Mobas
MOBAS AG is a privately held Swiss commercial vehicle body builder with ~150 employees operating from five Swiss locations, designing and manufacturing custom crane installations, hook lift systems, refrigerated bodies, trailers, and specialty commercial vehicle superstructures for transport, construction, municipal, recycling, and logistics customers across Switzerland.
- Company typePrivate
- Founded1963
- HeadquartersWil, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mobas does
MOBAS AG is a Swiss commercial vehicle body builder (Fahrzeugbau) headquartered in Wil SG, Switzerland, operating from five locations: Wil SG, Root LU, Härkingen SO, Grosswangen LU (opened April 2025), and Echandens VD. Founded over 60 years ago as Motoren und Baumaschinen Service AG, the company employs approximately 150 people and specializes in custom-designed commercial vehicle superstructures. Its product portfolio includes crane installations (including mini/tracked cranes), hook lift systems (Hakengeräte), electrohydraulic quick-change systems (Schnellwechselsysteme), general cargo and box bodies (Stückgut), refrigerated units (Kühler), wood transport vehicles (Holz-Fahrzeuge), trailers and low-loaders (Gezogene Einheiten), light commercial vehicles, and specialty/municipal vehicles. A proprietary technical differentiator is the EcoRoll energy-efficient axle, which converts kinetic energy during driving into electrical energy to power refrigeration units autonomously.
The company serves transport and logistics operators, construction and civil engineering firms, municipal and government services, recycling and waste management companies, food/beverage and pharmaceutical cold-chain operators, forestry businesses, and agricultural customers across Switzerland. Revenue is generated through one-time, quote-based hardware sales of custom-engineered vehicle bodies (pricing not publicly disclosed), sold directly through the five-branch network and supported by an authorized service-partner ecosystem anchored by LARAG AG (German-speaking Switzerland) and LARAG SA (French-speaking Switzerland). Go-to-market is sales-led with direct branch engagement; MOBAS integrates third-party OEM components from Fassi, EFFER, Jekko, Müller Mitteltal, Carrier, Dautel, Doll, D-Tec, Maxilift, Atlas, and Hoeflon into complete vehicle solutions. The firm is privately held with no disclosed funding, investors, or parent company, with Bruno Jäger serving as Verwaltungsratspräsident (Chairman) and Stephan Oberli as Geschäftsleiter (CEO).
Mobas firmographics
Firmographics- Name
- Mobas
- Legal name
- MOBAS AG
- Website
- https://mobas.ch
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOBAS AG is a privately held Swiss commercial vehicle body builder with ~150 employees operating from five Swiss locations, designing and manufacturing custom crane installations, hook lift systems, refrigerated bodies, trailers, and specialty commercial vehicle superstructures for transport, construction, municipal, recycling, and logistics customers across Switzerland.
- Ownership category
- akta.pro rank
Mobas industry classification
Industry- Product category
- Commercial Vehicle Body Building (Fahrzeugbau)
- NAICS
- Motor Vehicle Body Manufacturing (336211), Truck Trailer Manufacturing (336212)
- SIC
- Truck & Bus Bodies (3713), Truck Trailers (3715)
- akta.pro primary industry
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)
- akta.pro secondary industry
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)
Keywords
Where Mobas is headquartered
LocationHeadquarters
- HQ city
- Wil
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
Mobas business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Body Construction & Sales: Design, manufacture, and sale of custom vehicle bodies, crane installations, and specialized commercial vehicle modifications. Revenue generated from one-time vehicle construction projects and modifications to existing fleets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Vehicle Construction |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mobas product offering
Product offeringCore offering
MOBAS AG designs, manufactures, and sells custom commercial vehicle superstructures and trailers for the Swiss market, including crane installations, hook lift systems, electrohydraulic quick-change systems, general cargo box bodies, refrigerated transport vehicles, wood transport vehicles, trailers, light commercial vehicles, and specialty/municipal vehicles. Each vehicle is custom-built to individual customer specifications, with aftersales service and maintenance delivered through the company's five branches and a national service partner network.
