Brooklyn Standard

Name

Brooklyn Standard

Legal name

The Brooklyn Standard

Website

https://brooklynstandarddeli.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cafe and Deli

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Subs QSR (THAFAAAD)

akta.pro secondary industry

Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ)

Keywords

• Cafe and deli
• Vegan food service
• Event catering
• Specialty coffee shop
• Casual dining

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Dine-in and Takeout Food Service: Traditional restaurant revenue from on-premises dining and takeout orders. Menu includes gourmet coffee, pastries, sandwiches, and desserts made with locally sourced ingredients.
2. Catering Services: Catering orders placed through ezCater platform for events and gatherings.
3. Online Ordering: Direct food orders through ChowNow third-party ordering platform for pickup.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Brooklyn Standard is a single-location cafe and deli in Brooklyn, NY that sells dine-in and takeout food including vegan burgers, sandwiches, burritos, gourmet coffee, freshly baked pastries, and desserts prepared from locally sourced ingredients. The business also provides catering services for events through the ezCater platform and accepts online pickup orders through the ChowNow platform.

Product overview

Brooklyn Standard is a single-location cafe and deli in Brooklyn, NY, offering a unified dining experience. The core offering is the cafe itself, providing dine-in and takeaway service with a menu featuring vegan burgers, sandwiches, burritos, gourmet coffee, pastries, and desserts. The business supplements its in-person service with online ordering capabilities (via ChowNow) and catering services (via ezCater).

Differentiator

Problem solved

Functional benefit

Products and services

• Brooklyn Standard Cafe and Deli

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ezCaterminorChannel Partner/ Reseller/ DistributorThird-party catering marketplace platform that allows customers to order catering services from Brooklyn Standard for events and gatherings.

Recent moves3 records

Direct peers

• Devoción: Brooklyn-based specialty coffee roaster and cafe serving coffee, pastries, and light food in a community-focused atmosphere. Comparable as a Brooklyn cafe with a similar emphasis on locally inspired offerings, dine-in service, and community positioning.
• Court Street Grocers: Brooklyn sandwich shop and small grocery known for sandwiches, prepared foods, and community-oriented retail. Comparable as a Brooklyn-based deli/sandwich concept emphasizing quality, locally sourced ingredients and a similar single-location retail model.
• Toby's Estate Coffee: NYC specialty coffee roaster and cafe chain serving coffee, pastries, and light meals in a counter-service setting. Comparable as a New York cafe concept with a similar emphasis on specialty coffee, pastries, and community-driven neighborhood presence.
• Black Seed Bagels: NYC-based hand-rolled bagel shop serving bagels, sandwiches, and spreads in a quick-service cafe format. Comparable as a New York specialty sandwich/bread concept with dine-in, takeout, and catering channels targeting similar urban customers.
• Bedford Cheese Shop: Brooklyn-based gourmet shop and deli offering sandwiches, prepared foods, and curated grocery items to local residents. Directly comparable as a neighborhood-scale cafe/deli concept serving similar Brooklyn customers with locally sourced food.
• Mile End Delicatessen: Brooklyn-based Jewish-style deli serving sandwiches, smoked meats, and comfort food in a sit-down and takeout format. Comparable as a Brooklyn deli with dine-in, takeout, and catering offerings built around sandwiches and prepared foods.

Broad incumbents

• Stumptown Coffee Roasters: Established specialty coffee roaster with multiple cafe locations in NYC. Comparable as a larger, broader coffee/cafe player overlapping with Brooklyn Standard's cafe and coffee offerings, though with far greater scale and brand recognition.
• Joe Coffee Company: NYC specialty coffee roaster and multi-location cafe operator serving coffee and light food. Comparable as an NYC cafe brand competing for similar neighborhood and commuter customers, with broader scale than Brooklyn Standard.
• Blue Bottle Coffee: Large specialty coffee roaster and cafe operator with NYC locations serving coffee, pastries, and light fare. Comparable in category overlap (cafe/coffee/pastries in NYC) but with significantly broader scale, funding, and a national footprint.

Regional players

• Frankel Delicatessen: Brooklyn appetizing/deli serving smoked fish, bagels, and sandwiches in a sit-down and takeout format. Comparable as a Brooklyn deli serving sandwiches and prepared foods to a similar local clientele, though with an appetizing specialty focus.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/brooklyn-standard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Standard