What New Breed does

New Breed is a HubSpot Elite Solutions Partner operating as an expert-led, AI-powered professional services firm focused on activating HubSpot's customer platform for mid-market and enterprise B2B companies. Founded in 2002 and headquartered in Burlington, Vermont, the company employs 101–250 people and has been a HubSpot partner since 2012. New Breed has completed 500+ HubSpot implementations and holds 475+ team accreditations, including Advanced Implementation Certification, with three-time recognition as HubSpot's North American Partner of the Year (2019, 2020, 2022). Its service portfolio spans Revenue Operations (RevOps), CRM strategy, Account-Based Marketing (ABM), demand generation, HubSpot migration and implementation, custom integrations, website development, paid advertising, content/SEO/AI Engine Optimization (AEO), graphic design, and a 2025-launched AI Services Suite covering AI transformation, Breeze Agent deployment, and custom agent development.

Underlying technology centers on HubSpot's customer platform — CRM, marketing automation, Breeze AI agents, and Breeze Intelligence — augmented by proprietary applications including the Distributely lead routing app (a HubSpot Certified marketplace application launched in 2021), the BeSpoke Hub Integrations app, and a portfolio of proprietary AI agents (Smart Routing Agent, Sales-Enablement Agent, AI Engine Optimization Agent, Trade Show Content Assistant). New Breed also integrates Salesforce, 6sense, G2, ZoomInfo, Bombora, OpenAI ChatGPT Enterprise, and Anthropic Claude into client engagements. A research product, the annual State of HubSpot report, extends brand authority across the ecosystem.

The business model is primarily services-based with three revenue streams: (1) project-based HubSpot implementation and migration fees, (2) recurring managed services retainers for ongoing RevOps, ABM, and demand generation support, and (3) strategic consulting engagements (RevOps, ABM). Pricing is custom and quote-based with multi-year contract structures. Productized software revenue (Distributely marketplace app, AI agents) and G2-Integrated ABM Activation represent emerging incremental lines. Customer segments span eight verticals — B2B software/technology (primary), financial services, staffing/recruitment, shipping/logistics, cybersecurity, AI, business services, and manufacturing. Named clients include Talmundo, New Home Star, Superpedestrian, and an unnamed leading AI company. Go-to-market combines direct enterprise field sales, HubSpot partner-ecosystem referrals, and inbound demand generation via content marketing, SEO, paid search, email, INBOUND events, webinars, and G2 review presence. New Breed is bootstrapped and privately held with no disclosed external funding.

Name

New Breed

Legal name

New Breed Marketing LLC

Website

https://newbreedrevenue.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

New Breed is a bootstrapped, HubSpot Elite Solutions Partner delivering AI-powered consulting, implementation, RevOps, ABM, and demand-generation services to mid-market and enterprise B2B companies across eight verticals, with proprietary apps including Distributely.

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Professional Services - Implementation: Project-based HubSpot CRM implementation services including setup, configuration, migration, and onboarding. One-time fees for implementation engagements.
2. Managed Services - Retainer: Ongoing consulting retainer arrangements for continued HubSpot optimization, RevOps management, and demand generation services. Recurring subscription model with monthly or annual billing.
3. Strategic Consulting - ABM and RevOps: Account-based marketing and Revenue Operations consulting engagements, typically on retainer or project basis, providing strategy through execution support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

New Breed is a HubSpot Elite Solutions Partner delivering expert-led, AI-powered professional services for HubSpot CRM implementation, migration, custom integrations, RevOps, ABM, and demand generation. The firm also builds and sells proprietary HubSpot App Marketplace solutions (Distributely lead routing app, BeSpoke Hub Integrations) and AI agents for the HubSpot ecosystem. Engagements span project-based implementation, recurring managed services retainers, and strategic consulting.

Product overview

New Breed is a HubSpot Elite Solutions Partner offering expert-led, AI-powered professional services organized around revenue operations, CRM implementation, and demand generation. The company's service portfolio is built on HubSpot's customer platform and includes strategic consulting (Revenue Operations, CRM Strategy, ABM, Demand Generation), technical implementation (HubSpot Migration, Implementation, Custom Integrations), marketing execution (Website Development, Paid Advertising, Content/SEO/AEO, Graphic Design), and specialized AI Services (AI Transformation, Breeze Agent Deployment, Custom Agent Development). New Breed complements its consulting services with proprietary applications including Distributely (lead routing app), BeSpoke Hub Integrations App, and multiple AI agents (Smart Routing Agent, Sales-Enablement Agent, AI Engine Optimization Agent, Trade Show Content Assistant). The company maintains strategic partnerships with HubSpot (Elite Partner), G2, 6sense, and integrates with enterprise platforms including Salesforce and ZoomInfo for complex customer engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Distributely: A HubSpot Certified application focused on lead routing and distribution, allowing custom-weighted lead rotation, lead capping, and rep availability management.

