Axis

What Axis does

Axis Inc. (株式会社Axis) is a Tokyo-based technology company founded in November 2024 and led by Representative Director Doi Takeshi (土肥 武史). The company operates from a single headquarters in Hiroo, Shibuya, and describes itself as a small professional team where each member handles a broad span of responsibilities from planning to operations. Axis is organized around two business lines that share the same product engineering capability.

The first line is mypappy (マイパピー), a membership-based dating app for adults that Axis developed and launched itself. The iOS version was released on July 18, 2025 and the Android version on August 22, 2025, with an official full-service press release on September 29, 2025. The product differentiates through three mechanisms: mandatory income declaration of 10 million yen or more per year for male members with document upload, a dedicated concierge assigned to every male member to assist with profile and photo curation via chat, and a date recruitment feature that lets users post specific outing intentions such as visiting a named restaurant. A 24-hour, 365-day professional monitoring team handles safety, and Axis holds the required Shibuya internet dating business registration (番号 渋谷24-119228).

The second line is Studio (クライアントワーク), Axis's contract development division, which delivers iOS and Android native development, cross-platform mobile development, website and system development, UI/UX design, and post-launch operations and growth support to business clients. Revenue is generated through tiered monthly subscription fees from mypappy's male members (9,800 yen for one month, 23,800 yen for three months) — with female membership free — and through project-based professional services fees from Studio engagements. No external funding rounds have been disclosed; the company's registered capital is 1,000,000 yen.

Name

Axis

Legal name

株式会社Axis (Axis Inc.)

Website

https://axis-inc.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

251–500 employees

Short description

Axis Inc. is a Tokyo-based technology company founded in November 2024 that operates mypappy, a membership dating app for adults with income verification and concierge support, and Studio, a contract development division delivering iOS, Android, web, and UI/UX services.

Ownership category

akta.pro rank

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. mypappy Membership Subscriptions: The company's own dating app generates revenue through tiered monthly subscription plans. Male members pay for premium access while female members use the service free of charge, creating a freemium dynamic that incentivizes female user acquisition.
2. Client Work / Custom Development: Project-based custom software development, web production, and UI/UX design services for enterprise and business clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Axis develops and operates mypappy, a membership-based dating app for adults that uses strict identity verification, mandatory income disclosure for male members, a date-recruitment feature, dedicated concierge support, and 24-hour monitoring to deliver a curated matchmaking experience on iOS and Android. The company additionally runs a Studio division that provides commissioned iOS/Android app development, website and system production, UI/UX design, and post-launch growth support to business clients.

Product overview

Axis operates two main business divisions: a self-developed service called mypappy, a membership-based dating app launched in 2025 for iOS and Android, and Studio, a client work division providing commissioned development and web production services. The company is a small professional team founded in November 2024, focused on creating smooth user experiences through technology.

Differentiator

Problem solved

Functional benefit

Brands

• mypappy: Member-only dating/matching app with identity verification, 24-hour monitoring, income verification for male members, date recruitment features, and dedicated concierge support.

Products and services

• mypappy (マイパピー) Membership-based dating app for adults that curates matchmaking through mandatory identity verification, ¥10M+ annual income declaration for male members, a date-recruitment feature, dedicated concierge support for male profiles, and 24-hour professional monitoring. Female members access the app for free; male members register for free and pay tiered monthly subscriptions (¥9,800 for 1 month, ¥23,800 for 3 months).
• Studio (受託開発・WEB制作)

Quantifiable outcome

• Income proof verification requirement ensures higher-quality male user base

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pairs (Eureka / Match Group): Japan's largest dating app with mandatory Facebook/ID verification and tiered subscriptions — the closest direct competitor to mypappy and the category benchmark for verification-led positioning.
• Tapple: Major Japanese dating app focused on 'meet today' real-world meetups. Comparable in mobile-first subscription model and Japanese-market focus, competing for the same Tokyo single-demographic.
• Omiai (Net Marketing Co.): Established Japanese matchmaking app with strict ID verification and serious-relationship positioning — directly comparable to mypappy's verification and serious-match focus.
• with (with Inc.): Personality-tag-driven Japanese dating app targeting women-initiated matching. Comparable female-friendly freemium dynamic and Japanese-market positioning.
• Zexy En-Musubi (Recruit): Recruit-operated serious-matchmaking platform with strong ID verification and marriage-orientation. Comparable as a high-trust, serious-relationship competitor in Japan.
• タップル (Tapple, Marketing Applications Inc.): Note: same entity as Tapple listed above; included separately only if treated as distinct. Otherwise omit to avoid duplication.
• Marry (Engage Co., Ltd.): Japanese matchmaking app targeting marriage-minded users with ID and income verification — directly comparable to mypappy's verification-led, serious-relationship positioning.

Broad incumbents

• Bumble: Global dating app with women-message-first design. Operates in Japan as a broader-incumbent alternative, competing for the same female-friendly positioning mypappy targets.
• Tinder (Match Group): Global mass-market dating app with paid tier subscriptions. Sets the international price-point benchmark against which Japan-focused players like mypappy must position.

Emerging players

• Gooddate (TIES Inc.): Smaller Japanese dating app with ID verification and serious-relationship positioning — comparable as a niche/emerging player overlapping mypappy's curated, trust-forward approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/axiscades
• LinkedInlinkedin.com/company/cades

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axis