Electro Light
Electro Light is an Italian electrical equipment distributor founded in 1988 in Potenza, serving installers, electricians, contractors, and designers across southern Italy with 80+ brand partnerships, a warehouse and showroom, and the Digital Line Italy B2B platform.
- Company typePrivate
- Founded1988
- HeadquartersPotenza, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Electro Light does
Electro Light, operating under the legal name Il Satellite Store S.r.l., is an Italian electrical equipment distributor founded in 1988 and headquartered in Potenza in the Basilicata region of southern Italy. The company distributes a broad assortment that spans electrical components, LED lighting, security and video-surveillance systems, cabling and networking, climate control, home automation, and — more recently — renewable energy products including solar panels and EV charging stations. Its product portfolio is built on 80+ brand partnerships with major global manufacturers, supplied through a 1,500m² warehouse and a physical showroom, and increasingly through the Digital Line Italy B2B e-commerce platform.
The business model is classic B2B wholesale distribution: Electro Light purchases from brand partners and resells to installers, electricians, contractors, designers, and end users across southern Italy, generating margin on product spread, assortment breadth, and trade-customer service. Value-added services include the "Il Satellite" training center, which provides product and installation training to trade customers, reinforcing specification influence over multi-vendor projects. The Digital Line Italy platform extends the traditional counter and showroom model into an online wholesale channel, broadening reach beyond the immediate Potenza catchment.
Strategically, the company has moved incrementally rather than disruptively over the past several years: layering renewable energy and EV charging onto a legacy electrical core, digitizing its wholesale channel, and investing in trade-customer training. It remains a privately held S.r.l. with 11-50 employees, focused on the southern Italian market, with no disclosed funding, M&A, or national expansion. The investment-relevant question is whether the combination of category extension (renewables, EV, home automation) and channel digitization can lift the business from stable regional wholesaler to a more scalable southern-Italy distribution platform.
Electro Light firmographics
Firmographics- Name
- Electro Light
- Legal name
- Il Satellite Store S.r.l.
- Website
- https://electrolightsrl.it
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electro Light is an Italian electrical equipment distributor founded in 1988 in Potenza, serving installers, electricians, contractors, and designers across southern Italy with 80+ brand partnerships, a warehouse and showroom, and the Digital Line Italy B2B platform.
- Ownership category
- akta.pro rank
Electro Light industry classification
Industry- Product category
- Electrical Equipment Distribution
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Current-Carrying Wiring Device Manufacturing (335931), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)
- akta.pro secondary industries
- Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
Keywords
Where Electro Light is headquartered
LocationHeadquarters
- HQ city
- Potenza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Electro Light business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Distribution: Distribution of electrical materials, LED lighting, security systems, automation equipment, and renewable energy products to installers, contractors, and end customers. One-time product sales with no recurring revenue model mentioned.
- Professional Design Services: Professional design and consulting services for lighting projects, security systems, and building automation. Technical support and project planning for architects, engineers, and installers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Electro Light product offering
Product offeringCore offering
Electro Light is a regional Italian distributor of electrical and lighting equipment, supplying LED lighting, electrical materials, security and video surveillance systems, intrusion alarms, access control, home automation, gate automation, networking, antenna systems, climate control, and renewable energy products from leading global manufacturers. The company combines physical showroom sales with the Digital Line Italy B2B e-commerce platform for registered installers and resellers, and offers professional design and consulting services plus monthly technical training courses hosted with brand partners.
Product overview
Electro Light is an electrical materials distributor founded in 1988, based in Potenza, Italy. The company operates as a broad-based electrical and security equipment distributor rather than a single unified product. Its portfolio spans 12 interconnected product categories: Electrical Materials (civil wiring, cables, junction boxes), LED Lighting (decorative and industrial fixtures), Security & Video Surveillance (cameras, NVRs, intelligent video analysis), Intrusion Alarms (control panels, sensors, perimeter protection), Access Control, Home Automation (smart home systems for comfort, security, energy management), Video Door Entry, Automation (gate motors, remotes, flashers), Networking (switches, routers, access points), Antenna Systems, HVAC/Climate Control, and Renewable Energy (solar panels, inverters, EV charging). The company also operates Digital Line Italy, a B2B e-commerce platform for registered installers and resellers. Services include professional design consultation, technical assistance, and monthly technical training courses for installers covering security, surveillance, antenna, IT, electrical, and lighting systems.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Line Italy: B2B e-commerce platform for installers and resellers of Electro Light products, offering personalized pricing, product catalogs, and exclusive promotions.
Products and services
- Materiale elettrico (Electrical Materials) Civil series, tubes, sheaths and junction boxes, wiring accessories and fixing elements, energy transport systems for civil and tertiary use, cables for energy transport, command and signaling for civil and tertiary use.
- Illuminazione LED (LED Lighting) Decorative and industrial LED lighting solutions for residential, architectural, art and culture, places of worship, parks and gardens, offices, and hotels. Product types include wall-mounted, ceiling, recessed, fully concealed, projection, linear, floor-mounted, and outdoor fixtures.
