What Northside Pediatrics does

Northside Pediatrics is a private, physician-owned pediatric primary care practice located at 4225 Vickers Drive in Columbus, Indiana. Founded in 1972, the practice employs between 11 and 50 staff and operates from a single office serving families with children from birth through adolescence (up to age 21 or college). It is staffed by four board-certified pediatricians (Drs. Linda Guse, Scott Taylor, Tami Stone Iorio, and Mary Chambers) and two certified pediatric nurse practitioners (Michelle Richer and Lindsey George), with subspecialty credentials including a lactation consultant and training at top-tier institutions such as Vanderbilt, Cincinnati Children's, and Indiana University.

The practice delivers a comprehensive pediatric care offering that includes scheduled well-child check-ups from newborn through age 12, immunizations following American Academy of Pediatrics guidelines, same-day acute/sick visits, Saturday morning sick appointments, after-hours nurse phone triage, adolescent care covering mental health and sports physicals, complimentary prenatal consultations, and coordinated follow-up care with Columbus Regional Hospital (whose hospitalists manage inpatient nursery and pediatric ward coverage since 2021). Underlying technology consists of third-party administrative integrations rather than proprietary systems: the Athena Health patient portal handles appointments, refills, and records; IntakeQ manages digital intake forms; and MyVax Indiana provides state vaccine registry access. The practice has no disclosed AI, no app, no API, and no proprietary software product.

The business model is fee-for-service pediatric primary care billed to a mix of commercial insurance and Indiana Medicaid (Verida, Anthem, CareSource, MHS, Hoosier Care Connect). Copays are collected at check-in; deductibles and non-covered services are billed afterward. The practice also generates ancillary revenue from returned-check fees ($40), Saturday appointment surcharges, and select federal holiday fees. Go-to-market is sales-led via phone-based appointment scheduling, supplemented by community reputation and word-of-mouth — the practice has been voted "Best Pediatrician in Columbus, Indiana." Customer acquisition is further supported by an active Facebook page and a content-rich website with age-specific parent education guides. There is no evidence of external investment, private equity ownership, or a parent company; ownership is practitioner-owned.

Name

Northside Pediatrics

Legal name

Northside Pediatrics

Website

https://northside-pediatrics.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Northside Pediatrics is a private, single-location pediatric primary care practice in Columbus, Indiana, founded in 1972, serving families with children from birth through age 21 with board-certified pediatricians and nurse practitioners, delivering well-child visits, immunizations, acute care, and after-hours triage.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Pediatric primary care
• Well-child visits
• Childhood immunizations
• Pediatric nurse practitioners
• After-hours nurse line

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Patient Visits and Medical Services: Office visits billed to insurance including well check-ups, sick appointments, and follow-ups. Copays collected at check-in, deductibles and non-covered services billed afterward.
2. Insurance and Medicaid Billing: Participates with most major insurance companies and Indiana Medicaid plans (Verida, Hoosier Healthwise-Anthem, Careource, MHS, Hoosier Care Connect). Full payment for copays, deductibles, and non-covered services expected at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Northside Pediatrics is a private pediatric medical practice in Columbus, Indiana that provides comprehensive primary healthcare for children from birth through adolescence. Services include well check-ups, immunizations following AAP guidelines, same-day sick/acute care visits, after-hours nurse phone support, adolescent care through age 21, prenatal consultations, and hospital care coordination with Columbus Regional Hospital, delivered by a team of board-certified pediatricians and certified pediatric nurse practitioners.

