Martins

What Martins does

Martins Hi-Fi is a Norwich-based, family-run specialist retailer and systems integrator founded in 1968. It serves audiophiles, home-cinema enthusiasts, smart-home customers, and selected hospitality and performance venues, with its physical market focused on Norfolk and East Anglia and an online store extending reach across the United Kingdom. The business reports 1-10 employees and operates from a showroom at 85-91 Ber Street.

Its product portfolio spans high-fidelity amplifiers, speakers, turntables, streamers, digital-to-analog converters, and accessories, as well as home-cinema projectors, screens, AV receivers and processors, subwoofers, and complete Dolby Atmos systems. Smart-home work includes audio/video distribution, lighting, control, security, and blind control. Its implementation expertise is based on calibrated demonstration rooms, home evaluations, acoustic treatment, and room-correction systems including Dirac Live, ARC Genesis, and Trinnov Optimizer rather than proprietary hardware.

Revenue comes from one-time hardware sales and project-priced professional services. Its sales-led model combines showroom consultations and demonstrations, online transactions, in-home equipment evaluations, manufacturer-led events, and design, installation, calibration, and aftercare. Products range from hundreds of pounds to systems exceeding £100,000, but no actual revenue, transaction count, or customer-revenue split is disclosed.

Name

Martins

Legal name

Edzell Warehouses T/as Martins HiFi Ltd

Website

https://martinshifi.co.uk

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Martins Hi-Fi is a Norwich-based specialist retailer and installer serving UK audiophiles, home-cinema enthusiasts, and smart-home customers with audio equipment, cinema systems, demonstrations, evaluation, and CEDIA-accredited integration services and aftercare.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE)

akta.pro secondary industries

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

Keywords

• High-fidelity audio retail
• Home cinema installation
• Smart home integration
• Premium audio equipment
• CEDIA accredited installer

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Audio Equipment Retail: Sale of high-fidelity audio equipment including amplifiers, speakers, turntables, streamers, DACs, and associated accessories. Products range from entry-level to reference-tier equipment spanning price points from hundreds to tens of thousands of pounds.
2. Home Cinema System Sales: Sale of complete home cinema systems including projectors, screens, AV receivers, processors, speakers, and subwoofers. Systems range from basic 5.1 configurations to reference-level Dolby Atmos installations.
3. Smart Home Installation: Professional design and installation of smart home systems including whole-home audio/video distribution, smart lighting, home control, security, and blind control. Services include consultation, design, installation, and aftercare.
4. Home Cinema Installation: CEDIA-accredited home cinema installation services including room design, acoustic treatment, equipment specification, installation, and calibration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Martins Hi-Fi is a CEDIA-accredited specialist retailer and installer of high-fidelity audio, home cinema, and smart home products, operating from its Norwich showroom and online shop. The company sells premium audio and AV equipment from 60+ brands and provides professional design, installation, calibration, and aftercare services for home cinema and smart home projects across the UK.

Product overview

Martins Hi-Fi is a specialist retailer and installation company offering high-end audio, home cinema, and smart home solutions. The company carries an extensive portfolio of premium audio brands spanning integrated and separate component systems. Their product range includes valve and solid-state amplifiers (from affordable PrimaLuna EVO integrateds at £2,750 to reference Doshi Audio monoblocks at £52,000), AV receivers and processors from Denon, Arcam, Anthem, and Trinnov for home cinema applications, and complete vinyl playback systems including Rega turntables and Linn LP12 upgrades. The business provides professional installation services for custom install speakers (KEF Ci Extreme Theatre), subwoofers (REL), and whole-home audio solutions (Linn Whole Home with Crestron/Control4 integration). All products are backed by CEDIA-accredited installation expertise and demonstration facilities in Norwich.

