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Agriculture More Than Ever

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uuid002yfkj

Namestring
Agriculture More Than Ever
Company typeenum
Private
Founded yearstring
-
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersGuelph, Canada
HQ citystring
Guelph
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
agriculture awareness campaign, farm community promotion, food sector advocacy, agriculture public relations, rural community engagement
Industry2 codes
1Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative)
CodeBPAGALADPrimaryYes
2Agriculture & Food Security Development
CodeBPAGABABPrimaryNo
Product category
Agricultural Awareness Campaign
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Agriculture More Than Ever operates Canada's Agriculture Day, a national public awareness campaign celebrating Canadian agriculture, farmers, and the food system. The initiative drives grassroots participation through social media engagement using the official #CdnAgDay hashtag and provides downloadable logos and images for participants. It is operated in association with the Canadian Centre for Food Integrity (CCFI) and marked its 10th official anniversary on February 10, 2026.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Unites Canadians across the country through a shared celebration of agriculture using #CdnAgDay
Product overview1 text field

Agriculture More Than Ever operates as a national awareness campaign and initiative (Canada's Agriculture Day) rather than a product or technology company. The source content describes a celebration day (February 10, 2026) honoring Canadian agriculture and food sector contributions. The initiative provides campaign resources including logos, images, and social media engagement tools for participants to celebrate the people, passion, and pride behind Canadian agriculture.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers8 records
TypeBroad incumbent
Description

The federal Canadian government department responsible for agriculture policy and promotion. Comparable in promoting Canadian agriculture, though from a government-policy rather than awareness-campaign angle.

TypeBroad incumbent
Description

Large U.S. agriculture trade and advocacy organization running consumer-engagement campaigns. Comparable as a broad agriculture advocacy organization with public-facing awareness programming.

TypeDirect peer
Description

U.S. counterpart running an awareness movement to bridge consumers and agriculture. Comparable awareness-day activation, multi-stakeholder sponsorship model, and trust-building mission across the food value chain.

TypeBroad incumbent
Description

Canada's largest general farm organization, representing producers nationally. Comparable in promoting Canadian agriculture and farmer voices, though operating as a broader policy/advocacy body.

TypeEmerging player
Description

Canadian agriculture-focused media outlet covering farming news and industry stories. Comparable audience (Canadian agriculture community) and storytelling-driven content, though operating as a media business rather than awareness campaign.

TypeDirect peer
Description

A Canadian agriculture awareness coalition that connects consumers with farmers and promotes public trust in food production. Highly comparable mission (public-facing agriculture advocacy) and similar not-for-profit operating model.

TypeDirect peer
Description

A national Canadian food celebration day promoting local food and producers. Directly comparable as a Canadian national food-awareness day with similar grassroots-to-national activation model.

TypeDirect peer
Description

The parent organization that hosts Canada's Agriculture Day and the broader Agriculture More Than Ever awareness mission. Directly comparable as the institutional owner of the campaign with overlapping objectives around Canadian food-system trust and public engagement.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Agriculture More Than Ever

Agricultural Awareness Campaignagriculturemorethanever.ca

Agriculture More Than Ever firmographics

Firmographics
Name
Agriculture More Than Ever
Website
https://agriculturemorethanever.ca
Company type
Private
Headcount range
1–10 employees
Ownership category
akta.pro rank

Agriculture More Than Ever industry classification

Industry
Product category
Agricultural Awareness Campaign
akta.pro primary industry
Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
akta.pro secondary industry
Agriculture & Food Security Development (BPAGABAB)

Keywords

  • Agriculture awareness campaign
  • Farm community promotion
  • Food sector advocacy
  • Agriculture public relations
  • Rural community engagement

Where Agriculture More Than Ever is headquartered

Location

Headquarters

HQ city
Guelph
HQ country
Canada
HQ region
North America

Markets served

Agriculture More Than Ever business model

Business model
GTM type
B2C
Offering type
Services

Distribution channels1 record

Marketing channels5 records

Agriculture More Than Ever product offering

Product offering

Core offering

Agriculture More Than Ever operates Canada's Agriculture Day, a national public awareness campaign celebrating Canadian agriculture, farmers, and the food system. The initiative drives grassroots participation through social media engagement using the official #CdnAgDay hashtag and provides downloadable logos and images for participants. It is operated in association with the Canadian Centre for Food Integrity (CCFI) and marked its 10th official anniversary on February 10, 2026.

