Bradley Systems

What Bradley Systems does

Bradley Systems, Inc. is a privately held specialty chemical manufacturer headquartered in Des Plaines, Illinois, that develops and sells bio-based, water-based industrial and commercial cleaning products. Founded in 1991, the company offers 100+ SKUs across seven vertical segments — Printing, Fleet & Transportation, Industrial & Commercial, Food, Marine, Government, and Home — organized into categories including Cleaners & Degreasers (the RTX-9 family), Ink Cleaners (the Yellow Magic family), Sanitizers/Disinfectants, Odor Neutralizers, Glass Cleaners, Exterior Auto products, and the EZFlo Dispensing System. Its core chemistry proposition is industrial-strength cleaning performance without toxic solvents, achieved through water-based biodegradable formulations, many of which require no personal protective equipment and are NSF-registered, SQF/HACCP/GFSI-compliant, and California Clean Air Rule 1171-compliant.

The company's go-to-market is primarily direct-to-customer via its own e-commerce storefront (bradley-systems.com/bradley-store/), toll-free phone sales (1-800-252-1114), and Amazon Marketplace, supplemented by trade show presence in the printing industry. Revenue is generated through one-time product purchases and a recurring refill stream from the Enviro-Ship program, which ships super-concentrated product in small refillable containers paired with EZFlo dilution equipment, reducing freight cost and waste. Key technical differentiators include Yellow Magic 7's resin-coagulation chemistry (which allows UV-light precipitation and reclamation of the cleaner, unlike IPA), and a broad portfolio of food-safety-certified chemistries. A November 2022 partnership with Trion Chemicals enhanced the flagship RTX9 and Yellow Magic lines to 0% VOCs and neutral pH with no PPE required. Bradley is founder-managed with no disclosed institutional investors, no funding rounds, and no M&A activity.

Name

Bradley Systems

Legal name

Bradley Systems, Inc.

Website

https://bradley-systems.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Bradley Systems is a privately held, Des Plaines, Illinois-based manufacturer of bio-based, water-based industrial and commercial cleaning products (RTX-9, Yellow Magic, and related lines) sold primarily direct-to-customer across printing, fleet, food, marine, government, and industrial segments.

Ownership category

akta.pro rank

Product category

Industrial and Commercial Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Disinfecting All-Purpose Cleaners (CRAJAMAB), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Industrial cleaning products
• Bio-based cleaners
• Ink cleaners
• Food-safe degreasers
• Commercial sanitizers

Headquarters

HQ city

Des Plaines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Bradley Systems sells cleaning and degreasing products directly to customers via its e-commerce store (bradley-systems.com/bradley-store/), phone orders (1-800-252-1114), and Amazon marketplace. Products are sold in multiple container sizes from 32oz bottles to 275-gallon totes. Revenue is generated through one-time and repeat product purchases.
2. Enviro-Ship Refill Program: Customers who purchase the initial Enviro-Ship kit receive ongoing refill shipments of concentrated product and reusable containers (5-gallon, 55-gallon, 275-gallon). This creates recurring revenue through scheduled or on-demand refills of containers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bradley Systems manufactures and sells a portfolio of water-based, biodegradable industrial and commercial cleaning products — including all-purpose cleaner-degreasers (RTX-9 family), flexo UV and water-based ink cleaners (Yellow Magic family), specialty removers, odor neutralizers, EPA-registered disinfectant wipes, glass cleaners, and exterior auto care items. Products are formulated to deliver industrial-strength cleaning without toxic chemicals or PPE, with food-safety-certified variants for printing, food processing, fleet, marine, and government customers. The company sells direct to businesses and consumers via its own e-commerce store, phone orders, and Amazon, with a recurring concentrated-refill program (Enviro-Ship) that ships super-concentrates in reusable containers.

Product overview

Bradley Systems is a cleaning products company offering a comprehensive portfolio of industrial and commercial cleaning solutions. The core product lines include the RTX-9 series of all-purpose cleaner-degreasers (RTX 9, RTX 9 Turbo, RTX 9 Turbo FG, RTX 9 Citrus, and RTX-9 Wipes), the Yellow Magic ink cleaning line (Yellow Magic, Yellow Magic 7, Yellow Magic 7 Wipes, TURBO Yellow Magic), and various specialty cleaners including glass cleaners (GL 750, GL 696, RTX 15), odor neutralizers (OdorBouncer, Sunshine Deodorizer, OBX-11), exterior auto products (RTX 3, Concrete Remover, Tar & Asphalt Remover, Wax Remover, SPEEDY CLEAN Waterless Car Wash, All-Weather Washer Fluid, Fast Melt De-Icer, Auto-Safe Adhesive Remover), sanitizers (FLEXWIPES, MIGHTY DEFENSE), and supporting products like EZFlo dispensing system, Industrial Strength Defoamer, Pro Building & Exterior Cleaner, GTX-7 Interior Cleaner, Foameee Hand Soap, and BT2000 Adhesive Remover. Products emphasize water-based, biodegradable, low-VOC formulations with safety features such as no PPE required, NSF registration, and compliance with food safety standards (SQF, HACCP, AIB).

