Orthodontic Specialists of Lake County

What Orthodontic Specialists of Lake County does

Orthodontic Specialists of Lake County (OSOLC) is a privately-held orthodontic practice founded in 1984 by Dr. Terry Sellke, operating three clinic locations in Grayslake, Antioch, and Gurnee, Illinois. The practice provides orthodontic treatment to children (age 7+), adolescents, and adults, and reports cumulative treatment volume exceeding 13,000–20,000 patients over its multi-decade operating history. Clinical care is delivered by three orthodontists—Dr. Terry Sellke (founder, 40+ years tenure), Dr. Matthew Rhee, and Dr. Ahmed Nagy—supported by a long-tenured treatment coordinator, with the practice maintaining a 4.9/5 Google rating across 228 reviews and offering a 10-year post-treatment retention guarantee.

The practice runs a modern orthodontic technology stack that includes DentalMonitoring for smartphone-based remote progress tracking, iTero intraoral scanners for digital impressions, LightForce 3D-printed custom brackets, and OrthoFX clear aligner systems. It offers complimentary initial consultations, virtual consultations, and flexible payment plans in addition to insurance billing. Patient acquisition is driven by community reputation, multi-generational family relationships, and referrals from general dentists in the Lake County area, with the practice holding membership in the American Association of Orthodontists and an academic relationship with the University of Illinois via Dr. Sellke.

OSOLC generates revenue primarily through per-case orthodontic treatment fees, with auxiliary income from replacement retainers and ancillary services. The business is wholly owned and operated without disclosed institutional investment, private equity backing, debt, or outside capital partners, and operates as a mature, stable, single-market consumer services business with no disclosed expansion pipeline beyond the existing three locations.

Name

Orthodontic Specialists of Lake County

Legal name

Orthodontic Specialists of Lake County

Website

https://osolc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Orthodontic Specialists of Lake County is a privately-held, three-location orthodontic practice founded in 1984 in Lake County, Illinois, serving children, teens, and adults with braces, clear aligners, and remote monitoring technologies.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment
• Braces and aligners
• Orthodontic care
• Dental alignment services
• Orthodontic specialists

Headquarters

HQ city

Grayslake

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: One-time orthodontic treatment fees covering braces or clear aligner therapy, with flexible payment plan options. Treatment typically spans 12-24 months with payments distributed over the treatment period.
2. Retention Products: Post-treatment retainers (bonded, Hawley, Vivera, Spring retainers) provided to maintain treatment results

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Orthodontic Specialists of Lake County (OSOLC) is a private orthodontic practice providing teeth-straightening and bite-correction treatments for children, teens, and adults across three Lake County, Illinois offices. Core offerings include traditional metal braces, LightForce 3D-printed custom braces, OrthoFX clear aligners, early/interceptive orthodontic treatment, and post-treatment retainers, supported by iTero digital scanning and DentalMonitoring remote progress tracking.

Product overview

Orthodontic Specialists of Lake County operates as a specialized orthodontic practice offering a unified service portfolio centered on teeth straightening and bite correction. The core treatment offerings include OrthoFX Clear Aligners (removable, virtually invisible aligners with digital treatment planning) and traditional braces options (Traditional Metal Braces and LightForce 3D-printed custom braces). Early Orthodontic Treatment for children guides jaw development before comprehensive treatment. The practice integrates DentalMonitoring remote monitoring technology as an add-on that enables virtual check-ins between visits. Retainers are provided post-treatment to maintain results. All services are delivered across three physical locations in Lake County (Grayslake, Antioch, and Gurnee) with support for virtual consultations.

Differentiator

Problem solved

Functional benefit

Brands

• OrthoFX: Advanced clear aligner system offered by OSOLC for straightening teeth using custom-made, removable aligners.
• DentalMonitoring
• LightForce Braces

Products and services

• OrthoFX Clear Aligners

Quantifiable outcome

• 20,000+ happy patients treated
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DentalMonitoringcoreTechnology or IntegrationDentalMonitoring provides remote orthodontic monitoring technology allowing patients to take weekly smartphone scans that doctors review between visits, reducing office appointments while maintaining clinical oversight.
• iTerocoreTechnology or IntegrationiTero digital scanning technology used for precise intraoral imaging and treatment planning for braces and clear aligner therapy.
• LightForcecoreTechnology or IntegrationLightForce provides 3D-printed customized bracket technology for fully personalized braces treatment, allowing OSOLC to offer precision-engineered tooth movement.
• OrthoFXcoreTechnology or IntegrationOrthoFX clear aligner system with advanced materials and digital treatment planning, offering flexible wear time and compliance indicators for teens and adults.
• American Association of Orthodontists (AAO)minorOthersThe practice's doctors maintain membership in the AAO, the professional organization for orthodontic specialists.
• University of IllinoisminorOthersDr. Terry Sellke serves as Professor and Master Clinician at University of Illinois, indicating academic partnership and continuing education collaboration.

Scale indicators5 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Great Expressions Dental Centers: Multi-location dental services organization offering general, specialty, and orthodontic care across the Midwest and Eastern U.S. Comparable as a scaled DSO competing for suburban orthodontic patients in the broader Chicago-adjacent market.
• Aspen Dental: Large multi-location dental services organization offering general dentistry, with adjacent orthodontic offerings in many locations. Comparable as a scaled DSO incumbent serving suburban markets where OSOLC operates.
• Bright Now! Dental: Multi-location dental services brand with orthodontic offerings in many U.S. markets. Comparable as a broad incumbent DSO with overlapping orthodontic service lines competing for the same suburban Lake County demographic.
• Heartland Dental: Largest U.S. dental support organization supporting general and specialty practices including orthodontics. Broader incumbent with overlapping orthodontic services; OSOLC competes for the same patient pool and clinical talent in overlapping geographies.

Others

• LightForce Orthodontics: Manufacturer of 3D-printed custom orthodontic brackets — one of OSOLC's key technology partners. Comparable as an enabling technology vendor whose commercial success depends on adoption by practices like OSOLC.
• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners — both of which OSOLC uses. Not a direct clinical competitor but a critical technology and supply partner whose pricing and product roadmap directly affect OSOLC's cost structure and treatment capabilities.

Direct peers

• Orthodontic Affiliates: Orthodontic-specific management services organization supporting multiple affiliated orthodontic practices. Directly comparable as a multi-location orthodontic group practice operating in the same Midwest U.S. market.
• Smile Doctors: Largest orthodontic-focused DSO in the U.S., operating hundreds of affiliated orthodontic clinics across multiple states. Directly comparable as a multi-location orthodontic group practice offering braces, clear aligners, and treatment across age segments.
• Imagen Dental Partners: Orthodontic and dental DSO that partners with high-quality specialty practices for non-clinical support. Comparable as an orthodontic group practice consolidator competing for the same independent practice M&A pipeline that OSOLC sits in.

Emerging players

• Candid Co. Direct-to-consumer clear aligner brand focused on adults seeking convenient orthodontic treatment. Comparable as an emerging competitor targeting the same adult orthodontic demand pool, particularly the discreet-treatment segment OSOLC serves with OrthoFX.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SRorthodontics?feature=mhee
• Facebookfacebook.com/OrthodonticSpecialistsofLakeCounty
• Instagraminstagram.com/orthospecialists_osolc
• Xx.com/orthospec_osolc
• LinkedInlinkedin.com/company/drs.-sellke-and-reily-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthodontic Specialists of Lake County