London Agency

What London Agency does

London Agency is an independent healthcare communications agency founded in 2011 by John Emmerson and headquartered at Level 12, 412 St Kilda Road, Melbourne, Australia. The firm operates as a professional services business serving multinational medical technology, pharmaceutical, and in vitro diagnostics companies across the Asia Pacific region, alongside a portfolio of healthcare not-for-profit organisations and government bodies. It delivers nine service modules: Earned Media Campaigns, Media Training, Government Affairs, Video Storytelling, Creative Design and Development, Quality Inbound Content, Social Media Campaigns, In-Person Experiences, and Virtual Events and Education. Its work is differentiated by an evidence-based storytelling approach and by Strategic Counsel Professor Greg Hunt, former Australian Federal Minister for Health (2017-2022), giving the agency rare access to federal and state policy machinery.

The agency's go-to-market is enterprise field sales targeting multinational medtech, pharma, and diagnostics clients through direct account management, supported by thought-leadership content marketing, an Insights Hub, downloadable white papers, and a subscriber newsletter. Revenue is generated on bespoke project and retainer engagements; pricing is not publicly disclosed. Notable client outcomes include 25% sales uplift via EDM marketing for a client, $300 million in funding secured for a novel chronic disease technology, $650 million facilitated back into the diagnostics sector, a 113 million-person reach for an acromegaly awareness campaign sponsored by Ipsen, and 11 million+ reach for a cervical screening awareness campaign at Victorian Parliament House. The agency is a member of the Medical Technology Association of Australia (MTAA).

London Agency is privately held with no disclosed institutional funding, no parent company, and no subsidiaries. The management team is led by founder John Emmerson (Director) and includes Annette Stenhouse (Client Services Director), Mathew Langdon (Commercial Director, ex-public affairs), Joshua Aderinto (Head of Medical Communications), Rebecca Dawson (Senior Account Director, formerly of Edelman Australia), Phillip Pease (Public Affairs Manager, ex-government chief of staff), and Strategic Counsel Greg Hunt. The firm has 11-50 employees and operates as an Australian-domiciled entity with stated Asia Pacific and worldwide reach.

Name

London Agency

Legal name

London Agency

Website

https://londonagency.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

London Agency is an independent Melbourne-based healthcare communications agency serving multinational medical technology, pharmaceutical, and diagnostics companies across Asia Pacific with earned media, government affairs, and strategic storytelling services.

Ownership category

akta.pro rank

Product category

Healthcare Communications Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

akta.pro secondary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare communications
• Medical technology PR
• Pharmaceutical marketing
• Diagnostics awareness campaigns
• Healthcare public affairs

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Communications Agency Services: London Agency provides bespoke professional communications services to medical technology, pharmaceutical, and diagnostics companies. Revenue is generated through consulting and campaign execution fees for services spanning earned media campaigns, government affairs, media training, video storytelling, creative design, social media campaigns, content marketing, and event management. The agency operates on a project and retainer basis tailored to client needs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

London Agency is an independent healthcare communications agency that delivers bespoke earned media campaigns, government affairs, media training, video storytelling, creative design, content marketing, social media campaigns, and virtual and in-person events to enterprise clients. The firm targets medical technology, pharmaceutical, and diagnostics companies in the Asia Pacific region, using evidence-based storytelling to help clients achieve brand recognition from patients, physician adoption, and market access from policymakers. Services are delivered on a project and retainer basis.

Product overview

London Agency is a healthcare communications agency that offers a portfolio of professional services rather than a software product. The core offering consists of nine distinct service modules: Earned Media Campaigns, Media Training, Government Affairs, Video Storytelling, Creative Design and Development, Quality Inbound Content, Social Media Campaigns, In-Person Experiences, and Virtual Events and Education. These services are delivered as bespoke solutions to medical technology, pharmaceutical, and diagnostics companies to help them achieve brand recognition, physician adoption, and market access through evidence-based storytelling and strategic communications campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Earned Media Campaigns Strategic media campaign services that convey the value of therapies or medical technologies through patient storytelling backed by medical expert input, including writing compelling stories for media outlets and monitoring competitor coverage for medical technology, pharmaceutical, and diagnostics clients.
• Media Training In-person and virtual training sessions preparing business leaders for media appearances, covering media landscape education, key message development, and recorded practice interview coaching for healthcare executives.
• Government Affairs Government relations services including policy influence, market access advocacy, and engagement with parliamentarians and government officials to drive healthcare policy changes for medical technology, pharmaceutical, and diagnostics clients.
• Video Storytelling End-to-end creation of high-production-value videos and animations including patient testimonial videos, healthcare professional product explanations, TV commercials, and video media releases for healthcare clients.
• Creative Design and Development Design and development services including compelling infographics, rebranding and branding, website and smartphone application development, and digital social media content creation for healthcare clients.
• Quality Inbound Content Content marketing services across all stages of the buyer's journey including end-to-end lead-generation campaigns, website and blog articles, landing pages, and EDM/email marketing for healthcare clients.
• Social Media Campaigns Social media campaign services including content creation, scheduling, publishing, influencer recruitment, and campaign reporting tailored for the healthcare industry.
• In-Person Experiences