Product overview
MOBAS AG is a Swiss commercial vehicle body builder offering a portfolio of specialized vehicle superstructures and trailers. The core offering consists of custom-built body solutions including cranes (Kran), mini cranes (Minikrane/Raupenkrane), hook lift systems (Hakengeräte), quick-change systems (Schnellwechselsysteme), general cargo box bodies (Stückgut), refrigerated units (Kühler), wood transport vehicles (Holz-Fahrzeuge), trailers (Gezogene Einheiten), light commercial vehicles, and specialty/custom vehicles. The company provides aftersales services as a complementary offering. Products are manufactured at five Swiss locations and distributed through a network of service partners across Switzerland. MOBAS represents itself as a complete vehicle body builder with over 60 years of history and approximately 150 employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Kran (Cranes) Custom crane installations and crane superstructures for commercial vehicles, representing MOBAS's flagship expertise in vehicle body construction for transport, construction, and municipal customers.
- Minikrane / Raupenkrane (Mini Cranes) Compact, flexible, and powerful tracked mini cranes designed for work in confined spaces, distributed in partnership with manufacturers such as Jekko and Hoeflon.
- Hakengeräte (Hook Lift Systems) Hydraulically operated commercial vehicle superstructures including MOBAS hook lift systems (HG series) for container and payload transport, serving recycling, waste management, construction, and transport customers.
- Schnellwechselsysteme (Quick Change Systems) Electrohydraulic quick-change devices enabling rapid swapping of interchangeable bodies on commercial vehicles for flexible payload configurations across multiple use cases.
- Stückgut (General Cargo / Box Bodies) Custom box bodies, tarpaulin bodies (Blachenaufbauten), and dry freight containers (Trockenkoffer) built to individual customer specifications for general cargo transport, including bridges, sliding tarpaulin (CODE XL), and load-through systems.
- Kühler / Kühlkoffer (Refrigerated Units) Refrigerated box bodies and cooling installations with longevity and superior insulation values for temperature-controlled transport, including options with the proprietary EcoRoll energy-efficient axle for autonomous operation.
- Holz-Fahrzeuge (Wood Transport Vehicles) Specialized vehicles for wood and timber transport, designed for use in rough terrain and at handling facilities, serving forestry and wood industry customers.
- Gezogene Einheiten (Trailers) Comprehensive range of trailers including tandem, central axle, and low-loaders (e.g., Müller Mitteltal T3 Profi 36.0 and T4 Profi 48.0) trusted by customers for their durability, also available as refrigerated trailers.
- Kleine Nutzfahrzeuge (Light Commercial Vehicles) Variety of lightweight commercial vehicle solutions for smaller transport requirements, including tippers and fully electric 3-sided tippers used in garden and landscaping applications.
- Spezialitäten (Specialty Vehicles) Custom specialty vehicles and municipal equipment including winter service equipment and municipal attachments built to individual customer specifications, including items not found in MOBAS's standard product range.
- Dienstleistungen (Aftersales Services) Comprehensive aftersales support and service offerings including maintenance, repair, and customer support provided after vehicle purchase, delivered through MOBAS's five branches and authorized service partner network (LARAG AG, LARAG SA, Freuler AG, BaumaCenter, Livers Werkstätte).
Quantifiable outcome
- EcoRoll axle reduces fuel consumption and CO2 emissions through regenerative energy capture
- +1 more outcomes
Companies that use Mobas
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
Mobas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mobas partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- LARAG AGcoreMajor distribution and service partner with multiple locations (St. Gallen, Wil, Neftenbach, Rümlang, Langenthal) providing vehicle sales, service, and aftersales support for MOBAS products in German-speaking Switzerland.
- LARAG SAcoreWestern Switzerland partner based in Echandens providing vehicle sales, service and support for MOBAS products in French-speaking Switzerland.
- Livers WerkstätteminorService partner in Bonaduz (Graubünden) providing maintenance and repair services for MOBAS vehicles.
- Freuler AGminorService partner in Chur providing maintenance and repair services for MOBAS vehicles.
- BaumaCenterminorService partner in Windisch (Aargau) providing maintenance and repair services for MOBAS vehicles.
- JekkocoreMini crane manufacturer whose products (MPK10.2, SPX532.2CL, TC1e) are installed and delivered by MOBAS as part of complete vehicle solutions.
- FassicoreCrane manufacturer whose products (F185AC, F1050R, F255A, F345RB, etc.) are installed by MOBAS on vehicle bodies and delivered as complete solutions.