Differentiator

Problem solved

Functional benefit

Products and services

• Doshi Audio Evolution Monoblock Amplifiers Reference-class hand-built monoblock power amplifiers using minimal-feedback circuit topology, designed by broadcast engineer Nick Doshi. Each monoblock runs in a dedicated chassis for optimal channel separation. Priced at £52,000 per pair, intended for audiophiles seeking statement-level amplification.
• Doshi Audio Evolution Line Preamplifier Hand-built line preamplifier with separate power supply unit, 31-step volume control, designed to be sonically transparent with minimal signal path. Priced at £26,000, intended for reference-level audio systems.
• PrimaLuna EVO Tube Integrated Amplifiers Range of valve integrated amplifiers featuring Adaptive Auto-Bias circuit, switchable ultralinear/triode modes, and Bad Tube Indicator. Available in 100 (40W), 200, 300, and 400 (70W) models with triode switching in upper tiers. Priced from £2,750 for entry level to £5,650 for the flagship integrated.
• PrimaLuna EVO 300 Hybrid Power Amplifier Valve input, solid-state output design delivering 100 watts into 8 ohms, bridgeable to 220 watts in mono configuration for demanding speaker loads. Priced at £6,498, suitable for customers seeking valve warmth with solid-state drive capability.
• Denon AV Receivers Japanese-engineered AV receivers supporting Dolby Atmos, DTS:X, HDMI 2.1 with 8K passthrough, HEOS multiroom integration, and Dirac Live room correction. Range spans 7.1.4 channels through the flagship 15-channel AVC-A1H configuration, covering entry to reference level price tiers.
• Arcam AV Processors and Amplifiers British-engineered AV processors and power amplifiers featuring ESS 9026PRO audiophile DACs and Dirac Live room correction. Range covers AVR5, Radia AVA15 and AVA25, AV41 16-channel processor, AVP45 flagship 16-channel processor, and PA720 seven-channel power amplifier.
• Anthem AV Receivers and Processors Canadian-engineered receivers and processors built around ARC Genesis room correction, featuring high-current amplification, over-specified power supplies, and HDMI 2.1. MRX series receivers and AVM/STR processors pair with MCA multi-channel power amplifiers for home cinema installations.
• Trinnov Altitude16 AV Processor 16-channel reference AV processor derived from professional mastering studio technology, using three-dimensional acoustic measurement and spatial correction to apply timing and positioning corrections beyond conventional room EQ. Targeted at reference home cinema installations.
• Cyrus 80 Series New flagship amplifier range departing from Cyrus's iconic half-width shoebox case design. Includes 80 AMP integrated (150W/channel with BluOS streaming, ESS Sabre DAC, MM/MC phono, HDMI eARC), 80 PRE streaming preamplifier, and 80 PWR power amplifier (200W/channel, bridgeable to 300W mono). Made in UK with five-year warranty.
• Cyrus 40 Series Established Cyrus product series including CD player, phono stage, and TTP turntable, compatible with the new Cyrus 80 Series for system upgrades and expansions.
• Linn Whole Home Solution Comprehensive multi-room audio solution comprising Kustom DSM (multi-zone), digital and analogue sources, full systems, and wireless speakers. Four elements: Integrated Sound, Experiential Zones, Enriched Living, and Seamless Control. Integrates with Crestron and Control4 smart home systems.
• Fyne Audio Speaker Range Scottish-designed loudspeakers featuring IsoFlare point source drivers, FyneFlute surround technology, and BassTrax downward-firing bass loading. Available in 3 Series, 5 Series, and 7 Series, excluding the F1 series for online purchase.
• KEF Ci Extreme Theatre Cinema System THX-certified in-wall and in-ceiling loudspeaker system for home cinema installations. Includes CI3260RL front LCR, CI4100QL side/rear channels, CI160QR ceiling Atmos channels, paired with REL HT1508 Predator and HT1205 subwoofers, Arcam HDA amplification, and Dirac room EQ.
• Leema Acoustics Tucana II Anniversary Dual mono block integrated amplifier with 150W/290W/320W output into 8/4/2 ohms respectively. Features include separate transformers per channel, non-standard double thickness circuit traces, Nichicon Muse capacitors, balanced XLR inputs, and UK hand-built construction. Priced at £5,495.
• CEDIA Home Cinema Design and Installation Service CEDIA-accredited home cinema installation service covering project consultation, room design, acoustic treatment, equipment specification, installation, calibration, and aftercare. Targets homeowners building dedicated home cinema rooms or living space installations with Dolby Atmos or DTS:X configurations.
• Smart Home Design and Installation Service Complete smart home system design and installation including whole-home audio/video distribution, smart lighting, blind control, security, and home automation integration. Integrates Control4, Crestron, and Lutron platforms with unified control interfaces.
• Home Evaluation Service Service where Martins brings equipment demonstrations to customers' homes to assess fit and performance in their actual listening environment. Ideal for customers unable to visit the Norwich showroom or wanting to evaluate equipment in situ before purchase.
• Demo Room Facilities Multiple calibrated demonstration rooms at the Norwich showroom allowing customers to experience audio and AV equipment before purchase, with systems set up across multiple price points and supported by expert guidance from staff.
• Martins Hi-Fi Online Shop E-commerce platform for purchasing high-fidelity audio equipment, speakers, amplifiers, turntables, streamers, DACs, AV receivers, processors, subwoofers, and accessories with direct shipping to customers across the UK.

