Better Teams

What Better Teams does

Better Teams is a privately held, bootstrapped team development consultancy founded in 2016 by Leigh Ann Rodgers, an IAF Certified Professional Facilitator (CPF) with 20 years of experience. Operating from Saint Simons Island, Georgia, the firm provides tools, coaching, training, and meeting facilitation services to leaders, managers, organizations, HR teams, and professional facilitators globally, anchored by the proprietary Better Teams Model — a visual framework covering five areas (Leadership, Trust, Aligned, Ready, Happy) with 15 interconnected characteristics designed to give teams a common language for diagnosing and improving team dynamics.

The core technology is a 35-question online team assessment supporting English, Spanish, and French, producing a 20-page PDF report within 48 business hours. Revenue is generated across multiple streams: paid team-building sessions and executive coaching (professional services), per-team assessment orders (up to 20 people), self-paced courses on the Kajabi platform (including Team Consultant Academy, Stages of Our Team, Master the Better Teams Model & Assessment, Navigate Team Challenges, and Leadership Reset), a Better Teams Certification program for facilitators, and recurring memberships in the FORWARD community for team-building coaches and facilitators.

Distribution is multi-motion: a content-led top of funnel built on a blog, podcast, eBook, and 100+ free team activities distributed via YouTube, LinkedIn, and Pinterest; a community-led channel through FORWARD; and a sales-led enterprise channel for direct assessment orders and bespoke engagements. Leigh Ann Rodgers remains the single named executive and primary public face of the business, with no external investors, parent company, or venture funding identified in the source material.

Name

Better Teams

Legal name

Better Teams

Website

https://better-teams.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Better Teams is a bootstrapped team-development consultancy providing leadership coaching, custom team-building sessions, and a proprietary online team assessment, serving leaders, organizations, and practitioners globally via courses, certification, and the FORWARD community.

Ownership category

akta.pro rank

Product category

Team Development and Leadership Services

NAICS

Professional and Management Development Training (611430)

akta.pro primary industry

Team Leadership & High-Performance Teams (EDABAAAH)

akta.pro secondary industries

Corporate & Leadership Development (BPACANAA), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Collaboration & Teamwork (EDABAMAC)

Keywords

• Team development services
• Leadership coaching
• Team building workshops
• Team assessment tools
• Facilitator training

Headquarters

HQ city

Saint Simons Island

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Team Building Sessions: Custom-designed team building sessions that cultivate both happy and high-performing teams. Sessions are tailored to client needs and delivered as professional services engagements.
2. Executive Coaching: Personalized one-on-one or group coaching services to improve leadership skills, build self-awareness, and achieve personal goals.
3. Online Courses: Self-paced online courses including Team Consultant Academy, Stages of Our Team, Master the Better Teams Model & Assessment, Navigate Team Challenges, Strengthen Team Relationships, and Leadership Reset. Courses are delivered through Kajabi platform.
4. Team Assessments: Online team assessments ordered for teams (up to 20 people standard, larger teams via email inquiry). Assessment includes PDF team report and Leaders Debrief Guide.
5. Certification Program: Better Teams Certification program for team coaches, facilitators, and L&D professionals. Offered through betterteamscourses.com.
6. FORWARD Community Membership: Virtual community membership offering workshops, networking, and resources for team building professionals, coaches, and facilitators.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Better Teams provides team development services for organizations and team leaders, including custom team building sessions, executive coaching, and an online team assessment that produces a 20-page PDF report. The company also sells self-paced online courses, a professional certification program, and operates the FORWARD community for team building coaches and facilitators, all built around its proprietary Better Teams Model framework covering five areas (Leadership, Trust, Aligned, Ready, Happy).

Product overview

Better Teams offers a comprehensive suite of team development services centered around the Better Teams Model, which focuses on five key areas: Leadership, Trust, Aligned, Ready, and Happy. The core offerings include custom Team Building Sessions, Executive Coaching, and an Online Coaching Assessment that provides teams with detailed PDF reports. Educational products include courses like Team Consultant Academy, Master the Better Teams Model & Assessment, Navigate Team Challenges, Leadership Reset, and Stages of Our Team. The company also provides a FORWARD Community for professional networking and a Certification Program for facilitators. These products work together to help leaders build high-performing and happy teams through training, coaching, assessments, and community support.