Product overview

Agriculture More Than Ever operates as a national awareness campaign and initiative (Canada's Agriculture Day) rather than a product or technology company. The source content describes a celebration day (February 10, 2026) honoring Canadian agriculture and food sector contributions. The initiative provides campaign resources including logos, images, and social media engagement tools for participants to celebrate the people, passion, and pride behind Canadian agriculture.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • Unites Canadians across the country through a shared celebration of agriculture using #CdnAgDay

Companies that use Agriculture More Than Ever

Customer profile

Segments2 records

Ideal customer profiles2 records

Agriculture More Than Ever technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Agriculture More Than Ever partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Agriculture More Than Ever competitors and assessment

Company assessment

Broad incumbents

  • Agriculture and Agri-Food Canada: The federal Canadian government department responsible for agriculture policy and promotion. Comparable in promoting Canadian agriculture, though from a government-policy rather than awareness-campaign angle.
  • American Farm Bureau Federation: Large U.S. agriculture trade and advocacy organization running consumer-engagement campaigns. Comparable as a broad agriculture advocacy organization with public-facing awareness programming.
  • Canadian Federation of Agriculture: Canada's largest general farm organization, representing producers nationally. Comparable in promoting Canadian agriculture and farmer voices, though operating as a broader policy/advocacy body.

Direct peers

  • U.S. Farmers & Ranchers Alliance: U.S. counterpart running an awareness movement to bridge consumers and agriculture. Comparable awareness-day activation, multi-stakeholder sponsorship model, and trust-building mission across the food value chain.
  • Farm & Food Care: A Canadian agriculture awareness coalition that connects consumers with farmers and promotes public trust in food production. Highly comparable mission (public-facing agriculture advocacy) and similar not-for-profit operating model.
  • Food Day Canada: A national Canadian food celebration day promoting local food and producers. Directly comparable as a Canadian national food-awareness day with similar grassroots-to-national activation model.
  • Canadian Centre for Food Integrity: The parent organization that hosts Canada's Agriculture Day and the broader Agriculture More Than Ever awareness mission. Directly comparable as the institutional owner of the campaign with overlapping objectives around Canadian food-system trust and public engagement.

Emerging players

  • RealAgriculture: Canadian agriculture-focused media outlet covering farming news and industry stories. Comparable audience (Canadian agriculture community) and storytelling-driven content, though operating as a media business rather than awareness campaign.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Agriculture More Than Ever social profiles

Digital presence

Agriculture More Than Ever financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Agriculture More Than Ever leadership team

Management profile

Number of profiles

Agriculture More Than Ever funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Agriculture More Than Ever M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agriculture More Than Ever

What does Agriculture More Than Ever do?

Agriculture More Than Ever operates Canada's Agriculture Day, a national public awareness campaign celebrating Canadian agriculture, farmers, and the food system. The initiative drives grassroots participation through social media engagement using the official #CdnAgDay hashtag and provides downloadable logos and images for participants. It is operated in association with the Canadian Centre for Food Integrity (CCFI) and marked its 10th official anniversary on February 10, 2026.

When was Agriculture More Than Ever founded?

Agriculture More Than Ever was founded in -1. It employs 1 to 10 people.

Where is Agriculture More Than Ever based?

Agriculture More Than Ever is headquartered in Guelph, Canada, in the North America region.

Who are Agriculture More Than Ever's main competitors?

Broad incumbents on record are Agriculture and Agri-Food Canada, American Farm Bureau Federation and Canadian Federation of Agriculture. Direct peers are U.S. Farmers & Ranchers Alliance, Farm & Food Care, Food Day Canada and Canadian Centre for Food Integrity. RealAgriculture is listed as an emerging player.

Does Agriculture More Than Ever have an API?

No public API is recorded for Agriculture More Than Ever.

What industry is Agriculture More Than Ever in?

Agriculture More Than Ever's product category is Agricultural Awareness Campaign. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of BPAGABAB, Agriculture & Food Security Development.

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