Aurora Project

What Aurora Project does

Aurora Project, Inc. is a private nonprofit social services organization founded in 1986 and headquartered at 1035 N. Superior St., Toledo, Ohio. It operates a three-phase housing and life skills program for homeless women and their children in the Toledo area, providing Transitional Housing, Transitional Supportive Housing, and Permanent Housing, supplemented by Step Up Units (bridge housing) and the New Beginnings permanent supportive housing program. The organization delivers comprehensive wraparound services including financial management, employment readiness, GED tutoring, life skills training, relapse prevention, art therapy, cooking/nutrition classes, technology access, and intensive case management.

Aurora Project is the only program in the Toledo area that allows mothers and their children to live together while addressing issues leading to homelessness. Services are delivered directly through the Aurora House facility via a community-based, referral-driven intake process (phone intake, community agency referrals, and 2-1-1 emergency shelter referrals), with no commercial technology platform; the organization explicitly does not have proprietary technology, an app, or an API.

The organization's revenue model is a mix of government grants (Ohio Development Services Agency, Community Development Block Grant), United Way funding, foundation grants, individual donations (voluntary, with a stated cost-to-serve of $28/day per woman and child), corporate giving programs (Amazon Smile, Kroger Community Rewards), and annual fundraising events (the Golf Classic, in its 32nd year as of 2026, with $125 individual / $500 foursome registrations and sponsorship tiers ranging from $125 to $2,500). The organization is governed by a Board of Directors with nine named members; no executive leadership team, parent company, or institutional ownership is disclosed.

Name

Aurora Project

Legal name

Aurora Project, Inc.

Website

https://auroraprojectinc.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurora Project is a Toledo, Ohio-based nonprofit founded in 1986 that operates a three-phase housing and life skills program serving homeless women and their children through direct facility-based services.

Ownership category

akta.pro rank

Product category

Homeless Housing Services

NAICS

Community Housing Services (62422), Other Community Housing Services (624229), Temporary Shelters (624221)

SIC

Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYBPAGAEAB

Housing Assistance & Homeless Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAIANAC

Homelessness Prevention, Shelter & Supportive Housing Services

Business & Public Services/Public Sector & Government Administration/Housing, Urban Planning & Community Development

SECONDARYFSALAKAH

Public Housing & Social Housing Development/Modernization Programs

Financial & Insurance/Mortgage & Housing Finance/Housing Finance Agencies & Government-Sponsored Housing Programs

Keywords

• Homeless housing services
• Transitional housing programs
• Life skills education
• Women and children support
• Nonprofit social services

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants and Funding: Aurora Project receives funding from Ohio Development Services Agency (ODSA), The Community Development Block Grant (CDBG), and United Way to provide vital services to women and their children.
2. Individual Donations: Direct donations from individuals, community members, and supporters. The organization states $28 per day serves women and their children.
3. Annual Golf Classic Event: Annual fundraising golf outing with registration fees ($125 individual, $500 foursome) and sponsorship opportunities (ranging from $125 to $2,500).
4. Corporate Giving Programs: Partnerships with Amazon Smile and Kroger Community Rewards where a portion of purchases are donated to Aurora Project.
5. Foundation Grants: Funding received from various foundations as part of the organization's funding model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Aurora Project provides a three-phase residential housing program (Transitional Housing, Transitional Supportive Housing, and Permanent Housing) for homeless women and their children at its Aurora House facility in Toledo, Ohio. The housing continuum is paired with life skills programming (financial management, employment readiness, GED tutoring, relapse prevention, art therapy) and case management to help residents achieve self-sufficiency. The organization is funded through government grants, foundation grants, individual donations, corporate giving, and an annual Golf Classic fundraiser.

Product overview

Aurora Project is a nonprofit organization offering a three-phase housing program (Transitional Housing, Transitional Supportive Housing, and Permanent Housing) that empowers homeless women and their children to achieve self-sufficiency and independence. The core housing products are supplemented with comprehensive life skills services including Financial Management, Employment Readiness, GED Tutoring, Life Skills training, Job Skills Training, Art Therapy, and Intensive Case Management. The organization also offers specialized sub-products like Step Up units (bridge housing) and New Beginnings permanent supportive housing.

Differentiator

Problem solved

Functional benefit

Products and services

• Transitional Housing
• Permanent Housing
• Step Up Units
• New Beginnings

Quantifiable outcome

• Women achieve permanent housing, employment, and self-sufficiency through comprehensive three-phase housing and life skills program.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supportive and minor.

• Amazon SmilesupportiveGTM or Marketing PartnerAmazon Smile program allows shoppers to designate Aurora Project as their charity, with Amazon donating a portion of eligible purchases.
• KrogersupportiveGTM or Marketing PartnerKroger Community Rewards program allows customers to register their Kroger Plus Card and designate Aurora Project (NPO #90603) to receive donations on each purchase.
• WOW Foundation & Women of Eastman-SmithminorStrategic or Co-development PartnerWOW Foundation & Women of Eastman-Smith funded renovation of a newly renovated room at Aurora House.
• COMPASSsupportiveStrategic or Co-development PartnerReferral partner providing inpatient treatment services. Toyana, a former client, was referred to Aurora after completing COMPASS treatment program.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Family Promise: National nonprofit addressing family homelessness through shelter, prevention, and stabilization programs. Comparable to Aurora Project as a larger, established player in the same core service line (family-focused homeless housing) with a more diversified geographic footprint.

Direct peers

• YWCA of Northwest Ohio: Regional YWCA serving the Toledo, Ohio area with women's empowerment, housing, and homelessness services. Directly comparable to Aurora Project because it operates women's and family-focused housing and support programs in the same geographic market.
• Bethany House Services: Cincinnati-based nonprofit providing emergency shelter and housing programs for women and children experiencing homelessness. Comparable to Aurora Project because it runs a multi-phase housing model serving women and children, mirroring Aurora's three-phase continuum.
• Catholic Charities Diocese of Toledo: Toledo-area social services agency offering housing, emergency assistance, and case management. Comparable to Aurora Project because both deliver housing and social support to low-income women and families in the same geographic market.
• Cherry Street Mission Ministries: Toledo-based nonprofit providing shelter, meals, and support services to people experiencing homelessness. Comparable to Aurora Project because both serve the homeless population in the same metro area with residential and supportive programming.

Regional players

• The New Directions Women's Shelter: Women's shelter operating in a different Ohio region with similar programming around housing and self-sufficiency for women and children. Comparable as a regional peer serving the same population segment outside of Toledo.

Others

• United Way of Greater Toledo: Regional United Way affiliate that funds Aurora Project and other local social services. Comparable as an ecosystem participant and funding partner rather than a direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCm8bsb8C3SQB4ptf9iu9xUQ
• Facebookfacebook.com/AuroraProjectToledo
• Xx.com/AuroraProjectIn

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Project