- Sicurezza/Videosorveglianza (Security/Video Surveillance) Video surveillance systems including recording units, storage devices, display devices, video transmission, management software, and intelligent video analysis for civil, industrial, and tertiary applications.
- Antintrusione (Intrusion Alarm Systems) Building and people protection systems including control panels, volumetric protection, external and internal perimeter protection, alarms, contacts and system integration, and communicators.
- Controllo accessi (Access Control) Products for managing and controlling access securely in various environments.
- Automazione (Automation Systems) Swing gate kits, sliding gate kits, motors for swing gates, motors for sliding gates, remote controls, and flashers for gate automation.
- Domotica (Home Automation) Smart home systems providing comfort, security, energy savings, multimedia, consumption control, and communication capabilities for residential, tertiary, industrial, hotel, and hospital applications.
- Videocitofonia (Video Door Entry Systems) Technologically advanced intercom and video intercom systems that allow monitoring of what happens outside any building at any time, making it a safe place.
- Networking Switches, media converters, access points and Wi-Fi controllers, VDSL/ADSL routers and 4G LTE routers, and accessories for complete networking solutions.
- Antennistica (Antenna Systems) Antennas, satellite dishes, pole amplifiers, mini pole units, pole preamplifiers, line amplifiers, mixers, pole splitters, filters, internal splitters, power supplies, and F connectors.
- Clima (Climate/HVAC) Air conditioning and air treatment solutions, sometimes integrated with thermoregulation and control systems. Services for direct expansion and/or hydronic air conditioning systems for residential, commercial, industrial, hotel, and healthcare applications.
- Energia rinnovabile (Renewable Energy) Solutions for producing thermal and electrical energy from renewable sources, energy storage systems, grid-connected systems for low voltage users. Products include solar panels, inverters, storage systems, support structures, string boxes, measuring instruments, interface protection systems, DC arresters, sectioning, and electric vehicle charging stations.
- Digital Line Italy (B2B E-Commerce Platform) B2B platform for installers and resellers offering personalized pricing, product catalog access, order requests, availability checks, quotes, order history, exclusive commercial promotions, and technical assistance.
- Professional Design and Consulting Services (Lighting, Security, Building Automation) Professional design and consulting services for lighting projects, security systems, and building automation; technical support and project planning for architects, engineers, and installers.
Companies that use Electro Light
Customer profileSegments3 records
Ideal customer profiles3 records
Electro Light technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Electro Light partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- AJAXcoreAJAX provides wireless security and intrusion detection systems. Electro Light hosts AJAX technical training courses at their showroom facility in Potenza.
- CombivoxcoreCombivox supplies security and anti-intrusion systems. Electro Light conducts regular training sessions and promotional campaigns for Combivox products including the WILMA PRO LTE 4G and AMICA 64 GSM central systems.
- IESScoreIESS provides anti-intrusion, fire safety, and TVCC (CCTV) systems. Electro Light offers product presentations and technical training for IESS solutions including Metronet service.
- Key AutomationcoreKey Automation supplies gate automation motors with LED step lights and Bluetooth modules. Electro Light hosts training sessions and offers Key automation kits.
- NicecoreNice provides automation, anti-intrusion, command systems, and smart home solutions. Electro Light conducts free technical training sessions for Nice products.
- DahuacoreDahua supplies video surveillance (CCTV) equipment including cameras, DVRs, and NVRs. Electro Light offers IP video surveillance training and promotes Dahua products regularly.
- BticinocoreBticino is a major electrical material brand (Legrand group) providing civil series, junction boxes, and home automation. Electro Light distributes Bticino products including Living Now and Matix series.
- VimarcoreVimar is an Italian manufacturer of electrical materials and home automation. Electro Light distributes Vimar products including compatible civil series.
- FAACcoreFAAC provides gate automation systems including Delta 2 and Delta 3 motor kits. Electro Light distributes and promotes FAAC automation products.
- GEWISSminorGEWISS manufactures electrical materials and building automation products distributed through Electro Light.
- AEGminorAEG provides electrical components including circuit breakers, residual current devices, and differential switches. Electro Light distributes AEG products.
- DuracellminorDuracell batteries available in various formats (AA, AAA, CR2016, CR2025, CR2032) distributed through Electro Light.
- TP-LinkminorTP-Link provides networking equipment including routers, switches, and access points distributed through Electro Light.
- Digital Line ItalycoreDigital Line Italy provides antenna systems and DVB-T2 receivers. Electro Light operates Digital Line Italy as their B2B e-commerce platform for installers.
- ElettrocanaliminorElettrocanali manufactures cable management systems and civil electrical series compatible with Bticino Living. Electro Light distributes Elettrocanali products.
- FaegminorFaeg provides junction boxes and panel boards (2-54 modules) for flush or surface mounting. Electro Light distributes Faeg products.
