Plan Group

What Plan Group does

Plangruppen is a Danish consultancy, formally described under the trade name Plan Group, that delivers data-driven analyses and decision-support services primarily to Danish municipalities (kommuner) and, secondarily, to state authorities and other public-sector organizations. Its work spans urban development, mobility, settlement/housing, business climate, climate and sustainability, and citizen engagement, delivered through a mix of specialized analytical modules (e.g., Borgerkontakt, Bosætning, Byudvikling, Mobilitet, Erhvervsklima, Klima og Bæredygtighed) and recurring instruments such as standing citizen panels (Borgerpanel Danmark) and the long-running Den Nationale Bilisttracker. The firm is based in Åbyhøj within Aarhus municipality, with all named operational geographies in Denmark.

The company runs a project-based professional services model built on combined quantitative (questionnaire surveys, telephone interviews, statistical data analyses) and qualitative (interviews, focus groups, observations, content analysis) methodologies, with no self-serve or product-led motion. Its go-to-market is sales-led and direct: engagements are tailored to each kommune or public-sector client and delivered in collaboration with named partners, anchored by two partners (Tenna Tychsen and Lars Lindenberg) and a small senior advisory team of specialists in city planning, analysis, organizational development, cultural history, and regional economics. The firm is privately held and owner-operated, with no disclosed external investment, parent company, subsidiaries, or M&A activity.

Commercial posture is built on domain specialization in Danish municipal workflows, GDPR- and PCI-aware data handling, and an extensive project portfolio (hundreds of completed municipal engagements and named customers across Aarhus, Aalborg, Billund, Sønderborg, Odense, København, Aabenraa, Tønder, Langeland, Region Syddanmark, and Københavns Universitet). Technology is used to enable service delivery — including an authenticated login area on the website and protected data processing — rather than as a stand-alone software product; there are no public APIs, SDKs, mobile apps, or disclosed AI/ML capabilities beyond AI being listed as one of several analytical methods. Pricing is quote-based, contract-driven, and not publicly disclosed.

Name

Plan Group

Legal name

Plangruppen

Website

https://plangruppen.dk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Plangruppen is a Danish consultancy delivering data-driven analyses, surveys, and decision support to Danish municipalities and public-sector organizations across urban development, mobility, housing, business climate, and climate topics, via tailored project engagements and standing citizen panels.

Ownership category

akta.pro rank

Product category

Municipal Consulting and Public-Sector Research Services

NAICS

Environmental Consulting Services (54162), Administration of Urban Planning and Community and Rural Development (925120)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Regional & Land Use Planning (BPAHAKAE)

akta.pro secondary industries

Infrastructure, Housing & Community Development (BPAGABAL), Climate Change Mitigation, Adaptation & Resilience Programs (BPAIAMAD)

Keywords

• Municipal consulting
• Decision support services
• Urban development analysis
• Citizen survey research
• Mobility analysis

Headquarters

HQ city

Sønderborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Analysis and Research Services: Project-based consulting fees for conducting analyses, surveys, and decision-support reports for municipalities and public sector organizations. Services include needs assessment, survey design, data collection, and reporting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Plangruppen delivers data-driven analyses and decision-support foundations for Danish municipalities and public-sector organizations, covering urban development, mobility, settlement, business climate, citizen contact, and climate/sustainability. Services are organized around Analyser (systematic analyses), Beslutningsgrundlag (decision support), Metoder (research methods), and Samarbejde (collaboration), delivered through specialized modules and standing citizen panels such as Borgerpanel Danmark. The firm has completed hundreds of projects for Danish kommuner, state authorities, and organizations.

Product overview

Plan Group operates as a unified consulting services firm rather than a software product company. Their offering centers on providing analyses and decision-support services to Danish municipalities and public sector organizations. The core services include analyses (analyser), decision foundations (beslutningsgrundlag), research methods (metoder), and collaboration services (samarbejde). These are delivered through specialized analysis modules covering citizen contact, municipal service, settlement/housing, urban development, mobility, climate/sustainability, and business climate. Supporting offerings include citizen panels for ongoing data collection and information systems for continuous reporting. The portfolio functions as an integrated service delivery model where methods and collaboration processes support the specialized analytical modules, all unified under the Plangruppen brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Analyser (Analyses) Systematic data collection and methodological analysis providing municipalities and organizations with evidence-based foundations for prioritization, planning, and development decisions.
• Beslutningsgrundlag (Decision Support) Data-driven decision support services that translate analyses into clear grounds for prioritization, political decisions, and planning for Danish municipalities and public sector clients.
• Metoder (Research Methods) Applied research methods service combining quantitative (questionnaire surveys, telephone interviews, data analyses) and qualitative (open-ended questions, focus groups, interviews, observations, content analysis) methods to validate and deepen client insight.
• Samarbejde (Collaboration Services) Customer collaboration service covering needs assessment, survey design, data collection, reporting, panel management, and execution of local, national, and international surveys for client organizations.
• Borgerkontakt (Citizen Contact) Specialized analyses surveying citizen experiences with municipal contact, information, communication, and participation in political processes, for Danish municipalities.
• Byudvikling (Urban Development) Urban development analyses including city center studies, station town revitalization, district renewal, citizen workshops, and landscape integration strategies for Danish municipalities.
• Mobilitet (Mobility) Mobility analyses covering cycling behavior, public transport usage, pedestrian safety, school routes, traffic patterns, and sustainable transportation surveys for Danish municipalities.
• Bosætning (Settlement) Analyses of citizen housing preferences, settlement attractiveness, living conditions, and relocation patterns to inform strategic municipal planning.
• Erhvervsklima (Business Climate) Business climate surveys assessing local business satisfaction with municipal services, dialogue, case processing, and economic development conditions.
• Klima og Bæredygtighed (Climate and Sustainability) Climate surveys examining citizen attitudes, behaviors, and actions related to climate, energy, consumption, and sustainability initiatives for Danish municipalities.
• Kommunal Service (Municipal Service) Citizen satisfaction surveys regarding municipal service contact and handling across various service areas, channels, and addresses.
• Borgerpaneler (Citizen Panels) Standing citizen panels providing ongoing data collection and longitudinal insights about target groups relevant to municipal and public-sector client organizations.
• Informationssystemer (Information Systems) Ongoing analysis solutions and information systems that support strategic overview and knowledge-based development through continuous data collection and reporting.

