Canadian Centre for Food Integrity

What Canadian Centre for Food Integrity does

The Canadian Centre for Food Integrity (CCFI) is an independent, Canadian, not-for-profit charitable organization established in 2016 to build public trust in Canada's food system. Headquartered in Guelph, Ontario, with a secondary contact address in Mississauga, CCFI operates with a small core staff of four full-time employees supported by a Board of Directors. The organization is funded through membership dues, event registrations, sponsorships, and charitable donations, and serves as a neutral intermediary connecting stakeholders across the food value chain—farmers, processors, retailers, governments, academics, and financial institutions.

CCFI's core deliverables are research-driven rather than technology-based. The annual Public Trust Research Report, conducted by independent experts, provides longitudinal tracking of Canadian attitudes toward food and agriculture, with full data tables and demographic breakdowns available exclusively to members. The flagship Public Trust Summit serves as the annual convening event where research is launched and stakeholders engage. The organization operates a three-tiered membership program—Supporter ($3,000), Leader ($10,000), and Anchor ($25,000) annually—offering graduated access to research, customized presentations, webinars, AGM voting rights, and complimentary summit registrations. Supplementary offerings include the Canada's Food System national initiative, Canada's Agriculture Day, monthly webinars, and a newsletter.

CCFI generates revenue through four primary streams: recurring membership fees, summit registration fees ($699 regular, $599 group, $250 student), corporate sponsorship packages, and charitable donations processed through CanadaHelps. The go-to-market motion is relationship-driven, targeting Canadian food system organizations directly through its website, social media channels (LinkedIn, Facebook, Instagram), media appearances, and partner referrals. The organization explicitly does not operate as a regulator, lobbyist, or advocacy body, and does not develop or sell technology products.

Name

Canadian Centre for Food Integrity

Legal name

Canadian Centre for Food Integrity

Website

https://foodintegrity.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Canadian Centre for Food Integrity is a Canadian not-for-profit founded in 2016 that builds public trust in Canada's food system through annual public trust research, a flagship summit, and a tiered membership program serving food industry organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership dues at three tiers: Supporter ($3,000), Leader ($10,000), and Anchor ($25,000). Membership provides access to exclusive research, presentations, webinars, AGM voting rights, and summit registrations.
2. Event Registration: Revenue from the annual Public Trust Summit with tiered pricing: Regular $699, Group rate $599/person (5+ attendees), Student rate $250.
3. Sponsorship Revenue: Corporate sponsorships for the Public Trust Summit provide additional revenue stream, with various sponsorship tiers available.
4. Donations: CCFI accepts charitable donations through CanadaHelps platform to support its mission of building public trust in Canada's food system.

Pricing tiers

Distribution channels5 records

Marketing channels11 records

Core offering

CCFI conducts independent public trust research tracking Canadian attitudes toward food and agriculture, hosts the annual Public Trust Summit, runs national consumer engagement campaigns such as Canada's Agriculture Day and Canada's Food System, and delivers webinars, customized presentations, and consumer engagement resources to its members. The organization operates a three-tiered membership program (Supporter, Leader, Anchor) that provides food system stakeholders with access to exclusive research, networking, and engagement opportunities.

Product overview

The Canadian Centre for Food Integrity (CCFI) is a not-for-profit charitable organization that offers a portfolio of research, events, campaigns, and membership services. Its core offerings include the annual Public Trust Research Reports providing insights into Canadian food system perceptions, the Public Trust Summit as a flagship annual event, Canada's Agriculture Day celebration, and the Canada's Food System national campaign. The organization operates a three-tiered membership program (Supporter, Leader, Anchor) providing tiered access to exclusive research reports, customized presentations, webinars, and summit registrations. Supplementary resources include consumer engagement best practices tools and a monthly newsletter. The product portfolio is research-driven and focused on building transparency and trust between Canadians and their food system.

Differentiator

Problem solved

Functional benefit

Brands

• Canada's Food System: A national initiative bringing together partners across the sector to strengthen Canadians' connection to the innovation, leadership, and resilience that keep Canada fed and thriving.
• Canada's Agriculture Day

Products and services

• Public Trust Research Reports

Quantifiable outcome

• Canada's food system employs 2.1 million+ people (1 in 9 Canadian jobs)
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Canada's Food System InitiativecoreStrategic or Co-development PartnerNational initiative bringing together partners across the sector to strengthen Canadians' connection to the innovation, leadership, and resilience that keep Canada fed and thriving. CCFI serves as a key partner in this national movement to make Canada's food system a core Canadian value.
• Public Trust WorksminorStrategic or Co-development PartnerListed as a member organization, indicating collaboration in the public trust and food system space.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• European Food Information Council (EUFIC): Brussels-based nonprofit that produces independent consumer research and educational content on food and health for European audiences. Closely analogous mission to CCFI — bridging consumers and the food system through research-driven communications.
• International Food Information Council (IFIC): US-based nonprofit that produces consumer research on food, nutrition, and health perceptions and convenes stakeholders across the food value chain. Comparable mission around evidence-based consumer insight and food-system communication that supports member companies and associations.
• The Center for Food Integrity: US-based sister organization operating under the same 'food integrity' brand and mandate of building public trust in the food system through research and stakeholder engagement. CCFI's branding, structure, and Public Trust Research methodology are modeled directly on this organization, making it the most directly comparable peer.

Regional players

• FoodDrinkEurope: European federation of food and beverage industry associations conducting policy, sustainability, and consumer-trust work. Comparable cross-value-chain convener model to CCFI but operating in a different geography and a more policy-focused capacity.

Broad incumbents

• Canadian Federation of Agriculture: Canada's largest general farm organization, representing producers nationally and engaging on policy and public-facing issues. Overlaps with CCFI in food-system stakeholder convening and trust-building but is producer-led and policy-oriented rather than research-led.
• Food Standards Agency (FSA): UK independent food regulator that conducts consumer and food-trust research and provides public-facing communications. Comparable in operating at the intersection of public trust and the food system, but as a government regulator rather than a non-profit convener.
• Food Industry Association (FMI): US trade association for the food retail and wholesale industry. Comparable in serving food-value-chain members with research and convening functions, but is sector-specific (retail) rather than cross-commodity.

Others

• Agriculture and Agri-Food Canada (AAFC): Federal department supporting the Canadian agriculture and agri-food sector and a CCFI member. Adjacent ecosystem participant rather than direct peer — provides policy context, data, and funding to organizations like CCFI rather than competing with them.
• Centre for Food Safety: US-based consumer advocacy nonprofit focused on food-system policy and corporate accountability. Operates in the same broad 'food trust' conversation as CCFI but from an advocacy/NGO stance rather than CCFI's neutral industry-convener position.

Emerging players

• International Association for Food Protection (IAFP): International nonprofit advancing food safety research, education, and professional networking across the supply chain. Overlaps with CCFI in food-system research and stakeholder convening but is more technically focused on food safety rather than public trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foodintegrityca
• LinkedInlinkedin.com/company/canadian-centre-for-food-integrity
• Instagraminstagram.com/foodintegrityca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Centre for Food Integrity