Where To Watch

What Where To Watch does

Where To Watch is a free, web-based directory and search resource that enables consumers to locate legitimate streaming and viewing options for movies and television content across available platforms. It is operated as an official initiative of the Motion Picture Association (MPA) in conjunction with the Alliance for Creativity and Entertainment (ACE), and is positioned as part of the studios' broader content protection and anti-piracy agenda. Functionally, the resource aggregates legal viewing destinations so consumers can identify which streaming or broadcast service carries a given title, thereby reducing confusion in a fragmented streaming landscape and redirecting demand away from pirated sources toward licensed platforms.

The underlying product is a single-page directory rather than a multi-module SaaS platform; it has no disclosed mobile applications, APIs, SDKs, or documented integrations, and no proprietary AI/ML components are described. Distribution is web-only, accessed via the ACE platform at alliance4creativity.com/watch-legally/ and surfaced through MPA's Content Protection navigation. The offering has no published pricing model, no paid tiers, and no revenue mechanism identified in the source data, consistent with its framing as a consumer-utility resource rather than a commercial product. Strategic alignment is with the MPA member studios rather than with any independent customer base, and the resource is co-positioned alongside other MPA anti-piracy programs such as the Alliance for Creativity and Entertainment and the Trusted Partner Network.

Name

Where To Watch

Website

https://wheretowatch.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Where To Watch is a free, web-based consumer directory operated by the Motion Picture Association and Alliance for Creativity and Entertainment that helps users locate legitimate streaming and viewing options for movies and television content.

Ownership category

akta.pro rank

Product category

Streaming Content Discovery Directory

NAICS

Motion Picture and Video Exhibition (51213)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Takedown & Enforcement Operations (Notice-and-Takedown, Platform Escalations) (MPAHAMAF)

akta.pro secondary industry

Piracy Monitoring & Discovery (Web/Social/App Store/UGC Crawling) (MPAHAMAC)

Keywords

• Streaming directory
• Content discovery
• Anti-piracy resource
• Legal viewing guide
• Entertainment search

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels1 record

Core offering

Where To Watch is a free, web-based directory resource that helps consumers find legitimate streaming platforms and services where movies and television content are legally available. It is operated by the Motion Picture Association as part of its content protection and anti-piracy initiative, directing consumers away from pirated sources toward authorized viewing options.

Product overview

Where to Watch is a single-directory resource provided by the Motion Picture Association as part of its content protection and anti-piracy efforts. It directs consumers to legal streaming platforms where they can access movies and television content. The offering is a standalone resource page rather than a multi-module platform, focused specifically on driving viewers to legitimate viewing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Where To Watch A directory resource that helps consumers find legitimate streaming platforms and services where they can watch movies and TV content legally. It is part of the Motion Picture Association's content protection and anti-piracy initiative, directing viewers to authorized viewing options.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Motion Picture AssociationcoreStrategic or Co-development PartnerWhere To Watch operates as part of the Motion Picture Association's content protection and anti-piracy initiatives, helping direct consumers toward legitimate viewing options. The resource is featured prominently in MPA's Content Protection section alongside other anti-piracy tools like the Alliance for Creativity and Entertainment (ACE) and Trusted Partner Network.

Recent moves2 records

Direct peers

• TV Guide: Long-standing TV and movie listings resource that surfaces where content is available to watch. Comparable consumer directory use case, though TV Guide leans toward traditional broadcast/cable scheduling alongside streaming.
• JustWatch: Leading global streaming search engine and directory that helps consumers find where films and TV shows are available across streaming services. Direct functional peer to Where To Watch with the same core value proposition — locating legal viewing options — but operated as a venture-backed, monetized platform.
• Yidio: Movie and TV show aggregator that consolidates availability across streaming platforms. Operates in the same 'where can I watch this legally' niche as Where To Watch.
• Reelgood: Streaming aggregator offering universal watchlist and 'where to watch' search across subscription and free services. Closely comparable consumer-facing directory model to Where To Watch, with added personalization and app experience.

Broad incumbents

• Rotten Tomatoes: Film review aggregator that includes 'Where to Watch' links alongside critic and audience scores. Comparable consumer-facing directory linkage for legal streaming, as part of a broader reviews-and-discovery platform.
• IMDb: Owned by Amazon; IMDb includes 'Watch on' / 'Where to watch' links for every title across its catalog. Overlaps heavily with Where To Watch's core function as part of a much broader entertainment database.
• Fandango at Home (Vudu): Fandango-owned transactional streaming service that surfaces movie availability across rental, purchase, and subscription platforms. Comparable 'find where to watch' functionality, embedded inside a broader transactional offering.
• Apple TV app: Apple's TV app includes a 'Where to Watch' style aggregator surface listing movies and shows across linked streaming services. Operates as part of Apple's broader device/content ecosystem rather than as a standalone directory.
• Google TV: Google's streaming aggregator surfaces where movies and shows can be watched across subscribed services. Comparable directory functionality delivered as a feature inside Google's broader platform offering.

Emerging players

• Plex: Media platform that has expanded into free ad-supported streaming and universal watchlist/discovery features. Partial overlap with Where To Watch's consumer discovery use case, focused on ad-supported content.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/where_to_watch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Where To Watch