What Adria Media Serbia does

Adria Media Serbia operates as the Serbian operating entity of Wireless Media Group (WMG), the largest media company in the Western Balkans. The group was originally founded in 2003 around the Kurir daily newspaper and grew through the 2013 acquisitions of Sanoma's European publishers and Adria Media, followed by further consolidation including the 2015 acquisition of WAZ/Funke Medien Gruppe's Serbian rights. In September 2023, Adria Media Group completed its integration with Wireless Media, forming Wireless Media Group (WMG), which operates two divisions: Media & Digital Products and Digital Transformation & Services. The portfolio spans 32 digital media properties, 8 print publications, and 3 television channels, including flagship brands Kurir, Mondo, Espreso, ELLE, Cosmopolitan, National Geographic Serbia, and Newsweek Serbia.

The core product platform is built on integrated multi-channel content distribution: print newspapers and magazines, web portals (Kurir.rs, Mondo.rs, Espreso.rs), mobile applications (iOS and Android), television (TV Kurir, launched June 2020), video platforms (AdriaMedia.tv), and the Kurir YouTube channel (Silver Creator Award winner at 100,000 subscribers). The proprietary KURIR ENTERPRISE News Desk provides vertical and horizontal integration across all editorial channels under unified policy. Geographic operations cover Serbia (headquarters in Belgrade), Croatia (13 magazines via Adria Media Zagreb), and Macedonia (Sloboden Pecat daily).

The business model is diversified across six revenue streams: advertising (across digital, print, and TV properties with proven monthly reach of 2.8M+ users on Kurir.rs, 2.6M+ on Mondo.rs, and 2.8M unique visitors with 17M+ pageviews on Espreso.rs), print single-issue sales, digital subscriptions for magazines, content licensing (Newsweek, National Geographic, ELLE, Cosmopolitan editions), custom publishing services for enterprise clients, and YouTube network monetization. The 800+ employee organization serves both consumer audiences (general news, women's lifestyle, millennials) and corporate advertisers and partners across Serbia and the Western Balkans.

Name

Adria Media Serbia

Legal name

Adria Media Group

Website

https://adriamediagroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Adria Media Serbia is the Serbian operating entity of Wireless Media Group (WMG), the largest media company in the Western Balkans, operating 32 digital, 8 print, and 3 TV properties including Kurir, Mondo, Espreso, and licensed editions of ELLE, Cosmopolitan, National Geographic, and Newsweek.

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

International News & Current Affairs Broadcasters (MPABAEAD)

akta.pro secondary industries

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA), General Entertainment AVOD Platforms (MPACAAAB), Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Digital media publishing
• Print magazine publishing
• News portal operations
• Television broadcasting
• Advertising platform

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising: Premium advertising platform across all media channels including digital portals, print publications, and television. Kurir.rs reaches over 2.8 million users monthly, making it the most-read website in Serbia for 48 consecutive months, providing superior advertising reach for partners.
2. Print Publications Sales: Sale of daily newspapers and magazines including Kurir daily, National Geographic Serbia, ELLE, Cosmopolitan, and custom publications. Lisa lepa&srećna sold out first circulation of 40,000 copies in one day.
3. Digital Subscriptions: Subscription services for publications including National Geographic, ELLE magazine, and Lepa i srećna magazine
4. Content Licensing: Licensing of international brands including Newsweek Serbia, National Geographic, ELLE, and Cosmopolitan for Serbian editions
5. Custom Publishing Services: Service publishing connecting marketing aims of companies with target group information through creation and placement of content across several communication channels
6. YouTube Network Monetization: Premium YouTube partnership enabling content monetization for Kurir and other brand channels. Kurir YouTube won Silver Creator Award for 100,000 subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Adria Media Serbia is a multi-platform media company that publishes, produces, and distributes news, lifestyle, fashion, and entertainment content across digital portals (Kurir.rs, Mondo.rs, Espreso.rs), print magazines (ELLE, Cosmopolitan, National Geographic Serbia, Newsweek Serbia, Sensa, Story, Lepa & Srećna, Wanted), the TV Kurir television channel, and the AdriaMedia.tv video platform. It monetizes this audience primarily through advertising across all channels, supplemented by magazine subscriptions, single-issue newsstand sales, and licensed international brand editions.