Quantifiable outcome

• 55+ years of trading history established in 1968
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

49 partnerships are on record, tiered core and minor.

• Pulse CinemascoreChannel Partner/ Reseller/ Distributor · 1 January 2026UK distributor for Paradigm and Anthem brands. Facilitated exclusive factory visit for Martins Hi-Fi along with six other UK dealers.
• Clarity AlliancecoreChannel Partner/ Reseller/ DistributorClarity Alliance is a trade organization for professional custom installation companies in the UK. Martins Hi-Fi's membership demonstrates commitment to industry standards and professional installation practices.
• CEDIAcoreChannel Partner/ Reseller/ DistributorCEDIA is the international trade association for the home technology industry. Martins Hi-Fi holds CEDIA accreditation demonstrating professional installation standards.
• GoGo Safari (Break Charity)minorGTM or Marketing PartnerGoGo Safari is a charity initiative by Break Charity. Martins Hi-Fi supports this charity event, demonstrating community involvement and corporate social responsibility.
• DenoncoreTechnology or IntegrationDenon is a key brand partner, offering Japanese-engineered AV receivers from entry to reference level. Products include HEOS multiroom integration.
• ArcamcoreTechnology or IntegrationBritish-engineered AV products featuring audiophile-grade sound quality and Dirac Live room correction. Martins Hi-Fi stocks the full Arcam range including Radia AV series.
• AnthemcoreTechnology or IntegrationCanadian-engineered AV receivers and processors featuring ARC Genesis room correction - regarded as the most accurate room correction in integrated receivers.
• Trinnov AudiocoreTechnology or IntegrationReference-level room correction technology used in professional mastering studios. Altitude16 processor provides 16-channel processing with spatial acoustic measurement.
• LinncoreTechnology or IntegrationScottish specialist in network music players and the legendary Sondek LP12 turntable. Products feature Space Optimisation and Selekt DSM platform.
• Naim AudiocoreTechnology or IntegrationBritish amplifier and streaming specialist with the iconic Naim sound. Products include the Uniti all-in-one systems and ND555 flagship streamer.
• Cyrus AudiocoreTechnology or IntegrationBritish amplifier manufacturer known for half-width 'shoebox' design. The new 80 Series represents their first departure from the iconic form factor, now made in UK with five-year warranty.
• Doshi AudiocoreTechnology or IntegrationAmerican hand-built reference-class valve amplifiers founded by broadcast engineer Nick Doshi in 2006. Evolution series represents nearly two decades of refinement.
• PrimaLunacoreTechnology or IntegrationDutch-designed, Chinese-manufactured valve amplifiers offering accessible entry to valve amplification. Features Adaptive Auto-Bias circuit for reliability.
• Bowers & WilkinscoreTechnology or IntegrationPremium speaker manufacturer offering the 700 Series, 800 Series Diamond, and custom installation speakers. Products featured in home cinema installations.
• PMCcoreTechnology or IntegrationProfessional Monitor Company - British speaker manufacturer known for reference monitors used in studios worldwide. Prophecy and Fenestria series available.
• KEFcoreTechnology or IntegrationBritish speaker manufacturer featuring Uni-Q driver technology. Range includes LS60 wireless system, R Series, Reference Series, and custom installation speakers.
• RegacoreTechnology or IntegrationBritish turntable specialist known for engineering excellence at accessible prices. Planar and Naia turntables, tonearms, and electronics.
• Fyne AudiocoreTechnology or IntegrationScottish speaker manufacturer featuring IsoFlare and BassTrax technologies. F1 series flagships through F3 series subwoofers.
• REL AcousticscoreTechnology or IntegrationBritish subwoofer specialist known for reference-quality bass. S Series, T/x Series, and HT models available.
• ParadigmcoreTechnology or IntegrationCanadian speaker manufacturer with in-house manufacturing. Products range from home audio to reference-level anchored by the anechoic chamber testing facility.
• T+AcoreTechnology or IntegrationGerman high-end electronics manufacturer featuring HV series with individual colour options. Known for engineering excellence in amplifiers, DACs, and players.
• dCScoreTechnology or IntegrationBritish digital-to-analog converter specialist. Ring DAC technology used in Rossini, Bartok, and Lina ranges. Reference digital playback systems.
• KaleidescapecoreTechnology or IntegrationPremium movie server and player manufacturer offering studio-quality video reproduction for home cinema installations.
• Meridian AudiocoreTechnology or IntegrationBritish DSP pioneer and DSP loudspeaker specialist. Products feature advanced digital signal processing and Sooloos music server integration.
• Control4coreTechnology or IntegrationHome automation platform integrated into Martins' smart home installations for unified control of lighting, climate, security, and AV systems.