Product overview

Northside Pediatrics is a pediatric healthcare practice providing comprehensive medical care for children from birth through adolescence. The practice operates as a single unified service offering, centered on pediatric primary care delivered by board-certified pediatricians and pediatric nurse practitioners. Core services include a Well Check-Up Program with age-specific wellness visits from newborn through adolescence, Immunization Services following AAP guidelines, same-day Sick/Acute Care Visits, After-Hours Urgent Care phone support, Adolescent Care through age 21, Prenatal Visits for expectant families, and Hospital Care Coordination with Columbus Regional Hospital. The practice supplements clinical care with a Patient Education Resources library containing age-specific guides for parents covering development, nutrition, safety, and behavior from 1-2 weeks through 12 years. Patient management tools include an Athena Health Patient Portal for accessing appointments and health records, Online Patient Forms via IntakeQ for intake and record requests, and Vaccine Record Access through MyVax Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Primary Care Services Comprehensive pediatric healthcare services provided by board-certified pediatricians and pediatric nurse practitioners serving children from birth through adolescence in Columbus, Indiana.
• Well Check-Up Program Scheduled wellness examinations at regular intervals from newborn through 5 years and annually thereafter, including developmental assessments, physical exams, and age-appropriate health guidance.
• Immunization Services Vaccination services following American Academy of Pediatrics guidelines to protect children from preventable serious illnesses and diseases.
• Sick/Acute Care Visits Same-day appointments for sick children with acute symptoms and illnesses, including Saturday morning sick appointments (call at 8:00 a.m.).
• After-Hours Urgent Care After-hours phone access to providers and pediatric nurses for urgent questions regarding emergent issues, available outside regular office hours.
• Adolescent Care Healthcare services for adolescents through 21 years of age or through college, addressing teen-specific concerns including mental health, sexuality, substance use, and sports physicals.
• Prenatal Visits Complimentary prenatal consultations for expectant parents to meet doctors and learn about infant care and the pediatric practice.
• Hospital Care Coordination Coordination with Columbus Regional Hospital for newborn nursery, Level 2 nursery, and pediatric ward services, with close follow-up care after hospital discharge.
• Parent Education Resources

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Columbus Regional HospitalcoreStrategic or Co-development PartnerColumbus Regional Hospital provides newborn nursery, Level 2 Nursery for extra care, and pediatric ward unit. Since 2021, full-time hospital pediatricians (hospitalists) care for all babies in nursery and pediatric patients. Northside Pediatrics doctors no longer see patients at hospital but work closely with hospitalists for follow-up care.
• Athena HealthcoreTechnology or IntegrationAthena Health provides the patient portal platform (8928.portal.athenahealth.com) used by Northside Pediatrics for patients to view appointments, request medication refills, and access health records.
• American Academy of PediatricscoreStrategic or Co-development PartnerNorthside Pediatrics follows AAP guidelines on Immunization Practice and recommends the AAP immunization schedule. The practice provides links to AAP resources including HealthyChildren.org for patient education.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Children's Medical Group: Multi-provider independent pediatric practice offering well-child care, immunizations, and acute visits. Closely matches Northside's outpatient pediatric primary care model, including nurse practitioner integration and patient portal access.
• PM Pediatrics: National pediatric urgent care chain staffed by pediatric specialists with extended evening/weekend hours. Comparable to Northside's same-day sick and after-hours access offering, representing a competing access-focused pediatric model.
• One Pediatrics: Independent pediatric practice network with multiple locations in the Midwest. Comparable in business model (private, multi-physician pediatric group, office-based primary care) and competitive overlap with Northside in the regional Midwest market.
• Pediatrics Associates: One of the largest independent pediatric primary care group practices in the U.S., operating multiple locations with pediatricians and nurse practitioners. Directly comparable as a physician-owned, general pediatrics practice serving families from infancy through adolescence on an outpatient basis.

Others

• athenahealth: EHR and patient-engagement platform provider to Northside via the Athena Health Patient Portal. Functioning as an enabling technology vendor rather than a competitor, but is closely tied to the practice's operational stack and patient access experience.
• American Academy of Pediatrics: National professional association that sets pediatric clinical standards referenced by Northside (immunization schedule, HealthyChildren.org resources). Adjacent ecosystem participant shaping clinical guidelines and patient education rather than a direct provider competitor.

Broad incumbents

• Nemours Children's Health: Integrated pediatric health system operating primary care clinics, specialty centers, and hospitals. Overlaps with Northside in pediatric primary care scope but extends into specialty and inpatient care at a much larger footprint.
• Cincinnati Children's Hospital Medical Center: Major academic pediatric medical center serving the Midwest with primary and specialty pediatric services. Relevant comparator given Northside's hospital coordination relationship and pediatric referral dynamics in the broader region.
• Akron Children's Hospital: Regional pediatric health system offering primary care, specialty care, and hospital services across Ohio. Comparable as a comprehensive pediatric provider serving children from birth through adolescence in the Midwest, but at a much broader institutional scale than Northside.
• Cook Children's Health Care System: Integrated pediatric network providing primary care, specialty, and hospital services. Comparable end-to-end pediatric care model but operating at regional system scale rather than a single independent practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• FacebookFacebook.com/northsidepedsofcolumbus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northside Pediatrics