Ewald Schillig

What Ewald Schillig does

Ewald Schillig is a German premium upholstered furniture brand operating under Lück GmbH & Co. KG, a limited partnership domiciled in Coesfeld, Germany, with headquarters at Vennweg 22, 46395 Bocholt. The brand was originally founded in 1945 in Ebersdorf, Upper Franconia, and after the insolvency of the original Ewald Schillig GmbH, the brand rights were acquired by Lück GmbH & Co. KG (part of the EuroComfort Group, with Over-Hold GmbH as the holding entity) in late 2018, followed by a relaunch and restructuring in 2019.

The company's core offering is made-to-order upholstered furniture (Polstermöbel) and recliner chairs (Relaxsessel), spanning more than ten named sofa, sofa-group, and armchair collections (Domino, Dolce, Skin, Amante, Blues, Iseo, Lucca, Malea, Shine, Ravello, Rubin) with individual configuration of form, size, cushioning, and upholstery material. Underlying technology is rooted in traditional upholstered furniture manufacturing, emphasizing processing, material, and functional quality; the brand carries the Golden M quality seal and DGM emission label from Deutsche Gütegemeinschaft Möbel e.V. Standard delivery time is approximately eight weeks from order entry.

Ewald Schillig operates a wholesale, channel-driven business model with no direct factory sales. Revenue is generated through one-time sales of premium configured furniture sold exclusively via authorized stationary specialist retailers and a selected set of online retailers; pricing is determined individually by retailers based on customer configuration. Marketing relies on a dealer-locator-enabled website, an annual print catalog (Ewald Schillig Katalog 2023), trade show participation (IMM Cologne, M.O.W.), quality certifications, and cross-brand exposure through the EuroComfort Showroom. The primary customer segment is premium residential consumers in Germany seeking individualized comfort and Italian-inspired design. The headcount range is 101-250 employees.

Name

Ewald Schillig

Legal name

Lück GmbH & Co. KG

Website

https://ewald-schillig.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Ewald Schillig is a German premium upholstered furniture brand (sofas, seating landscapes, and recliner chairs), relaunched in 2019 under Lück GmbH & Co. KG and EuroComfort Group, selling made-to-order configurable furniture exclusively through authorized specialist dealers and selected online retailers to premium residential consumers.

Ownership category

akta.pro rank

Product category

Premium Upholstered Furniture

NAICS

Upholstered Household Furniture Manufacturing (337121)

SIC

Household Furniture (2510)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

Keywords

• Upholstered furniture
• Premium sofas
• Recliner armchairs
• Living landscapes
• Customizable seating

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Upholstered Furniture Sales: The company generates revenue through the sale of premium upholstered furniture including sofas, seating landscapes, and armchairs. Each piece is individually manufactured to customer specifications in terms of form, size, cushioning, and upholstery material. Sales occur exclusively through authorized specialist retailers and selected online retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ewald Schillig manufactures and sells premium upholstered furniture (Polstermöbel) and recliner chairs (Relaxsessel) under the EWALD SCHILLIG brand. Each piece is made-to-order with individual customization of form, size, cushioning, and upholstery material. The product range includes sofa collections (Domino, Dolce, Skin, Amante, Blues, Iseo, Lucca, Malea, Shine), armchair collections (Ravello, Rubin), and functional recliner chairs, with a standard delivery time of approximately 8 weeks.

Product overview

Ewald Schillig is a premium German furniture brand specializing in high-quality upholstered furniture (Polstermöbel) and recliner chairs (Relaxsessel). The brand offers a diverse portfolio of customizable sofa collections and armchairs including Domino, Dolce, Skin, Amante, Blues, Iseo, Lucca, Malea, Shine, Ravello, and Rubin. Each product is made-to-order with approximately 8-week delivery time, allowing customers to customize dimensions, upholstery materials, colors, and functional features. The furniture is sold exclusively through authorized specialist dealers and selected online retailers. The brand positions itself at the intersection of functionality, modern design, and Italian-inspired comfort.

