In My Opinion
In My Opinion operates a two-sided market research platform connecting brands with a verified panel of US college students for custom surveys, follow-up research, and Gen Z industry reports, paying students $5–$10 per survey via Venmo or CashApp.
- Company typePrivate
- Founded2020
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
In My Opinion firmographics
Firmographics- Name
- In My Opinion
- Legal name
- In My Opinion, LLC
- Website
- https://inmyopinions.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In My Opinion operates a two-sided market research platform connecting brands with a verified panel of US college students for custom surveys, follow-up research, and Gen Z industry reports, paying students $5–$10 per survey via Venmo or CashApp.
- Ownership category
- akta.pro rank
Where In My Opinion is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
In My Opinion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Survey Research Services: IMO charges companies and brands for access to their verified panel of college students to conduct market research surveys. Companies pay for custom research projects, follow-up research, and industry reports.
- Participant Payments: IMO pays student panelists $5 to $10 per completed survey, funded by client research fees. Students can receive payment via Venmo, CashApp, or donate to charity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard survey compensation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
In My Opinion product offering
Product offeringCore offering
In My Opinion operates a verified Gen Z college student research panel spanning more than 100 US universities across 42 home states, accessed through a mobile-first web app. The company sells custom market research, follow-up research, and industry reports to brands and research teams, paying verified student panelists $5–$10 per completed survey via Venmo, CashApp, or charity donation.
Product overview
In My Opinion (IMO) operates a platform-based model connecting brands with verified Gen Z college students for market research. The core offering consists of the IMO Student Panel—a verified network of over 100 university campuses across 42 states—accessible via the IMO Web App. Supporting services include Custom Research and Follow-Up Research for brands seeking specific insights, along with Industry Reports (white papers) on Gen Z trends. The company also maintains IMO Student Ambassadors embedded on campuses for recruiting and project facilitation. The platform is accessible on smartphones and computers, with payment processing through Venmo and CashApp.
Differentiator
Problem solved
Functional benefit
Products and services
- IMO Student Panel A verified, national research panel of US college students from more than 100 universities and 42 home states who take paid online surveys on behalf of brands and research buyers. Panelists are verified through a proprietary system and compensated $5–$10 per completed survey via Venmo, CashApp, or charity donation.
- Custom Research Bespoke market research engagements for brands and research teams seeking specific insights into Gen Z college student behavior, preferences, brand perception, belief sets, new product concepts, and ad messaging, delivered through the IMO Student Panel.
- Follow-Up Research Longitudinal research engagements that allow brands to track how Gen Z college student sentiment, preferences, and behavior change over time by re-engaging the same panelists across multiple studies.
- Industry Reports Published white papers and thought-leadience reports analyzing Gen Z trends and behaviors across topics such as dating app usage, news consumption, trust dynamics, and concerns of college students.
Quantifiable outcome
- Verified respondents from 42 home states across 100+ universities
- +1 more outcomes
Companies that use In My Opinion
Customer profileSegments2 records
Ideal customer profiles2 records
In My Opinion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
In My Opinion partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- American Advertising Foundation (AAF)coreIMO has a partnership with the American Advertising Foundation, hosting their logo on the website. Co-founders presented at AAF's annual ADMERICA conference, demonstrating a collaborative relationship for reaching marketing professionals and students.
- Chi OmegaminorIMO partners with Chi Omega sorority through affiliate programs, enabling members to participate in surveys and donate earnings to philanthropy causes.
- Beta Theta PiminorIMO partners with Beta Theta Pi fraternity through affiliate programs, enabling members to participate in surveys and donate earnings to philanthropy causes.
- Zeta Beta Tau (ZBT)minorIMO partners with Zeta Beta Tau fraternity through affiliate programs, enabling members to participate in surveys and donate earnings to philanthropy causes.
- Tri Delta (Tri Delt)minorIMO partners with Tri Delta sorority through affiliate programs, enabling members to participate in surveys and donate earnings to philanthropy causes.