Product overview

Adria Media Group operates a diversified media portfolio consisting of digital media brands (Kurir.rs, Mondo.rs, Espreso.rs, Glossy.espreso.rs), print publications (magazines including ELLE, Cosmopolitan, National Geographic, Newsweek, Sensa, Story, Lepa & Srećna), broadcast television (TV Kurir), and video platforms (AdriaMedia.tv, YouTube channels). The company also provides custom publishing services. The portfolio encompasses 32 digital media, 8 print media, and 3 television channels, making it the number 1 digital media company in the Western Balkans. Key digital products include Kurir.rs (news portal), Espreso.rs (millennial-focused content), and Mondo.rs (lifestyle portal), while print offerings span fashion (ELLE), lifestyle (Cosmopolitan), science (National Geographic), news (Newsweek), and entertainment (Story, Glossy) categories.

Differentiator

Problem solved

Functional benefit

Brands

• Kurir: Daily newspaper with the largest circulation in Serbia, also operating Kurir.rs website, Kurir Television, and Kurir YouTube channel
• Mondo
• Espreso.rs
• Glossy
• Stil
• Yumama
• TV Kurir

Products and services

• Kurir.rs Most influential news website in Serbia with over 2.8 million users per month, ranked as the most-read website in Serbia for 48 consecutive months according to Gemius Audience data. Provides news, current affairs, sports, and entertainment content to consumers and serves as a primary advertising platform for partners.
• TV Kurir Television channel launched in June 2020 that broadcasts news and entertainment content under the same editorial policy as the Kurir print, web, and social channels, creating an integrated four-channel media platform.
• Mondo.rs Digital media portal offering lifestyle content including parenting advice, fashion, health, and entertainment, ranked among the top portals in Serbia with over 2.6 million monthly users.
• Espreso.rs Website dedicated to millennials with over 2.8 million unique visitors and 17 million pageviews per month, featuring viral and entertainment content with a distinctive, humorous editorial approach.
• Glossy.espreso.rs Rebranded from Story.rs, this website offers celebrity-related topics and high-quality entertainment and lifestyle content, positioned as a celebrity-oriented portal.
• ELLE Serbia World's number one fashion magazine dedicated to modern women, present in the Serbian market since 2005 and recognized as the most influential fashion magazine in Serbia.
• Cosmopolitan Serbia Lifestyle magazine targeting young women with content on fashion, beauty, careers, and entertainment, distributed in Serbia by Adria Media Group.
• National Geographic Serbia Prestigious international magazine covering science, geography, and exploration, published locally in Serbia by Adria Media Group and winner of the National Geographic Best Edit prize for best local production in 2017.
• Newsweek Serbia Serbian edition of the prestigious international weekly news magazine featuring investigative journalism and current affairs, launched in 2014 through partnership with Newsweek.
• Sensa Mindset magazine for readers seeking a harmonious life, covering psychology, holistic therapies, and personal growth.
• Story Celebrity and entertainment magazine featuring celebrity interviews and lifestyle content (note: Story.rs has been rebranded into Glossy.espreso.rs as a digital property).
• Lepa & Srećna Women's monthly magazine covering beauty, fashion, health, psychology, travel, and astrology in 180 pages; the first issue sold out 40,000 copies in a single day at 89 dinars per copy.
• Sloboden Pecat North Macedonia's largest circulation daily newspaper acquired through regional expansion and redesigned with a modern visual concept.
• Wanted Magazine Magazine focusing on inspiring audiences to take action and engagement through various content formats.
• AdriaMedia.tv Video platform hosting original TV shows and content including Glossy In Person, Espreso Interview of the Week, and other entertainment formats produced by Adria Media Group.
• Custom Publishing Content creation and placement service connecting the marketing aims of companies with target group information through multiple communication channels.