Quantifiable outcome

• Sund Skolevej project collected data from 11,000 students and parents across 9 municipalities to recommend active school transport solutions.
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• HabitatsminorStrategic or Co-development Partner · 1 January 2019Collaboration on green vision plan for Frejlev, working together with Aalborg Municipality to develop landscape and nature potentials for the local community.
• JWH ArkitektercoreStrategic or Co-development PartnerCollaboration on urban development projects including the comprehensive screening of 31 city centers in Region Syddanmark and architectural typological mapping of Danish station cities. Co-published book on station city architecture with Realdania.
• RealdaniacoreStrategic or Co-development PartnerCo-published book on architectural typological mapping of Danish station cities, documenting physical cultural heritage and development dynamics of station towns.
• Team AabyfornyelseminorImplementation/ SI/ Consulting PartnerCollaboration on co-creative processes in smaller towns project, examining what characterizes good collaboration in four concrete urban renewal projects with support from the Ministry of Immigration, Integration and Housing.
• WE ArchitectureminorStrategic or Co-development PartnerPartnered on book publication about Danish station cities, combining architectural expertise with analytical research.
• Kuben ManagementminorStrategic or Co-development PartnerCollaboration on concept for mixed housing forms, providing analysis support for municipalities and housing organizations developing new residential areas.
• Kuben Byfornyelse Danmark A/SminorImplementation/ SI/ Consulting PartnerCollaboration on guide for cooperation in urban renewal, describing how to develop collaboration with residents and local stakeholders in building and area renewal.
• Bolig- og PlanstyrelsencoreStrategic or Co-development PartnerGovernment agency providing funding and support for various research projects including Det Grønne Frejlev publication on green urban identity development.
• Erhvervsstyrelsens LanddistriktspuljecoreStrategic or Co-development PartnerFunding body for research project on part-time housing's impact on local communities, conducted with Tønder and Langeland municipalities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• COWI: COWI is a large Danish engineering and consulting group with a public-sector urban-development practice that competes for the same municipal planning, mobility, and stakeholder-analysis tenders as Plan Group, but at significantly greater scale.
• Rambøll: Rambøll is a major international consultancy with a strong Danish public-sector practice covering urban planning, mobility, and sustainability — overlapping with Plan Group's service areas as a much larger incumbent.
• Gehl Architects: Gehl Architects is a globally recognized urban-planning consultancy using public-life and citizen-engagement methodologies — comparable to Plan Group's citizen-involvement and urban-development analyses but operating at international scale.

Direct peers

• Advice A/S: Advice A/S is a Danish consultancy delivering analyses, evaluations, and decision-support services to public-sector organizations, closely mirroring Plan Group's project-based research and advisory model.
• Incentive: Incentive is a Danish research consultancy offering surveys, analyses, and strategic insights to municipalities and organizations — overlapping with Plan Group's analytical services and municipal focus.
• Epinion: Epinion is a Danish research and analytics consultancy serving public-sector and private clients with surveys, citizen panels, and decision-support studies — directly comparable to Plan Group's municipal research and Borgerpanel offerings.
• Wilke: Wilke is a Danish market-research firm specializing in public-sector surveys, citizen panels, and stakeholder analyses — competing in the same Danish kommune research segment as Plan Group.
• Norstat Denmark: Norstat Denmark is a data-collection firm operating panels and surveys for public and private clients — directly comparable in panel-based data-collection methodology to Plan Group's Borgerpanel Danmark.
• Als Research: Als Research is a Danish data-collection and survey-research firm focused on public-sector and organizational clients — directly comparable to Plan Group's quantitative research capabilities.

Others

• Kuben Management: Kuben Management is an existing Plan Group partner focused on urban renewal and housing transformation — comparable as a Danish municipal strategy and development counterpart rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plangruppen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan Group