Differentiator

Problem solved

Functional benefit

Brands

• Team Consultant Academy: A course where participants gain all the skills and knowledge needed to make any team successful, building a toolkit of agendas, activities, and assessments.
• FORWARD
• Leading Better Teams Podcast

Products and services

• Team Building Sessions Custom designed team building sessions that cultivate both happy and high-performing teams through tailored workshops and activities for organizations and teams.
• Executive Coaching Personalized one-on-one or group coaching services to improve leadership skills, build self-awareness, and achieve personal goals for leaders and executives.
• Better Teams Online Coaching Assessment An anonymous online team assessment (up to 20 people) with 35 questions that generates a comprehensive 20-page PDF team report identifying strengths and blind spots, accompanied by a Leaders Debrief Guide, available in English, Spanish, and French.
• Team Consultant Academy A comprehensive self-paced course providing the skills and knowledge needed to make any team successful, including toolkits of agendas, activities, and assessments for team building professionals.
• Master the Better Teams Model & Assessment A self-paced online course teaching facilitators and coaches how to deliver high-impact team building sessions that empower teams to celebrate strengths and identify improvement opportunities using the Better Teams Model.
• Navigate Team Challenges Leadership training course focused on helping leaders overcome change, conflict, and low-performance to get their teams back on track.
• Leadership Reset A program designed for busy leaders who want to get re-energized and excited about work and life again.
• Stages of Our Team An activity course designed to kick-off team building sessions by guiding teams into conversations about their current stage and what will help them progress.
• FORWARD Community A virtual professional community for team building coaches and facilitators offering workshops, networking, and resources to network, learn, share, and practice together.
• Better Teams Certification A formal certification program for professionals seeking recognition in team building facilitation and coaching using the proprietary Better Teams Model.

Quantifiable outcome

• Team assessment takes approximately 15 minutes per team member
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Culture Amp: Culture Amp is an employee engagement and performance platform that uses surveys and analytics to improve team and organizational effectiveness. Adjacent to Better Teams in addressing team health, but delivers through SaaS rather than facilitated services.
• Polaris Leadership Consultants: Polaris is a boutique team and leadership development consultancy offering assessments, workshops, and coaching. Smaller than Better Teams but very comparable in offering mix, target customer, and practitioner-led delivery model.

Broad incumbents

• Crucial Learning (formerly VitalSmarts / Crucial Conversations): Crucial Learning delivers training, assessments, and courses on communication, leadership, and team performance (Crucial Conversations, Crucial Influence). Overlaps with Better Teams on team dynamics, leadership training, and certification-style course delivery.
• Center for Creative Leadership (CCL): CCL is a top-tier, research-backed leadership development institution offering assessments, executive education, and coaching. A higher-end comparable to Better Teams' executive coaching and leadership development services, with much stronger academic credibility.
• Development Dimensions International (DDI): DDI is a global leadership and talent development firm offering assessments, leadership programs, and coaching. Comparable to Better Teams' executive coaching and leadership development focus, but operating at much larger enterprise scale.
• The Ken Blanchard Companies: Blanchard is a long-standing leadership development and training provider (SLII, Leading People Through Change) with assessment tools and certification programs for facilitators. Comparable to Better Teams in target customer (leaders, L&D) and offering mix (training + assessments + certification).
• FranklinCovey: FranklinCovey is a large, established leadership and organizational performance firm offering courses, assessments, and coaching (e.g., The 7 Habits, Leading at the Speed of Trust). It operates at much greater scale but overlaps with Better Teams on leadership development and team trust content.

Direct peers

• Insights Discovery: Insights Discovery sells a personality/team assessment and trains a global network of accredited practitioners. Closely mirrors Better Teams' combination of proprietary assessment, practitioner certification, and workshops for leadership and team development.
• TeamBuilding.com (formerly TeamBonding): TeamBuilding.com is one of the largest dedicated providers of virtual and in-person team building activities and experiences. Directly comparable to Better Teams' team building sessions and activity library, with a similar content-led GTM serving HR and team leaders.
• Wiley / Everything DiSC: Everything DiSC provides assessment-based team and leadership development tools, including the Five Behaviors product. Competes with the Better Teams Model/Assessment on the same use case — helping teams measure dynamics and improve collaboration — and offers certified practitioner programs similar to FORWARD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCR-vnANl1XcFAxvjhBhPmuA
• LinkedInlinkedin.com/company/better-teams
• Pinterestpinterest.com/betterteams/team-building-activities
• Xx.com/betterteams_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Teams