- PappalardominorPappalardo is an electrical materials manufacturer distributed through Electro Light.
- BeghelliminorBeghelli provides emergency lighting systems. Electro Light stocks Beghelli recessed emergency lamps.
- FarfisaminorFarfisa manufactures intercom and video intercom systems. Electro Light distributes Farfisa products.
- EzvizminorEzviz provides video surveillance and security cameras distributed through Electro Light.
- UniviewminorUniview is a video surveillance equipment manufacturer whose products are distributed through Electro Light.
- FubaminorFuba provides antenna systems for DTT and satellite reception distributed through Electro Light.
- HumaxminorHumax provides satellite receivers and antennas distributed through Electro Light.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Electro Light competitors and assessment
Company assessmentBroad incumbents
- Sonepar Italia S.p.A. Italian arm of the world's largest B2B electrical distributor, distributing wiring devices, lighting, automation, security, and renewable energy products to installers and contractors nationwide. Overlaps directly with Electro Light's categories but operates at vastly greater scale and geographic breadth.
- Rexel Italia S.p.A. Italian subsidiary of the global Rexel Group, a leading B2B distributor of electrical, lighting, security, and energy-efficiency solutions. Serves the same installer, contractor and industrial customer base as Electro Light, with a substantially larger footprint.
- Leroy Merlin Italia S.r.l. Italian arm of the global home-improvement retailer carrying lighting, electrical, security, and home-automation categories. Not a B2B specialist but competes for end-customer and prosumer purchases in adjacent product categories to Electro Light.
- Würth Italia S.r.l. Italian arm of the Würth Group, distributing electrical installation materials, lighting, tools and fastening products via B2B catalogs and digital channels to trades and installers. Significantly larger scale and broader portfolio, but serves overlapping professional trades customers.
Direct peers
- Donati Group S.p.A. Italian electrical and cabling solutions distributor serving installers and industry customers. Comparable multi-category electrical and automation distribution model targeting the same professional buyer personas in Italy.
- Sacchi Elettroforniture S.p.A. Established Italian B2B electrical materials distributor catering to installers, electricians and industrial customers. Closely comparable in business model (multi-brand, regional B2B) and customer segments, although historically concentrated in northern Italy rather than the south.
- Comoli Ferrari S.p.A. Major Italian B2B distributor of electrical materials, lighting, automation, and home-automation products serving installers and industry professionals. Highly comparable B2B model, multi-brand portfolio, and value-added services (training, design) make it the most analogous Italian regional electrical distributor to Electro Light.
- Valenti S.r.l. Italian B2B distributor of electrical materials and lighting products to installers and contractors. Overlapping category set and customer base position Valenti as a directly comparable regional Italian electrical distributor to Electro Light.
Others
- RS Components Italia: Italian operations of the global B2B electronics and electrical components e-commerce distributor. While more focused on industrial MRO buyers, RS Components' transparent online pricing and catalog depth pressure traditional distributor economics in the same underlying electrical categories Electro Light serves.
Emerging players
- Manomano Italia: European online marketplace that has aggressively entered Italy for home, garden, electrical, lighting and DIY products. Represents the pure-online competitive threat to regional B2B distributors like Electro Light by offering transparent pricing and direct-to-installer fulfillment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Electro Light social profiles
Digital presenceElectro Light financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electro Light leadership team
Management profileNumber of profiles
Electro Light funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electro Light M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electro Light
What does Electro Light do?
Electro Light is a regional Italian distributor of electrical and lighting equipment, supplying LED lighting, electrical materials, security and video surveillance systems, intrusion alarms, access control, home automation, gate automation, networking, antenna systems, climate control, and renewable energy products from leading global manufacturers. The company combines physical showroom sales with the Digital Line Italy B2B e-commerce platform for registered installers and resellers, and offers professional design and consulting services plus monthly technical training courses hosted with brand partners.
Is Electro Light a public or private company?
Electro Light is a private company. It is classified as unknown and is currently operating.
When was Electro Light founded?
Electro Light was founded in 1988. It employs 11 to 50 people.
Where is Electro Light based?
Electro Light is headquartered in Potenza, Italy, in the Europe region.
How does Electro Light make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are professional Design Services.
Who are Electro Light's main competitors?
Broad incumbents on record are Sonepar Italia S.p.A., Rexel Italia S.p.A., Leroy Merlin Italia S.r.l. and Würth Italia S.r.l.. Direct peers are Donati Group S.p.A., Sacchi Elettroforniture S.p.A., Comoli Ferrari S.p.A. and Valenti S.r.l.. RS Components Italia is listed as an others. Manomano Italia is listed as an emerging player.
Does Electro Light have an API?
No public API is recorded for Electro Light.
What industry is Electro Light in?
Electro Light's product category is Electrical Equipment Distribution. Its primary akta.pro industry code is CRAOAFAG, Lighting & Electrical Supplies for Home Distribution, with a secondary code of HSAPAQAC, Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels). Its NAICS code is 33513 and its SIC code is 3640.