Quantifiable outcome

• Kurir.rs most-read website in Serbia for 48 consecutive months
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• dm drogerie marktcoreStrategic or Co-development Partner · 1 September 2021Joint 'Plant A Tree' (Zasadi Drvo) environmental project aimed at planting 200,000 saplings. In round one, planted 51,000 saplings in a single day. Project reached INMA Global Media Awards finals. Staff planted 5,000 oak saplings in Surčin Municipality in one day.
• Media Association of Southeast Europe (MASEE)minorStrategic or Co-development Partner · 1 January 2018Regional media association founded by six leading media companies from Southeast Europe including Oslobodjenje (Sarajevo), Adria Media Group (Belgrade), Koha (Prishtina), Sloboden Pečat (Skopje), and Vijesti (Podgorica). Goal: promotion and implementation of European standards for EU membership.
• NewsweekcoreStrategic or Co-development Partner · 1 December 2017Newsweek Serbia magazine published through long-term strategic partnership with world's most respected weekly news magazine. Hosts international conferences on media freedom and digital topics featuring Spiegel, L'espresso, El Mundo, Mediapart representatives.
• National GeographiccoreStrategic or Co-development Partner · 1 December 2017National Geographic Serbia magazine edition with Best Edit prize for best local production. Participated in Science Festival with National Geographic Channel. 200th issue celebration.
• Serbian Chamber of CommerceminorStrategic or Co-development Partner · 1 November 2015Partner in organizing RE-SET Summit featuring eight online conferences and traditional 'Sustainable Future 2021' conference
• Serbian Olympic CommitteecoreStrategic or Co-development Partner · 1 April 2015Official media partner and sponsor of Serbian Olympic team. Sponsorship agreement signed with IOC President Thomas Bach present. Partnership for Rio 2016 Olympic Games.
• University EDUCONSminorStrategic or Co-development Partner · 1 February 2015Cooperation agreement for project studying in higher education, aimed at improving quality of education, scientific research, and educational projects
• Financial TimesminorChannel Partner/ Reseller/ Distributor · 1 December 2014Financial Times content made available to readers in Serbia through daily Kurir, providing news and analysis in global economy
• YouTubecoreStrategic or Co-development PartnerFirst media house in region with premium YouTube partnership. Invited content creators to join AMG YouTube Network. First YouTube Summit for Adriatic region held in Belgrade.
• TelenorminorGTM or Marketing PartnerCosmopolitan Young Talent Awards sponsored by Telenor. 'My Creative Me' exhibition and creative competition partnership.
• IAB SerbiaminorStrategic or Co-development PartnerHosted IAB Masterclass seminars at Adria Media Group media center. Digital Media Director Predrag Roganović serves on IAB Serbia Board.
• Press CouncilminorStrategic or Co-development PartnerCooperation to improve media content and quality of reporting. Petar Jeremić served as ethical standards manager, first such position in Serbian media.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ringier AG: Swiss-headquartered multi-platform media group with deep Western Balkans presence (Ringier Axel Springer in Serbia, Blic, etc.). Operates the same print + digital + TV model across the same geography and competes head-to-head for advertising budgets, talent, and licensed international brands.
• Styria Media Group: Austrian regional media company that entered into a 2014 partnership with Adria Media Group to 'strengthen their market position and become the largest media partners in the Western Balkans.' Operates comparable print + digital portfolios across CEE/SEE and represents both a partner and competitor for cross-border expansion and licensing deals.

Broad incumbents

• United Group (TV Nova, N1, Sport Klub): Telecom-and-media conglomerate operating TV Nova, N1 news, Sport Klub and other Balkan broadcasters; owns CME's Balkan assets. Competes for the same regional TV advertising budgets, news audiences, and digital advertising pools across Serbia, Croatia, Bosnia, and Montenegro where WMG is active.
• MFE - MediaForEurope (former Mediaset): Pan-European, multi-platform broadcaster with content, advertising, and digital properties across Europe. Comparable at the strategic level as a multi-platform media operator consolidating across geographies, and a potential reference point for WMG's broader European ambitions beyond the Balkans.
• BBC News (international): Global public broadcaster with international news operations, content licensing partnerships, and digital reach comparable in scope to Kurir's news leadership in Serbia. Functions as a strategic benchmark for international news broadcasting standards and as a potential content/distribution partner.

Regional players

• RTL Group (RTL Hrvatska): Europe's largest broadcaster with established Croatian operations (RTL Hrvatska) and broader CEE footprint. A regional benchmark for monetizing broadcast and digital video and a likely candidate for competing against WMG for cross-border licensing partnerships (e.g., ELLE, Cosmopolitan).
• PPF Group / CME Media (Czech + Balkan assets): Central European broadcasting group that previously operated Balkan stations including TV Nova (Croatia). Highly comparable in business model (broadcast + digital ad monetization), regional ambition, and capital structure as a private acquisitive media owner operating in overlapping markets.
• Independent Media (Bulgaria): Bulgarian media group operating licensed international titles and digital properties in an adjacent SEE market. Comparable as a regional magazine licensing + digital ad platform operator pursuing the same multi-channel, international-brand-anchored business model.
• Hanza Media (Croatia): Croatian multi-title magazine and digital publisher with a portfolio of licensed international brands and domestic titles. Operates in the same Western Balkans magazine + digital ecosystem where WMG runs its Croatian titles (Adria Media Zagreb).
• Arena Sport (Serbia): Serbian sports TV and digital platform competing for the same sports-content advertising and sponsorship budgets in Serbia (where WMG is official media partner of the Serbian Olympic Committee). Overlaps on sports news/marketing content distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgBkF5bH7qB7w3h0z1cGc-A
• Facebookfacebook.com/AdriaMediaGroup
• Xx.com/AMG_Srbija

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adria Media Serbia