- Delta Upsilon (DU)minorIMO partners with Delta Upsilon fraternity through affiliate programs, enabling members to participate in surveys and donate earnings to philanthropy causes.
- Sigma KappaminorIMO partners with Sigma Kappa sorority through affiliate programs, enabling members to participate in surveys and donate earnings to philanthropy causes.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
In My Opinion competitors and assessment
Company assessmentDirect peers
- College Pulse: College Pulse is a research panel of US college students used by media, academic, and commercial researchers for survey-based insights. It is a direct peer competing for the same verified-student panel positioning as IMO.
- Y-Pulse: Y-Pulse is a research and insights firm specializing in Gen Z and youth consumer behavior for brands and agencies. It is the closest direct peer to IMO, competing for the same B2B brand-research buyer seeking youth insights.
- Respondent.io: Respondent.io is a marketplace connecting researchers with verified participants for qualitative and quantitative studies. It is a direct peer in the verified-participant recruiting space, though it serves professional respondents rather than a college-exclusive panel.
- Prolific: Prolific operates a verified online participant pool for academic and commercial research, paying participants per study. Like IMO, it competes on verified-sample quality and fair compensation, but serves a broader demographic.
Emerging players
- UserTesting: UserTesting (now part of UserZoom/Mercer) provides on-demand human insight for digital experiences, including Gen Z usability research. It is an emerging adjacent peer competing for portions of the same brand-research budget with qualitative and video-based methods.
Broad incumbents
- Dynata: Dynata is one of the world's largest first-party data and insights platforms with a massive opted-in research panel. It is a broad incumbent competitor to IMO for B2B research spend, though it does not specialize in verified college students.
- Qualtrics: Qualtrics is an enterprise experience management and survey research platform used by major brands for customer and market research. It overlaps with IMO at the survey/research tooling layer and competes indirectly for the same brand-side research budget.
- Toluna: Toluna is a large, established global online panel and consumer insights platform serving enterprise research buyers. It is a broad incumbent peer offering overlapping panel-based survey capabilities at significantly greater scale than IMO.
- Schlesinger Group: Schlesinger Group is a large qualitative and quantitative research data collection firm serving enterprise clients. It is a broad incumbent that competes with IMO for brand-side custom research engagements, particularly on quantitative survey work.
Others
- Pew Research Center: Pew Research Center conducts large-scale survey research including youth and generational studies using its own panel methodology. It is an 'others'-category peer that informs and shapes the demand for the kind of generational consumer research IMO sells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
In My Opinion social profiles
Digital presenceIn My Opinion compliance and trust
Trust signalCompliance1 record
In My Opinion financial estimates
Financial estimateRevenue estimate
Valuation estimate
In My Opinion leadership team
Management profileNumber of profiles
Profiles2 records
In My Opinion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In My Opinion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In My Opinion
What does In My Opinion do?
In My Opinion operates a verified Gen Z college student research panel spanning more than 100 US universities across 42 home states, accessed through a mobile-first web app. The company sells custom market research, follow-up research, and industry reports to brands and research teams, paying verified student panelists $5–$10 per completed survey via Venmo, CashApp, or charity donation.
Is In My Opinion a public or private company?
In My Opinion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In My Opinion founded?
In My Opinion was founded in 2020. It employs 1 to 10 people.
Where is In My Opinion based?
In My Opinion is headquartered in St Louis, United States, in the North America region.
How does In My Opinion make money?
Two revenue lines are on record. Survey Research Services are the primary driver. The others are participant Payments.
Who are In My Opinion's main competitors?
Direct peers on record are College Pulse, Y-Pulse, Respondent.io and Prolific. UserTesting is listed as an emerging player. Broad incumbents are Dynata, Qualtrics, Toluna and Schlesinger Group. Pew Research Center is listed as an others.
Does In My Opinion have an API?
No public API is recorded for In My Opinion.