- EFFERcoreCrane manufacturer whose products (215, 315, 395, 525, 685 series) are installed by MOBAS on loading bridges and delivered as complete vehicle solutions.
- Müller MitteltalcoreTrailer and low-loader manufacturer whose products are distributed through MOBAS network in Switzerland.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Mobas competitors and assessment
Company assessmentBroad incumbents
- Kögel Trailer: German commercial trailer manufacturer producing semi-trailers, box bodies and refrigerated trailers. Comparable to MOBAS as a larger incumbent whose refrigerated and box-body offerings overlap with MOBAS's Kühler and Stückgut product lines.
- Schwarzmüller: Austrian commercial trailer and body manufacturer with a broad product portfolio across semi-trailers, tippers and special vehicles. Comparable to MOBAS as a larger incumbent supplying custom trailers and bodies to European transport fleets.
Direct peers
- Meiller: German manufacturer of tippers, hooklift systems and skip-loader equipment for commercial vehicles. Directly comparable to MOBAS's Hakengeräte product line and a competitor for hook-lift and skip-loader superstructure sales across Europe.
- Junge Fahrzeugbau: German commercial vehicle body builder producing tippers, hooklifts and trailers. Directly comparable to MOBAS as a similarly structured mid-sized custom body builder serving transport, construction and municipal customers in the DACH region.
- LARAG AG: Swiss commercial vehicle dealership, service and body-building group with multiple branches across German- and French-speaking Switzerland. Directly comparable as a Swiss-based vehicle body upfitter and aftersales network that overlaps with MOBAS in trucks, bodies and crane installations.
- HMF: Danish loader crane manufacturer for commercial vehicles. Comparable to MOBAS as a competing supplier of truck-mounted loader cranes that competes for integration projects in the European commercial vehicle upfit market.
- FASSI Gru: Italian manufacturer of articulated loader cranes for trucks. Directly comparable because FASSI is both a MOBAS technology partner and a competing supplier of crane superstructures that could be sold direct to Swiss fleets, bypassing MOBAS integration.
- EFFER: Italian heavy-duty loader crane manufacturer. Comparable to MOBAS as both a technology partner (EFFER cranes are installed by MOBAS) and a competing supplier of high-capacity truck-mounted cranes in the European market.
- FGS Fahrzeugbau: German commercial vehicle body and trailer manufacturer. Directly comparable to MOBAS in scope of custom bodies, hooklifts, and trailers for transport, construction and municipal fleets across German-speaking Europe.
- Palfinger: Austrian global leader in crane and hooklift superstructures for commercial vehicles. Directly comparable to MOBAS as a competing supplier of loader cranes, hooklift systems, and tail lifts installed on truck chassis across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mobas social profiles
Digital presenceMobas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobas leadership team
Management profileNumber of profiles
Profiles7 records
Mobas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobas
What does Mobas do?
MOBAS AG designs, manufactures, and sells custom commercial vehicle superstructures and trailers for the Swiss market, including crane installations, hook lift systems, electrohydraulic quick-change systems, general cargo box bodies, refrigerated transport vehicles, wood transport vehicles, trailers, light commercial vehicles, and specialty/municipal vehicles. Each vehicle is custom-built to individual customer specifications, with aftersales service and maintenance delivered through the company's five branches and a national service partner network.
Is Mobas a public or private company?
Mobas is a private company. It is classified as unknown and is currently operating.
When was Mobas founded?
Mobas was founded in 1963. It employs 11 to 50 people.
Where is Mobas based?
Mobas is headquartered in Wil, Switzerland, in the Europe region.
How does Mobas make money?
One revenue line is on record: vehicle Body Construction & Sales.
Who are Mobas's main competitors?
Broad incumbents on record are Kögel Trailer and Schwarzmüller. Direct peers are Meiller, Junge Fahrzeugbau, LARAG AG, HMF, FASSI Gru, EFFER, FGS Fahrzeugbau and Palfinger.
Does Mobas have an API?
No public API is recorded for Mobas.
What industry is Mobas in?
Mobas's product category is Commercial Vehicle Body Building (Fahrzeugbau). Its primary akta.pro industry code is IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates), with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 336211 and its SIC code is 3713.