Products and services

• HubSpot Implementation & Configuration Services Expert-led consulting for HubSpot CRM platform implementation, configuration, and optimization including AI stack setup, aligned to how customers buy and how teams work. Targeted at B2B companies adopting or expanding HubSpot.
• HubSpot Migration Services Migration services moving customers from other CRM platforms to HubSpot, including AI-assisted migrations and data migration from Salesforce and other platforms. For B2B companies consolidating on HubSpot.
• Custom HubSpot Integrations Design, development, and hosting of custom integrations connecting client tech stacks including AI and automation systems to HubSpot for increased efficiency and data coherence.
• Revenue Operations (RevOps) Strategic consulting to align people, processes, and systems around scalable revenue growth with data-driven analysis and operational frameworks. For B2B leadership teams.
• Account Based Marketing (ABM) Strategy and execution for account-based marketing leveraging HubSpot's native ABM engine, Breeze Intelligence, and integrations with G2 and 6sense for intent signal activation. For B2B companies targeting named accounts.
• Demand Generation Attract new buyers, convert leads, and expand customers with proven playbooks, AI-enabled personalization, and tech-enabled services across the customer lifecycle.
• Inbound Sales & Marketing Inbound methodology implementation combining content marketing, SEO, AEO, and conversion optimization to attract and nurture prospects through the buyer's journey.
• Website Design & Development Conversion-focused, brand-aligned website development using HubSpot CMS with AI-powered content tools for team updates and scaling.
• Paid Advertising Paid media campaigns across search, display, and social platforms with targeting and optimization for lead generation.
• Content, SEO & AEO Content marketing with SEO optimization and AI Engine Optimization (AEO) for visibility in both traditional search and AI-driven search experiences.
• Graphic Design Brand identity, visual design, and creative asset creation for marketing materials and digital properties.
• AI Services AI Transformation & Unified Data Management, HubSpot + Claude Setup & Training, Breeze Agent Deployment, and Custom Agent Development leveraging enterprise AI platforms.
• Strategic Workshops Facilitated strategic planning sessions to align teams, define go-to-market strategies, and optimize revenue operations.
• Professional Services Ongoing managed services and technical support for HubSpot platform management and optimization, delivered on retainer.
• CRM Strategy Consulting for CRM strategy, process mapping, and change management to ensure successful deployment and rollout of HubSpot across organizations.
• Distributely HubSpot Certified application for lead routing and distribution enabling custom-weighted lead rotation, lead capping, rep availability management, and automated workflow management. Available via the HubSpot App Marketplace.
• BeSpoke Hub Integrations App Custom HubSpot integrations app developed by New Breed for specialized connectivity needs across disparate business systems.
• Smart Routing Agent AI agent for intelligent lead routing and distribution within HubSpot ecosystem, part of New Breed's AI Agents Portfolio.
• Sales-Enablement Agent AI agent for sales productivity including prospect research, outreach drafting, and pipeline management within HubSpot.
• AI Engine Optimization Agent AI agent for optimizing content and technical elements for AI-driven search visibility within HubSpot.
• Trade Show Content Assistant AI agent for generating and managing content related to trade show and event marketing within HubSpot.
• AI Engine Optimization (AEO) Service Service offering helping B2B companies increase visibility in AI-driven search experiences by combining technical site enhancements with content strategies tailored to how LLMs evaluate, summarize, and surface information.
• G2-Integrated ABM Activation Service enabling organizations to integrate G2 Buyer Intent Data into HubSpot for ABM workflow activation, helping B2B organizations convert high-fit accounts into revenue.

Quantifiable outcome

• 191% revenue growth recognized on Inc. 5000 list
• +2 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability11 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreChannel Partner/ Reseller/ DistributorElite Solutions Partner status with three-time North American Partner of the Year recognition (2019, 2020, 2022). Primary channel partner for HubSpot CRM implementation, marketing automation, and RevOps services. The relationship is central to New Breed's service offerings and go-to-market strategy.
• G2coreGTM or Marketing PartnerPartnership for ABM Activation enabling demand generation services for customers. G2 provides review platform presence reaching 90+ million users and supports marketing activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bluleadz (Bluetusker): HubSpot Solutions Partner providing inbound marketing, HubSpot implementation, web design, and demand generation services. Similar mid-market B2B focus and comparable service breadth.
• IMPACT (Marcus Sheridan): HubSpot Elite Solutions Partner focused on inbound marketing, content strategy, sales enablement, and HubSpot implementation. Closely overlapping service lines and buyer segments, with a strong content-marketing-led brand strategy.
• Salted Stone: HubSpot Solutions Partner providing HubSpot implementation, RevOps, web design, and inbound marketing services to mid-market B2B clients. Direct overlap in services, partner ecosystem positioning, and customer verticals.
• DemandGen International: B2B demand generation and marketing operations agency serving enterprise technology clients. Overlaps with New Breed's demand gen, ABM, and RevOps practices though not exclusively HubSpot-focused.
• Heinz Marketing: B2B sales and marketing agency providing demand generation, account-based marketing, and sales enablement services to mid-market and enterprise technology firms. Comparable services and buyer personas with multi-platform approach.
• SmartBug Media: HubSpot Elite Solutions Partner offering CRM implementation, RevOps, and demand generation services to mid-market and enterprise B2B clients. Most direct comparable to New Breed given shared Elite-tier status, similar service portfolio, and comparable client mix.
• Square 2 Marketing: HubSpot Solutions Partner offering HubSpot implementation, marketing strategy, web development, and revenue operations services. Overlapping service portfolio with comparable mid-market B2B client focus.
• Weidert Group: HubSpot Diamond Solutions Partner offering inbound marketing, HubSpot implementation, and sales enablement services to industrial/manufacturing B2B clients. Comparable partner-tier positioning with adjacent vertical emphasis.

Others

• 6sense: ABM platform vendor and minor technology partner of New Breed for intent data and account identification. Adjacent ecosystem player rather than direct competitor; represents the broader ABM tech stack New Breed helps clients implement.
• ZoomInfo: B2B intelligence and data platform used by New Breed in client engagements (referenced in case studies). Adjacent enabling technology vendor in the RevOps/ABM stack rather than a competing services firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/NewBreedRevenue
• LinkedInlinkedin.com/company/new-breed-revenue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Breed