Differentiator

Problem solved

Functional benefit

Brands

• Enviro-Ship: An innovative shipping program that saves on freight by shipping concentrated raw materials in refillable containers.
• EZFlo

Products and services

• RTX 9 All-purpose cleaner-degreaser that can replace 11 different products, suitable for floors, toilets, child seats, and general cleaning across industrial and commercial environments.
• RTX 9 Turbo

Quantifiable outcome

• Reduced freight costs through ultra-concentrated Enviro-Ship shipping (smaller, lighter containers vs. pre-diluted product)
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Trion ChemicalscoreStrategic or Co-development Partner · 1 November 2022Trion Chemicals announced the enhancement of Bradley Systems' flagship RTX9 and Yellow Magic product lines in November 2022. The enhanced formulations achieved 0% VOCs, neutral pH, and no PPE requirements, while maintaining compliance with evolving governmental regulations. Mike Zibrun, Executive Director of Business Development at Trion Chemicals, stated the enhancements keep the products true to Bradley Systems' mission of safer, more effective cleaning solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Clorox Professional (CloroxPro): Clorox's professional division sells disinfectants, sanitizers, and cleaners to commercial, healthcare, and government buyers, including Green Works eco-friendly lines. Bradley's FLEXWIPES and MIGHTY DEFENSE disinfectant wipes compete in adjacent SKUs with substantially greater marketing reach.
• SC Johnson Professional: SC Johnson Professional supplies cleaning, hygiene, and sanitation solutions to commercial and industrial customers globally. Its broad category coverage and sustainability positioning overlap with Bradley's eco-safe, NSF-aligned product strategy.
• Ecolab: Ecolab is the dominant incumbent in food-safety sanitation, industrial cleaning, and water treatment, with a deep NSF/regulatory certification portfolio and global service network. Bradley competes in overlapping niches (food packaging printing, fleet sanitation) but at far smaller scale.
• 3M (Commercial Cleaning & Safety): 3M supplies cleaners, degreasers, and workplace safety products to industrial and government buyers. Bradley competes for similar fleet and industrial accounts with its zero-VOC, no-PRE formulations as a sustainability alternative to incumbent solvent lines.

Direct peers

• Simple Green: Sunshine Makers' Simple Green is one of the most recognized eco-friendly, water-based, biodegradable industrial and household cleaner brands in North America. It competes head-to-head with Bradley's RTX-9 line across fleet, industrial, and household use cases with overlapping retail and B2B distribution.
• Spartan Chemical Company: Spartan Chemical formulates and sells industrial and institutional cleaning products — including degreasers, sanitizers, and floor-care solutions — to food, fleet, and government buyers. Bradley's NSF-registered, food-safe positioning directly overlaps Spartan's core janitorial/sanitation portfolio.
• Zep Inc. Zep manufactures and distributes cleaners, degreasers, sanitizers, and disinfectants to industrial, fleet, food-service, and institutional customers through a direct and distributor network. Its product breadth and end-market coverage closely parallel Bradley's multi-vertical cleaning portfolio.
• National Chemical Laboratories (NCL): NCL formulates industrial and institutional cleaning chemicals including degreasers, glass cleaners, and disinfectants sold through distribution. Its product mix and end-market focus in janitorial and industrial channels overlap directly with Bradley's RTX-9 and specialty cleaner lines.

Emerging players

• TerraCycle / Loop (cleaning products): TerraCycle's Loop platform and household-care initiatives promote reusable, refillable packaging for cleaning products — closely aligned with Bradley's Enviro-Ship refill model. Both compete on sustainability narrative in consumer-facing cleaning categories.
• BioRenew Labs: BioRenew Labs develops bio-based, environmentally friendly cleaning products for industrial and consumer markets. Its bio-positioning and product breadth make it a like-sized emerging competitor challenging Bradley's eco-friendly niche in printing and fleet applications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bradleysystems
• Facebookfacebook.com/bradleysystems
• LinkedInlinkedin.com/company/bradley-systems-inc.

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradley Systems