Differentiator

Problem solved

Functional benefit

Products and services

• Domino Sofa Collection

Quantifiable outcome

• Standard delivery time of approximately 8 weeks after order entry

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Lück GmbH & Co. KGcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Lück GmbH & Co. KG acquired the Ewald Schillig brand rights in late 2018 after the original company became insolvent. As part of the EuroComfort Group, Lück integrated Ewald Schillig into the group structure. Ewald Schillig had previously used Lück as a production partner ('verlängerte Werkbank') for manufacturing upholstered furniture. Thomas Bußkamp and Rainer Brockmöller represent the parent company Over-Hold GmbH.
• Over-Hold GmbHcoreOthers · 1 January 2018Over-Hold GmbH (represented by Thomas Bußkamp and Rainer Brockmöller, HRB 8490) is the holding company that owns Lück GmbH & Co. KG, which in turn owns the Ewald Schillig brand. Over-Hold GmbH represents the parent company structure of the EuroComfort Group.
• EuroComfort GroupcoreStrategic or Co-development Partner · 1 January 2018Ewald Schillig brand is part of the EuroComfort Group following acquisition of brand rights in 2018/2019. The group includes multiple furniture brands and operates the EuroComfort Showroom. Ewald Schillig benefited from Lück's existing production capabilities as a 'verlängerte Werkbank' (extended workbench) manufacturing partner before the acquisition.
• POS Service GroupminorOthersPOS Service Group handles customer service matters for older Ewald Schillig furniture purchased before 2019. They are familiar with models from the original Ewald Schillig GmbH era and can handle service requests. They offer free callback service on their website.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Leolux: Leolux is a Dutch premium furniture manufacturer specializing in customizable upholstered seating and living-room furniture. Comparable to Ewald Schillig in customization depth, European mid-to-high market tier, and dealer-driven GTM.
• Natuzzi: Natuzzi is a global Italian premium upholstered furniture brand with a strong "Italian Dolce Vita" identity — directly mirroring Ewald Schillig's stated design positioning. Comparable in leather/upholstered sofas and recliners, with both a retailer network and growing direct-to-consumer footprint.
• Rolf Benz: Rolf Benz is a leading German premium upholstered furniture manufacturer with a comparable product mix of sofas, sectionals, and recliners sold through specialist retailers in Germany and internationally. Closely comparable to Ewald Schillig in positioning, customization depth, B2B2C specialist-dealer model, and premium price points.
• Walter Knoll: Walter Knoll is a premium German furniture brand offering upholstered seating and seating landscapes with sophisticated design, sold through specialist dealers internationally. Comparable to Ewald Schillig on premium positioning, made-to-order production, and dealer-led distribution.
• COR: COR is a German premium furniture maker offering high-end upholstered seating and living landscapes with craft-focused, customizable production. Comparable to Ewald Schillig on premium positioning, German manufacturing, and made-to-order specialist dealer distribution.
• Koinor: Koinor is a German premium upholstered furniture maker with made-to-order sofas, recliners, and armchairs distributed via specialist furniture retailers. Strong direct competitor with parallel product architecture, customization options, and trade-show-driven awareness.
• Stressless / Ekornes: Stressless (by Ekornes) is a Norwegian premium recliner brand with patented Plus™ and BalanceAdapt™ mechanisms, dominating the premium recliner category globally. The closest direct peer in the Recliner/Relaxsessel segment that Ewald Schillig competes in via its Relaxsessel line.
• W.SCHILLIG: W.SCHILLIG is a separate German premium upholstered furniture brand (also historically from Ebersdorf, Upper Franconia) offering made-to-order sofas and recliners via specialist retail. Despite the brand-name similarity, it is a distinct direct competitor in the same German premium upholstered segment with parallel go-to-market mechanics.
• Himolla: Himolla is a Bavarian manufacturer specializing in premium upholstered furniture and recliner chairs (Relaxsessel) — a direct product overlap with Ewald Schillig's Relaxsessel line. Comparable in B2B specialist dealer GTM, German manufacturing base, and customization depth.

Others

• Polipol: Polipol is a German family-owned upholstered furniture group (parent of multiple brands including Polinova, Polsteria). It is comparable as a sibling German mid-to-upper upholstered competitor and as an adjacent holding-company structure to EuroComfort Group, even though not a single-brand direct substitute.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ewald-schillig

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ewald Schillig