What Indian Type Foundry does

Indian Type Foundry (ITF) is a privately held digital type foundry headquartered in Ahmedabad, India, that designs, develops, and distributes fine-quality typefaces for Indian and Latin scripts. The company is co-founded by Satya Rajpurohit, a National Institute of Design (NID) alumnus recognized with the 2010 SoTA Catalyst Award, and operates a retail library of more than 150 fonts spanning at least ten Indian scripts (including Devanagari, Bengali, Gujarati, Gurmukhi, Kannada, Malayalam, Odia, Tamil, and Telugu) plus Latin, with support for 100+ languages via OpenType features such as ligatures, stylistic alternates, and contextual glyphs. Its technology foundation is craft-based OpenType font engineering, with multi-script super-families such as Kohinoor and Akhand providing consistent design languages across scripts for branding, editorial, and wayfinding applications.

ITF monetizes through three primary revenue streams: (1) one-time perpetual retail licences for individual font families sold directly through indiantypefoundry.com and via the Fontstore.com marketplace at prices typically ranging from roughly $80 to $500 USD per family; (2) bespoke custom font design services delivered on a project basis to enterprise clients including Apple, Google, Samsung, and Sony; and (3) trial and educational licensing (15-day professional trials and free educational licences) that act as a top-of-funnel for paid conversions. Distribution is product-led and self-serve, supplemented by email-based enterprise sales for custom and bulk deals, with marketing handled through the company website, Twitter, Facebook, Instagram, and an email newsletter.

The company is founder-led, has a reported headcount of 1-10, has not raised disclosed external funding, and has no parent company. Beyond ITF, the co-founder has built a parallel ecosystem of ventures, including the Fontstore marketplace (2017), the Fontshare free font service (2021), and the Bézier type foundry (2024), positioning ITF at the centre of an integrated Indian-script typography stack. The Kohinoor family has been permanently displayed at London's Design Museum since 2016, and the founder has been recognized in Fortune India's 40 Under 40 (2016-2018) and GQ India's 50 Most Influential Young Indians (2017).

Name

Indian Type Foundry

Legal name

Indian Type Foundry

Website

https://indiantypefoundry.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Indian Type Foundry is a privately held Ahmedabad-based digital type foundry that designs and distributes a 150+ font library across Indian and Latin scripts, selling perpetual retail licences online and providing bespoke custom type design for global enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Retail Font Sales: One-time license fees for retail fonts sold directly through the website. Fonts are available in family packs with multiple weights and styles. Pricing varies by font complexity and family size.
2. Custom Font Design: Bespoke type design services for brands requiring custom fonts. Clients include Apple, Google, Samsung, and Sony. Revenue generated through project-based contracts.
3. Trial and Educational Licensing: Professional trial licenses (15 days) and educational licenses for students/institutions, with potential conversion to paid licenses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Indian Type Foundry (ITF) is a digital type foundry that designs and distributes fine-quality retail fonts for Indian and Latin scripts, with a library of 150+ fonts covering 10+ Indian scripts. In addition to retail font sales, ITF provides bespoke custom typeface design services for global brands, with past projects for Apple, Google, Samsung, and Sony. The foundry also operates Fontshare (a free font service) and Fontstore.com (a font marketplace) as complementary distribution channels.

Product overview

Indian Type Foundry (ITF) is a digital type foundry designing and distributing fine-quality fonts for Indian and Latin scripts. The company offers a retail font library with products ranging from traditional to experimental styles for text and display use, including major typeface families such as Duplet (the World's Thinest Font), the Kohinoor multiscript superfamily (Devanagari, Bangla, Gujarati, Kannada, Malayalam, Tamil, Telugu), Akhand (multiple Indian scripts), Passenger Sans (20 styles), Diodrum (12 styles), and Trench superfamily. ITF also provides custom font design services for global brands including Apple, Google, Samsung, and Sony. The company operates Fontshare (free font service) and Fontstore (font marketplace) as complementary platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Fontshare: Free font service launched by ITF co-founder Satya Rajpurohit in 2021.
• Fontstore

Products and services

• Retail Font Library

Quantifiable outcome

• Custom fonts designed for 4 of the world's most iconic brands
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered exploratory, strategic and core.

• BézierexploratoryOthers · 1 January 2024Type foundry for the modern era founded by Satya Rajpurohit in 2024, representing new venture in type design.
• FontsharestrategicOthers · 1 January 2021Free font service also founded by Satya Rajpurohit in 2021, providing a complementary offering to ITF's premium commercial fonts.
• FontstorecoreOthers · 1 January 2017Font marketplace founded by Satya Rajpurohit, co-founder of Indian Type Foundry, in 2017. Represents a strategic ecosystem extension for font distribution and discovery beyond the ITF website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sudtipos: Latin American-led foundry known for expressive display and script typefaces. Comparable to ITF as a boutique retail foundry with a strong designer network and a reputation for distinctive, design-forward type.
• L2M3 (Lukas Schneider): Stuttgart-based independent foundry and type design studio. Comparable to ITF as a boutique retail foundry with a custom design practice, and notably one of the studios where ITF's co-founder worked before founding ITF.
• Parachute Type Foundry: Boutique foundry offering a curated retail library with strong display and text families. Comparable to ITF as a designer-led independent foundry with a similar retail-plus-licensing business model.

Direct peers

• TypeTogether: Independent foundry focused on high-quality retail type with strong editorial and multilingual coverage. Comparable to ITF in being an independent, design-led foundry with both retail and licensing operations across scripts.
• Dalton Maag: Bespoke type design studio known for custom corporate typefaces (e.g., for Nokia, HP, Airbnb, Google). Directly comparable to ITF's custom font design stream for global brands, with similar project-based bespoke services for enterprise clients.
• Typotheque: Independent foundry offering a retail font library and custom type design, with particular strength in non-Latin and multiscript families. Closely comparable to ITF in operating model (retail + custom) and in emphasis on multilingual typography.
• Klim Type Foundry: Independent, award-winning retail foundry known for premium retail fonts and select custom work. Comparable to ITF in being a designer-led, retail-focused foundry with strong industry recognition and premium pricing.
• Commercial Type: Joint foundry of noted type designers offering a retail library and custom corporate type design for brands such as Santander, The Guardian, and YouTube. Comparable to ITF in combining premium retail catalog work with high-profile custom brand engagements.

Broad incumbents

• Monotype: The world's largest type company, owning iconic foundries (Linotype, ITC, Bitstream) and offering both retail and custom type services. Comparable to ITF as a font retail + custom design provider, but at vastly greater scale, with broader script coverage and an enterprise-focused licensing model.

Others

• Google Fonts: Free, open-source font library operated by Google, including Indic-script families. Indirectly comparable to ITF as the dominant free alternative shaping price expectations and discovery in the type market, particularly for Indian scripts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/itfoundry
• Facebookfacebook.com/Indian.Type.Foundry
• Instagraminstagram.com/itfoundry
• LinkedInlinkedin.com/company/indiantypefoundry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indian Type Foundry