Quantifiable outcome

• 25% uplift in sales through EDM marketing for a client
• +13 more outcomes

Named customers42 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Professor Greg HuntcoreStrategic or Co-development PartnerProfessor Greg Hunt, former Australian Federal Minister for Health (2017-2022), provides expert strategic counsel to London Agency and its clients on the future of healthcare and strategic priorities for the medical sector. Professor Hunt led Australia's federal response to the COVID-19 Pandemic and has been awarded the 2020 McKinnon Prize in Political Leadership and named Inaugural Best Minister in the World at the 2016 World Government Summit. Through the partnership agreement, he provides insight on the future of healthcare and strategic priorities for the medical sector.
• BD (Becton Dickinson)minorGTM or Marketing PartnerBD was a sponsor and partner in the cervical screening self-collection awareness event at Victorian Parliament House, alongside Pathology Awareness Australia, Pathology Technology Australia, ACPCC, Hologic, Abbott, and Roche.
• HologicminorGTM or Marketing PartnerHologic partnered with London Agency on the cervical screening campaign to improve awareness of self-collected cervical screening tests. The campaign achieved 11 million media reach and 14 cervical screening tests conducted at Parliament House.
• AbbottminorGTM or Marketing PartnerAbbott was a sponsor of the cervical screening self-collection awareness event at Victorian Parliament House, which was led by Pathology Awareness Australia in partnership with Pathology Technology Australia and ACPCC.
• RocheminorGTM or Marketing PartnerRoche was a sponsor of the cervical screening self-collection awareness event at Victorian Parliament House, supporting efforts to raise awareness of universal self-collection for cervical screening.
• Thermo Fisher ScientificcoreStrategic or Co-development PartnerLondon Agency authored a white paper on 'The Future of Lung Cancer Diagnosis: Rapid Genomic Profiling' commissioned by Thermo Fisher Scientific. The white paper explores the transformative potential of Rapid Genomic Profiling for lung cancer patients in Australia.
• NovartiscoreStrategic or Co-development PartnerLondon Agency produced the 'Beyond the Diagnosis: The Hidden Cost of Early Breast Cancer' white paper for Novartis. The report reveals the AU$3.26 billion loss in GDP due to productivity shifts and highlights that 84% of survivors live in fear of recurrence.
• PainAustraliaminorStrategic or Co-development PartnerLondon Agency supported PainAustralia in securing earned media coverage for the 'Walk My Pain' advocacy campaign launch at Parliament House in Canberra. The campaign aimed to raise awareness of funding needs for Australians with chronic pain, achieving over 5 million media reach.
• Monash UniversityminorStrategic or Co-development PartnerLondon Agency partnered with Monash University to produce video content for the BroSupPORT program in collaboration with Movember, aimed at raising awareness of prostate cancer symptoms and treatment options among Australians.
• MovemberminorStrategic or Co-development PartnerMovember partnered with Monash University and London Agency to produce video resources for the BroSupPORT program, helping people understand side effects of prostate cancer treatment through relatable patient stories.
• Kombi ClinicminorGTM or Marketing PartnerKombi Clinic, a Brisbane-based mobile outreach clinic providing hepatitis C screening services to people on the margins of society, partnered with Cepheid and London Agency to create patient-centric digital content showcasing the GeneXpert point-of-care system.
• Jean Hailes for Women's HealthminorGTM or Marketing PartnerCampaign content for the cervical screening awareness campaign was shared by aligned organisations including Jean Hailes for Women's Health and the Australian Cervical Cancer Foundation to amplify reach.
• Australian Cervical Cancer FoundationminorGTM or Marketing PartnerThe Australian Cervical Cancer Foundation engaged cervical cancer survivor Sherry McMillan to speak at the cervical screening event at Victorian Parliament House and shared campaign content to amplify reach of the awareness campaign.
• Pathology Awareness AustraliacoreStrategic or Co-development PartnerPathology Awareness Australia led the cervical screening self-collection awareness event at Victorian Parliament House, with London Agency providing engagement support for Victorian politicians. The inaugural event engaged 27 politicians and achieved media reach of more than 11 million.
• Pathology Technology AustraliaminorGTM or Marketing PartnerPathology Technology Australia was a partner in the cervical screening self-collection awareness event at Victorian Parliament House alongside Pathology Awareness Australia, ACPCC, BD, Hologic, Abbott, and Roche.
• Australian Centre for the Prevention of Cervical Cancer (ACPCC)coreStrategic or Co-development PartnerACPCC delivered cervical screening testing services at the Parliament House event, providing data and expert insight from Professor Marion Saville. The organisation worked with London Agency to coordinate the pop-up cervical screening service.
• Royal Australian College of General Practitioners (RACGP)minorStrategic or Co-development PartnerLondon Agency organised participation of Dr Lara Roeske, a GP specialising in women's health, through the Royal Australian College of General Practitioners (RACGP) to conduct private consultations for politicians at the Parliament House cervical screening event.
• Australian Pituitary FoundationcoreStrategic or Co-development PartnerThe Australian Pituitary Foundation engaged London Agency to create a rare disease awareness campaign for acromegaly, achieving 19 top-tier media placements and a community wellness event that sold out all available tickets.
• Children's Tumour FoundationcoreStrategic or Co-development PartnerThe Children's Tumour Foundation (CTF) engaged London Agency to support the launch of their Burden of Disease Report in Parliament, raising awareness for Australians living with neurofibromatosis. The campaign resulted in $300,000 in additional government funding secured.
• Medical Technology Association of Australia (MTAA)minorOthersLondon Agency is a member of the Medical Technology Association of Australia (MTAA), indicating alignment with the peak industry body for medical technology companies in Australia.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fleishman Hillard: Fleishman Hillard is a global communications firm with one of the most established healthcare and life sciences practices, offering the same mix of earned media, government affairs, and creative work that London Agency delivers to pharma and medtech clients in APAC.
• Inizio Evoke: Inizio Evoke is a global health communications and commercialisation agency serving pharma, biotech, and medtech clients. Comparable to London Agency in offering earned media, government affairs, and patient-focused campaigns across multiple therapeutic areas.
• WE Communications: WE Communications (formerly Waggener Edstrom) runs a global health practice serving pharmaceutical, biotech, and diagnostics clients with communications, public affairs, and patient advocacy work — directly comparable to London Agency's healthcare communications offering.
• Havas Health & You: Havas Health & You is a global healthcare communications network providing advertising, PR, and consulting to pharma and medtech. Overlaps directly with London Agency's earned media, creative, and policy communications offerings, especially for the same multinational clients.
• Ogilvy Health: Ogilvy Health is a global healthcare communications network delivering brand, PR, and patient engagement work for pharma and medtech. Comparable to London Agency in serving multinational medtech/pharma clients across APAC, though with broader geographic and channel reach.
• Edelman: Edelman is the world's largest PR firm and operates a substantial healthcare practice globally and across APAC. London Agency directly competes with Edelman's health team for the same multinational pharmaceutical and medtech clients — e.g., London Agency's own Rebecca Dawson previously led health accounts at Edelman Australia, evidencing direct talent and client overlap.
• McCann Health: McCann Health is a global healthcare communications agency (part of McCann Worldgroup) with strong APAC presence, offering creative, PR, and medical communications to the same multinational pharma/medtech client base.

Regional players

• WE Buchan: WE Buchan is an Australian-headquartered communications consultancy with healthcare, technology, and corporate communications practices. Comparable regional peer for healthcare PR and earned media work, competing for the same Australian enterprise clients.
• Sydney Health Marketing & Communications: SHMA&C is an Australian healthcare communications agency offering PR, medical education, and creative services to pharma and consumer health clients. Direct regional peer competing in the same Australian market for healthcare communications budgets.
• Resonance Medical Marketing: Resonance is an Australia-based medical communications agency offering PR, medical education, and brand work to pharmaceutical and medical device clients. Comparable regional peer in the Australian healthcare communications market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/londonagencyvic
• LinkedInlinkedin.com/company/london-agency-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Agency