Manhattan Bookkeepers

What Manhattan Bookkeepers does

Manhattan Bookkeepers, Inc. is a privately held professional services firm headquartered at 14 Wall Street, 20th Floor, New York, NY, that provides outsourced bookkeeping, online payroll, and fractional CFO services to small businesses in the New York City metropolitan area. The firm was founded circa 2013 (a client relationship dating to that year is documented) and operates under president Michael Hoover. Its client base spans multiple verticals, including interior design, food and beverage, e-commerce, technology startups, television and film production, construction, property management, and apparel, with named engagements such as Allied Management Solutions, Duane Park Patisserie, Fire in Ice Designs, Intergrazia, and Proforma.

The firm delivers services either on-site at the client's location or remotely, using what is described as generic accounting software integrated with an online payroll platform that supports direct deposit, tax filing, IRA payments, 401(k) deductions, and health insurance contributions. It has no disclosed proprietary technology, APIs, integrations, or AI/ML capabilities, and operates without a mobile app. Its technology footprint is therefore best characterized as a thin SaaS layer over standard small-business accounting tooling, with the value proposition delivered primarily through human practitioners rather than software differentiation.

Revenue is generated entirely through professional services engagements (monthly billing on a quote-based, custom-priced model) with no disclosed tiers or price points. The firm runs a sales-led go-to-market with direct outreach via its professional website, phone (212-390-1320), and quote-request workflow, supplemented by SEO targeting NYC-local search terms, blog content, and client testimonials. There are no disclosed funding rounds, no parent company, and no institutional investors; ownership is described as founder/management-owned. The firm has earned the 2024 Inc. Power Partner Award in Finance and has been named by Expertise.com as one of NYC's top firms for six consecutive years.

Name

Manhattan Bookkeepers

Legal name

Manhattan Bookkeepers, Inc.

Website

https://manhattan-bookkeepers.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Manhattan Bookkeepers, Inc. is a privately held New York City-based accounting services firm providing bookkeeping, fractional CFO, and online payroll services to small businesses across multiple verticals including interior design, food and beverage, e-commerce, and tech startups.

Ownership category

akta.pro rank

Product category

Small Business Bookkeeping and Fractional CFO Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

Keywords

• Small business bookkeeping
• Fractional CFO services
• Online payroll processing
• Financial statement preparation
• Tax preparation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Bookkeeping Services: Recurring professional services for small business bookkeeping including on-site and remote delivery of personalized financial record-keeping, payroll processing, and tax preparation services.
2. Fractional CFO Services: CFO-level strategic financial advisory services provided on a fractional basis to small businesses, including business planning, financial forecasting, cash management, and investor relations support.
3. Online Payroll Services: Full-service online payroll platform for small businesses with tax preparation, filing, and direct deposit capabilities. Offers flexible features including IRA payments, 401(k) deductions, and health insurance contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Manhattan Bookkeepers, Inc. provides outsourced small business bookkeeping services including chart of accounts setup, transaction entry, accounts receivable/payable management, bank reconciliation, payroll processing, tax preparation, and financial statement preparation. The firm also offers fractional CFO and financial analysis services such as business planning, financial forecasting, cash management, investor relations, and due diligence. Services are delivered on-site or remotely across multiple NYC small business verticals.

Product overview

Manhattan Bookkeepers offers two core service lines: Bookkeeping Services and CFO/Financial Analysis Services. Bookkeeping Services provides day-to-day financial record-keeping including chart of accounts setup, transaction entry, accounts receivable/payable, payroll processing, tax preparation, and financial statement preparation. The CFO Services offering delivers fractional executive-level financial guidance including business planning, financial forecasting, cash management, investor relations, and strategic advisory. Payroll Services functions as an integrated module within the bookkeeping offering, providing online payroll processing, tax filing, and employee benefit administration. Services are delivered either on-site or remotely, with personalized attention tailored to each small business client's needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping Services Comprehensive bookkeeping for small businesses including chart of accounts setup, transaction entry, accounts receivable/payable, general ledger entries, bank reconciliation, payroll processing, tax preparation, and financial statement preparation. Delivered on-site or remotely to NYC clients.
• CFO Services Fractional CFO and financial analysis services including business planning, financial forecasting, cash management, investor relations, due diligence, and strategic financial guidance provided to small businesses on a part-time executive basis.
• Payroll Services Online payroll processing for small businesses covering employee payment processing, tax filing, direct deposits, IRA payments, 401(k) deductions, health insurance contributions, and retirement plan administration.

Named customers5 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Botkeeper: AI-enabled bookkeeping platform combining machine learning with human review. Competes in the same SMB outsourced-bookkeeping category but with a more automation-led delivery model.
• CFO Partners: Fractional CFO and outsourced finance services for small and mid-sized businesses. Directly overlaps with Manhattan Bookkeepers' fractional CFO offering.

Direct peers

• Bookkeeper360: NYC-headquartered bookkeeping and fractional CFO firm serving SMBs with cloud-based accounting, payroll, and CFO advisory. Operates in an essentially identical service stack and customer profile to Manhattan Bookkeepers.
• Pilot: Tech-enabled bookkeeping, CFO, and tax service primarily serving SMBs and startups. Direct competitor offering a similar SMB outsourced-finance stack with greater technology and brand investment.
• Bench: Software-plus-human bookkeeping service for small businesses. Competes head-on for SMB outsourced bookkeeping with a more productized, self-serve delivery model.
• 1-800Accountant: National virtual bookkeeping, accounting, and tax advisory firm targeting SMBs. Comparable services for a similar client profile, with a much larger footprint and marketing budget.
• Acquired: Outsourced bookkeeping, accounting, and CFO services for SMBs across multiple industries. Directly comparable in delivery model (human + cloud software) and SMB target market.
• inDinero: Outsourced bookkeeping, accounting, tax, and CFO services for SMBs and growth-stage companies. Overlaps almost fully with Manhattan Bookkeepers' service menu at a national scale.
• Xendoo: Online bookkeeping, accounting, and tax service for small businesses. Comparable SMB outsourced-finance offering with a subscription-based delivery model.

Broad incumbents

• KPMG Spark: Big-Four-affiliated online bookkeeping, CFO, and tax service for SMBs. Same service category as Manhattan Bookkeepers, with vastly greater institutional resources and brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mhtnbookkeepers
• Facebookfacebook.com/manhattanbookkeepers
• LinkedInlinkedin.com/company/manhattan-bookkeepers-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manhattan Bookkeepers