Name

Global Games

Legal name

Global Games

Website

https://globalgames.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Junior Sports Event Management

NAICS

Other Spectator Sports (711219), Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

akta.pro secondary industries

Regional Multi-Sport Games & Festival Organizers (MPAKADAK), Youth & Amateur Sports Tournaments (MPAGAMAF), Community Sports & Recreation Festivals (Fun Runs, Local Games Days) (MPAGAEAN), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Junior sports events
• Youth rugby festivals
• Sports event management
• Grassroots sports tournaments
• Festival organization

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Teams pay entry fees to participate in Global Games festivals. The organization has stated a goal to make entry free for all teams by 2028.
2. Team Sponsorship: Local businesses and community supporters can sponsor teams through downloadable templates, receiving national recognition including social media features and supporter board display at events.
3. Sponsorships and Partnerships: Corporate sponsors and partners support events in exchange for brand exposure to thousands of families, clubs, and fans across the country.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Global Games organizes and delivers multi-sport junior sporting festivals across New Zealand in rugby, rugby league, football, and golf, targeting youth teams from clubs and schools. The events are supported by a proprietary Global Games Scoring App (iOS and Android), a browser-based TeamBuilder registration system, and the Sporty.co.nz event management platform. Over 60,000 players and 200,000+ supporters have participated across 16+ years, with a stated mission to reach one million people by 2035.

Product overview

Global Games operates as a multi-festival event portfolio organized around four core pillars: Enjoyment, Sustainability, Sportsmanship, and Empowerment. The portfolio centers on a mobile scoring application (the Global Games Scoring App, v2.54.2) used during festivals for team sheets, game scoring, referee feedback, and award submissions. Around this digital core, the organization delivers live sporting festivals: the NZ Junior Rugby Festival (Taupō and Queenstown), the NZ Junior Girls Rugby Festival (Taupō), the Kiwi Junior Rugby League Festival (Queenstown), and the newly launched Queenstown International Football Cup. A 2027 expansion introduces the Global Games Golf Series. All events are supported by the Sporty event management platform for registration and administration, with additional services including travel packages (via Haka Sports Tours, Snap Rentals, Ritchies Transport), a team sponsorship program, and event livestreaming via globalgames.tv. The organization has delivered over 60,000 players and 200,000+ supporters across 16+ years, with a mission to connect one million people through sport by 2035.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Games Scoring App Official Global Games mobile application for team managers and festival participants, enabling team sheet creation from eligible players, award submissions, opposition and referee feedback, and final score submission during festivals. Available on iOS and Android (v2.54.2).
• NZ Junior Rugby Festival Flagship three-day junior rugby festival hosted annually at iconic New Zealand venues, bringing together teams from across the country and internationally. Features competition draws, results tracking, and a world-class points system rewarding sportsmanship and discouraging negative behaviour.
• NZ Junior Girls Rugby Festival Three-day rugby festival celebrating junior wāhine in Aotearoa, designed as a movement for young girls to take the field, connect, and build confidence through sport. Part of the Global Games festival portfolio built on the four core pillars of Enjoyment, Sustainability, Sportsmanship, and Empowerment.
• Kiwi Junior Rugby League Festival Three-day junior rugby league festival in Queenstown celebrating sport, culture, and connection. Teams from across Aotearoa gather for a high-energy event focused on bonds formed, mana shared, and memories made.
• Queenstown International Football Cup Three-day international football cup held in Queenstown, open to boys, girls, and mixed teams in grades U10 through U15. Features livestreaming via Sportway through globalgames.tv.
• Global Games Golf Series Nationwide junior golf festival series connecting and empowering young people through golf, featuring regional qualifying events and a Central Otago Grand Final. Targets the 10–14 age group with Team Stableford format, Spirit of Golf Awards, and coaching development in partnership with PGA NZ and Golf NZ.
• Travel Package Services Travel assistance services for teams and supporters, bundling tours, transport, accommodation, and meals through partnerships with Haka Sports Tours, Snap Rentals, and Ritchies Transport. Designed to let teams focus on their festival experience.
• Team Sponsorship Program Fundraising support program providing downloadable sponsorship templates for teams to secure local business and community sponsor support. Sponsors receive recognition as Festival Supporters with social media features, supporters board display, and national youth-sports movement acknowledgment.

