Fanfare

What Fanfare does

Fanfare is a privately held Below The Line (BTL) creative agency headquartered in Indonesia (Tangerang), established in 2013. The company delivers integrated event production, experiential marketing, and brand-experience services to Indonesian businesses operating across multiple industry verticals. With a headcount of 11–50 employees, Fanfare positions itself as a full-service 360-degree creative partner focused on impactful events and meaningful brand experiences targeted at the Indonesian audience.

The firm monetizes through project-based professional services engagements, with no publicly disclosed pricing, no recurring-revenue structure, and no retainer model evident. Client acquisition is consultative and direct, drawing on industry network referrals and portfolio credibility, supported by an organic marketing presence on Instagram and LinkedIn alongside a Google Drive-hosted credentials document. There is no proprietary technology platform, no mobile or web application, no API surface, and no AI/ML capability described in the source data. The go-to-market is domestic-only, targeting enterprise buyers across verticals in Indonesia.

Publicly available information on the company is thin: the firm discloses no leadership team, no named customer logos, no financial metrics, and no ownership structure. The website's "Network" counters display placeholder zeros for Projects, Clients, and Partners, and the only disclosed contact is a general info@ email plus a +62 phone number. Fanfare references a "Fanfare Group" identity and "EXCLUSIVE PARTNER & GROUP" affiliations with unnamed entities, as well as multi-city "Workshop & Warehouse" operations, but the operational and strategic specifics of these structures are not substantiated in the source data. The firm publicly uses a "FANFARE GROUP 2026" brand mark, which may signal a forward repositioning, though supporting evidence is minimal.

Name

Fanfare

Legal name

Fanfare

Website

https://fanfareid.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Fanfare is an Indonesia-based Below The Line creative agency, founded in 2013, that provides event production and experiential marketing services to businesses across multiple industry verticals in the Indonesian market.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Visitors Bureaus (561591)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Marketing & Audience Development Services (MPAGAJAD)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)

Keywords

• Below the line marketing
• Event production services
• Experiential marketing agency
• Creative agency services
• Brand activation services

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Fanfare generates revenue through providing integrated Below The Line (BTL) creative agency services, including event production, experiential marketing campaigns, and 360-degree creative solutions for Indonesian businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fanfare is a full-service Below The Line (BTL) creative agency that develops integrated marketing solutions for Indonesian businesses. The agency brings ideas to life through impactful events, experiential marketing campaigns, and meaningful brand experiences, offering a 360-degree understanding of how to deliver brand messages to the Indonesian audience. Services span ideation, event production, and integrated creative execution across multiple industry verticals.

Product overview

Fanfare is a cutting-edge full-service creative agency that develops integrated solutions for delivering brand messages to Indonesian audiences. Established in 2013, the agency operates as a Below The Line Agency offering 360-degree understanding of the Indonesian market. The company specializes in bringing ideas to life through impactful events and meaningful experiences, serving clients across multiple industry backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services Full-service Below The Line creative agency offering integrated solutions covering ideation, event production, experiential marketing campaigns, and 360-degree brand experiences targeted at Indonesian audiences across multiple industry verticals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Unnamed Partners and Group EntitiesminorOthersThe website references 'EXCLUSIVE PARTNER & GROUP' and 'Groups & Partnership' sections, indicating Fanfare operates as part of a broader group structure with exclusive partners. However, no specific partner names or detailed partnership information are disclosed on the website.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Dyandra Promosindo: Indonesia's largest event, exhibition, and concert organizer; directly comparable to Fanfare's event production and Below-The-Line activation capabilities for Indonesian corporate clients.
• Prisma Wira Produksi: Indonesian event production and Below-The-Line agency producing corporate events, activations, and brand experiences for Indonesian enterprise clients; competes head-to-head with Fanfare in local event execution.

Regional players

• Hakuhodo Indonesia: Asia-headquartered advertising network with Indonesian operations, offering integrated brand experience and activation work alongside broader creative services.
• M&C Saatchi Indonesia: International creative network operating in Indonesia with strong experiential and Below-The-Line credentials; competes for brand activation mandates from regional and multinational clients.
• Quartzel Indonesia: Singapore-headquartered event and brand activation agency with regional reach including Indonesia; comparable through its BTL/experiential focus on multinational clients activating in Southeast Asia.
• Digitas Indonesia: Publicis-owned digital and creative network with Indonesian operations; comparable where experiential and brand activation mandates intersect with digital-first creative work.

Broad incumbents

• BBDO Indonesia: Global creative agency with Indonesian presence competing for integrated Above- and Below-The-Line mandates from major advertisers in the Indonesian market.
• Dentsu Creative Indonesia: Global creative network with Indonesian operations providing experiential and integrated marketing services; comparable through its BTL/event activation work for Indonesian brands.
• Leo Burnett Indonesia: Major global creative agency with Indonesian operations delivering brand experiences and integrated campaigns; competes for the same brand-experience budgets Fanfare targets.
• Ogilvy Indonesia: Global creative network with a full-service Indonesian office offering integrated advertising and brand activation; competes with Fanfare for integrated Below-The-Line briefs from multinational clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/fanfareid
• Instagraminstagram.com/fanfareid?igsh=YzljYTk1ODg3Zg==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanfare