Represent
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Represent firmographics
Firmographics- Name
- Represent
- Legal name
- Represent
- Website
- https://represent.me
- Company type
- Private
- Founded year
- 2014
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Represent industry classification
Industry- Product category
- Civic Technology / Democratic Engagement Platform
- NAICS
- Other Social Advocacy Organizations (813319), Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industry
- Electoral Support & Election Observation (BPADAGAA)
Keywords
Where Represent is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Represent business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Services: Appears to have been primarily free-to-use for citizens. Business model challenges noted as a key reason for platform sunset in 2018. Specific revenue mechanisms not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access for citizens |
| Freemium | Monthly | Free group up to 1,000 members for testing partners |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Represent product offering
Product offeringCore offering
Represent operated a multi-channel civic democracy platform (2014-2018) that enabled citizens to vote on political and policy issues, discuss and debate across the political spectrum, and delegate votes to trusted people on specific topics via a liquid democracy system. The platform was accessible via web, native iOS and Android apps, and chatbot interfaces on Facebook Messenger, Telegram, and Kik, and supported government and organisational consultation use cases.
Product overview
Represent was a single, unified civic democracy platform operated from 2014-2018 as an independent civic technology startup. The core platform enabled multi-channel democratic participation including voting on issues, discussion and debate, and liquid democracy (delegating votes to trusted experts by topic). Access was available via web browser, native mobile apps (Android and iOS), and messaging channels (Facebook Messenger, Telegram, Kik). The platform provided anonymized geographic maps, demographic breakdowns, and clear analysis to help groups make informed decisions. Supporting products included OpenSurveys for survey creation, Constance the democracy bot, and embeddable content widgets for external websites. Between 2015-2017, the platform facilitated 927,946 votes cast by 16,793 voters across 61 countries, with 19,447 registered users and 3,335 questions discussed.
Differentiator
Problem solved
Functional benefit
Brands
- Constance: Democracy bot - a chatbot interface for the Represent platform
- OpenSurveys
- Collections
Products and services
- Represent Civic Democracy Platform Multi-channel civic democracy platform enabling citizens, representatives, organisations, and governments to vote on issues, discuss and debate across the political spectrum, and delegate votes to trusted people on specific topics (liquid democracy).
- Represent Android & iOS Mobile Apps Native mobile applications for Android and iOS that allow users to vote, receive local question notifications, and engage with groups on the Represent platform.
- Constance (Democracy Bot) Democracy chatbot accessible via Facebook Messenger, Telegram, and Kik, allowing users to vote and engage with civic issues through conversational interfaces.
- OpenSurveys Tool for creating and conducting open surveys on the Represent platform, allowing users and organisations to gather structured public input on civic issues.
- Embeddable Content Widgets Embeddable widgets and content that allowed Represent questions and voting features to be placed on third-party external websites, enabling partners to integrate civic voting into their own digital properties.
- Collections (Quiz Creator) Quiz builder feature allowing users to combine existing questions into shareable quizzes that compare users with politicians, parties, friends, or other groups. Designed for viral social sharing.
Quantifiable outcome
- 86.7% of registered users voted at least once
- +2 more outcomes
Companies that use Represent
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Represent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Represent partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and major.
- Simple PoliticsminorPartnership with Simple Politics to make UK government education consultations more accessible to citizens. Combined Represent's platform with Simple Politics' content expertise.
- UK Parliament - Department for EducationmajorFormal partnership to channel citizen responses to 'Schools that Work for Everyone' government consultation. Represent submitted 2,937 responses as official evidence.
- UK Parliament - Environment, Food and Rural Affairs CommitteemajorFormal relationship allowing Represent to submit citizen responses directly as evidence to parliamentary inquiries. Submitting data from Food Waste in England Inquiry.
- British CouncilmajorPartnership with British Council and Bootstrap Company for Hammamet Conference international survey. Represented young people across 6 countries (Tunisia, Egypt, Libya, Algeria, Morocco, UK) on attitudes to the future, values, and democratic engagement.
- Bootstrap CompanymajorEnterprise support charity partnered with Represent for international civic attitude surveys, particularly the Hammamet Conference project examining Arab Spring impact on youth values.
- UK Parliament - Digital Democracy CommissionmajorRepresent participated in the Speaker's Commission on Digital Democracy, engaging directly with House of Commons Speaker John Bercow on digital democracy innovation.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Represent competitors and assessment
Company assessmentDirect peers
- Consul: Consul is the open-source citizen participation platform originally built by the Madrid City Council for participatory budgeting, proposals, and polls. It overlaps directly with Represent on government-hosted civic consultation and voting workflows, though used in a city-government delivery model.
- Decidim: Decidim is an open-source civic participation platform used by Barcelona, Helsinki, and other cities for participatory processes, consultations, and voting. It targets exactly the same gap Represent addressed — between-election citizen participation — using similarly themed components for proposals, votes, and consultations.
- DemocracyOS: DemocracyOS (originally DemocracyOS / The DEMOS Project) built online deliberation and voting tools for citizens and is associated with the Net Party / related movements in Latin America. It is one of the closest direct peers to Represent, sharing the mission of translating democratic deliberation into digital interfaces.
- Loomio: Loomio is a cooperative-built collective decision-making platform that enables proposals, discussion, and voting within groups. It is directly comparable to Represent in addressing inclusive decision-making for civil society groups and organizations, with shared concepts around structured deliberation and collective preference aggregation.
Broad incumbents
- NationBuilder: NationBuilder is an established SaaS platform for political campaigns, advocacy organizations, and nonprofits to manage supporters, fundraising, and communications. It sits in the same civic-political infrastructure category as Represent and competes for the same organizational buyer segment.
- Change.org: Change.org is the largest global petition and civic action platform, with hundreds of millions of users. It addresses a closely adjacent need — citizen voice on issues — but via single-dimensional petitions rather than Represent's multi-issue, delegable voting model.
- CivicPlus: CivicPlus is a major provider of digital communications and engagement software for local government in the US. It addresses the same government-citizen engagement pain point that Represent's 'Government' segment targeted, but as part of a broader civic-tech suite rather than a specialist platform.
Emerging players
- Pol.is: Pol.is is an opinion visualization tool that surfaces consensus and disagreement through a 'sort by consensus'-style interface. It mirrors Represent's Sort by Consensus feature and its cross-political-spectrum positioning, focusing specifically on how groups find agreement on divisive issues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Represent social profiles
Digital presenceRepresent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Represent leadership team
Management profileNumber of profiles
Represent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Represent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Represent
What does Represent do?
Represent operated a multi-channel civic democracy platform (2014-2018) that enabled citizens to vote on political and policy issues, discuss and debate across the political spectrum, and delegate votes to trusted people on specific topics via a liquid democracy system. The platform was accessible via web, native iOS and Android apps, and chatbot interfaces on Facebook Messenger, Telegram, and Kik, and supported government and organisational consultation use cases.
Is Represent a public or private company?
Represent is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Represent founded?
Represent was founded in 2014. It employs 1 to 10 people.
Where is Represent based?
Represent is headquartered in London, United Kingdom, in the Europe region.
How does Represent make money?
One revenue line is on record: platform Services.
Who are Represent's main competitors?
Direct peers on record are Consul, Decidim, DemocracyOS and Loomio. Broad incumbents are NationBuilder, Change.org and CivicPlus. Pol.is is listed as an emerging player.
Does Represent have an API?
Yes. Represent offered an API that allowed developers to use the platform for the 2017 General Election. Documentation and terms of use available at /api/. Developer documentation is at represent.me/api.
What industry is Represent in?
Represent's product category is Civic Technology / Democratic Engagement Platform. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPADAGAA, Electoral Support & Election Observation. Its NAICS code is 813319 and its SIC code is 8600.