broad incumbents

• Publicis Groupe: Global advertising/communications holding company. Comparable in providing strategy, creative, media, and digital transformation services to enterprise clients, including AI-driven marketing platforms (e.g., Marcel), at global scale.
• VMLY&R: Global brand and customer experience agency. Comparable as a full-service advertising/marketing agency serving enterprise clients with integrated strategy, creative, and digital transformation capabilities, but at global scale and broader scope.
• Dentsu: Global advertising and marketing services holding company. Comparable in offering integrated marketing, digital transformation, and CX services to enterprise clients, including emerging AI marketing capabilities, but at vastly greater scale.
• R/GA: Global digital agency focused on innovation, design, and marketing transformation. Comparable in blending consulting strategy with agency execution and increasingly AI-driven marketing services for large enterprise clients.
• Globant: Large LATAM-headquartered digital and cognitive transformation firm. Comparable as a regional incumbent offering digital transformation, marketing technology, and AI services to enterprise clients across the Americas, but at much greater scale and breadth.

Emerging players

• Refine Labs: B2B marketing agency known for demand generation and category design. Comparable in serving mid-market to enterprise B2B with content-led inbound strategies, though more US-anchored than Blue Nose's LATAM focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlueNoseStudioOficial
• LinkedInlinkedin.com/company/blue-nose
• Instagraminstagram.com/bluenose_studio/?igshid=YmMyMTA2M2Y%3D

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Nose