• LutroncoreTechnology or IntegrationLighting control specialist featured in smart home installations. Palladiom and Grafik Eye systems for premium lighting control.
• Vitus AudiocoreTechnology or IntegrationDanish high-end amplifier manufacturer known for SL-103 and SIA-025 reference products. Hand-built with exceptional build quality.
• Leema AcousticscoreTechnology or IntegrationWelsh amplifier manufacturer founded by ex-BBC engineers. Tucana II Anniversary features dual mono block architecture. BAFTA award-winning design.
• InnuoscoreTechnology or IntegrationPortuguese music server manufacturer offering ZENmini through Nazaré flagships. Features innuOS operating system and Roon Core integration.
• Mark LevinsoncoreTechnology or IntegrationAmerican reference amplifier brand known for No. 585 integrated amplifier and No. 5909 headphones. Premium build quality and sound.
• FocalcoreTechnology or IntegrationFrench speaker and headphone manufacturer. Utopia headphones and Sopra/Aria speaker lines featured in the portfolio.
• SpendorcoreTechnology or IntegrationBritish speaker manufacturer continuing BBC monitor heritage. A-Line and D-Line series with classic BBC-inspired designs.
• SMEcoreTechnology or IntegrationPrecision turntable manufacturer known for Model 60 and Model 12. Hand-built in the UK with exceptional engineering.
• Gold NotecoreTechnology or IntegrationItalian high-end manufacturer of turntables, cartridges, amplifiers, and electronics. IS1000 integrated amplifier and PH10 phono stage featured.
• Martin LogancoreTechnology or IntegrationAmerican electrostatic speaker manufacturer. Impression ESL 11A brings modern performance to classic electrostatic design.
• AvaloncoreTechnology or IntegrationAmerican reference speaker manufacturer known for PM 2.2 and other diamond-cut cabinet designs. Statement-level performance.
• VimbergcoreTechnology or IntegrationGerman speaker manufacturer offering Mino and Ameas models with exceptional Velvetec finish options. T. Frantzen/STERSO reviewed as upper-echelon performer.
• QuadcoreTechnology or IntegrationBritish manufacturer with heritage in electrostatic speakers and amplifiers. Planar and ESPRIT series continuing traditions.
• OrtofoncoreTechnology or IntegrationDanish cartridge manufacturer offering Moving Coil and Moving Magnet options. Exclusive Series represents reference-level performance.
• KoetsucoreTechnology or IntegrationJapanese premium cartridge manufacturer handcrafted with exceptional musicality. Reference-level vinyl playback.
• BluesoundcoreTechnology or IntegrationCanadian wireless multi-room platform with NODE streamers and POWERNODE all-in-one. BluOS integration with Roon and MQA.
• English ElectriccoreTechnology or IntegrationChord Company brand offering 8switch audio-grade ethernet switch for improved network streaming performance.
• EntreqcoreTechnology or IntegrationSwedish grounding and cable specialist. Olympus and Atlantis grounding boxes improve system performance.
• Chord CompanycoreTechnology or IntegrationBritish cable manufacturer known for Clearway and Sarum cables. Critical for system performance in high-end setups.
• SolidsteelcoreTechnology or IntegrationItalian equipment racks and stands. S5 and S3 series provide rigid support with acoustic isolation.
• IsoAcousticscoreTechnology or IntegrationCanadian isolation products for speakers and equipment. Gaia and Aperta series reduce unwanted vibrations.
• REL AcousticscoreTechnology or IntegrationBritish subwoofer manufacturer. HT models for home theater and S/812, S/510 for high-end two-channel systems.
• SonancecoreTechnology or IntegrationAmerican custom installation speaker specialist. Architectural speakers for invisible integration in smart home installations.
• SonoscoreTechnology or IntegrationWireless multi-room platform for whole-home audio. Sonos speakers and soundbars for entry-level multi-room solutions.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Audio T: Chain of UK specialist Hi-Fi retailers carrying premium brands (Naim, Chord, Rega, KEF, Focal). Comparable to Martins in two-channel audio focus and range of demonstration capability, though operating across multiple UK locations.
• Sevenoaks Sound and Vision: UK specialist Hi-Fi and home cinema retailer with multiple showrooms and strong installation services. Highly comparable to Martins in product mix (premium 2-channel, AV receivers, home cinema) and target customer (audiophiles and home cinema enthusiasts).
• HiFi Corner: Edinburgh-based UK specialist Hi-Fi retailer with Edinburgh and Falkirk showrooms. Similar to Martins in carrying premium 2-channel brands and offering demonstration and home evaluation services.
• Peter Tyson: UK specialist Hi-Fi, home cinema, and home automation retailer based in Carlisle. Directly comparable to Martins in brand portfolio (Arcam, Linn, Naim, Cyrus), CEDIA-accredited installation services, and online retail presence.