Quantifiable outcome

• 60,000+ young people have participated in Global Games experiences over 16 years
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Haka Sports TourscoreGTM or Marketing PartnerOfficial tour partner providing comprehensive tour packages including flights, transport, accommodation, and meals. Helps teams manage logistics so they can focus on having the best possible experience. Website: https://hakasportstours.com/global-games/
• Snap RentalsminorGTM or Marketing PartnerOfficial rental partner supporting Global Games since 2024. Offers car rental services with discount code SNAPGG for all Global Games bookings. Rated and recognised with Canstar Blue's 2025 Car Rental Award.
• Ritchies TransportcoreGTM or Marketing PartnerOfficial coach provider for Global Games. Supporting sports teams across New Zealand since 1935 with modern fleet and experienced drivers. Offers preferential rates for Global Games teams.
• Without Waste (WOW)coreStrategic or Co-development PartnerSustainability partner working with Global Games to host all events as waste-free. Provides the WOW recycling hub at festivals, manages compostable packaging, and educates participants on sustainable practices. Key to achieving Global Games' waste-free commitment.
• Sporty.co.nzcoreTechnology or IntegrationPowers the Global Games event management platform, website, and app infrastructure. Used for team registration, event management, and as the platform powering globalgames.tv for livestreaming.
• Playmaker PR (Maryke Elgoran)minorGTM or Marketing PartnerMedia and PR partner leading communications. Founded PlayMaker PR with 15+ years in journalism and sports media. Has worked with World Rugby, Auckland Rugby, and Rugby World Cup 2021.
• Stills in Motion Media (Chris Davison)minorGTM or Marketing PartnerVideography partner capturing festival energy and emotion through high-quality video content.
• Adventure Lens NZ (Andy Thompson)minorGTM or Marketing PartnerPhotography partner, award-winning photographer capturing the spirit of Global Games with decades of outdoor leadership experience.
• New Zealand RugbyminorOthersShown as partner/organization worked with on the Mission & Partners page.
• Wellington Phoenix AcademyminorOthersVenue partner hosting the NZ Junior Girls Rugby Festival at Fraser Park.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• School Sport New Zealand: National body coordinating inter-school sport competitions across NZ. Comparable in serving junior athletes through organized competition, though anchored in schools rather than clubs, and operating across a broader sport portfolio.
• New Zealand Rugby: Governing body for rugby in New Zealand and listed partner of Global Games. Operates the broader rugby ecosystem (representative teams, competitions, development pathways) that overlaps with Global Games' junior rugby festival target market.
• Sport New Zealand (Sport NZ): NZ government crown entity responsible for sport policy, funding, and participation. Operates broadly across all NZ sport and funds community participation initiatives that compete with and complement Global Games' grassroots festival offering.

Regional players

• Football New Zealand: NZ governing body for football/soccer that organizes youth national tournaments, age-group championships, and development pathways. Comparable organizer of structured junior football competition, and the parent context into which Global Games' new Queenstown International Football Cup extends.
• Auckland Rugby Union: Regional governing body for rugby in Auckland that runs junior grades, competitions, and representative pathways. Comparable in serving the same junior rugby club customer base that Global Games recruits from.
• Touch New Zealand: NZ national body for touch rugby that runs junior and youth tournaments, representative programs, and community events. Comparable in organizing competitive junior sporting experiences at a community/national level within NZ.
• New Zealand Cricket: NZ governing body for cricket that organizes youth age-group tournaments, national championships, and school cricket competitions. Comparable in running multi-tier junior tournament structures; relevant as Global Games considers further sport diversification beyond rugby, football, league, and golf.

Direct peers

• International Sports Tours: US-based organizer of international sports tours and tournaments for youth and amateur teams across multiple sports. Closely comparable business model (multi-sport junior tournament/tour bundling) serving a similar end customer demographic.
• Haka Sports Tours: NZ-based official tour partner of Global Games that organizes travel and accommodation packages for youth and amateur sports teams touring domestically and internationally. Direct overlap in serving the junior/grassroots sports touring customer with bundled logistics services.

Emerging players

• Active+ New Zealand: NZ-based provider of community sports programs, school sport delivery, and youth participation initiatives. Comparable in targeting the junior sport participation segment with structured event/program offerings, though typically delivered in schools rather than as destination festivals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/global-games-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Games