Emerging players

• Custom Sight & Sound: UK home cinema and smart home installer working with premium AV brands. Comparable to Martins in the CEDIA installation and home cinema focus, though with less of a standalone Hi-Fi retail business.

Broad incumbents

• Bowers & Wilkins: Premium loudspeaker manufacturer whose products are stocked by Martins. A strategic supplier and adjacent market peer — comparable as a benchmark for premium audio brand economics and an upstream dependency for Martins' own value proposition.
• Richer Sounds: Largest UK specialist audio and home cinema retailer with multiple branches. Comparable as a direct competitor for Hi-Fi and AV receiver customers, though it operates at a much larger scale and more mass-market price points than Martins.

Others

• Linn: Scottish specialist in network music players and the Sondek LP12 turntable. A key supplier and channel partner to Martins, and comparable in business model (specialist premium audio) but operating as a manufacturer rather than a retailer/integrator.

Regional players

• Lintone Audio: North-East England specialist Hi-Fi retailer with showrooms and installation services. Comparable in product range and customer demographic, though it serves a different geographic region to Martins.
• RSH Audio: UK specialist Hi-Fi and home cinema retailer focusing on premium brands and installation. Comparable in positioning but with a different geographic footprint to Martins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/martinshifi
• YouTubeyoutube.com/user/martinshifi
• Facebookfacebook.com/martinshifi
• LinkedInlinkedin.com/company/martins-hi-fi
• Instagraminstagram.com/martinshifi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martins